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Page 1: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O N

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STEVEN PINKER

The Sense of StyleThe Thinking Person’s Guide to Writing in the 21st Century

The bestselling linguist and cognitive scientist creates a usage guide for the twenty-first century, applying the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical know-how, and an ability to savor and reverse engineer the good prose of others. Using examples of effective and ineffective prose, Pinker replaces dogma about usage with reason and evidence, encouraging writers, editors, and students to apply guidelines judiciously rather than robotically.

BEN YAGODAHow to Not Write BadThe Most Common Writing Problems and the Best Ways to Avoid ThemA comprehensive guide that lays out simple steps we can take—from proper spelling, diction, punctuation, and grammar to clarity, precision, and grace of expression— to make our writing more effective.“[Yagoda] identifies a clutch of about fifty problem areas, plentifully illustrated by selections from students’ prose....His advice is straightforward, plain-spoken, lucid, and sound.”—The Baltimore SunRIVERHEAD PAPERBACK • 192 PP. • 978-1-59448-848-1 • $15.00

LAURIE LAMSON, editorNow Write! Science Fiction, Fantasy, and HorrorSpeculative Genre Exercises from Today’s Best Writers and TeachersWith writing exercises from Harlan Ellison, Piers Anthony, Ramsey Campbell, Jack Ketchum, the screenwriters of The Twilight Zone and Star Trek, and more, this volume offers a full toolbox of advice and exercises for crafting an engaging alternate reality. TARCHER PAPERBACK • 384 PP. • 978-0-39916-555-9 • $15.95

ALSO OF INTEREST: Now Write! Mysteries ∙ 978-1-58542-903-5 Now Write! Nonfiction ∙ 978-1-58542-758-1 Now Write! Screenwriting ∙ 978-1-58542-851-9

JOHN YORKEInto the Woods: A Five-Act Journey into StoryTaking the reader on a historical, philosophical, scientific, and psychological journey to the heart of storytelling, Yorke shows that there is a unifying shape to narrative—one that echoes the fairytale journey into the woods—and utilizes the Shakespearean five-act structure to analyze film, television, theatre, and novel writing. OVERLOOK HARDCOVER • 336 PP. • 978-1-4683-0809-9 • $28.95

STUART HORWITZ Blueprint Your BestsellerOrganize and Revise Any Manuscript with the Book Architecture MethodHorwitz introduces the Book Architecture Method, a step-by-step process for manu-script revision that involves breaking drafts into manageable scenes, determining what the writing accomplishes at a structural level, and uncovering the underlying flaws and strengths of the narrative.PERIGEE PAPERBACK • 256 PP. • 978-0-399-16215-2 • $16.00

BRETT MART INDifficult Men: Behind the Scenes of a Creative Revolution: From The Sopranos and The Wire to Mad Men and Breaking BadFeaturing extensive interviews with major players, writers, executives, directors, and actors, Martin recounts the rise and inner workings of a genre that represents both a cultural watershed and a new golden age for cable TV. PENGUIN PAPERBACK • 320 PP. • 978-0-14-312569-3 • $17.00

“This book is a graceful and clear smackdown to the notion that English is going to the proverbial dogs. Pinker has written the Strunk & White for a new century.” —John McWhorter, author of The Power of Babel

“Only Steven Pinker could have written this marvelous book, and thank heaven he has. ‘Good writing can flip the way the world is perceived,’ he writes, and The Sense of Style will flip the way you think about good writing. Pinker’s curiosity and delight illuminate every page, and when he says style can make the world a better place, we believe him.”—Patricia T. O’Conner, author of Woe Is I

“The Harvard psychology professor is a rigorous thinker whose previous books... have been distinguished by a flair for making highly technical subjects seem not just accessible but positively jaunty. Now his distaste for the deathly edicts that glut most current volumes on literary style has led him to create what he calls ‘a writing guide for the 21st century’. The book has two parts: in the first, Pinker identifies the techniques that make prose compelling and the bad habits that can make it soggy, and in the second he focuses on contentious points of usage…. This is a thoughtful guide, tough-minded and up to date.”—The Guardian (UK)

VIKING HARDCOVER • 368 PP. • 978-0-670-02585-5 • $27.95

compositionNEW TITLES • 2015

PENGUIN GROUP USA

W W W. P E N G U I N . C O M / A C A D E M I C

EXAMINATION COPY OFFER:

$5.00 PAPERBACKS • $10.00 HARDCOVERS

Page 2: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O N

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W.P

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STEVEN PINKER

The Sense of StyleThe Thinking Person’s Guide to Writing in the 21st Century

The bestselling linguist and cognitive scientist creates a usage guide for the twenty-first century, applying the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical know-how, and an ability to savor and reverse engineer the good prose of others. Using examples of effective and ineffective prose, Pinker replaces dogma about usage with reason and evidence, encouraging writers, editors, and students to apply guidelines judiciously rather than robotically.

