the sociable city jim peters responsible hospitality institute may 21, 2014 edmonton, alberta
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The Sociable City Jim Peters Responsible Hospitality Institute May 21, 2014 Edmonton, Alberta. The Sociable City. A community’s opportunity for socializing is among the most influential factors in determining where people choose to live. - PowerPoint PPT PresentationTRANSCRIPT
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The Sociable CityJim Peters
Responsible Hospitality InstituteMay 21, 2014
Edmonton, Alberta
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The Sociable City
A community’s opportunity for socializing is among the most influential factors in determining where people
choose to live.Reported by the 2010 Knight Foundation’s
Soul of the Community Project
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What Makes a City Sociable?
The Most Sociable City?
Vibrant – Safe - Planned
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Sociable City Vision• People on the street• Walkable• Able to eat/drink outside• Mix of ages and cultures• Variety of things to do• Spontaneous, informal activities• Open at different times• Variety of price points Lively street activity can contribute to the
overall vibrancy of a downtown and promote safety
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City Cycles of Sociability
People
Vibrancy
Safety
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A mixed-use area with a high concentration of dining and entertainment businesses, as well as public space activities such as festivals, events and markets to facilitate inter-generational and inter-cultural socializing
The social experience is the common underlying attraction that draws people to a hospitality zone.
Hospitality Zones
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Hospitality Venue Types and Risk
DiningSharing of Food Primary Activity
and Purpose of Venue
SocialMeeting and Socializing with Beverages and Limited Food
Games and Sports TV
EntertainmentMusic, Dance, Performance
Primary Purpose
EventShort Term Periodic Activity Creating
Crowd/Occupancy
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District Life Cycles• Hospitality leads development • Crucial to revitalization• The process evolves in four stages:
– (Re) Emerging– Developing – Maturing – Declining
• Each Stage Requires Special Focus– Permits and Licenses– Support Services– Community Input– Policing and Compliance
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Driving Forces
• Mixed Use Development• Downtown Stadiums• Performing Arts Center• Arena• College – University• Transportation Hubs
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The Sociable City Plan
Plan forPeople
Enhance Vibrancy
Assure Safety
Alliance – Dedicated Staff
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Demographic Trends
Baby Boomers and Millennials shaping society and economy
Gen X’s Urban Tribes defined work place and urban life
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Change in Population
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Going Out by Age
Three Times a Week
52
35
15
48
24
11
0102030405060
18 23 30
Age
Perc
ent
MenWomen
University of Michigan Institute for Social Research (ISR)
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Preferences at Different Life Stages
Singles Mingles Families Jingles
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Singles - Profile
• Who: 18+ year olds; Socialize in groups
• Goal: See & be seen; find a partner
• Venue: Open space, little seating, lower price points, loud music
• Activity: Drinking, dancing, games, beauty services
• When: 10pm-3am
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Mingles - Profile
• Who: Young professionals, couples, groups of friends
• Goal: Advance social relationships
• Venue: Comfy seating, ability to chat, mid to high price points
• Activity: Happy hour, dining, sports, hobbies
• When: 5-8pm & 8pm-12am
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Families - Profile
• Who: Broad definitions of “family”• Goal: Feed/entertain yet with
time/money constraints• Venue: Lower price points, big
tables, wide aisles, to go-options, beer/wine or no alcohol
• Activity: Engage and occupy minds, hands and mouths; age appropriate
• When: 4-8pm; Daytime-weekends
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Jingles - Profile
• Who: Seniors, retirees, empty nesters, business travelers
• Goal: Conduct business; enjoy retirement
• Venue: Quiet place w/ room to work; coffee houses; mid-high price points
• Activity: Entertain clients; engage in hobbies; Drink less, but splurge on top shelf
• When: Flexible or alternative schedule due to age or time zone
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Rating Your City
Singles Mingles Families Jingles
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What do Men Want from Nightlife?
• Women • Beer• Sports• More Beer
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Nighttime Economic Impact of Women• Industries that benefit from women:
– Beauty salons, nail salons, retail stores, dining, taxis, parking, hotels
• NY Nightlife 2004 Impact Study:– 86% out-of-towners spent avg of
$352 on shopping, hotels, restaurants and $110 on transport
– 48% attendees bought special wardrobe and accessories to go out
– Approx $693 million spent on wardrobe, personal care, and accessories in NYC stores, specifically to go out at night.
Women influence 80% of all purchasing decisions
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Three Must-Haves for Women
1. Choice2. Design3. Safety
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What do Women Want From Nightlife?
• Clean, equipped restrooms • Safe and well-lit parking• Identifiable venue staff• Comfortable seating• Dance floor• Places to talk with music at a
reasonable volume• Drink menu• Light food or small plates• Opportunity to shop at night• Late night dessert • Comfortable temperature
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Nightlife Trends and Issues• Neighborhoods serving different
demographic groups• Concentration of hospitality and
nightlife venues • District cycles – nightlife moving
from district to district• Dwindling city resources • Economic impacts on patron
spending and behavior• Magnet for crime and gang activity• Closing time crowds
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The Sociable City Plan Process
Vision• Transformation Team• Assess Status• Define Ideal
Plan• Policy• Practices• Promote
Manage• Guiding Principles • Match Resources• Monitor
A Dream Without a Plan is a Wish
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Sociable City Vision• People on the street• Walkable• Able to eat/drink outside• Mix of ages and cultures• Variety of things to do• Spontaneous, informal activities• Open at different times• Variety of price points Lively street activity can contribute to the
overall vibrancy of a downtown and promote safety
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The Sociable City Plan
Plan forPeople
Enhance Vibrancy
Assure Safety
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City Cycles of Sociability
People
Vibrancy
Safety
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Plan for PeopleMobility Management Availability Matches Demand Parking Usage and Safety Pedestrian and Road Safety
Peaceful Co-existence in Mixed-Use Areas Balance Vibrancy & Quality of Life Accountability & Communication Efficient Waste Management Impact Reduction Effective Management of Sound Impacts
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Social Occupancy
One Bookstore • Occupancy = 10• Staff = 2Ten Bookstores• Occupancy = 100• Staff = 20
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Social Occupancy
One Restaurant• Occupancy = 150• Staff = 10Ten Restaurants• Occupancy = 1500• Staff = 100
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Social Occupancy
One Late-night Venue• Occupancy = 300• Staff = 20Ten Late-night Venues• Occupancy = 3000• Staff = 200
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City Cycles of Sociability
People
Vibrancy
Safety
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Enhancing VibrancyPrivate Space Invest in Talent Development Develop and Incubate Entertainment Establish a Marketing Campaign Evaluate Economic Impact
Public Space Ample Sidewalk Capacity Create a Continuum of Experiences Enhance Outdoor Seating Introduce Business Incubators Address Panhandling, Predators, Passage
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Cycles of Sociability
People
Vibrancy
Safety
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Assuring Safety
Venue Safety Evaluate – Assess Risks Convert Risk to an Operational Plan Engage and Educate Staff Monitor Activity and Respond Open Communication
Public Safety Establish a Foundation for Safety Collaborate to Monitor and Assist Police Staffing for the Nighttime Economy Achieve Compliance with Partners Prevent and Respond to Crime, Disorder and
Incivility
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