MEDIA PACK 2012

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THE ONLY INTERNATIONAL TRADE MAGAZINE SOLELYDEDICATED TO SPIRITS

With a trend towards more sophisticated off-trade drinking, consumers seeking even more value for money,and continued growth in a largely untapped major market; the Far East, 2012 promises to be an exciting andprofitable year. The Spirits Business is the unique way to put the most exciting brands in the industry into thespotlight.

Another key area is the continued and substantial growth in the cocktail arena. The quality of bartendersacross the globe has gone from strength to strength, with exciting new cocktail venues popping up in someoften surprising locations and using cutting edge technology, creating drinks with an eye for detail. The SpiritsBusiness is in the forefront of this area – with cocktail challenges and in-depth analysis of the new and bestcocktails from the world’s greatest mixologists.

The Spirits Business is aligned with bar associations around the world giving a far-reaching insight into whatis happening in the cocktail and spirit world. If you want to reach the world’s best bartenders, The SpiritsBusiness is the perfect vehicle.

The Spirits Business is a unique medium for putting together the most exciting players in the industry – bethey brands, bartenders, or buyers – and helping to educate everyone in the industry through sharing best-practice and case studies.

To check out the full details visit our site at www.thespiritsbusiness.com

And then there’s the internationally recognised industry competition, The Spirits Masters, a series givingeach entry from each spirit category a chance to be judged on its own merits.

2012 looks like an exciting year; be part of it with The Spirits Business.

ANTHONY HAWSERPUBLISHER

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THE SPIRITS BUSINESS – FEATURES LIST 20122012 will be another exciting year for the spirits industry, and consequently for TheSpirits Business, with exciting new developments in a range of sectors. In order to givea clear idea of the depth and breadth of these changes, the Features List for 2012 willbe equally varied covering a wide range of spirits, countries and getting perspectivesfrom all angles of both the on- and off-trade.

FEBRUARYAdditional distribution at the IAADFS, Orlando and Prowein, DusseldorfCategory Focus – GinCountry Focus – GermanyCocktail – Scotch WhiskyMarketing Matters – Tequila & CachaçaMasters – Absinthe, Tequila USA Travel Retail & Bar ReviewSpirits Masters Lunch Review

MARCHVODKA YEAR BOOKAdditional distribution at the Tax Free Asia Pacific, Singapore; Distil London, Vinexpo Hong Kong; Tales of the CocktailManhattan / New Orleans; Tax Free World Fair, CannesInternational Vodka MarketsVodka BrandsVodka in the On-TradeVodka in Tax FreeVodka Marketing MattersVodka Bars & CocktailsVodka Brand Ambassador’s

APRILAdditional distribution at Tax Free Asia Pacific, Singapore & DistilCategory Focus – Tequila & CachaçaCounty Focus – Far EastCocktail – Gin and CognacMarketing matters – LiqueursMasters – Rum & Cachaça, Absinthe, Design MastersBar Review – Asia (Shanghai)

MAY/JUNEAdditional distribution at Vinexpo, Asia PacificCategory Focus – Vodka & CognacCountry Focus – AustraliaCocktail – Tequila & CachaçaMarketing Matters – RumMasters – Scotch whiskyBar Review – Moscow

JUNEBRAND CHAMPIONS SUPPLEMENTThe definitive guide to the spirits brands selling over one million nine litrecases per annum. The Brand Champions Series will contain exclusive andcomprehensive data on spirit brands’sales volumes as well as the contactdetails of companies from around the world, equipping industryprofessionals with unparalleled business information relevant to thisdynamic industry.

