AIMS HyperLocal Marketing PlatformChennai Central

Branding Options

AIMS – HyperLocal Marketing

Therefore AIMS is an innovative HyperLocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement Name, Age, Gender, Phone Number, email, Destination Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed Time Spent, Advertisement Seen / Clicked and Responded

This information is used to retarget the customer in real time through our Marketing Automation system Automated SMS, email, Voice Broadcast or Call Connect

All these Details are logged in the system and reported via Mobile App and Web Dashboards

The entire complex has 15 platforms to handle long-distance trains with 3 platforms exclusively for suburban trains

Chennai Central Railway Station has daily 200+ trains with 3,50,000+ Commuters moving to different locations in India

The 13-storied annexed building, the Moore Market Complex Building, has 3 platforms and handles north- and westbound suburban trains

More than 20% trains getting delayed every day In 2012-2013 Chennai railway station was the top revenue-generating

station of the Southern Railway

Chennai Railway Station – Facts & Figures

Schematic

Entertainment

Internet

Information

Coupons

Advertisers to see relevent information visualized on

Live Dashboards

1. Commuters enter Wi-Fi Zone get access to Wi-Fi

2. Wi-Fi Assistance will be around to help or assist

3. Users get connected to the System

1. User connects using Laptop, Tabloid, Smartphone1. Entertainment 30+ Local Channels2. Internet High Speed Internet browsing3. Coupons Instant Discounts & Coupons4. Information Travel related info

1. User Logs in into the system by entering general information

2. They receive OTP1. This used for access

Internet 3. They get access to

1. 30+ Local and other TV Channels

2. 30 Min of Free WiFi Usage3. Discounts and Coupon 4. Important Information

Advantage Of AIMS

100% one-on-one audience engagement with media Targeted brand promotions with customized branding options, to benefit

Local and National advertisers Marketing automation system via SMS & E-mails improving brand recall &

optimizing ROI Captures last mile information of your prospect engage with your brand Our live dashboards in visualized format keeps you inform about the

activities Periodic reports helps you take inform decision

AIMS – Value Calculus

ThereforeAIMSCustomer

Engagement

LiveDashboards

MarketingAutomation

OptimizedROI

CustomizedBranding

Improve customer experience with timely engagement

Live Dashboard help stakeholders stay informed of interactions happening with the brand

Automate marketing processes by sending response SMS and Emails to gain maximum brand recall

Customize your branding communication and creatives in real time

Branding Options @ AIMS

Main Login Page

1 Main Banner Ad

2 Register Button

Login Confirmation

3 Registration Confirmation

Main Login / Push Ad’s

4 Video Ad

Branding Options @ AIMSHome Page

5 Top Banner Ad

6 Bottom Banner Ad

Sub Pages

7 Top Banner Ad

8 Bottom Banner Ad

Internet Page

Branding Options @ AIMS

9 Bottom Banner Ad

10 Top Banner Ad

11 Box Ad

12 Internet Page Login Ad

Live Dashboard

Ad Space Descriptions

1 Main Banner Ad - Maximum 5 advertisers refresh rate of 1 minute

2 Register Button – SMS, as well as Emailer will be sent on button click

3 Registration Confirmation : Logo branding

4 Video Ad: 10 Sec video as or 10 Sec static image display

Ad Space Descriptions

5

11 Main Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute

12 Internet Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute

7 10 Top Banner Ads: Maximum 5 advertisers refresh rate of 1 minute

6 8 9 Bottom Banner Ads: Maximum 5 advertisers refresh rate of 1 minute

Banner Size

Rate CardSr. Type Description Rate Per Month

1 Main Login Page • Max 5 Advertiser with 1 minute refresh Rate Rs. 35,000/-

2. Login Confirmation Box • Max 5 Advertiser with 1 minute refresh Rate Rs. 25,000/-

3. Main Page Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-

4 Main Page Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-

5 Sub Pages Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-

6 Sub Pages Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 15,000/-

7 TV Panel • Max 15 Advertisers with 1 minute Refresh Rate Rs. 15,000/-

8 Internet Page Main Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-

9 Internet Page Small Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-

10 Push Video / Image Ad • 10 Second duration, main Page Login Ad Rs. 50,000/-

Snapshot

Morning

80,653

Night

91,621

Afternoon

83,336

Evening

86,966

Total Logins Till 5th June: 4,03,003

8am to 11.59am-Morning | 12pm to 3.59pm-Afternoon | 4pm to 7.59pm-Evening | 8pm to 7.59am-Night

77%

23%Over Night

45,825

Period: 22nd Mar to 5th June Source: Therefore AIMS

Logins Trend

22-Mar 24-Mar 26-Mar 28-Mar 30-Mar 1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr0

2000

4000

6000

8000

10000

1200022nd March to 30th April

Period: 22nd Mar to 5th June Source: Therefore AIMS

1-May 3-May 5-May 7-May 9-May 11-May 13-May 15-May 17-May 19-May 21-May 23-May 25-May 27-May 29-May 31-May 2-Jun 4-Jun0

1000

2000

3000

4000

5000

6000

7000

80001st May to 5th June

Week Day Wise Logins

Sun Mon Tue Wed Thu Fri Sat0

10000

20000

30000

40000

50000

60000

70000

Period: 22nd Mar to 5th June Source: Therefore AIMS

22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar10

100

1000

10000

100000

March Clicks Impressions

1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr100

1000

10000

100000 April

Clicks & Impressions-March & April

Period: 22nd Mar to 5th June Source: Therefore AIMS

1-May 3-May 5-May 7-May 9-May 11-May 13-May 15-May 17-May 19-May 21-May 23-May 25-May 27-May 29-May 31-May10

100

1000

10000

100000

May Clicks Impressions

1-Jun 2-Jun 3-Jun 4-Jun 5-Jun100

1000

10000

100000 June

Clicks & Impressions-May & June

Period: 22nd Mar to 5th June Source: Therefore AIMS

Advertisers Performance

PayQwik SCSVMV Univ. North Town Mahindra Moblitatva Therefore Grabmore Rapid Stall Shakti Masala Marcellus MyBirthSecrets100

1000

10000

100000

1000000

Click Impression

Source: Therefore AIMSPeriod: 22nd Mar to 5th June

What is Therefore all about?

Therefore is a Techno-Marketing company with a core focus on Offline to Online Marketing Automation It captures last mile information of the customer interacting with a brand across all

media platforms and in real-time It helps Businesses connect to their customers, measure everything about their

communication and effectively help close a deal The core competency of Therefore is Analytics and Reporting systems Built on a Big Data platform the system is highly scalable and can be

integrated with any other technology and platforms

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Our Service Offerings

Prosumer Matrix • Ad efficacy management • Promotional management• Intelligent Response

Management

Neuromers• Ethnography• Lead Nurturing

Therefore Matrix• Dynamic Landing Pages• Keyword Call Tracking• Click To Call

Impart• BTL Activation• Interactive Standees

BuzzAngles• Digital PR Mapping• Mention Analytics

AIMS + Artha• Hyperlocal Marketing

Platform • Target Advertising

Research and Live Dashboards

Mumbai:

• Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com

Bengalooru :• Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com

For Demohttp://therefore-d.net/aims-demo/

Thank You