THE RULES OF ENGAGEMENT-
USING SOCIAL MEDIA TO DRIVE CONTENT PUBLICATION 2016-02-26
#socialmediafails
LIVE THE BRAND #BLACKBERRY
BE CAREFUL WHAT YOU ASK FOR #ASKSEAWORLD
READ, REVIEW, RETHINK #HAPPYWOMENSDAY
BE HUMAN #PERFECTBODY
GET
INTERACTIVE
MAKE IT
MEANINGFUL CHANGE THE
CATEGORY BE BRAVE
RICHER
CONTENT
1. GET INTERACTIVE
INTERACTIVITY ENCOURAGES STRONG BRAND ATTACHMENT
AND GREATER RECALL
SOCIAL CHANNELS ALLOW FOR MORE INTERACTION THAN TRADITIONAL ONES
ALLOWING FOR INTERACTION/OPI
NIONS/VOTING WILL ASSIST IN
KEEPING CONTENT TOM
2. RICHER CONTENT
GOING THE EXTRA MILE ALLOWS FOR DEEPER
BRAND LOVE
SOCIAL CHANNELS HELP BRANDS ASK
QUESTIONS TO SOLVE MORE PERSONALISED
NEEDS
VIEWERS WANT TO BE LESS PASSIVE AND MORE INVOLVED IN THEIR FAVOURITE SHOWS
3. BE BRAVE
TO STAND OUT, DISRUPT THE USUAL
SOCIAL CHANNELS
GIVE BRANDS A LOT
OF
CONVERSATIONAL FLEXIBILITY
OFTEN BRAVERY IS SIMPLY EMPLOYING A BIT OF LATERAL CREATIVITY
4. CHANGE THE CATEGEORY
BREATHE LIFE INTO BORING
CATEGORIES BY FOLLOWING DIFFERENT
INDUSTRY TRENDS
CLEVERLY USED CHANNELS AND
TACTICAL PLANNING CAN HELP DELIVER THE MESSAGE IN A DISRUPTIVE WAY
DISRUPTION OF THIS KIND CAN CHANGE THE WAY VIEWERS SEE A BROADCASTER’S CONTENT.
5. MAKE IT MEANINGFUL
AUDIENCES ARE DEMANDING BRANDS DO GOOD
SOCIAL ALLOWS
CONSUMERS TO
SHARE CONTENT
THAT
RESONATES
WITH THEM AND
THAT REFLECTS WELL ON THEM
CSI PROJECTS CAN SUPPLY EXTRA CONTENT TO KEEP SHOWS TOM