BEN YAGODAHow to Not Write BadThe Most Common Writing Problems and the Best Ways to Avoid ThemA comprehensive guide that lays out simple steps we can take—from proper spelling, diction, punctuation, and grammar to clarity, precision, and grace of expression— to make our writing more effective.“[Yagoda] identifies a clutch of about fifty problem areas, plentifully illustrated by selections from students’ prose....His advice is straightforward, plain-spoken, lucid, and sound.”—The Baltimore SunRIVERHEAD PAPERBACK • 192 PP. • 978-1-59448-848-1 • $15.00

LAURIE LAMSON, editorNow Write! Science Fiction, Fantasy, and HorrorSpeculative Genre Exercises from Today’s Best Writers and TeachersWith writing exercises from Harlan Ellison, Piers Anthony, Ramsey Campbell, Jack Ketchum, the screenwriters of The Twilight Zone and Star Trek, and more, this volume offers a full toolbox of advice and exercises for crafting an engaging alternate reality. TARCHER PAPERBACK • 384 PP. • 978-0-39916-555-9 • $15.95

ALSO OF INTEREST: Now Write! Mysteries ∙ 978-1-58542-903-5 Now Write! Nonfiction ∙ 978-1-58542-758-1 Now Write! Screenwriting ∙ 978-1-58542-851-9

JOHN YORKEInto the Woods: A Five-Act Journey into StoryTaking the reader on a historical, philosophical, scientific, and psychological journey to the heart of storytelling, Yorke shows that there is a unifying shape to narrative—one that echoes the fairytale journey into the woods—and utilizes the Shakespearean five-act structure to analyze film, television, theatre, and novel writing. OVERLOOK HARDCOVER • 336 PP. • 978-1-4683-0809-9 • $28.95

STUART HORWITZ Blueprint Your BestsellerOrganize and Revise Any Manuscript with the Book Architecture MethodHorwitz introduces the Book Architecture Method, a step-by-step process for manu-script revision that involves breaking drafts into manageable scenes, determining what the writing accomplishes at a structural level, and uncovering the underlying flaws and strengths of the narrative.PERIGEE PAPERBACK • 256 PP. • 978-0-399-16215-2 • $16.00

BRETT MART INDifficult Men: Behind the Scenes of a Creative Revolution: From The Sopranos and The Wire to Mad Men and Breaking BadFeaturing extensive interviews with major players, writers, executives, directors, and actors, Martin recounts the rise and inner workings of a genre that represents both a cultural watershed and a new golden age for cable TV. PENGUIN PAPERBACK • 320 PP. • 978-0-14-312569-3 • $17.00

“This book is a graceful and clear smackdown to the notion that English is going to the proverbial dogs. Pinker has written the Strunk & White for a new century.” —John McWhorter, author of The Power of Babel

“Only Steven Pinker could have written this marvelous book, and thank heaven he has. ‘Good writing can flip the way the world is perceived,’ he writes, and The Sense of Style will flip the way you think about good writing. Pinker’s curiosity and delight illuminate every page, and when he says style can make the world a better place, we believe him.”—Patricia T. O’Conner, author of Woe Is I

“The Harvard psychology professor is a rigorous thinker whose previous books... have been distinguished by a flair for making highly technical subjects seem not just accessible but positively jaunty. Now his distaste for the deathly edicts that glut most current volumes on literary style has led him to create what he calls ‘a writing guide for the 21st century’. The book has two parts: in the first, Pinker identifies the techniques that make prose compelling and the bad habits that can make it soggy, and in the second he focuses on contentious points of usage…. This is a thoughtful guide, tough-minded and up to date.”—The Guardian (UK)

VIKING HARDCOVER • 368 PP. • 978-0-670-02585-5 • $27.95

compositionNEW TITLES • 2015

PENGUIN GROUP USA

W W W. P E N G U I N . C O M / A C A D E M I C

EXAMINATION COPY OFFER:

$5.00 PAPERBACKS • $10.00 HARDCOVERS

Page 3: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O N

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For

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n Se

rvic

e (C

FIS)

at:

WW

W.P

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IN.C

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/FA

CIN

FO

STEVEN PINKER

The Sense of StyleThe Thinking Person’s Guide to Writing in the 21st Century

The bestselling linguist and cognitive scientist creates a usage guide for the twenty-first century, applying the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical know-how, and an ability to savor and reverse engineer the good prose of others. Using examples of effective and ineffective prose, Pinker replaces dogma about usage with reason and evidence, encouraging writers, editors, and students to apply guidelines judiciously rather than robotically.

BEN YAGODAHow to Not Write BadThe Most Common Writing Problems and the Best Ways to Avoid ThemA comprehensive guide that lays out simple steps we can take—from proper spelling, diction, punctuation, and grammar to clarity, precision, and grace of expression— to make our writing more effective.“[Yagoda] identifies a clutch of about fifty problem areas, plentifully illustrated by selections from students’ prose....His advice is straightforward, plain-spoken, lucid, and sound.”—The Baltimore SunRIVERHEAD PAPERBACK • 192 PP. • 978-1-59448-848-1 • $15.00

LAURIE LAMSON, editorNow Write! Science Fiction, Fantasy, and HorrorSpeculative Genre Exercises from Today’s Best Writers and TeachersWith writing exercises from Harlan Ellison, Piers Anthony, Ramsey Campbell, Jack Ketchum, the screenwriters of The Twilight Zone and Star Trek, and more, this volume offers a full toolbox of advice and exercises for crafting an engaging alternate reality. TARCHER PAPERBACK • 384 PP. • 978-0-39916-555-9 • $15.95

ALSO OF INTEREST: Now Write! Mysteries ∙ 978-1-58542-903-5 Now Write! Nonfiction ∙ 978-1-58542-758-1 Now Write! Screenwriting ∙ 978-1-58542-851-9

JOHN YORKEInto the Woods: A Five-Act Journey into StoryTaking the reader on a historical, philosophical, scientific, and psychological journey to the heart of storytelling, Yorke shows that there is a unifying shape to narrative—one that echoes the fairytale journey into the woods—and utilizes the Shakespearean five-act structure to analyze film, television, theatre, and novel writing. OVERLOOK HARDCOVER • 336 PP. • 978-1-4683-0809-9 • $28.95

