Placester is a real estate marketing platform which fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Our solutions provide real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels.

Inman News' The Bottom Line on Online Leads Special Report: http://inmannews.wpengine.netdna-cdn.com/wp-content/uploads/2015/03/SpecialReport-OnlineLeads.pdf National Association of Realtors' 2014 Profile of Home Buyers and Sellers: http://www.realtor.org/sites/default/files/reports/2014/2014-profile-of-home-buyers-and-sellers-highlights.pdf Content Marketing Institute’s B2C Content Marketing 2015 Benchmarks, Budgets, and Trends: http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2C_Research.pdf Regalix’s State of Search Marketing 2014: http://www.regalix.com/wp-content/uploads/2014/05/State-of-Search-Marketing-2014.pdf Kenshoo’s Search and Social Snapshot Q4 2014: http://kenshoo.com/q4-2014-trends/

Don’t be intimidated by online marketing. Enlist others to help

you learn, improve and win.

Don’t go it alone

Getting leads is one thing — making the most of them is another, so keep nurturing

the leads you generate.

Don’t quit before the finish line

Mistakes are inevitable, so allot time and money to testing and don’t get

discouraged by stumbles. Find the methods and channels that work for you.

If you fall, get back up

All you need is a dedication to putting one foot in front of the other, so take the first step today.

READY TO RUN?

7 out of 10 agents pay for online leads

but only 4 out of 10 pay to

drive tra�c to their websites

1 out of 10 agents attribute 46% or more of their deals to online leads, and close those leads at triple the average rate.

Ads on search engines and Facebook get best ROI, but agents still spend more on

real estate portals

Stack the odds in your favor with a good strategy because the top finishers get all the glory.

A SMART STRATEGY WINS, AND WINS BIG

57 33 857% of businesses marketing

to consumers find search engine marketing e�ective

for generating leads

2/3 of marketers use paid advertising

in addition to organic marketing e�orts

Spending on online real estate ads grew 33%

between 2012 and 2015

Paid search clicks increased 8% in Q4 of

2014 over the same period in 2013

The competition is fierce. Expect to invest time and money if you want to be a contender.

THERE ARE NO SHORTCUTS

More than 55% of homebuyers start

online

55%

78% of agents and brokers say online leads

are useful

78%

The race to win over prospective clients is now run on the information superhighway—the internet.

TIME TO LACE UP YOUR SHOES

Lagging behind the pack online? Here’s why—and how—you should get o� the sofa and get serious about competing for

customers on the web.

THE RACE IS ON(LINE)!