JULYAdditional distribution at Tales of the Cocktail New OrleansCategory Focus – AbsintheCountry Focus – USACocktail – The Original ClassicsMarketing Matters – GinMasters – Gin Manhattan Cocktail Classic FocusBar Review – US Beach Resorts

AUGUSTON-TRADE / COCKTAIL SPECIALCategory Focus – LiqueursCocktail – Gin, Vodka, Whisky, Rum, Cognac, Liqueurs, Tequila & CachaçaMarketing Matters – Whiskies of The WorldMasters – Irish Whisky Masters, Whiskey of the WorldCountry focus - RussiaBar Review – On the Water

OCTOBERTRAVEL RETAIL SPECIALAdditional distribution at Tax Free World Fair, CannesCategory Focus – Scotch WhiskyCountry Focus – IndiaCocktail – VodkaMarketing Matters – CognacMasters – Vodka & Travel RetailTales of The Cocktail New OrleansBar Review – In the Sky

NOVEMBERAdditional distribution at MICS, MonacoTop Bars Around The WorldCategory Focus – BarsMasters – Liqueurs

DECEMBERWORLD SPIRIT REPORTBrand Champions overview of all categoriesBrand Champions AwardsInternational Market Review – BrandsCategory Focus – RumMasters – Cognac

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The Spirits Business is published 10 times in a year, has a circulation of upto 13,000 copies per month and is read by more than 52,000 spiritsprofessionals worldwide, ranging from the most senior trade buyersthrough to the best known and most influential bartenders at the world’strendiest venues.

• The magazine’s strength lies in its versatility andrelevance to everyone in the industry.

• Brands seeking new distribution markets oroutlets will benefit from exposure to senior management of thespecialist spirits importer and distributor groups worldwide.

• Varied and high quality articles and interviews givevital and strategic information to buyers in the on-trade and off-tradealike, through circulation in all major on-trade operators (hotelsgroups, bars, restaurants and nightclubs), as well as all majorsupermarkets and liquor store chains across the world.

• Travel retail buyers are an essential part of ourreadership, ensuring an excellent opportunity to get in front of therelevant people in that area of the industry.

• And, while often overlooked by other publications,we have unrivalled circulation amongst the world’s most influentialbartenders. Today they are the main brand ambassadors as far asconsumers are concerned and represent an incredibly valuableinterface between the brand and consumers.

• With such a large and varied – both professionally andgeographically – set of readers, The Spirits Business provides a uniqueand far-reaching platform and is, of course, the only international tradetitle dedicated to the needs of the spirits industry.

CIRCULATION

AFRICA & MIDDLE EAST 6%

AMERICAS 24%

ASIA 16%

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EUROPE 54%

SPIRITS MASTERS

The Spirits Masters series has fast become one of the most respected andhigh profile blind tasting competitions in the industry, attracting vastamounts of entries from leading brands all over the world.

The blind tasting competitions are chaired by The Spirits Business editor,along with panels of leading category experts. 2012 sees a full complimentof competitions covering all of the contemporary spirits categories, includinga brand new category; The Spirits Design Awards which looks specifically atall aspects of a brand’s design, from the packaging through to themarketing campaign. All existing categories will still be running, namely;Rum, Cachaca, Absinthe, Scotch whisky, Gin, Liqueurs, Irish Whiskey,Whiskeys of the World, Vodka, Travel Retail, Tequila, Cognac.

The Masters reward and recognise those people and companies in ourindustry who excel in producing the best spirits across the world.

RUM - To be judged in February:Results published in MarchCACHACA - To be judged in February:Results published in MarchABSINTHE - To be judged in February:Results published in MarchDESIGN MASTERS – To be judged in MarchResults published in April SCOTCH WHISKY - To be judged in May:Results published in JuneGIN - To be judged in June:Results published in JulyIRISH WHISKEY MASTERS - To be judged in July:Results published in AugustWHISKEY OF THE WORLD MASTERS - To be judged in July:Results published in AugustTRAVEL RETAIL MASTERS - To be judged in September:Results published in OctoberVODKA - To be judged in September:Results published in OctoberLIQUEURS - To be judged in October:Results published in NovemberCOGNAC - To be judged in November:Results published in DecemberTEQUILA - To be judged in December:Results published in February 2013

Entry forms can be downloaded from:www.thedrinksbusiness.com/thespiritsmasters

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SILVER 2012

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GOLD 2012

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MASTER 2012

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