STUART HORWITZ Blueprint Your BestsellerOrganize and Revise Any Manuscript with the Book Architecture MethodHorwitz introduces the Book Architecture Method, a step-by-step process for manu-script revision that involves breaking drafts into manageable scenes, determining what the writing accomplishes at a structural level, and uncovering the underlying flaws and strengths of the narrative.PERIGEE PAPERBACK • 256 PP. • 978-0-399-16215-2 • $16.00

BRETT MART INDifficult Men: Behind the Scenes of a Creative Revolution: From The Sopranos and The Wire to Mad Men and Breaking BadFeaturing extensive interviews with major players, writers, executives, directors, and actors, Martin recounts the rise and inner workings of a genre that represents both a cultural watershed and a new golden age for cable TV. PENGUIN PAPERBACK • 320 PP. • 978-0-14-312569-3 • $17.00

“This book is a graceful and clear smackdown to the notion that English is going to the proverbial dogs. Pinker has written the Strunk & White for a new century.” —John McWhorter, author of The Power of Babel

“Only Steven Pinker could have written this marvelous book, and thank heaven he has. ‘Good writing can flip the way the world is perceived,’ he writes, and The Sense of Style will flip the way you think about good writing. Pinker’s curiosity and delight illuminate every page, and when he says style can make the world a better place, we believe him.”—Patricia T. O’Conner, author of Woe Is I

“The Harvard psychology professor is a rigorous thinker whose previous books... have been distinguished by a flair for making highly technical subjects seem not just accessible but positively jaunty. Now his distaste for the deathly edicts that glut most current volumes on literary style has led him to create what he calls ‘a writing guide for the 21st century’. The book has two parts: in the first, Pinker identifies the techniques that make prose compelling and the bad habits that can make it soggy, and in the second he focuses on contentious points of usage…. This is a thoughtful guide, tough-minded and up to date.”—The Guardian (UK)

VIKING HARDCOVER • 368 PP. • 978-0-670-02585-5 • $27.95

compositionNEW TITLES • 2015

PENGUIN GROUP USA

W W W. P E N G U I N . C O M / A C A D E M I C

EXAMINATION COPY OFFER:

$5.00 PAPERBACKS • $10.00 HARDCOVERS

Page 4: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O NN E W T I T L E S • C O M P O S I T I O N

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MATTEO PER ICOL IWindows on the World: 50 Writers, 50 ViewsPREFACE BY LORIN STEIN

Pairing Matteo Pericoli’s drawings of window views with text, this volume contemplates the world through the windows and perceptions of prominent writers: Orhan Pamuk in Istanbul, Daniel Kehlmann in Berlin, Chimamanda Ngozi Adichie in Lagos, Nadine Gordimer in Johannesburg, Xi Chuan in Beijing, and John Jeremiah Sullivan in Wilm-ington, North Carolina.PENGUIN PRESS HARDCOVER • 128 PP. • 978-1-59420-554-5 • $27.95

AL I SMITH Artful“A stimulating combination of literary criticism, essay, and fiction....Ethereal.”—The New Yorker“A wordsmith to the very smithy of her soul, [Smith] is at once deeply playful and deeply serious. And her new book, in which she tugs at God’s sleeve, ruminates on clowns, shoplifts used books, dabbles in Greek, and palavers with the dead, is a stunner.” —The New York Times Book ReviewPENGUIN PAPERBACK • 256 PP. • 978-0-14-312449-8 • $16.00

REBECCA SOLN IT The Faraway NearbyThis personal, lyrical narrative explores the ways we make our lives out of stories and how we are connected by empathy, narrative, and imagination. “Dominating Solnit’s rich repertoire are two main thoughts: that imagination, activated through reading and art, can help overcome the feeling of being a stranger in the world, lost among strangers; and second, that characters and places can build another home, and provide alternative stories to the...constrictive plots of our own lives.” —The Guardian (UK)PENGUIN PAPERBACK • 272 PP. • 978-0-14-312549-5 • $16.00

SIMON GARF IELDTo the Letter: A Celebration of the Lost Art of Letter WritingIn this ode to letter writing, the author of Just My Type and On the Map traces the form’s history and the role letters have played as a literary device in the works of Shakespeare, the epistolary novel, and more. At a time when the decline of letter writing appears irreversible, Garfield makes a case for its salvation despite the rise of emails, texting, and tweeting in the digital age. GOTHAM PAPERBACK • 464 PP. • 978-1-592-40882-5 • $18.00

JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest IdeasFrom the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech-writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes. GOTHAM HARDCOVER • 256 PP. • 978-1-592-40849-8 • $27.00

MARK FORSYTHThe Elements of EloquenceSecrets of the Perfect Turn of PhraseFrom classic poetry to pop lyrics, Charles Dickens to Dolly Parton, Jesus to James Bond, Forsyth reveals what makes a phrase memorable. With entertaining wit, he takes apart famous phrases, highlights the importance of style, and shows students how they too can write like Shakespeare or quip like Oscar Wilde. BERKELY PAPERBACK • 256 PP. • 978-0-425-27618-1 • $16.00

BENJAMIN ERRETTElements of Wit: Mastering the Art of Being InterestingWith chapters covering the essential ingredients of wit, this primer brings together great contemporary and historical wits, from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK—and teaches the art of delivering the perfect zinger. “Promises to teach the wit-deprived hordes how to become modern-day Oscar Wildes and Dorothy Parkers....Entertaining.”—The Wall Street JournalPERIGEE PAPERBACK • 256 PP. • 978-0-399-16910-6 • $16.00

