The Social Media WorldHow to navigate the new Internet economy

In just over a decade social media has changed the way the world communicates and compa-nies do business. What started with Live Journal and Blogger back in 1999 rapidly spawned Facebook, LinkedIn, YouTube and Twitter. And in an economy of innovation epitomised by the mantra, Fail Fast, these, along with hundreds of other start-ups, have created a multi-billion dollar social media economy.

Navigating all that disruption and business transformation can be hard. Which is why we've created this map of the social media world, a group of interconnected island nations dedicated to com-merce, engagement, analytics, social business, gaming and influence, centered around the mythical but fertile land of Plat-formia. Keep following the growth of the social media economy with our reporting at www.socialmediainfluence.com.

By Matthew Yeomans and Bernhard Warner Designed by Sonia Malpeso socialmediainfluence.com

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PeerIndex

Altimeter

Rovio

Wooga

DeNa

Mindcandy

Disney

Big Point

Vocus

SayMedia

Comufy

Crowdbooster

Hub Spot

Hearsay

Eptica

Lithium

Ektron

Avenue Social

GigyaWildfire

GoViral

Zeebox

NorthSocial

Tiger LilyUnruly Media

JanRain

RadiumOne

AppSavvy AdParlor FabReevoo

Zappli

JitterJam

BazaarVoice Clickable

Wrapp

Groupon Marketo

Yelp

SocialCamViddyShopkick Foursquare

Lanyard

EventBrite

Conenza

Dachis Group Tibbr

Jabber

Cisco

JiveTelligent

Clearvale

Microsoft

Huddle

Yammer

Cap Gemini

TCSMcKinsey

Accenture

Forrester

Reddit

Google+

Picassa

Blogger

Skype

Instagram

MySpace

Six Apart

Daily Motion

Spotify

HuluWordpress

Path

Newsgator

Branchout

Flickr

Ning

Digg

Badoo

Slideshare

Viadeo

Bebo

Delicious

Pinterest

TwitpicLive Journal

Tweetdeck Posterous

Xing

LivingSocial

Kred

Klout

Color

FB Places

Sprout

Hootsuite

Netvibes

Glide

Techrigy

SynthesioAdobe

Visible Technologies

SAS

Symantec

Trackur

Sentiment Metrics

Kontagent

Sysomos

Social Reality

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ISLE OF SOCIAL GAMING

DEMOCRATIC REPUBLIC OF COMMERCE

ISLAND OF ENTERPRISE 2.0

CONSULTANIA

SO-LO-MO

PLATFORMIA ISLES OFINFLUENCE

PEOPLE’S REPUBLIC OF ENGAGEMENT

GURULAND

ANALYTICSARCHIPELAGO

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Straights of Reputation

Sea of Social CRM

Intelligence in Social Mediawww.socialmediainfluence.com