the rise of voice - iab · 2018. 12. 3. · amazon alexc just say "alexa, start finding...
TRANSCRIPT
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THE RISE OF VOICE
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THE AGENDA
Why Voice?
Voice Case Studies
Q&A
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THE AGENDA
Why Voice?
Voice Case Studies
Q&A
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SMART SPEAKER OWNERSHIP IS GROWING FASTER THAN THE IPHONE
Source: VoiceBot
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KEYPLAYERS
Amazon Google Apple Microsoft
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VOICE MARKET SHARE
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KEYNEW DEVICES
Amazon Echo AutoGoogle Home HubAmazon Fire Cube
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BUT DON’T FORGET PHONES
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CURRENTVOICE USAGE
Source: Adobe
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THE AGENDA
Why Voice?
Voice Case Studies
Q&A
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VOICE CASE STUDIES
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FROM PODCAST TO SKILL
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QUESTIONS TO CONSIDER
● What is my brand doing to prepare for voice commerce?
● How do I optimize my media for voice search/discovery?
● What is the sound of my brand?
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NEW SHOWS THIS FALL!
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THE AGENDA
Why Voice?
Voice Case Studies
Q&A
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Q&A
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NOVEMBER 2018
THANK YOU!