MIKE SACKSPoking a Dead FrogConversations with Today’s Top Comedy Writers“[A] clear-eyed picture of the gritty inner workings of the comedy industry....Reading about how a joke goes from the mind of a writer to an episode of Community is like watching a magician reveal his secrets: Sure, it dispels some of the magic, but it inspires new reverence for the real skill that went into producing the effect.”—Slate “[Sacks’] conversations with humorists poke at some fundamental concepts of comedy....More revealingly, the book examines what kind of person comes to make a living putting funny words on paper.”—The Wall Street JournalPENGUIN PAPERBACK • 480 PP. • 978-0-14-312378-1 • $18.00

JUL IA SCOTTDrivel: Deliciously Bad Writing by Your Favorite AuthorsIn this uplifting bit of voyeurism, authors Gillian Flynn, Mary Roach, Dave Eggers, Rick Moody, Chuck Palahniuk, Amy Tan, A.J. Jacobs, Daniel Clowes, Jeff Greenwald, Po Bronson, and others share some of their worst early work. PERIGEE PAPERBACK • 208 PP. • 978-0-399-16888-8 • $16.00

AMMON SHEABad English: A History of Linguistic AggravationDrawing upon historic and contemporary examples, the author of Reading the OED chronicles the long and entertaining history of language mistakes. “Excellent....Tours our irrational prejudices about language, showing that an apprecia-tion for the quirks and ironies of language history can put our understanding on a firmer basis and restore our sense of humor.”—David Skinner, author of The Story of Ain’tPERIGEE HARDCOVER • 272 PP. • 978-0-399-16557-3 • $24.00

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MEREDITH MARAN, editor Why We Write20 Acclaimed Authors on How and Why They Do What They DoPLUME PAPERBACK ∙ 256 PP.978-0-452-29815-6 ∙ $16.00

LYNNE TRUSSEats, Shoots & LeavesThe Zero Tolerance Approach to PunctuationILLUSTRATED BY BONNIE TIMMONSFOREWORD BY FRANK MCCOURT

GOTHAM PAPERBACK ∙ 240 PP.978-1-592-40203-8 ∙ $15.00

LINDA VENIS, editor Cut to the ChaseWriting Feature Films with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 352 PP.978-1-592-40810-8 ∙ $18.00

Inside the RoomWriting Television with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 272 PP.978-1-592-40811-5 ∙ $16.00

DAVID CORBETT The Art of CharacterCreating Memorable Characters for Fiction, Film, and TVPENGUIN PAPERBACK ∙ 416 PP.978-0-14-312157-2 ∙ $17.00

BROOKS LANDONBuilding Great SentencesHow to Write the Kinds of Sentences You Love to ReadPLUME PAPERBACK ∙ 288 PP.978-0-452-29860-6 ∙ $16.00

BETH KEPHARTHandling the TruthOn the Writing of MemoirGOTHAM PAPERBACK ∙ 224 PP.978-1-592-40815-3 ∙ $16.00

PATRICIA T. O’CONNERWoe Is IThe Grammarphobe’s Guide to Better English in Plain EnglishTHIRD EDITION

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KERI SMITHWreck This Journal EXPANDED EDITION

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MARK KRAMER and WENDY CALL, editors Telling True StoriesA Nonfiction Writers’ Guide from the Nieman Foundation at Harvard UniversityPLUME PAPERBACK ∙ 352 PP.978-0-452-28755-6 ∙ $17.00

MARK FORSYTHHorologiconA Day’s Jaunt Through the Lost Words of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26437-9 ∙ $16.00

The EtymologiconA Circular Stroll Through the Hidden Connections of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26079-1 ∙ $16.00

Page 5: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O NN E W T I T L E S • C O M P O S I T I O N

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MATTEO PER ICOL IWindows on the World: 50 Writers, 50 ViewsPREFACE BY LORIN STEIN

Pairing Matteo Pericoli’s drawings of window views with text, this volume contemplates the world through the windows and perceptions of prominent writers: Orhan Pamuk in Istanbul, Daniel Kehlmann in Berlin, Chimamanda Ngozi Adichie in Lagos, Nadine Gordimer in Johannesburg, Xi Chuan in Beijing, and John Jeremiah Sullivan in Wilm-ington, North Carolina.PENGUIN PRESS HARDCOVER • 128 PP. • 978-1-59420-554-5 • $27.95

AL I SMITH Artful“A stimulating combination of literary criticism, essay, and fiction....Ethereal.”—The New Yorker“A wordsmith to the very smithy of her soul, [Smith] is at once deeply playful and deeply serious. And her new book, in which she tugs at God’s sleeve, ruminates on clowns, shoplifts used books, dabbles in Greek, and palavers with the dead, is a stunner.” —The New York Times Book ReviewPENGUIN PAPERBACK • 256 PP. • 978-0-14-312449-8 • $16.00

REBECCA SOLN IT The Faraway NearbyThis personal, lyrical narrative explores the ways we make our lives out of stories and how we are connected by empathy, narrative, and imagination. “Dominating Solnit’s rich repertoire are two main thoughts: that imagination, activated through reading and art, can help overcome the feeling of being a stranger in the world, lost among strangers; and second, that characters and places can build another home, and provide alternative stories to the...constrictive plots of our own lives.” —The Guardian (UK)PENGUIN PAPERBACK • 272 PP. • 978-0-14-312549-5 • $16.00

