the rise of all-in-one saas
TRANSCRIPT
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Already, many SaaS tools (picks and shovels) exist for mobile.
http://bit.ly/1gEDdpB
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Now, there’s department specific software stacks too!
21 marketing technology stacks
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Software is going to get
bundled.
Ok, there’s a lot of SaaS so what’s
next?
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“There’s going to be more all-in-one SaaS software and SaaS platforms
in the future.
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2006 2011 2014
Three thriving examples of the All-In-One SaaS trend
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All-In-One Marketing Software
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HubSpot wants to manage all your inbound marketing
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• Created a website grader to generate leads by identifying a website’s short comings.
• Started by targeting small businesses that weren’t technically savvy.
• Expanded the offering by creating a new suite of SaaS sales tools.
HubSpot wants to manage all your inbound marketing
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The single platform for
every customer interaction
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Intercom wants to manage all customer communications
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• Built a single customer communications workflow that serves many different jobs.
• Started by targeting startups who weren’t yet hooked on existing tools.
• Iterated into a platform with multiple products.
Intercom wants to manage all customer communications
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All-in-one Analytics and
Feedback
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Hotjar wants to provide every tool for website insights
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• Put seven feedback and analytics tools next to each other in a single interface.
• Started by offering a cheaper solution to professionals who are already using multiple tools.
• Their product roadmap is shared publicly.
Hotjar wants to provide every tool for website insights
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SaaS product suites and platforms are making a comeback!
$1.67B market cap
$65.75M funding
64,542 organizations
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