The Social Media spectrum

The Social Media spectrumAn idea box for B2B (and B2C)30/10/2013

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2Forget Social, Think Content and Connections

261 million decision makers use social networks

Decision makers and senior decision makers are more engaged than the average user on social media

Conversations on social media are the most influential channel for (Sr.) decision makers

(Tom Smith, CEO, GlobalWebIndex)

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Its not about the box, its about the chocolate!The customer expects value for attention spent. Give him valuable content.

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Tell Your StoryShare your experienceHumanize your brand, go where your customers are and tell the story through customer experiences.

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Cijfers gebruik social media in belgie5

6The Classics

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Classics evolve too. So keeping up-to-date on features is probably a good idea.

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If youre in the service or knowledge business, slideshare is a powerful platform to share what you know

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Video & Photo sharing

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Video is becoming a critical information source for senior executives.More than 80% said they are watching more online video today than they were a year ago.(and this was 2010)(Video in the C-Suite, Forbes Insights)

Copyright Forbes 20102Video is becoming a critical information source for senior executives.More than 80% said they are watching more online video today than they were a year ago.Senior executives are also turning to video more frequently.Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.Work-related video can drive senior executives to take action. Overall, 65% have visited a vendors website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.Executives can be receptive to video advertising.Overall, executives notice ads that run alongside videos, and many are comfortable watching in-stream ads. Video-friendly younger executives are more comfortable with these ad formats.The social element of online video is strong in the executive suite. More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often. Younger executives appear very willing to share and view videos using social media.Organizations looking to reach senior executives with video should consider some of the preferences voiced by the survey respondents. The survey found that executives like information in a mix of text and video. They look to different outlets for different types of videos (e.g., business sites for news, YouTube for testimonials). And many are willing to engage with longer videos

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Events, parties, awards, product images, ad campaigns Create an overall feel of the culture of your company

Inbev campaign : keep wales tidy. Volunteers clean up the area around Caldicot in Wales.

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Lowe has got 3.5 Million followers on Pinterest

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AMD events : 1400 followersProducts, research

Minder witruimte

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Posting new products, research results, commercials (with reference to youtube), behind the scenes

And generating conversation Ge uses flickr, youtube, instagram, pinterest and vine

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19According to Dunkin Donuts, each #DunkinReplay Vine delivers as many impressions as a comparable TV spot (at significantly less cost).

6 second videos. Andere voorbeelden Asos, Orange France, Toyota, MTV

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CrowdsourcingThe Wisdom of CrowdsJames Surowiecki

The book relates to diverse collections of independently deciding individuals, rather than crowd psychology as traditionally understood. Its central thesis, that a diverse collection of independently deciding individuals is likely to make certain types of decisions and predictions better than individuals or even experts, draws many parallels with statistical sampling, but there is little overt discussion of statistics in the book.20

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Andere voorbeelden : Lays do us a flavor

Kraft : Collaboration kitchen Doorgedreven external product research and collaboration

BMW connected driveIden voor rijhulpsystemen, apps, bedieningssystemen.

Oreo : select cookie Oreo has made somewhat of a name for itself in crowdsourcing for its Daily Twist campaign. In honor of its 100th anniversary, the brand launched a 100-day series of cookie designs. It asked the public to select the winning design. There was a lot of promotion going on during the campaign, via paid, earned and owned media. OreosFacebook page sharing increasedmore than 4,000 percent during the campaign, when compared to other months.

Open Innovation & Crowdsourcing Examples80Open Innovation, crowdsourcing, co-creation overlapping terminologies to describe a trend towards more open business models and a closer collaboration with customers. On this page we gather a list of inspiring examples. Tip us about other initiatives (info@boardofinnovation.com or twitter:@philderidder).Intermediary PlatformsResearch & Development platformsInnocentive open innovation problem solvingIdeaConnection idea marketplace and problem solvingYet2.com IP market placePRESANS(beta) connect and solve R&D problemsHypios online problem solvingInnoget research intermediary platformOne Billion Minds online (social) challengesNineSigma technology problem solvingIdeaken- collaborative crowdsourcingInnovation-community.de- Community of innovators, creators, designers & thinkers (made byHyve)Marketing, Design & Idea platformsCMNTY Corporation- community co-creationInnovation Exchange open innovation market placeIdea Bounty crowdsourcing ideasGuerra Creativa crowdsourcing anything creativeBrand Tags tagging brandsBattle of concepts student challengescrowdSPRING creative designsBootB.com custom creative ideas for any creative need12designer marketplace for creative solutionsLeadVine crowdsourcing lead generation99designs pioneer in design crowdsourcingEdge Amsterdam elite sourcing platformOpenIDEO collaborative design platformChallenge.gov crowdsourcing for government problemseYeka the co-creation communitySpigit- social innovation platformCognistreamer- open innovation platformZooppa- Branding/marketing platformCollective Intelligence & Prediction platformsLumenogic- collective intelligence marketsUshahidi crowdsourcing crisis informationKaggle data mining and forecastingWe Are Hunted the online music chartGoogle Image Labeler crowdsourced image labelingHR & Freelancers platformsTopCoder competition-based software crowdsourcingSpudaroo crowdsourcing copywritingClickworker- small online task solvingAmazon Mechanical Turk low-cost crowdsourcingOpen innovation softwareImaginatik collective intelligence softwareNapkin Labs connect with consumers, experts, employeesVenture Spirit- gamification platformWellspring Worldwide- open innovation softwareIntermediary open innovation servicesBig Idea Group organize innovation contests and idea huntsSkild- organize innovation questsPharmalicensing open innovation for the life sciencesChaordix crowdsourcing engine for innovationDataStation complete innovation platform

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Quantified Self

The Quantified Self[1] is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, arousal, blood oxygen levels), and performance (mental and physical). Such self-monitoring and self-sensing, which combines wearable sensors (EEG, ECG, video, etc.) and wearable computing, is also known as lifelogging. Other names for using self-tracking data to improve daily functioning[2] are self-tracking, "auto-analytics", body hacking and self-quantifying.[3]27

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Its an emotional connection to myself, and my achievement, and my friends. Weve now created an entire ecosystem of services that complement the product. (NIKE VP Digital Sport Stefan Olander)

Een ander voorbeeld = Fitbit Force

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Set your goals (niet alleen weight loss, maar overall health, slaap, maten Track yourself food databank voor calorien, sharing favorites, finding and logging food via barcode scanner.Integratie met social networks, pedometers, andere workout apps, wireless weegschalenChallenge yourself : competition, individueel of in teams.Premium subscription & shop.

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Content Creation & Curation

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

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Flipboard is primarily an App. 6 Billion Pages Flipped a Month.If youre a publisher flipboard is a must.

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Its a pitty this isnt from Nikon itself. But theyre working on it.

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Whats next? Wearables ?LBS, NFC ?The internet of things ?

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37http://www.youtube.com/watch?v=PfgmlVxLC9w&feature=c4-overview-vl&list=PL363989F7BCF53A36

38Thank You for Listening

Questions ?