the role of rhetoric in study abroad outreach and advocacy
TRANSCRIPT
The Role of Rhetoric in Study Abroad Outreach and Advocacy
A presentation by Jennifer Dodge
Introduction
I studied abroad … and everybody else should, too!
The Context
Unfortunately,few students study abroad
(IIE, 2015)
...but change is underway.
The Findings
Social Media
Content Strategy
Outreach
Advocacy
Print Media
CommunicationsOrganiz
eManage
LeadCreate
Design
Publicity
TeamOnline
Blog
WriteCollaborate
Digital
Plan
Website Message
“ ”DevelopBuild Maintai
nDistribute
TrendingRespond
Promote
Input
Engage
Dynamic
Press
Campaign
Program Providers
The SectorsAdvocacy
Organizations
University Departments
StudyAbroad
Program Providers
Program Providers
(AIFS, 2016)
• Focus: Potential Students, Alumni
• Appeals: Pathos, Ethos
Advocacy Organizations
• Focus: Sponsors, Affiliates, Students
• Appeals: Logos, Ethos(IIE, 2015)
University Departments
• Focus: Potential Students
• Appeals: Pathos, Logos(UMASS, 2015)
A presentation by Jennifer Dodge
The ImplicationsPortfolio… Content Strategy Multimedia Capability Audience Diversity
Career… Graduate School Additional International
Experience.
Thank You!
Questions?
• AIFS (Director). (2016). Ask An AIFS Alumni - Three Words [YouTube Video]. Retrieved from YouTube: https://youtu.be/V5bj4R2WQso
• IIE. (2015). Open Doors Data Highlights. Retrieved from Institute of International Education: http://www.iie.org/Research-and-Publications/Open-Doors/Data/Infographics
• UMASS. (2014). International Opportunities Expo. Retrieved from University of Massachusetts Amherst: https://www.umass.edu/events/international-opportunities-expo
• UMASS. (2015). International Programs Office. Retrieved from University of Massachusetts Amherst: http://www.umass.edu/ipo/
• YazeinaDaze. (2015). AIFSAbroad. Retrieved 2016, from Instagram: https://www.instagram.com/p/8zPN1Fq9gO/?taken-by=aifsabroad
Image Credits