the sandlerrules 2015- logical wisdow from dave mattson and david sandler

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The Sandler RULES Adapted by David Ma8son Visual Adap=on by Dan Courtney

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Page 1: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

The  Sandler  RULES  Adapted  by  David  Ma8son  

Visual  Adap=on    by    

Dan  Courtney  

Page 2: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#1  YOU  HAVE  TO  LEARN  TO  FAIL,  TO  WIN  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 3: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#2  DON’T  SPILL  YOUR  CANDY  IN  THE  LOBBY  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 4: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#3  NO  MUTUAL  MYSTIFICATION,                                                                    DON’T  HAVE  HAPPY  EARS  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 5: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#4  A  DECISION  NOT  TO  MAKE  A                                                    DECISION  IS  A  DECISION  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 6: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#5  NEVER  ANSWER  AN  UNASKED    QUESTION  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 7: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#6  DON’T  BUY  BACK  TOMORROW  THE                        PRODUCT  OR  SERVICE  YOU  SOLD  TODAY  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 8: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#7  YOU  NEVER  HAVE  TO  LIKE  PROSPECTING,  YOU  JUST  HAVE  TO  DO  IT  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 9: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#8  WHEN  PROSPECTING  GO  FOR                                                                      THE  APPOINTMENT  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 10: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#9  EVERY  UNSUCCESSFUL  PROSPECTING                                    CALL  EARNS  COMPOUND  INTEREST    

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 11: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#10  DEVELOP  A  PROSPECTING  AWARENESS  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 12: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#11  MONEY  DOES  GROW  ON  TREES  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 13: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#12    ANSWER  EVERY  QUESTION                                                              WITH  A  QUESTION    

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 14: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#13    NO  MIND  READING    Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 15: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#14    A  PROSPECT  WHO  IS  LISTENING  IS                                                    NO  PROSPECT  AT  ALL    

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 16: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#15    THE  BEST  SALES  PRESENTATION  YOU  WILL    NEVER  GIVE,  THE  PROSPECT  WILL  NEVER  SEE  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 17: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#16    NEVER  ASK  FOR  THE  ORDER  –                                                    MAKE  THE  PROSPECT  GIVE  UP  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 18: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#17    THE  PROFESSIONAL  DOES  WHAT  HE  DID  AS  A  DUMMY  –  ON  PURPOSE  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 19: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#18    DON’T  PAINT  SEAGULLS  IN  YOUR    PROSPECT’S  PICTURE    

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 20: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#19    NEVER  HELP  THE  PROSPECT                                                                  END  THE  INTERVIEW  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 21: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#20  THE  BOTTOM  LINE  OF  PROFESSIONAL    SELLING  IS  GOING  TO  THE  BANK  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 22: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#21  SELL  TODAY,  EDUCATE  TOMORROW..    DON’T  GIVE  A  MONOLOGUE  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 23: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#22  ONLY  GIVE  A  PRESENTATION                                                                      FOR  THE  “KILL”  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 24: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#23  THE  WAY  TO  GET  RID  OF  A  BOMB  IS    TO  DEFUSE  IT  BEFORE  IT  BLOWS  UP  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 25: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

#24  PRODUCT  KNOWLEDGE  USED  THE    WRONG  WAY  CAN  BE  INTIMIDATING  

Page 26: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#25  WHEN  YOU  WANT  TO  KNOW  THE  FUTURE    BRING  IT  BACK  TO  THE  PRESENT    

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 27: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#26  PEOPLE  BUY  IN  SPITE  OF  HARD  SELL    NOT  BECAUSE  OF  IT  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 28: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#27  YOU  CAN’T  SELL  ANYBODY  ANYTHING  -­‐  THEY  MUST  DISCOVER  THEY  WANT  IT  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 29: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#28  WHEN  UNDER  ATTACK  FALL  BACK    Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 30: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#29  YOUR  METERS  ALWAYS  RUNNING    Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 31: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#30  YOU  CAN’T  LOSE  ANYTHING    YOU  DON’T  HAVE  

Page 32: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#31  CLOSE  THE  SALE  OR  CLOSE  THE  FILE  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 33: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#32  GET  AN  I.O.U.    FOR                                                                        EVERYTHING  YOU  DO    

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 34: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#33  ON  YOUR  WAY  BACK  TO  THE  BANK  KEEP  ONE  EYE  OVER  YOUR  SHOULDER  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 35: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#34  WORK  SMART,  NOT  HARDER      Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 36: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#35  IF  YOUR  COMPETITION  DOES  IT,  STOP  DOING  IT  RIGHT  AWAY      

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 37: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#36  ONLY  DECISION  MAKERS  CAN  GET                                      OTHERS  TO  MAKE  DECISIONS  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 38: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#37  ALL  PROSPECTS  LIE,  ALL  THE  TIME  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 39: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#38    THE  PROBLEM  THE  PROSPECT  BRINGS    YOU  IS  NEVER  THE  REAL  PROBLEM  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 40: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

#39  WHEN  ALL  ELSE  FAILS,    BECOME  A  CONSULTANT  

Page 41: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#40  FAKE  IT  TILL  YOU  MAKE  IT  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 42: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#41  THERE  ARE  NO  BAD  PROSPECTS  –  ONLY  BAD  SALESPEOPLE  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 43: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#42  A  WINNER  HAS  ALTERNATIVES,  A  LOSER    PUTS  ALL  HIS  EGGS  IN  ONE  BASKET  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 44: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#43  YOU  DON’T  LEARN  HOW  TO  WIN  BY  GETTING  A  “YES”,  YOU  LEARN  TO  WIN  BY  GETTING  A  “NO”  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 45: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#44  WHEN  YOUR  FOOT  HURTS  ,  YOU  ARE    PROBABLY  STANDING  ON  YOUR  OWN  TOE  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 46: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#45  EXPRESS  YOUR  FEELINGS  THROUGH    3rd  PARTY  STORIES  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 47: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#46  THERE  IS  NO  SUCH  THING  AS  A  GOOD  TRY  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 48: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#47  SELLING  IS  A  BROADWAY  PLAY                    PERFORMED  BY  A  PSYCHIATRIST  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 49: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#48  LIFE  WITHOUT  RISK,  IS  A    LIFE  WITHOUT  GROWTH  

Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them    

Page 50: The Sandlerrules 2015- Logical wisdow from Dave Mattson and David Sandler

#49  LEAVE  YOUR  CHILD  IN  THE  CAR  Quote    from:  The  Sandler  Rules    49  Timeless    Selling    Principles    and  How  to  Apply  Them