the stocklists - february 2013

Stocklistswith4 February 2013 FlooringNews

The

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

CAREFREE 2013

BREAKTHROUGH!

Break through the barrier of low consumer confidence

and thin margins with the exciting new ranges which

Regency Carpets will be introducing during 2013.

Follow our regular updates in this magazine

and ask your rep for details - see pages 22-23.

2 THE STOCKLISTS February 2013

Advertisers

StocklistsThe

FIRST FOR FLOORING NEWS AND DATA

Classified advertising............................................................................page 62, 63

� carpets/rugs/tiles woods/laminates/smooths � fibres � underlay � accessories/services/organisations � wholesalers/distributors � adhesives

Carpet Company DirectoryOur line-up of the leading players pages 12-13

Carpet Trouble-shooterAll about stains, spots and shading pages 10-11

Carpet TypesThe starter guide for picking a pile page 5

UnderlayUnderstanding underlay types and selection page 9

Wholesaler Distribution DirectoryNational & regional guide to distributors pages 14-16

Wool Fibre PageA checklist of natural fibre characteristics page 17

Woolsafe: the carpet care guideHow to protect and clean wool carpets pages 6-7

UK manufactured Carpet Cutting MachinesWWW.CARPETCUTTINGMACHINES.CO.UK

FlooringFactsheets

AdhesivesExpertise advice from F Ball page 4

Buying GroupsChoosing the right organisation for you pages 8

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� ADAM CARPETS 41 01562 82 9966 —

� BONDWORTH 18 01562 745000 June 2011

� BRITISH WOOL 55 01274 688 666 —

� BROCKWAY CARPETS LTD. 19 01562 828200 Feb 2012

� BRONTË — 01282 862736 —

� CARPENTER BC 01457 861141 —

� COLUMBIA FLOORING 20 0208 443 3322 —

�CORMAR — 01204 881234 —

� F. BALL 4,37 01538 361633 —

� FITA 61 01159 506836 —

� FLOORWISE 16 01509 673974 —

� FOXIGRAPH 40 +33(0)130429545 —

� FURLONG FLOORING 22,23 01772 696787 Nov 2010

�GEORGIAN — 01827 831430 —

� INTERFLOOR 35 01706 213131 —

� JOHN LANHAM WATTS 21 01937 588511 —

�KINGSMEAD 24 01827 831427 —

LEOLINE 39 0800 032 3211 —

� MASTER WEAVERS 25 01562 754382 —

�MERRYFIELD — 01422 373799 —

� MOHAWK 26 01480 479830 —

� NICF 61 0115 958 3077 —

�NOVOSTRAT — 00353 61 339287 —

� RACKHAMS 27 020 85319225 —

� SOLENT WHOLESALE CARPET 28 01243 774623 Nov/Dec 2012

� STS FLOORING DISTRIBUTORS 29 0845 341000 Jan 2013

� TELENZO 30 01422 374417 —

� T & E DISPLAY GROUP 59 0121 585 7600 —

� WESTON HAMMER 31 0845 644 9090 —

3THE STOCKLISTS February 2013

Published by Mayville Publishing Co Ltd., 219West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected] Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338

© Mayville Publishing Co. Ltd. 2012. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringNews starts on page 33

ISSUE 455: 4 FEBRUARY 2013

UK warms up as Europe catches coldWe report from Domotex as envious eyes are cast on the Britishflooring market as Europe falters pages 42+ the latest launches that will set the pace in 2013 - pages 44-54

Stripe typesDennis Flower looks at thecontinuing popularity of stripespages 56-57