SIMON GARF IELDTo the Letter: A Celebration of the Lost Art of Letter WritingIn this ode to letter writing, the author of Just My Type and On the Map traces the form’s history and the role letters have played as a literary device in the works of Shakespeare, the epistolary novel, and more. At a time when the decline of letter writing appears irreversible, Garfield makes a case for its salvation despite the rise of emails, texting, and tweeting in the digital age. GOTHAM PAPERBACK • 464 PP. • 978-1-592-40882-5 • $18.00

JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest IdeasFrom the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech-writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes. GOTHAM HARDCOVER • 256 PP. • 978-1-592-40849-8 • $27.00

MARK FORSYTHThe Elements of EloquenceSecrets of the Perfect Turn of PhraseFrom classic poetry to pop lyrics, Charles Dickens to Dolly Parton, Jesus to James Bond, Forsyth reveals what makes a phrase memorable. With entertaining wit, he takes apart famous phrases, highlights the importance of style, and shows students how they too can write like Shakespeare or quip like Oscar Wilde. BERKELY PAPERBACK • 256 PP. • 978-0-425-27618-1 • $16.00

BENJAMIN ERRETTElements of Wit: Mastering the Art of Being InterestingWith chapters covering the essential ingredients of wit, this primer brings together great contemporary and historical wits, from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK—and teaches the art of delivering the perfect zinger. “Promises to teach the wit-deprived hordes how to become modern-day Oscar Wildes and Dorothy Parkers....Entertaining.”—The Wall Street JournalPERIGEE PAPERBACK • 256 PP. • 978-0-399-16910-6 • $16.00

MIKE SACKSPoking a Dead FrogConversations with Today’s Top Comedy Writers“[A] clear-eyed picture of the gritty inner workings of the comedy industry....Reading about how a joke goes from the mind of a writer to an episode of Community is like watching a magician reveal his secrets: Sure, it dispels some of the magic, but it inspires new reverence for the real skill that went into producing the effect.”—Slate “[Sacks’] conversations with humorists poke at some fundamental concepts of comedy....More revealingly, the book examines what kind of person comes to make a living putting funny words on paper.”—The Wall Street JournalPENGUIN PAPERBACK • 480 PP. • 978-0-14-312378-1 • $18.00

JUL IA SCOTTDrivel: Deliciously Bad Writing by Your Favorite AuthorsIn this uplifting bit of voyeurism, authors Gillian Flynn, Mary Roach, Dave Eggers, Rick Moody, Chuck Palahniuk, Amy Tan, A.J. Jacobs, Daniel Clowes, Jeff Greenwald, Po Bronson, and others share some of their worst early work. PERIGEE PAPERBACK • 208 PP. • 978-0-399-16888-8 • $16.00

AMMON SHEABad English: A History of Linguistic AggravationDrawing upon historic and contemporary examples, the author of Reading the OED chronicles the long and entertaining history of language mistakes. “Excellent....Tours our irrational prejudices about language, showing that an apprecia-tion for the quirks and ironies of language history can put our understanding on a firmer basis and restore our sense of humor.”—David Skinner, author of The Story of Ain’tPERIGEE HARDCOVER • 272 PP. • 978-0-399-16557-3 • $24.00

C L A S S R O O M F A V O R I T E S • C O M P O S I T I O N

MEREDITH MARAN, editor Why We Write20 Acclaimed Authors on How and Why They Do What They DoPLUME PAPERBACK ∙ 256 PP.978-0-452-29815-6 ∙ $16.00

LYNNE TRUSSEats, Shoots & LeavesThe Zero Tolerance Approach to PunctuationILLUSTRATED BY BONNIE TIMMONSFOREWORD BY FRANK MCCOURT

GOTHAM PAPERBACK ∙ 240 PP.978-1-592-40203-8 ∙ $15.00

LINDA VENIS, editor Cut to the ChaseWriting Feature Films with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 352 PP.978-1-592-40810-8 ∙ $18.00

Inside the RoomWriting Television with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 272 PP.978-1-592-40811-5 ∙ $16.00

DAVID CORBETT The Art of CharacterCreating Memorable Characters for Fiction, Film, and TVPENGUIN PAPERBACK ∙ 416 PP.978-0-14-312157-2 ∙ $17.00

BROOKS LANDONBuilding Great SentencesHow to Write the Kinds of Sentences You Love to ReadPLUME PAPERBACK ∙ 288 PP.978-0-452-29860-6 ∙ $16.00

BETH KEPHARTHandling the TruthOn the Writing of MemoirGOTHAM PAPERBACK ∙ 224 PP.978-1-592-40815-3 ∙ $16.00

PATRICIA T. O’CONNERWoe Is IThe Grammarphobe’s Guide to Better English in Plain EnglishTHIRD EDITION

RIVERHEAD PAPERBACK ∙ 288 PP.978-1-57322-331-7 ∙ $16.00

KERI SMITHWreck This Journal EXPANDED EDITION

PERIGEE PAPERBACK ∙ 224 PP.978-0-399-16194-0 ∙ $15.00

MARK KRAMER and WENDY CALL, editors Telling True StoriesA Nonfiction Writers’ Guide from the Nieman Foundation at Harvard UniversityPLUME PAPERBACK ∙ 352 PP.978-0-452-28755-6 ∙ $17.00

MARK FORSYTHHorologiconA Day’s Jaunt Through the Lost Words of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26437-9 ∙ $16.00

The EtymologiconA Circular Stroll Through the Hidden Connections of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26079-1 ∙ $16.00

Page 6: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O NN E W T I T L E S • C O M P O S I T I O N

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PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657

OR: Fax requests with completed credit card details to

212.366.2933

All orders are subject to stock availability at the time they are processed.

