what is hyperlocal journalism
DESCRIPTION
a short presentation describing what makes hyperlocal journalism online.TRANSCRIPT
What is hyperlocal journalism?
• A form of “citizen journalism” that focuses on local stories vs. national events.
• Can come from established news organizations or people outside of journalism establishment.
• Isn’t always “news” in the traditional sense.
Many different styles of hyperlocal
• Citizen-run enterprises
Many different styles of hyperlocal
• Citizen-run enterprises
• Professional journalism
Many different styles of hyperlocal
• Citizen-run enterprises
• Professional journalism
• Hybrid citizen/professional
Many different styles of hyperlocal
• Citizen-run enterprises
• Professional journalism
• Hybrid citizen/professional
• Aggregators
Many different styles of hyperlocal
• Citizen-run enterprises
• Professional journalism
• Hybrid citizen/professional
• Aggregators
• Solo sites
Many different styles of hyperlocal
• Citizen-run enterprises
• Professional journalism
• Hybrid citizen/professional
• Aggregators
• Solo sites
• Legacy media
Various sites fill particular needsof communities
• 1) Need for coverage in areas neglected by mainstream media
• 2)Detailed coverage of an issue or subject
• 3) Desire to share information and have dialogue with community
Choosing the CMS
• First considerations:
• 1) who will be using the site?
• 2) can it be customized if necessary?
• 3) can you upload video or audio?
• 4) discussion section?
• 5) can it grow with you?
Commonly used CMS for hyperlocal
• Wordpress
• Moveable Type (more than Typepad
• Drupal
• Joomla
• Scoopt
• Proprietary CMS
Who writes these sites?
• Different levels of participation depending on the site
• Citizens Welcome!
• Some sites have small staff of professionals and/or train citizens
• Comments only
How do they find you?
• Google loves small sites!
• Use some old fashioned word-of-mouth marketing techniques—target “talkers” or “influencers,” giveaways
Do they make $$
• Yes…some are starting to make money
Do they make $$
• Yes…some are starting to make money
• Some have gone bust (Backfence.com)
• Others struggle
• Others don’t care to make money
• Money-making ability varies from region to region