THE SPECIAL CHAMPAGNE DÉCOR AWARD

BRIEF SUPPLEMENT

Symbol of luxury and elegance, champagne is one of the iconic ambassadors of the French

art de vivre. A VIP guest at all grand occasions, it accompanies the finest dishes and great

moments of celebration.

Inspired by the world of haute-couture, every Champagne House is keen on imposing its own

style by developing “signature vintages”: grapes coming solely from rare plots of the

vineyard, vintage from a particularly good year for wine, blends of the finest grape varieties,

etc. These admirable champagnes call for prestigious packaging, offering consumers in this

way a unique experience.

For this 9th edition of the Verallia Design Awards, let your imagination run wild and design a

décor that showcases a “Cuvée Prestige” of an exceptional champagne.

1. Creative brief

• Along the lines of the “Cuvée Prestige” theme, you will imagine this décor on the dark amber or green-colored Champenoise Ecova 75cl model (glass plan appended).

• This year, the Verallia Design Awards invite you to show your creative side, while meeting the actual conditions for developing décor on a bottle. As a consequence, your décors will have to include the legal notices which currently apply to Champagne.

Your creations will have to mandatorily mention the following terms:

On the front of the bottle:

• The name “Champagne”

• The brand (for example: “Louis Breuilly”)

• The specific feature of the cuvée (examples: “Cuvée Prestige”, “Millésime 2008”, “Cuvée signature etc.)

• (OPTIONAL) Details about the champagne (examples: “Brut”, “Rosé”, “Blanc de Blanc”, “Grand Cru”, “Réserve”, etc.) according to your inspiration.

Don’t hesitate to be creative when it comes to the name of your brand and/or your cuvée, while bearing

in mind the codes of champagne: luxury, know-how, exceptional product.

On the back of the bottle:

• The name or business name of the producer, the name of the locality where it is headquartered: (Example: produced by SA Champagne Louis Breuilly, 51200 Epernay, France)

• A professional registration number delivered by the Champagne Board preceded by the initials indicating the producer’s professional category: here, we will use a false registration “RM 101-100”

• The reference “Produce of France”

• The sugar content or dosage (example: “Brut”)

• The alcoholic strength by volume & the nominal volume: 12% vol. - 750mL (minimum character height: 4mm)

• The batch identification: Batch L101-100

• The logo “The consumption of alcoholic beverages during pregnancy, even in small quantities, can have serious consequences on the health of the child”:

• Information on allergens: “Contains sulfites”

CAUTION! Each of these mandatory statements must measure at least 2mm in height (and

4mm for the alcoholic strength by volume & the nominal volume)

Example: create your décor including the following legal notices:

Front panel

Back panel

2. What is a décor on glass?

- A labeled bottle is not a decorated bottle.

- By décor, we essentially mean the following techniques: o screen printing

o lacquering

o hot stamping

o inkjet printing

- The candidates may also decorate the corks / capsules / wire muzzles, even if this is not part of the décor of the glass article itself. These details participate in the final result and will be appreciated as such.

You will find all the technical information related to the décor (constraints, benefits and limitations,

achievement illustrations…) in the technical datasheet dedicated to Décor on glass.

Advice to candidates

- Imagine a décor able to win over all brands and likely to attract the attention of all members of

the jury. Giving preference to one brand in particular will deprive you from attracting the eye of the

others! Working under an imaginary brand name or a neutral name like “Louis Breuilly” will open

up all doors.

- Take into proper consideration the decoratable areas of the models; and take into account the

constraints related to the different décor techniques (c.f. technical datasheet). The décor will

also be judged on its feasibility.

- The final result may be shown on presentation boards, proposing different angles of the décor

imagined and showcasing the decorated bottle in its environment. The candidate should also be

able to deliver the vector files of their décor, so that the latter may be produced if the project is

selected.

Décor examples

3. File return procedure

The file includes the same procedures as for the other Verallia Design Award prizes, detailed in the

2017-2018 competition regulations.

Furthermore, the file will have to include at least 3 visuals of the décor proposed:

- Front side of the decorated bottle - Rear side of the decorated bottle - Bottle “staged” in its environment

The complete file must include a certain number of explanatory details of the creative approach. An

inspiration board (mood board, palette of colors, materials, illustrations of places or scenes) will thus

be evaluated by the jury.

Some examples of successful projects from previous editions will be put on line in the student space

of the Verallia Design Awards website to help you with your project.

Red, white &

sepia brown

screen printing

Hot stamping or

White

lacquering

4. Jury and awards ceremony

The prize amount for the Special Champagne “Cuvée Prestige” Décor Award is €1,000.

The Special Champagne Décor award will entail a specific selection process, with the involvement of

professionals from the Champagne region: Champagne houses, design agencies, wine experts…

The “Cuvée Prestige” award will be presented at the same time as the other prizes during the

ceremony on June 29, 2018 in Paris. The participants selected by the jury, as well as the students’

place of study, will be personally notified of their preselection by phone or e-mail at the mail address

indicated in the returned file.