the secret to handling new patient leads and attracting new patients
DESCRIPTION
When potential patients want to set up an appointment with a medical office, they are increasingly going online to find the perfect fit for their schedule and wallet. This is why it is so important for practices to have a strong process set up that gets people landing on their website. Being able to capture those new patient leads can mean the difference of a well thought out medical practice marketing campaign that is money well spent and a marketing plan that is a complete mess and the equivalent to just throwing away money daily. Before you begin trying to capture new patient leads, there are some things you need to understand about the leads coming to your website. Then, from there, you can begin creating a solid plan to make sure they stay on your website and use your services. Read more: http://www.screwpilecommunications.com/screwpile-marketing-blog/bid/292362/Handling-New-Patient-Leads-When-to-Call-a-LeadTRANSCRIPT
When to Call a LeadHandling new Patient leads:
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Before you begin trying to capture patient leads, there are some things you need to understand about the leads coming to your website.
new Patients lOOKing FOR inFORMatiOn
new Patients Ready tO MaKe an aPPOintMent
For the most part, there are going to be two different types of new patient
leads coming to your website:
Types of Lead Persona
This type of lead is going
in to research symptoms,
procedures and other health care
information.
new Patients lOOKing FOR inFORMatiOn
Search
This lead already has the information
she needs, so instead of providing
more information, you want to be in contact with this
lead ASAP.
new Patients Ready tO set uP an aPPOintMent
So, what kinds of resources should you be utilizing to successfully draw in these potential patients?
Provide content that gives them all the right answers.
That means creating content that they can download such as free eBooks and whitepapers...
...as well as content they can instantly view such as blog posts, infographics and simple website content.
WELCOME
This type of content creation is known as Top of the Funnel
content because you’re answering questions and starting to instill
loyalty and trust between you
and the lead.
Once you’ve gone beyond offering content to your lead, you need to be immediately ready with a system to contact your lead.
Marketing software like HubSpot can alert your staff of new patient
leads as soon as they send in a form through your website.
From there, your staff can quickly reply back to the request by calling
and/or emailing the lead.
!
...the odds of connecting with a lead increases by
According to a Kellogg study on Lead Response
Management (LRM)...
100 Xif attempted within 5 minutes versus 30.
...the odds of converting a lead increases by
21 Xif attempted within 5 minutes versus 30.
Companies like Speak2Leads have developed software that makes connecting with your leads simple and successful.
yOuR naMe:
e-Mail:
PHOne nuMBeR:
SEND
1. A potential patient fills out a form on your website, requesting an appointment.
2. The software automatically calls your office within seconds.
3. When your office answers the software then automatically calls the lead on the phone number they provided just seconds ago.
Here’s how it works:
Combining inbound marketing and a powerful lead response system can substantially increase your success in capturing new patient leads.
Learn how to attract more new patient leads with this free Ebook: CLICK HERE