THE RULES OF ENGAGEMENT-

USING SOCIAL MEDIA TO DRIVE CONTENT PUBLICATION 2016-02-26

#socialmediafails

LIVE THE BRAND #BLACKBERRY

BE CAREFUL WHAT YOU ASK FOR #ASKSEAWORLD

READ, REVIEW, RETHINK #HAPPYWOMENSDAY

BE HUMAN #PERFECTBODY

GET

INTERACTIVE

MAKE IT

MEANINGFUL CHANGE THE

CATEGORY BE BRAVE

RICHER

CONTENT

1. GET INTERACTIVE

INTERACTIVITY ENCOURAGES STRONG BRAND ATTACHMENT

AND GREATER RECALL

SOCIAL CHANNELS ALLOW FOR MORE INTERACTION THAN TRADITIONAL ONES

ALLOWING FOR INTERACTION/OPI

NIONS/VOTING WILL ASSIST IN

KEEPING CONTENT TOM

2. RICHER CONTENT

GOING THE EXTRA MILE ALLOWS FOR DEEPER

BRAND LOVE

SOCIAL CHANNELS HELP BRANDS ASK

QUESTIONS TO SOLVE MORE PERSONALISED

NEEDS

VIEWERS WANT TO BE LESS PASSIVE AND MORE INVOLVED IN THEIR FAVOURITE SHOWS

3. BE BRAVE

TO STAND OUT, DISRUPT THE USUAL

SOCIAL CHANNELS

GIVE BRANDS A LOT

OF

CONVERSATIONAL FLEXIBILITY

OFTEN BRAVERY IS SIMPLY EMPLOYING A BIT OF LATERAL CREATIVITY

4. CHANGE THE CATEGEORY

BREATHE LIFE INTO BORING

CATEGORIES BY FOLLOWING DIFFERENT

INDUSTRY TRENDS

CLEVERLY USED CHANNELS AND

TACTICAL PLANNING CAN HELP DELIVER THE MESSAGE IN A DISRUPTIVE WAY

DISRUPTION OF THIS KIND CAN CHANGE THE WAY VIEWERS SEE A BROADCASTER’S CONTENT.

5. MAKE IT MEANINGFUL

AUDIENCES ARE DEMANDING BRANDS DO GOOD

SOCIAL ALLOWS

CONSUMERS TO

SHARE CONTENT

THAT

RESONATES

WITH THEM AND

THAT REFLECTS WELL ON THEM

CSI PROJECTS CAN SUPPLY EXTRA CONTENT TO KEEP SHOWS TOM