BRIEF

insight

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T S B C

TSBC are aiming the new platform at struggling youth. We figured out that the reason why these people are struggling is probably because they are doing something that they do not enjoy.

So we developed a concept called the “reversed job interview” where we will show not what they can do for the job market, but what the job market can do for them.

By making these youngsters interact with us, we can tailor the event to their needs, essentially making the event more interesting for them.

The Small Business Consultancy (TSBC), based in Angel, was founded in 2009 on the belief that it is possible to create a more enterprising and entrepreneurial society. Their end goal then, is a society that encourages individuals to fulfil their potential with self-employment being a viable option in a market where employment opportunities are limited and the economy needs a helping hand.

The platform is aimed at teenagers who are disengaged at school, unemployed or out of education. The aim is that Local Authorities, Academies, Youth Service Teams and Pupil Referral Units invest in the platform.

It is a platform designed to encourage self-motivation, personal development and to provide the important planning tools needed in both business situations and general day to day life.

As part of the launch campaign, we will be hosting a launch event.

Brief:Details of how you will promote the event, including how you will reach your target audience.

An outline of activities leading up to the launch event.

Objectives:1) Encourage the target audience (those in a position to buy a license) to invest in the platform2) Communicate the benefits of the platform3) Introduce TSBC and its expertise to the target audience4) Generate buzz around the platform

Target audience:Young people who are at a critical crossroads including:14-19 youth offending institutions.Unemployed 16-19 year olds (could be with TSBC on referral from ‘Ending Gang Violence’ programme, young offenders or long-term unemployed). 14-16 year olds in schools (namely those at risk of exclusion or under-achieving in mainstream schools)

Your event must:- Involve a demo of the platform with the user audience- Be an opportunity for the target audience and user audience to mix

social & digital

The Small Business Company

Tell us about your #TSBCdreamjob and figure out what job you are most compatiable with at tsbc.com/dreamjob and get a chance to win a month payed internship throught TSBC.

The Reversed Job Interviewwww.tsbc.com/dreamjob

We are inviting youth to join our “reversed job intervju” event to display our new educational platform which enables users to find a job that suits them. Here you will find more information about the event, how you can partisipate and find out how you can influate the event.

The Small Business Company are looking for young people looking for work

Hi!

Our name is TSBC and we are a company hosting an event where the sole purpose is to get young people in contact with the industry they want to work in.

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We hope to see you there!

A suggested post will be posted on Facebook and a job listing will be posted on Gumtree to inform the target audience about the event.

TWITTER & INSTAGRAM

The Small Business Company

The Small Business Company

Finally figured out what I wanna do for a living! ;) instagr.am/p/W_29XaMs6k #TSBCdreamjob

Interview your future boss at tsbc.com/dreamjob

Check out our job compatible test at tsbc.com/dreamjob #TSBCdreamjob

Finally figured what I want to work with! #TSBCdreamjob

A post on Twitter will en-courage the target audi-ence to visit the TSBC website and participate in the ‘reversed job interview’-event.

The target audience will be asked to upload a picture of their dream job to Instagram (based on the campatibility test on TSBCs website) and hashtag #TSBCdreamjob

website

15/15

Test resultsBased on the answers you have chosen in your testthe ideal job for you would be:

Graphical Designer!Give me more details

The “Reversed Job Interview”-The reversed job interview is an event where youths can attend to figure out what line of work they want to get in to.

The event focuses on inviting representatives from local businesses that the youth find interesting, so they can ask all the questions they want answers to, to the person they might end up working for.

Read more

How to influence the event!You can influence what kind of businesses that attends the “Reversed Job Interview”-event by takeing a picture of your dream job and hashtaging it with #TSBCdreamjob, and we will do what we can to find a representative!

Read more

If you wish to attend our event just type inn your name and e-mail here:

And we will send you all the information you need!

Name

E-mail Submit!

How to attend! Try our job compatability testWe made a test so you can check what kind of job you would be best suited for.

Did you think the job suited you as a person and that it fits with your goals, let us know by Twittering us at #TSBCdreamjob!

You can find our test here: Take the test!

The website gives the target audience all the information they need to paricipate in the event.

E-MAIL

The Small Business Company

TSBC are hosting an event for young people in your local area, where the goal is to encourage them to either continue their education or to get a job. Through promotion for the event we have found out that there are 74 people who are interested in your proffetion, and regarding that we would like to invite you to the event.

This would be a great opportunity for you to promote your business, aswell as your proffetion.The event will have a timespan of a single workday. If this sounds like something you would like to partake in just reply to this e-mail andwe will send you all the information you need.

Thank you in advance,The Small Business CompanyThe Small Business Company

For more information go to our website: tsbc.com/dreamjobFor information about partisipants interested in your proffetion check out Twitter: #TSBCdreamjob

Partake in TSBC’s “Reversed Job Interview”-event and promote your business

Based on the most popular jobs from the hashtags on Instagram we will send out an email to relevant businesses in the area.

This is an oppurtunity for them to answer questions from the target audience and to hire someone who have chosen them, instead of the other way around.

at the event

The target audience will receive an invite telling them that someone they might want to work for is attending the event.

The target audience will be given the chance to try out their wanted occupation in a work-shop at the event. Additionally young suc-sessful people will perform speeches about how they started from nothing, and worked their way up in life.

People from the business world who attend the event will be there to answer any questions the target audience might have.