the rise of the sharing economy

The rise of the sharing economy

29/9/2017Ivan Ivanković, Operations & Logistics Manager, Uber

The most boring presentation about sharing economy you'll ever hear

29/9/2017Ivan Ivanković, Operations & Logistics Manager, Uber

Hi

Operations & Logistics Manager @Uber

Previously worked as a consultant (Munich

Partners), startup-founder (Squee, Prosper

Consulting), corporate new business

developer (Hrvatski Telekom).

[email protected]

@jokica125

“Where there's a will, there's a way”

Agenda➔ What’s sharing economy?

➔ Good, bad and ugly -examples

➔ Impact on society

➔ The future of sharing economy

➔ Conclusion

➔ Q&A


- Definition- Prerequisites- Why now?




➔ Conclusion

➔ Q&A

Granting temporary access to underutilized assets in ways that bypass traditional ownership and pricing models

Definition - Prerequisites - Why now?

What can be considered sharing economy?



Business model is hosted through digital platforms




Transactions are completed through a variety of methods that offer access over ownership



Deeper social interactions compared to traditional methods of exchange





Deeper social interactions compared to traditional methods of exchange




Product becomes more valuable as more users use it - network effect

Why did it happened?




Purchasing power

reduced during

recession



Purchasing power

reduced during

recession

Saturation of crappy

products



Purchasing power

reduced during

recession


products

Social - local -

mobile revolution



Purchasing power

reduced during

recession


products

Technology enabled

peer - review

systems to build

trust/quality

Social - local -

mobile revolution



Purchasing power

reduced during

recession


products

Technology enabled

peer - review

systems to build

trust/quality

New consumer

mindset

Social - local -

mobile revolution



- Key sectors- Uberisation- Cautionary tale



➔ Conclusion

➔ Q&A

Who’s next?

Key sectors - Uberisation - Cautionary tale

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

Financial services

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

Financial services People/skills

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

Financial services People/skills Accommodation

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

Financial services People/skills Accommodation Mobility

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

Financial services People/skills Accommodation Mobility Logistics

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

-Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO


Education

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

- Belle

- Clineeds

- Heal

- Cohealo

- MedZed

- True North

- PatientGrade


Education Health industry

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

- Belle

- Clineeds

- Heal

- Cohealo

- MedZed

- True North

- PatientGrade

- Growington

- Cookening

- Feastly

- Foodsharing

- Kitchensurfing

- GrowUp

- Casserole Club


Education Health industry Household goods

Who’s next?


- Lending Club

- Transfer Wise

- Zopa

- Kickstarter

- Indiegogo

- Lending Club

- Bitcoin

- Post Mates

- Task Rabbit

- InstaCart

- Elance

- Odesk

- Freelancer.com

- Chefly

- AirBnB

- Roomates.com

- Home Away

- Couch Surfing

- We Work

- 9flats.com

- Sharedesk

- Uber

- ZipCar

- BlaBlaCar

- Turo

- SideCar

- Just park

- Getaround

- Uber Freight

- Cargomatic

- Convoy

- Teleroute

- Locodels

- ShareMyStorage

- Keycafe

- Khan Academy

- Quora

- Teachers Pay

Teachers

- Cottage Class

- Wikipedia

- OpenIDEO

- Belle

- Clineeds

- Heal

- Cohealo

- MedZed

- True North

- PatientGrade

- Growington

- Cookening

- Feastly

- Foodsharing

- Kitchensurfing

- GrowUp

- Casserole Club

- Swap.com

- Popcorn Time

- Humbolt

- Groupmuse

- Periscope

- Instagram

- Wikitribune


Education Health industry Household goods Multimedia

On AngelList 526 COMPANIES include “Uber for X” in their listings


Homejoy

A home-cleaning marketplace company who provide cleaning services by using independent contractors.

- Customers only used the initial promotional offer.

- Expansion to other markets happen too fast

- Not allowed to train the independent contractors


Source

http://nextjuggernaut.com/blog/11-uber-for-x-startups-that-failed-are-you-making-the-same-mistakes/

Exec

Exec was meant to provide errand runners to do any kind of random jobs.

- Serve all possible jobs and had to hire errand runners for different skills which proved costly in the end

- Unit Economics gone wrong, service fee couldn’t cover customer acquisition, customer service, and recruiting sufficient supply, refunds


Source


Cherry

An on-demand car wash service, allows customers to park anywhere, check in online, and have their car washed where they left it.

