the secret to building a winning service business or consulting practice
TRANSCRIPT
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The Secrets to Building a Winning Service Business or Consul6ng Prac6ce www.duc:apemarke6ngconsultant.com
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Small business email evolu5on Turn your service into a product
• Product into services • Programs • Add on services • Membership • Package vs. Time
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Small business email evolu5on Document tools and processes
• Point of view is brand • Evalua5on • Methodology • Tool kits • Delivery • Reviews
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Small business email evolu5on Create a teaching plaForm • Trust and Educate • Blog • Podcast • ebooks • Workshops • Ar5cles • Partners
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Small business email evolu5on Measure results and raise prices • Results review • Case studies • Peer 2 Peer • Customer events • Results based pricing
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Small business email evolu5on Build from the confluence of streams • Books • Wri5ng • Core program • Speaking • Products • Membership • Partnerships
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Small business email evolu5on
• Point of view resonates • Proven results • Internal seminar • This is what you get • Here are the results you can expect • Here’s how much it costs
Perfect your lead conversion close
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Small business email evolu5on Construct a killer network
• Mentors/Advisors • Service providers • Industry Network • Alliances
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Small business email evolu5on 1. Turn your service into a product 2. Document tools and processes 3. Create a teaching plaForm 4. Measure results and raise your prices 5. Build from the confluence of streams 6. Perfect your lead conversion close 7. Construct a killer network
7 Steps to a Winning Consul5ng Prac5ce
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Small business email evolu5on 1. Trusted Brand 2. Documented program 3. Conent – books 4. Thousands engaged 5. Set profit centers 6. Simple conversion 7. Global network
Duct Tape Marke5ng Consul5ng Network
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