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Page 1: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

The smartest media mixis best left to Science.

M E D I A K I T2 0 1 9

Page 2: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

Newsflash: The times when you reached the scientific community just by cherry-picking a few print and digital ads here and there are bygone. Science Custom Solutions helps you develop a strategic,customized and winning formula made up of a unique mix of targeted ingredients only Science can offer. Partner with our team of sales consultants who go far beyond the old cafeteria-style advertising ways and analyze your objectives from top-to-bottom and inside-out to develop a strategic marketingmasterplan that taps your audience in unexpected ways. There’s a built-in bonus to partnering withScience for your strategic marketing campaigns, too: You’ll be supporting the world’s largest and oldest scientific society whose non-profit mission is dedicated to advancing all sciences through ongoing global initiatives. Discover the difference the Science family of journals makes at sciencecustomsolutions.org

Science | Science Signaling | Science Translational Medicine | Science Advances | Science Robotics | Science Immunology

Page 3: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

Don’t just advertise.Strategize.

Let the Science family of journals and media entities expertly connect your brand with scientific audiences all over the world. Learn more about our multichannel

custom solutions at sciencecustomsolutions.org to help you:

BRANDFrom awareness to engagement, showcase your organization to an international audience in new ways.

EDUCATEFrom learning to informing: Our readers depend on Science to stay informed about issues related to their research.

ENGAGEReaching your audience isn’t enough anymore. Engage them in new and tangible ways that build trust.

RECRUITAttract the best and brightest science professionals in the field.

RESEARCHDive deeper into your market and conduct research within the crowded scientific industry.

Page 4: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

AUDIENCE DEMOGRAPHICS

51% College/

University

5% Nonprofit

10% Healthcare

9% Government

19% Industry

5% Other

60% College/

University

5% Nonprofit

6% Healthcare

6% Government

11% Industry

12% Other

SCIENCE CAREERSSCIENCE

ACADEMIC DEGREE

55% Ph.D./M.D./Ph.D.-M.D.

19% M.A./M.S./M.Sc.

20% B.A./B.S./B.Sc.

6% Other

73% Ph.D./M.D./Ph.D.-M.D.

18% M.A./M.S./M. Sc.

8% B.A./B.S./B.Sc.

1% Other

WORK SECTOR

GEOGRAPHIC REGIONS

4% Asia

2% Rest of World

28% Asia

4% Canada

88%North America

6% Europe

52%United States

16% Europe

WEEKLY READERSHIP

400k400,000

QUALIFIED WKLY CIRCULATION

129k129,564

Sources: June 2018 BPA and Publisher’s own data

Page 5: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

SCIENCE BRANDED SITES

TOP 10 VISITORS COUNTRIES

1. United States

2. United Kingdom

3. China

4. India

5. Canada

6. Australia

7. Germany

8. Japan

9. Phillipines

10. France

PAGE VIEWS

17M17,201,869

VISITS

8M8,317,641

UNIQUE VISITORS

5M5,800,301

GEOGRAPHIC REGIONS

41%North America

26% Europe

19% Asia

14% Rest of World

PAGE VIEWS

8M8,705,607

VISITS

3M3,615,049

UNIQUE VISITORS

2M2,311702

SCIENCE

PAGE VIEWS

1M1,003,742

VISITS

496k496,021

UNIQUE VISITORS

307k307,419

SCIENCE TRANSLATIONAL MEDICINE

PAGE VIEWS

4M4,322,693

VISITS

3M3,262,906

UNIQUE VISITORS

2M2,618,002

SCIENCE NEWS

PAGE VIEWS

192k192,704

VISITS

94k94,220

UNIQUE VISITORS

73k73,422

SCIENCE SIGNALING

PAGE VIEWS

1M1,224,164

VISITS

622k622,841

UNIQUE VISITORS

473k473,652

SCIENCE CAREERS

PAGE VIEWS

79k79,275

VISITS

34k34,454

UNIQUE VISITORS

25k25,061

SCIENCE IMMUNOLOGY

PAGE VIEWS

693k693,617

VISITS

348k348,549

UNIQUE VISITORS

256k256,051

SCIENCE ADVANCES

PAGE VIEWS

79k79,057

VISITS

34k34,146

UNIQUE VISITORS

27k27,258

SCIENCE ROBOTICS

ACADEMIC DEGREE

Sources: Science, Science News, Science Careers - March 2018 ABC Audit; all others - Adobe Analytics-Jan.-June 2018