Books will be sent to school address only. Allow a minimum of 10 business days for delivery.

All examination copy orders require a U.S. ship-to address.

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

EXAMINATION COPY ORDER FORM / COMPOSITION 2015

$5.00 PAPERBACKS • $10.00 HARDCOVERS

THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: [email protected]

MATTEO PER ICOL IWindows on the World: 50 Writers, 50 ViewsPREFACE BY LORIN STEIN

Pairing Matteo Pericoli’s drawings of window views with text, this volume contemplates the world through the windows and perceptions of prominent writers: Orhan Pamuk in Istanbul, Daniel Kehlmann in Berlin, Chimamanda Ngozi Adichie in Lagos, Nadine Gordimer in Johannesburg, Xi Chuan in Beijing, and John Jeremiah Sullivan in Wilm-ington, North Carolina.PENGUIN PRESS HARDCOVER • 128 PP. • 978-1-59420-554-5 • $27.95

AL I SMITH Artful“A stimulating combination of literary criticism, essay, and fiction....Ethereal.”—The New Yorker“A wordsmith to the very smithy of her soul, [Smith] is at once deeply playful and deeply serious. And her new book, in which she tugs at God’s sleeve, ruminates on clowns, shoplifts used books, dabbles in Greek, and palavers with the dead, is a stunner.” —The New York Times Book ReviewPENGUIN PAPERBACK • 256 PP. • 978-0-14-312449-8 • $16.00

REBECCA SOLN IT The Faraway NearbyThis personal, lyrical narrative explores the ways we make our lives out of stories and how we are connected by empathy, narrative, and imagination. “Dominating Solnit’s rich repertoire are two main thoughts: that imagination, activated through reading and art, can help overcome the feeling of being a stranger in the world, lost among strangers; and second, that characters and places can build another home, and provide alternative stories to the...constrictive plots of our own lives.” —The Guardian (UK)PENGUIN PAPERBACK • 272 PP. • 978-0-14-312549-5 • $16.00

SIMON GARF IELDTo the Letter: A Celebration of the Lost Art of Letter WritingIn this ode to letter writing, the author of Just My Type and On the Map traces the form’s history and the role letters have played as a literary device in the works of Shakespeare, the epistolary novel, and more. At a time when the decline of letter writing appears irreversible, Garfield makes a case for its salvation despite the rise of emails, texting, and tweeting in the digital age. GOTHAM PAPERBACK • 464 PP. • 978-1-592-40882-5 • $18.00

JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest IdeasFrom the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech-writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes. GOTHAM HARDCOVER • 256 PP. • 978-1-592-40849-8 • $27.00

MARK FORSYTHThe Elements of EloquenceSecrets of the Perfect Turn of PhraseFrom classic poetry to pop lyrics, Charles Dickens to Dolly Parton, Jesus to James Bond, Forsyth reveals what makes a phrase memorable. With entertaining wit, he takes apart famous phrases, highlights the importance of style, and shows students how they too can write like Shakespeare or quip like Oscar Wilde. BERKELY PAPERBACK • 256 PP. • 978-0-425-27618-1 • $16.00

BENJAMIN ERRETTElements of Wit: Mastering the Art of Being InterestingWith chapters covering the essential ingredients of wit, this primer brings together great contemporary and historical wits, from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK—and teaches the art of delivering the perfect zinger. “Promises to teach the wit-deprived hordes how to become modern-day Oscar Wildes and Dorothy Parkers....Entertaining.”—The Wall Street JournalPERIGEE PAPERBACK • 256 PP. • 978-0-399-16910-6 • $16.00

MIKE SACKSPoking a Dead FrogConversations with Today’s Top Comedy Writers“[A] clear-eyed picture of the gritty inner workings of the comedy industry....Reading about how a joke goes from the mind of a writer to an episode of Community is like watching a magician reveal his secrets: Sure, it dispels some of the magic, but it inspires new reverence for the real skill that went into producing the effect.”—Slate “[Sacks’] conversations with humorists poke at some fundamental concepts of comedy....More revealingly, the book examines what kind of person comes to make a living putting funny words on paper.”—The Wall Street JournalPENGUIN PAPERBACK • 480 PP. • 978-0-14-312378-1 • $18.00

JUL IA SCOTTDrivel: Deliciously Bad Writing by Your Favorite AuthorsIn this uplifting bit of voyeurism, authors Gillian Flynn, Mary Roach, Dave Eggers, Rick Moody, Chuck Palahniuk, Amy Tan, A.J. Jacobs, Daniel Clowes, Jeff Greenwald, Po Bronson, and others share some of their worst early work. PERIGEE PAPERBACK • 208 PP. • 978-0-399-16888-8 • $16.00

AMMON SHEABad English: A History of Linguistic AggravationDrawing upon historic and contemporary examples, the author of Reading the OED chronicles the long and entertaining history of language mistakes. “Excellent....Tours our irrational prejudices about language, showing that an apprecia-tion for the quirks and ironies of language history can put our understanding on a firmer basis and restore our sense of humor.”—David Skinner, author of The Story of Ain’tPERIGEE HARDCOVER • 272 PP. • 978-0-399-16557-3 • $24.00

