the relationship between seo, ppc, and social media
TRANSCRIPT
KOMARKETINGThe Relationship Between PPC, Social Media, and SEO
Online Marketing Process (Slide 1 of 2)Immediate Exposure
Potential Benefits:
• Immediate Visibility in Search Engines
• Direct Demand Generation Channel • Controlled Ad Messaging
• Ability to Test & Refine Campaigns Quickly
Ongoing Communication
Long Term Visibility
Potential Benefits:
• Establish One-on-One Connections with Target Markets & Key Influencers
• Real-Time Feedback and Market Research
• Create / Enhance Relationships with Customers & Partners
Potential Benefits:
• Be Found Consistently in Trusted Organic Search Results
• Greater Leverage for Launching Future Content Marketing Initiatives
• Create a Platform for Testing New Marketing Opportunities
PPCPay Per Click Advertising
SMMSocial Media Marketing
SEOSearch Engine Optimization
Online Marketing Process (Slide 2 of 2)
PPCPay Per Click Advertising
SMMSocial Media Marketing
Potential Tactics Involved:
• Keyword Research
• Advertising Copy
• Landing Page Creation
• Testing and Refining Campaigns
• Bid Management
Potential Tactics Involved:
• Identification of Appropriate Influencers and Communities
• Message Creation (Telling the Client’s Story)
• Content Generation (Copy, Graphics, Video, etc)
• Trust Development through Ongoing Communications
SEOSearch Engine Optimization
Potential Tactics Involved:
• Keyword Implementation, Analysis & Optimization
• Enhancements to Site Architecture • Acquisition of Inbound Links
• New Content Development and Optimization
Immediate Exposure
Ongoing Communication
Long Term Visibility
• We are active participants in our industry’s communities
• We are respected industry professionals
Contact InformationKoMarketing374 Congress Street, Suite 507, Boston, MA 02210T: (877)-3B2B-SEO P: (781) 209-1989Email: [email protected]
komarketingassociates.com/twitter
komarketingassociates.com/linkedin
komarketingassociates.com/facebook
komarketingassociates.com/google+