the smart way to target the best users for your app install campaigns

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APP INSTALL CAMPAIGNS THE SMART WAY TO FIND THE BEST TARGETS FOR YOUR

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Page 1: The smart way to target the best users for your app install campaigns

APP INSTALL CAMPAIGNS

THE SMART WAY TO FIND THE BEST TARGETS

FOR YOUR

Page 2: The smart way to target the best users for your app install campaigns

Making the numbers work for your paid app install campaigns

is a tough game to crack

Page 3: The smart way to target the best users for your app install campaigns

Lack of high-quality new

audiences at scale

Time-consuming audience research

Rising CPI / CPA costs

You’re faced with:

Page 4: The smart way to target the best users for your app install campaigns

Privacy concerns over handing

off customer data

Lookalike audiences that

are quickly saturated

No insight into how ‘black box’

audience builders actually work

Not to mention:

Page 5: The smart way to target the best users for your app install campaigns

But don’t worry….

We help app marketers find more

of their best customers for less.

And we do it a little differently from the rest :)

Page 6: The smart way to target the best users for your app install campaigns

We provide unique Intelligent Audience Targeting

Technology, powered by unstructured data

mining--and backed by expert services.

Get the full scoop at

appnique.com

Page 7: The smart way to target the best users for your app install campaigns

Why we’re different

Get the full scoop at appnique.com

Page 8: The smart way to target the best users for your app install campaigns

No personalized data required

We don’t use device ids or any other personalized data.

That means you can start building a better audience right away, without

integration hassles or privacy concerns.

Appnique provides a unique, intuitive approach to audience extension, we’ve yet to see elsewhere in the market. Jerome Turnbull, Senior Marketing Manager, MZ. “

“ Read our case studies

Page 9: The smart way to target the best users for your app install campaigns

Real-world results

LTV ~ 25%

CPI / CPA ~25-50%

In campaigns across a range of our clients, Appnique data has improved downstream metrics like cost per registration and cost per purchaser up to 25% when compared to non-audience campaigns. Eric Puterbaugh, VP of Business Development, Fiksu. “

Read our case studies

Page 10: The smart way to target the best users for your app install campaigns

We scrape, warehouse and analyze millions of data points daily to uncover hidden user

affinities.

Quantity & quality

Appnique’s tool is a quick and efficient way for us to expand our targeting set, extend reach and find non-obvious audience segments. Jerome Turnbull, Senior Marketing Manager, MZ. “

Read our case studies

Page 11: The smart way to target the best users for your app install campaigns

Ongoing scalability

Because our data sources are both vast and dynamic, you can find a constant stream of high-

quality net new users.

Appnique’s unique audience creation technology, based on dynamic App Store text analytics to find app audience affinities, continues to provide incremental scale and efficiency across Facebook and Instagram. Michael Chisholm, User Acquisition Manager, SKOUT “

“ Read our case studies

Page 12: The smart way to target the best users for your app install campaigns

Real transparency

In contrast to ‘black box’ audience builders, with Appnique you’re in

control of how your audience is built.

Choose which affinities to apply, see which audience segments work best

and apply that intelligence to other ad platforms and campaign types.

Learn more about our technology

Page 14: The smart way to target the best users for your app install campaigns

We can manage your campaigns

Our experts and unique

technology combine to

produce stellar results, freeing you up to work on other stuff.

Learn more about Managed Campaigns

Page 15: The smart way to target the best users for your app install campaigns

Want to know more about the smart way of finding more of your the best

users?

Schedule an intro meeting

online

Learn more about us

Thanks!