C L A S S R O O M F A V O R I T E S • C O M P O S I T I O N

MEREDITH MARAN, editor Why We Write20 Acclaimed Authors on How and Why They Do What They DoPLUME PAPERBACK ∙ 256 PP.978-0-452-29815-6 ∙ $16.00

LYNNE TRUSSEats, Shoots & LeavesThe Zero Tolerance Approach to PunctuationILLUSTRATED BY BONNIE TIMMONSFOREWORD BY FRANK MCCOURT

GOTHAM PAPERBACK ∙ 240 PP.978-1-592-40203-8 ∙ $15.00

LINDA VENIS, editor Cut to the ChaseWriting Feature Films with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 352 PP.978-1-592-40810-8 ∙ $18.00

Inside the RoomWriting Television with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 272 PP.978-1-592-40811-5 ∙ $16.00

DAVID CORBETT The Art of CharacterCreating Memorable Characters for Fiction, Film, and TVPENGUIN PAPERBACK ∙ 416 PP.978-0-14-312157-2 ∙ $17.00

BROOKS LANDONBuilding Great SentencesHow to Write the Kinds of Sentences You Love to ReadPLUME PAPERBACK ∙ 288 PP.978-0-452-29860-6 ∙ $16.00

BETH KEPHARTHandling the TruthOn the Writing of MemoirGOTHAM PAPERBACK ∙ 224 PP.978-1-592-40815-3 ∙ $16.00

PATRICIA T. O’CONNERWoe Is IThe Grammarphobe’s Guide to Better English in Plain EnglishTHIRD EDITION

RIVERHEAD PAPERBACK ∙ 288 PP.978-1-57322-331-7 ∙ $16.00

KERI SMITHWreck This Journal EXPANDED EDITION

PERIGEE PAPERBACK ∙ 224 PP.978-0-399-16194-0 ∙ $15.00

MARK KRAMER and WENDY CALL, editors Telling True StoriesA Nonfiction Writers’ Guide from the Nieman Foundation at Harvard UniversityPLUME PAPERBACK ∙ 352 PP.978-0-452-28755-6 ∙ $17.00

MARK FORSYTHHorologiconA Day’s Jaunt Through the Lost Words of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26437-9 ∙ $16.00

The EtymologiconA Circular Stroll Through the Hidden Connections of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26079-1 ∙ $16.00

Page 7: The Sense of Style - Penguin · 2014. 12. 15. · Into the Woods: A Five-Act Journey into Story. Taking the reader on a historical, philosophical, scientific, and psychological journey

N E W T I T L E S • C O M P O S I T I O NN E W T I T L E S • C O M P O S I T I O N

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

PLEASE INDICATE YOUR FORM OF PAYMENT BELOW:

Visa Master Card AmEx Discover Exp. Date: ______________________________

Card No.: _____________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________

Signature: ____________________________________________________________________________________________________

Card Address (if different from shipping address): _____________________________________________________

_________________________________________________________________________________________________________________

Telephone: ___________________________________________________________________________________________________

SHIP TO:

Name: ________________________________________________________________________________________________________

School: _______________________________________________________________________________________________________

Department: _________________________________________________________________________________________________

Street Address (required): _________________________________________________________________________________

_________________________________________________________________________________________________________________

City: _____________________________________________________ State:_______________ Zip: _________________________

*Appropriate state and local sales tax must be included for your order to be processed.

PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657

OR: Fax requests with completed credit card details to

212.366.2933

All orders are subject to stock availability at the time they are processed.

Books will be sent to school address only. Allow a minimum of 10 business days for delivery.

All examination copy orders require a U.S. ship-to address.

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

EXAMINATION COPY ORDER FORM / COMPOSITION 2015

$5.00 PAPERBACKS • $10.00 HARDCOVERS

THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: [email protected]

MATTEO PER ICOL IWindows on the World: 50 Writers, 50 ViewsPREFACE BY LORIN STEIN

Pairing Matteo Pericoli’s drawings of window views with text, this volume contemplates the world through the windows and perceptions of prominent writers: Orhan Pamuk in Istanbul, Daniel Kehlmann in Berlin, Chimamanda Ngozi Adichie in Lagos, Nadine Gordimer in Johannesburg, Xi Chuan in Beijing, and John Jeremiah Sullivan in Wilm-ington, North Carolina.PENGUIN PRESS HARDCOVER • 128 PP. • 978-1-59420-554-5 • $27.95

AL I SMITH Artful“A stimulating combination of literary criticism, essay, and fiction....Ethereal.”—The New Yorker“A wordsmith to the very smithy of her soul, [Smith] is at once deeply playful and deeply serious. And her new book, in which she tugs at God’s sleeve, ruminates on clowns, shoplifts used books, dabbles in Greek, and palavers with the dead, is a stunner.” —The New York Times Book ReviewPENGUIN PAPERBACK • 256 PP. • 978-0-14-312449-8 • $16.00

REBECCA SOLN IT The Faraway NearbyThis personal, lyrical narrative explores the ways we make our lives out of stories and how we are connected by empathy, narrative, and imagination. “Dominating Solnit’s rich repertoire are two main thoughts: that imagination, activated through reading and art, can help overcome the feeling of being a stranger in the world, lost among strangers; and second, that characters and places can build another home, and provide alternative stories to the...constrictive plots of our own lives.” —The Guardian (UK)PENGUIN PAPERBACK • 272 PP. • 978-0-14-312549-5 • $16.00