- Inability to maximize revenue as people are not washing car that often

- Scaling in the real world turned out to be much harder, more expensive, and time-consuming


Source




➔ Impact on society- Benefits- Regulatory, legal & tax - Consumer challenges


➔ Conclusion

➔ Q&A

Benefits of

sharing

economy

on society

Benefits - Regulatory, Legal, Tax - Consumer challenges

Source

http://www.ey.com/Publication/vwLUAssets/ey-the-rise-of-the-sharing-economy/$FILE/ey-the-rise-of-the-sharing-economy.pdf

Technology advances faster than regulation


Source



Regulatory considerations


Source



Regulatory considerations

Management of unconventional workforce


Source



Tax complianceRegulatory considerations

Management of unconventional workforce


Source


Trust is one of main enablers of sharing economy


Source



Consumer trust and safety


Source




Consistency in service quality


Source



Security and risk mitigation


Consistency in service quality


Source






- 10-20x growth- What with the incumbents?- Not too distant future

➔ Conclusion

➔ Q&A

Sharing economy sectors

Traditional industry sectors

5%

95%

50% 50%

2013 2025

Source

In 2013 sharing economy was $15bn and can grow to $335bn in 2025

10-20x GROWTH OF THE SHARING ECONOMY IS POSSIBLE AND HIGHLY LIKELY

10-20x growth - Incumbents - Future

http://pwc.blogs.com/files/sharing-economy-final_0814.pdf

Who is disrupting your industry behind your back?Become antifragile or die

Source


http://www.ivanivankovic.com/blog/2014/7/9/who-is-disrupting-your-industry-behind-your-back

What are the

unexpected

benefits of

self-driving

vehicles?



Centralised


Centralised Decentralised


Centralised Decentralised Bitcoin


Centralised Decentralised Bitcoin

Is the blockchain future of sharing economy?





➔ Conclusion

➔ Q&A

TL;DR- Sharing economy is built around

trust and underutilized assets

- Ownership over things becomes

burden in today's life

- Uberisation is happening across all

sectors

- We are all responsible for sharing

economy to be net positive

- Companies have to become

antifragile or else they’ll be displaced





➔ Conclusion

➔ Q&A

Thank you for listening

[email protected]@jokica125

Sources

http://www.businessinsider.com/marc-andreessens-sharing-economy-tweetstorm-2015-3

https://www.slideshare.net/a16z/network-effects-59206938/85-Chris_DixonJeff_JordanSonal_ChokshiKathy_WangA

https://www.slideshare.net/a16z/mobile-is-eating-the-world-20162017


https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf

https://www.slideshare.net/guyaderhugo/the-sharing-economy-59418368

https://www2.deloitte.com/content/dam/Deloitte/tr/Documents/consumer-business/cb-the-rise-the-sharing-economy.pdf

http://www.ey.com/Publication/vwLUAssets/ey-the-rise-of-the-sharing-economy/%24FILE/ey-the-rise-of-the-sharing-economy.pdf

https://www.brookings.edu/wp-content/uploads/2016/12/sharingeconomy_032017final.pdf

https://hackernoon.com/the-network-effects-of-ubers-master-plan-or-why-travis-kalanick-is-captain-nemo-46d521a03b2d

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https://www.entrepreneur.com/article/234804

https://motherboard.vice.com/en_us/article/z433j9/uber-for-x-apps-where-are-they-now

http://www.businessinsider.com/marc-andreessens-sharing-economy-tweetstorm-2015-3

https://www.slideshare.net/a16z/network-effects-59206938/85-Chris_DixonJeff_JordanSonal_ChokshiKathy_WangA

https://www.slideshare.net/a16z/mobile-is-eating-the-world-20162017


https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf

https://www.slideshare.net/guyaderhugo/the-sharing-economy-59418368

https://www2.deloitte.com/content/dam/Deloitte/tr/Documents/consumer-business/cb-the-rise-the-sharing-economy.pdf


https://www.brookings.edu/wp-content/uploads/2016/12/sharingeconomy_032017final.pdf


https://twitter.com/benedictevans/status/545085859611959296

https://twitter.com/BenedictEvans/status/875606377611145216

https://twitter.com/benedictevans/status/772169124738764801?lang=en

https://www.torbenrick.eu/blog/strategy/slideshare-presentation-the-rise-of-the-sharing-economy/

https://www.bbknowledge.com/general/presentation-the-sharing-economy-uber-and-airbnb-can-they-exist-in-a-regulated-world-will-they-save-of-destroy-your-community/

http://slideplayer.com/slide/9490629/

https://en.wikipedia.org/wiki/Sharing_economy

https://www.inc.com/sonya-mann/sharing-economy-not-dead.html


https://www.slideshare.net/loiclemeur/sharing-economyforslideshare-20131145/23-Photo_Credit_Ed_YourdonFlickr

http://www.huffingtonpost.com/milena-miliaeeviae-/opportunities-in-sharing-_b_11331630.html

https://www.pinterest.com/explore/sharing-economy/

https://www.wired.com/2016/12/uber-x-fad-will-pass-uber-uber/


https://www.entrepreneur.com/article/234804