The Sales Secretsome secrets are too delicious not to share

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First things first: we must create a “condition” for sale

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In order for this to happen, the lead must be converted into an “opportunity”

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The prospective client must:

.Agree.Accept

.Decideto explore the “change” that we propose or the one he has identified by himself

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In order for a lead to be converted to “opportunity” there is one prerequisite: they should consider the “change” as an imperative need.

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Surely though, you have already realised that even when a lead converts into an “opportunity” it is not certain that it will convert into a “client”

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Here is where the “sales secret” lies

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A lead will convert into a “client” only if we ensure “commitment” between the two parties

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In short, between “opportunity” and “sale”

it’s imperative that we develop:

.Commitment to change

.Commitment to collaboration

.Commitment to consensus

.Commitment for possible revisions

.Commitment to resolve any concerns

.Commitment to decision making

.Commitment for implementation

.Commitment to the cost

.Commitment to payment

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.But Never Forget…

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Customers trust their problems more than they trust us or the change presented them

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George AnastasiouThank youPartner/C.E.O. at αvαkon+