THE ROTARY CLUB OF ARLINGTON

“90 DAYS OF SERVICE” CAMPAIGN

PURPOSE “Make Rotary Relevant.” Energize our club, mobilize our existing

members and attract new members.

Redefine our club as a “heavy-weight service organization” in Arlington.

Motivate non-Rotarians to visit our meetings, “like” our Rotary Club of Arlington Facebook page and participate in our service projects.

PLANNING

Created a Master Plan that benefitted 7 community organizations.

Provided the Campaign schedule to the club so they could plan ahead.

Selected Rotary members to easily lead each activity.

Sample Campaign Schedule:

Jan. 9-27: “Dress for Success” Clothing Drive:

Feb. 6-13: “Toothbrush Rush”

Feb. 6: “Blood Donation Day”

Feb. 13-20: “Let’s CAN Hunger Food Drive”:

Feb. 19: “Anti-bullying Campaign” -Webb Elementary.

Feb. 26: “How to Wow the Real World” program at UTA.

Mar. 1: “Keep Arlington Beautiful.”

Mar. 14: “Planting Seeds of Greatness”

IMPLEMENTATION Promoted each event thru weekly announcements, emails

and club newsletter. Sent press releases to local media.

Encouraged using member’s offices as drop-off points.

Members participated thru giving of time, money, or both.

As seen in the Arlington Citizen Journal

RESULTSBottom line: Ignited club energy & enthusiasm.

Implemented our vision for a “service mindset.”

Increased membership – our goal was +10 for year, ended at +20. Now, new members are bringing in new members!

ACTION STEPS:

1. Decide if right for your club and how to

implement.2. Select causes/organizations – whose members are in your club now.3. Have fun and make a difference!