the real food trend
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The Real Food Trend. The way that Australians shop, cook, eat and think about food has been changing of late: The real home-cooked meal – a typical meal is now freshly prepared and shared with the whole family We ’ re cooking more, and enjoying it! Fresh food is best Health is our motivator - PowerPoint PPT PresentationTRANSCRIPT
The Real Food Trend
The way that Australians shop, cook, eat and think about food has been changing of late:The real home-cooked meal – a typical meal is now freshly prepared and shared with the whole familyWe’re cooking more, and enjoying it!Fresh food is bestHealth is our motivatorHealthy food is a healthy investmentWhere are we heading? The search for authenticity
Research commissioned by Meat & Livestock Australia (MLA) 2008
Real Food Festival – Sunshine Coast
The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them.
The various events, demonstrations, discussions and other activities throughout the weekend mean that the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food.
Event Organiser – Lena Smeaton Director, Smeaton Hackett Events - event management
company ‘committed to promoting the organic industry’ 25 years experience in sales, marketing, project and event
management Passionate about creating experiential events to highlight
and bring real food & a clean, green, sustainable world to everyone
In-depth knowledge and extensive range of contacts and relationships within the organic industry
Created & organises the “Organic Expo & Green Show International” - Oceania Pacific’s premier organic & green trade, industry & consumer show, now in its 7th year. 200+ exhibitors, 8000 attendees. Running annually in NSW & VIC.
Event Organiser – Julie Shelton
Proprietor, Forage - local food sourcing and distribution, servicing hospitality industry and retail
Founding leader, Slow Food Sunshine Coast Hinterland: not-for-profit group, part of international Slow Food organisation, supporting small-scale producers of food that is good, clean and fair
Ran a diversified, integrated organic farm for 10 years Extensive knowledge and personal relationships with food
producers, chefs, retailers and other food & beverage stakeholders
Conducted Food Security Assessment for SCRC as part of Council’s Energy Transition Plan development (Oct 08)
2008 Winston Churchill Memorial Trust Fellow: Nourishing Local Food - research undertaken in USA, Ireland, UK, France and Italy
Real Food Festival - Program
Day / Date Event / Activity Location
Friday, 29 JulySaturday, 30 JulySunday, 31 July
Chefs on Show
Various restaurants throughout Sunshine Coast Hinterland and at Real Food Celebration
Saturday, 30 July
Day-tripping and activities
Various locations throughout Sunshine Coast Hinterland and Mary Valley
Sunday, 31 July Real Food Celebration Maleny Showgrounds
Our key messages
Authentic
Relaxing
Connected
Join us for an authentic food experience: eat good food close to where the ingredients are produced, and prepared by people who live in the Region
Enjoy the beautiful, natural environment and relaxing ambience away from urban busy-ness
Celebrate with us the mutually beneficial relationships along the food chain
Participating restaurants (as at 23 Feb)
Spicers Clovelly Estate - Montville
Reserve Restaurant Cellar - Maleny
Spicers Tamarind - Maleny Pomodoras on Obi – Maleny Wild Rocket @ Misty’s –
Montville Flaxton Gardens – Flaxton Le Relais Bressan – Flaxton Chez Claude – Woombye Flame Hill Winery – Montville Maleny Manor - Maleny
Saturday, 30 July - activities
Cooking classes Farm tours Cob oven building
workshop Edible school garden
tour Special themed Eumundi
Market Walks Backyard food
production workshops Health & well-being talks
Sunday, 31 July – Celebrate!
Sunday, 31 July – Celebrate!
Farm animals & children’s activities Stallholders:
Garden suppliers; produce & farm suppliers; small-scale primary producers; value-adding enterprises; artisanal producers; artists; bookshops; kitchenware suppliers; restaurants; cafes; food stalls
Community Groups: Permaculture; Landcare; health & diet interest; schools
Growing shed talks & cooking demonstrations Dig Your Dinner school competition Food & Beverage Cup
To contact us
Real Food Festivals Pty Ltd
PO Box 1139
Maleny 4552
Lena Smeaton
0413 043 287
Julie Shelton
0439 944 690
www.realfoodfestival.com.au