the secret of blog marketing
TRANSCRIPT
Biindit Advertising Network we deliver result !
the secret in
blog marketing
Change !
PEOPLE
Marketing Mix 4Ppeople - price - place- promotion
Attract
Engage
Transact
So what is internet marketing ?
PR
Press Releases
KESEMPATAN
HOW TO GET MEDIA COVERAGE ?
mainstream
Niche Blog
a new product or service to announcea case study about how you helped a client or
made a client moneya new employee has been hired with extensive
experience in your industryyour company has won an award or been
recognized in your industry as a thought leaderyour company, product, or service was reviewed
favorablyit’s a communication requirement for investor
relations (quarterly financial reports for public companies)
Why Press Releases
Changing of PR
REPORTER
INVESTOR
CUSTOMER
BLOGGER
How is
your word
?
Old Style
New "Hypertext" Era
You must include this :quotes from the president, owner, or other key
personnel and industry expertscustomer testimonialsproduct reviewsawards and other examples of industry
recognitionoffers or calls to action
Where is the fact
Hyperlink
Photo
Audio & Video
Social Media
What to use ?
Make it Easy ( logo / company profile )
Make it Accessible ( private / public ? )
Make it “Updated”2.0 era to keep your information at the top
Mastery 3 Step
■ PRWeb—http://prweb.com/■ eReleases—http://ereleases.com/■ Marketwire—http://marketwire.com/■ Business Wire—http://businesswire.com/
PR Website
Let them know is OFFICIAL !
Added to Your Website
USE
BLOGGER to spread
your word
Time to go digital
Send Your Press Releases Directly to Influential
Bloggers.
Smaller Blogs Copy Bigger Blogs
Comment on Influential Blogs
Build it !
Tell A Story ( video / blog post / twitter / forum )
Everyone Loves to Laugh
Activate it
your company namekey employees’ namestrademarks you owncompetitor nameskey search engine phrases (phrases you want
to rank well for in search engines,such as your product names, web site name, company name, and so on)
What Should Your Track
Responding to Flattering PressResponding to Negative Comments
KEEP TRACKING & UPDATE THEM
What is next ?
With 20.000 blogger in Indonesia ….
Biindit Connect You
Contact our Account Executive now !
How much ?