ALL SCIENCE BRANDED SITES

MONTHLY TRAFFIC AVERAGES

Page 6: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

ISSUE DATE

Jun2019

EDITORIAL CALENDAR

ISSUE DATE

Jan2019

ISSUE DATE

Feb2019

ISSUE DATE

Mar2019

ISSUE DATE

Apr2019

ISSUE DATE

May2019

RUN OF BOOK CAREERS

ISSUE DATE

SPECIAL FEATURE/ THEME

MEETING BONUS DISTRIBUTIONS

RESERVE AD SPACE

FILES TO SCIENCE

RESERVE AD SPACE

FILES TO SCIENCE

4 Dec. 14 Dec. 17 Dec. 20 Dec. 28

11 Dec. 21 Dec. 24 Dec. 27 Jan. 4

18 SLAS2019 International Conference and Exhibition, Feb. 2-6, Washington, DC Dec. 28 Jan. 2 Jan. 3 Jan. 11

25 General Lab Equipment Jan. 4 Jan. 7 Jan. 10 Jan. 17

1 ChemistryCF: Postdocs

AAAS Annual Meeting, Feb. 14–17, Washington D.C.Science Careers Job Fair at Annual Meeting, Feb. 15, Washington, DC Jan. 11 Jan. 14 Jan. 17 Jan. 25

8 Jan. 18 Jan. 22 Jan. 24 Feb. 1

15 GRC ProgramCell/Tissue Culture Jan. 25 Jan. 28 Jan. 31 Feb. 8

22 Next-Gen. Sequencing Feb. 1 Feb. 4 Feb. 7 Feb. 14

1 Feb. 8 Feb. 11 Feb. 14 Feb. 22

8 DNA/RNA AnalysisJF: Chemistry American Chemical Society Spring, Mar. 31–Apr. 4, Orlando, FL Feb. 15 Feb. 19 Feb. 21 Mar. 1

15 CancerCF: Cancer

American Association for Cancer Research, Mar. 30–Apr. 3, Atlanta, GA AACR Career Fair, Mar. 30, Atlanta, GA Feb. 22 Feb. 25 Feb. 28 Mar. 8

22 Microscopy Experimental Biology, Apr. 6–9, Orlando, FL Mar. 1 Mar. 4 Mar. 7 Mar. 15

29 2019 National Postoc Association Meeting, Apr. 12–14, Orlando, FL Mar. 8 Mar. 11 Mar. 14 Mar. 22

5 Materials Research Society Spring, April 22-26, Phoenix, AZ Mar. 15 Mar. 18 Mar. 21 Mar. 29

12 Mar. 22 Mar. 25 Mar. 28 Apr. 5

19 Sample Prep/HandlingJF: Immunology American Association of Immunologists, May 9–13, San Diego, CA Mar. 29 Apr. 1 Apr. 4 Apr. 12

26 LABVOLUTION, May 21-23, Hanover, Germany Apr. 5 Apr. 8 Apr. 11 Apr. 19

3 Protein Analysis Apr. 12 Apr. 15 Apr. 18 Apr. 26

10 Apr. 19 Apr. 22 Apr. 25 May 3

17 Molecular BiologyJF: Biotechnology Biotechnology Innovation Organization, Jun. 3–6, Philadelphia, PA Apr. 26 Apr. 29 May 2 May 10

24 May 3 May 6 May 9 May 17

31 Federation of Clinical Immunology Societies, Jun. 18–21, Boston, MASLAS Europe Conference and Exhibition, Jun. 26-28, Barcelona, Spain May 10 May 13 May 16 May 23

7 Microscopy/ImagingDevelopmental Biology International Society for Stem Cell Research, Jun. 26–29, Los Angeles, CA May 17 May 20 May 23 May 31

14 May 24 May 28 May 30 Jun. 7

21 May 31 Jun. 3 Jun. 6 Jun. 14

28 IAS Conference on HIV Science (IAS 2019), Jul. 21–24, Mexico City, Mexico Jun. 7 Jun. 10 Jun. 13 Jun. 21

ONLINE AD STUDY MONTH

EDITORIAL CALENDAR KEY

Purple Text: Editorial ThemeGold Text: Technology Feature Red Text: Science will have a booth at the meeting

