Hyperlocal websites:

Secrets to building SEO and attracting more

leads

With Lori Ballen

HyperlocalInformation oriented around a well defined community

with it’s primary focus directed on its residents

What does the Local Consumer Care About?

• Home Values and Real Estate News• School Zoning Information, Schedules• Construction, anything that could Affect

quality of living• Local Businesses• Special Events• Homeowners Association Topics• Anything in Local News

First StepBuild a Hyperlocal website/blog site that

combines content and capture.

A Hyperlocal Website Should focus on Content and

CaptivationProperty Listings

Market Statistics

Community Pages

Neighborhood News

Social Media Integration

Items of Value

Use CONTENT to CAPTIVATE:Offer Items of value in exchange for contact

informationHome Values and Property Listings

Homeowner Tips, Articles and Reports

Small Gifts for Around The House (batteries for smoke detectors, seeds for planting. Cost Item)

Neighborhood News Subscriptions

School Schedules

Personalized Keep Items such as fridge calendars, notepads, pens etc. (cost item)

BLOGGING LOCALFeature a Local Business

Attend any event or location in the community, take pictures, video etc. and write about it.

Use your Market Insider to create beautiful blog style monthly market reports with links back to your website

Promote local Listings and Open Houses

Feature subdivisions and Community Information

Anything Newsworthy

Timely Discussions: Back to school, holidays, summer camps

Video Market Stats

Use your Inventory

Create and Use Hyperlocal Campaigns

Email with custom, Hyperlocal content. Think VALUE, not spring cleaning tips

Social Media Touches

Direct Mail: Anything that arrives in the mailbox or on the doorstep

Personal Touches: Birthdays, Holidays, Anniversaries

Annual Events

Calls and Pop By’s

Build an Audience

Run Facebook campaigns for free lists of homes in the area.

Free Market Report

And Home Values.

Create a Facebook community-centric Business page

Be SEEN and be HEARD Social Media

Newspapers, Magazines, Coupon Mailer

Postcards, Newsletters, and other direct mail

City Guides (on and offline)

Radio and TV

Local Sporting and Special Event Sponsorships

Open Houses

Mobile Marketing

Vehicle Wrapping