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the state of b2b marketing 2015

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State of B2B Marketing 2015 ALLOCATION OF MARKETING BUDGET FOR ONLINE CHANNELS With a majority of B2B marketers focusing on digital channels, content is taking center stage in 2015. >50% 52% 30% 25-50% 15% 10-25% 3% <10% The biggest investment in 2015 for B2B marketers will be in SEO SEO MOST EFFECTIVE ONLINE CHANNELS MOST EFFECTIVE TYPES OF CONTENT COMMON OBSTACLES TO IMPLEMENTATION 1 2 3 INCREASE IN CONTENT SPEND IN 2015 Marketers seem to be very positive about the effectiveness of online videos SOURCE READ OUR ANALYSIS! Content Is King Top B2B Marketing Channels 2015 Regalix State of B2B Marketing 2015 Infographic created by: WEBSITE 67% VIDEO 65% CASE STUDY 55% BLOG 46% SOCIAL 46% 61% 49% 42% 40% LACK OF BUDGET WEBINARS WEB CONTENT CASE STUDIES ROI METRICS & ANALYTICS LACK OF EXPERTISE MANAGEMENT BUY-IN WEBSITE 81% BLOGS 39% EMAIL 71% SEO 54% SOCIAL 41% “ “

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Page 1: The State of B2B Marketing 2015

State of B2B Marketing 2015

AllocAtion of MArketing Budget for online chAnnelS

With a majority of B2B marketers focusing on digital channels, content is taking center stage in 2015.

>50% 52%

30%25-50%15%10-25%

3%<10%The biggest investment in 2015 for B2B marketers will be in SEO

SeoMoSt effective online chAnnelS

MoSt effective typeS of content

coMMon oBStAcleS to iMpleMentAtion

12 3increASe in content

Spend in 2015

Marketers seem to be very positive about the effectiveness of online videos

Source

reAd our AnAlySiS!Content Is KingTop B2B Marketing Channels 2015

RegalixState of B2B Marketing 2015

Infographic created by:

WeBSite

67%

video

65%

cASe Study

55%

Blog

46%

SociAl

46%

61% 49% 42% 40%

lAck of Budget

WeBinArSWeB content

cASe StudieS

roi MetricS & AnAlyticS

lAck of expertiSe

MAnAgeMent Buy-in

WeBSite81%

BlogS39%

eMAil71%

Seo54%

SociAl41%

““

http://contentisking.textmaster.com/en/2015/02/24/top-b2b-marketing-channels
http://www.regalix.com/by_regalix/research/reports/state-of-b2b-marketing-2015/
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