SIMON GARF IELDTo the Letter: A Celebration of the Lost Art of Letter WritingIn this ode to letter writing, the author of Just My Type and On the Map traces the form’s history and the role letters have played as a literary device in the works of Shakespeare, the epistolary novel, and more. At a time when the decline of letter writing appears irreversible, Garfield makes a case for its salvation despite the rise of emails, texting, and tweeting in the digital age. GOTHAM PAPERBACK • 464 PP. • 978-1-592-40882-5 • $18.00

JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest IdeasFrom the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech-writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes. GOTHAM HARDCOVER • 256 PP. • 978-1-592-40849-8 • $27.00

MARK FORSYTHThe Elements of EloquenceSecrets of the Perfect Turn of PhraseFrom classic poetry to pop lyrics, Charles Dickens to Dolly Parton, Jesus to James Bond, Forsyth reveals what makes a phrase memorable. With entertaining wit, he takes apart famous phrases, highlights the importance of style, and shows students how they too can write like Shakespeare or quip like Oscar Wilde. BERKELY PAPERBACK • 256 PP. • 978-0-425-27618-1 • $16.00

BENJAMIN ERRETTElements of Wit: Mastering the Art of Being InterestingWith chapters covering the essential ingredients of wit, this primer brings together great contemporary and historical wits, from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK—and teaches the art of delivering the perfect zinger. “Promises to teach the wit-deprived hordes how to become modern-day Oscar Wildes and Dorothy Parkers....Entertaining.”—The Wall Street JournalPERIGEE PAPERBACK • 256 PP. • 978-0-399-16910-6 • $16.00

MIKE SACKSPoking a Dead FrogConversations with Today’s Top Comedy Writers“[A] clear-eyed picture of the gritty inner workings of the comedy industry....Reading about how a joke goes from the mind of a writer to an episode of Community is like watching a magician reveal his secrets: Sure, it dispels some of the magic, but it inspires new reverence for the real skill that went into producing the effect.”—Slate “[Sacks’] conversations with humorists poke at some fundamental concepts of comedy....More revealingly, the book examines what kind of person comes to make a living putting funny words on paper.”—The Wall Street JournalPENGUIN PAPERBACK • 480 PP. • 978-0-14-312378-1 • $18.00

JUL IA SCOTTDrivel: Deliciously Bad Writing by Your Favorite AuthorsIn this uplifting bit of voyeurism, authors Gillian Flynn, Mary Roach, Dave Eggers, Rick Moody, Chuck Palahniuk, Amy Tan, A.J. Jacobs, Daniel Clowes, Jeff Greenwald, Po Bronson, and others share some of their worst early work. PERIGEE PAPERBACK • 208 PP. • 978-0-399-16888-8 • $16.00

AMMON SHEABad English: A History of Linguistic AggravationDrawing upon historic and contemporary examples, the author of Reading the OED chronicles the long and entertaining history of language mistakes. “Excellent....Tours our irrational prejudices about language, showing that an apprecia-tion for the quirks and ironies of language history can put our understanding on a firmer basis and restore our sense of humor.”—David Skinner, author of The Story of Ain’tPERIGEE HARDCOVER • 272 PP. • 978-0-399-16557-3 • $24.00

C L A S S R O O M F A V O R I T E S • C O M P O S I T I O N

MEREDITH MARAN, editor Why We Write20 Acclaimed Authors on How and Why They Do What They DoPLUME PAPERBACK ∙ 256 PP.978-0-452-29815-6 ∙ $16.00

LYNNE TRUSSEats, Shoots & LeavesThe Zero Tolerance Approach to PunctuationILLUSTRATED BY BONNIE TIMMONSFOREWORD BY FRANK MCCOURT

GOTHAM PAPERBACK ∙ 240 PP.978-1-592-40203-8 ∙ $15.00

LINDA VENIS, editor Cut to the ChaseWriting Feature Films with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 352 PP.978-1-592-40810-8 ∙ $18.00

Inside the RoomWriting Television with the Pros at UCLA Extension Writers’ ProgramGOTHAM PAPERBACK ∙ 272 PP.978-1-592-40811-5 ∙ $16.00

DAVID CORBETT The Art of CharacterCreating Memorable Characters for Fiction, Film, and TVPENGUIN PAPERBACK ∙ 416 PP.978-0-14-312157-2 ∙ $17.00

BROOKS LANDONBuilding Great SentencesHow to Write the Kinds of Sentences You Love to ReadPLUME PAPERBACK ∙ 288 PP.978-0-452-29860-6 ∙ $16.00

BETH KEPHARTHandling the TruthOn the Writing of MemoirGOTHAM PAPERBACK ∙ 224 PP.978-1-592-40815-3 ∙ $16.00

PATRICIA T. O’CONNERWoe Is IThe Grammarphobe’s Guide to Better English in Plain EnglishTHIRD EDITION

RIVERHEAD PAPERBACK ∙ 288 PP.978-1-57322-331-7 ∙ $16.00

KERI SMITHWreck This Journal EXPANDED EDITION

PERIGEE PAPERBACK ∙ 224 PP.978-0-399-16194-0 ∙ $15.00

MARK KRAMER and WENDY CALL, editors Telling True StoriesA Nonfiction Writers’ Guide from the Nieman Foundation at Harvard UniversityPLUME PAPERBACK ∙ 352 PP.978-0-452-28755-6 ∙ $17.00

MARK FORSYTHHorologiconA Day’s Jaunt Through the Lost Words of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26437-9 ∙ $16.00

The EtymologiconA Circular Stroll Through the Hidden Connections of the English LanguageBERKELY PAPERBACK ∙ 304 PP.978-0-425-26079-1 ∙ $16.00