Readership Ad Online Study – get feedback on your online banners Readership Ad Print Study – get feedback on your print ad – and your competitors’ ads

Blue Text: New Product Focus Green Text: Career FeatureItalic Green Text: Job Focus Feature

ONLINE AD STUDY MONTH

#

Page 7: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

RUN OF BOOK CAREERS

ISSUE DATE

SPECIAL FEATURE/ THEME

MEETING BONUS DISTRIBUTIONS

RESERVE AD SPACE

FILES TO SCIENCE

RESERVE AD SPACE

FILES TO SCIENCE

5 General Lab Equipment Jun. 14 Jun. 17 Jun. 20 Jun. 28

12 Jun. 21 Jun. 24 Jun. 27 Jul. 5

19 Astronomy Jun. 28 Jul. 1 Jul. 3 Jul. 12

26 Jul. 5 Jul. 8 Jul. 11 Jul. 19

2 Jul. 12 Jul. 15 Jul. 18 Jul. 26

9 Cell/Tissue Culture American Chemical Society Fall, Aug. 25–29, San Diego, CA Jul. 19 Jul. 22 Jul. 25 Aug. 2

16 Jul. 26 Jul. 29 Aug. 1 Aug. 9

23 Aug. 2 Aug. 5 Aug. 8 Aug. 16

30 CF: Postdocs Aug. 9 Aug. 12 Aug. 15 Aug. 23

6 DNA/RNA Analysis Aug. 16 Aug. 19 Aug. 22 Aug. 29

13 Frontiers in EcologyCF: Faculty Aug. 23 Aug. 26 Aug. 29 Sep. 6

20 Artificial Intelligence Aug. 30 Sep. 3 Sep. 5 Sep. 13

27 GeneticsJF: Genetics American Society of Human Genetics, Oct. 15–19, Houston, TX Sep. 6 Sep. 9 Sep. 12 Sep. 20

4 NeuroscienceCF: Neuroscience Society for Neuroscience, Oct. 19–23, Chicago, IL Sep. 13 Sep. 16 Sep. 19 Sep. 27

11 JF: Faculty Sep. 20 Sep. 23 Sep. 26 Oct. 4

18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10

25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18

1 Oct. 11 Oct. 15 Oct. 17 Oct. 25

8 Microscopy/Imaging Oct. 18 Oct. 21 Oct. 24 Nov. 1

15 BioengineeringTrends in Cell Biology

Materials Research Society Fall, Dec. 1–6, Boston, MAAm. Soc. Cell Biology/Euro. Molecular Biology, Dec. 7–11, Washington, DC Oct. 25 Oct. 28 Oct. 31 Nov. 8

22 American Geophysical Union, Dec. 9–13, San Francisco, CA Nov. 1 Nov. 4 Nov. 7 Nov. 15

29 Nov. 8 Nov. 11 Nov. 14 Nov. 21

6 Genomics Nov. 15 Nov. 18 Nov. 21 Nov. 27

13 Automation Nov. 22 Nov. 25 Nov. 27 Dec. 6

20 Breakthrough of the Year Nov. 27 Dec. 2 Dec. 5 Dec. 13

ISSUE DATE

Jul2019

ISSUE DATE

Aug2019

ISSUE DATE

Sep2019

ISSUE DATE

Oct2019

ISSUE DATE

Nov2019

ISSUE DATE

Dec2019

ONLINE AD STUDY MONTH

EDITORIAL CALENDAR KEY

Purple Text: Editorial ThemeGold Text: Technology Feature Red Text: Science will have a booth at the meeting

Readership Ad Online Study — get feedback on your online banners Readership Ad Print Study — get feedback on your print ad — and your competitors’ ads

Blue Text: New Product Focus Green Text: Career FeatureItalic Green Text: Job Focus Feature

ONLINE AD STUDY MONTH

#

Page 8: The smartest media mix is best left to Science · 18 Protein Analyis Sep. 27 Sep. 30 Oct. 3 Oct. 10 25 CF: Top Employers Oct. 4 Oct. 7 Oct. 10 Oct. 18 1 Oct. 11 Oct. 15 Oct. 17 Oct

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