AW up frontAssociated Weavers is fully focussedon market sharepage 47

Our houseWool’s biggest-evershowcase opens next monthpages 59

Reclaim the marginRetailers speak on on prospects for

the year ahead page 58

Flooring as fashionStyle on trial as designers compete for differentiation

page 43

News

Save the date!15 May 2013

THE BUYING GROUP SHOW THAT BRINGS TOGETHER MORE MANUFACTURERS THAN ANY OTHER UK EVENT

Adhesives

Flooring Factsheet


TUFTED

With advances in manufacturing technology, 95% of all carpet producedtoday is tufted. It takes about an hour to make a roll of carpet thatmight take eight hours to weave. To make tufted carpet, hundreds ofyarn-threaded needles are pushed through the primary backing fabricto form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot. These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.Level loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.Multi-level loop • The loops vary to two or sometimes three loopheights to create informal, random textures which are very forgiving formarks and stains and therefore very suitable for high traffic areas andbusy family rooms.CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set. The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.Twist • The popular twist carpet is the cut-pile standard. The yarn istightly twisted and often heatset to retain this feature and the result is aversatile, textured finish that is ideal for plain colours.Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have alevel surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production butstill produces some of the finest carpets which are used forprestigious installations.

Axminster • The pile of the carpet is inserted into the backingas it is woven and cut to length, creating U-shaped tufts to give avelvety surface. The process locks in the fibre to create a carpet ofhigh durability and performance retention as well as a luxury feel.The process allows for intricate designs and colours to be used –although modern trends mean that the traditional patternedaxminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way toaxminsters – the principal difference being that a continuous fibre iswoven all the way through. The carpet can be sheared to create arange of cut and loop textured effects. The result is a high qualitycarpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat weaveis a loop pile which allows the yarn to be woven across a widerarea to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibres lyingin different directions reflect the light differently. A luxury foroccasional rooms.CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety of colours).The multi-level surface is excellent for hiding footprints and stains socut and loop is good for high traffic areas and general purpose roomsin the home.Shag pile • Shag pile has varied in popularity. The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag

Flooring factsheet

Carpet types


Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

Entrance or walk-off matsThe use of entrance mats at all outside entrances tothe house is highly recommended, as they willsignificantly reduce the rate at which the carpet willsoil. They should be of adequate size to allow streetdirt to be removed from shoe soles and must becleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance. Vacuum clean regularly andthoroughly, which removes gritty dirt that can damagethe fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not havethe WOOLSAFE Mark, it is not endorsed by most carpetmanufacturers!

Never use any detergents such as dishwashingliquids, soaps or other cleaners recommended forgeneral household use. Although they may clean thecarpet satisfactorily they will almost certainly causeproblems such as rapid re-soiling, colour bleeding orother damage to the pile or backing of the carpet.

Use only WOOLSAFE approved products

WOOLSAFE-approved carpetcare products have beenindependently andscientifically tested and aresafe and effective forcleaning and maintaining alltypes of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer carpet care HELPLINE If you have trouble dealing with customer querieslike “How do I get red wine stains out of my carpet?”Just give them our HELPLINE 01943 850817 and we’ll give them the correct advice.Simple.

Certified Operator NetworkFor experienced, specialist wool carpet cleanersyou can trust visit: www.woolsafe.org/find/a-registered-carpet-cleaner.

WOOLSAFE Registered InspectorsSolve disputes with customers with ourindependent carpet complaint Investigators. Justvisit: www.woolsafe.org/find/a-registered-carpet-inspector and call your nearest inspector.

WOOLSAFE Approved ProductsHave confidence in the cleaning product yourecommend, use the WOOLSAFE ApprovedProducts Directory it contains only safe andeffective carpet cleaning products. For spotremovers visit: www.woolsafe.org/spotremovers

Carpet Care LeafletsWe offer to help you develop custom carpet careliterature and we also offer generic carpet careleaflets designed to be given away with each cut ofcarpet. Correct carpet maintenanceshould start from day one.

Web pages and Links We offer to help you develop custom carpet carepages for your website or you can link to ourwebsite’s carpet care pages for up-to-date andaccurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS29 8NRTel: 01943 850817 E-mail: [email protected] or visitwww.woolsafe.org

The WOOLSAFE Organisation –promoting quality carpet and rug caresince 1991.

WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where itcould do with a really good clean, you can either dothe job yourself, or you can call in a specialist carpetcleaning company.

If you are considering cleaning the carpet or rugyourself make sure to use only WOOLSAFE

approved products. Look for the WOOLSAFEMark on the bottle or package.

It is best to engage theservices of a professionalcarpet & upholsterycleaning company.To get areally expert job done entrust thework to a WOOLSAFE accreditedcarpet cleaning company.

These companies are fully trained, have been inbusiness for a considerable length of time, aremembers of one or more recognised professionaltrade associations related to the cleaning industryand have a reputation for top quality service. Andthey use only WOOLSAFE-approvedcleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network ofcarpet complaint investigators, trained and registeredby The WOOLSAFE Organisation is availablethroughout the UK and Ireland.

WOOLSAFE Registered Inspectorshave extensive experience ininvestigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugsover many years.

They are fully qualified toinvestigate carpet and rug complaints on-site onbehalf of carpet manufacturers, retailers, cleaningcompanies and carpet owners. They can carry out orcommission tests where required, and will providecomprehensive reports.

To contact an inspector in your area call 01943 462127, email: [email protected], orvisit: www.woolsafe.org / Private Householder /Registered Inspectors

The Green WOOLSAFEMark identifies thoseproducts that not onlyare the mostsuitable for wool andother quality carpets, butalso have the rightenvironmentalcharacteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toiletroll or clean cloth

• Scoop up or scrape off solids• Try to identify unknown spots prior to treatment – ifunsure, use solvent first

• Always work from the edge of the spot inwards• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plenty offresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues2. Vacuum clean3. Cold water4. Warm water5. WOOLSAFE-approved carpet shampoo solution

(diluted)6. WOOLSAFE-approved spot remover for water-based stains7. WOOLSAFE-approved spot remover for greasy/oily stains8. Absorbent paper or paper tissue and hot iron9. Chewing gum remover (solvent or freeze type)10. Nail varnish remover or acetone11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)13. Rub with a coin14. Rub gently with coarse sand paper 15. WOOLSAFE-approved disinfectant or

deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7 Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5 Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5 Glue/adhesive (plastic base) 10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12 Lipstick 7 Milk 4 5 15

Nail varnish 10 Paint (oil) 11 Rust 16 Soot 2 6 5

Tar (asphalt) 7 Urine (fresh stain) 3 5 15

Urine (old stain) 6 15 Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossible toremove completely in which case the assistance of aprofessional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Productswww.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Powerwww.ozkleen.co.uk


Flooring factsheet

How to decide whether to join a buyinggroup – and which one…

• Evaluate all buying groups as they all work differently• Talk to the main marketing contact and/or a memberof the committee

• Get a list of members and call up two or three for a‘real-world’ view

• Establish your territorial exclusivity – where’s the nextnearest member of each buying group

• Ensure you understand the financial arrangements, anyfees that would relate to your membership, how thebills are paid and whether your fees are refundable if itdoesn’t work out. Ask the buying group for aconsultation to estimate your potential savings

• Review all the extra benefits and services to see whatyou would actually use

• Check out the product ranges offered including theown-label options and the UK/European mix

• Ensure you understand any rules that may limit yourflexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature ofthe floor retailing scene in the last decade or so, givingindependents the extra edge they need to competeeffectively with the retail park chains.

More than 1000 retailers are now members of one ofthe several buying groups which operate in our sectorand the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,the resistance to the buying group concept among non-members appears to be centred on fears ofsurrendering some control to a committee – and mostparticularly compromising long-established relationshipsand negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer sellingacross a broad range of products is likely to improvemargins within a buying group – but you don’t need aleap of faith to join up. Ask the buying groups for answers...

Buying Groups

Pick the right one

www.smg-group.co.ukContact: Mike SymondsTel: 0118 932 [email protected]

www.greendalecarpets.co.ukContact: Rob HardingTel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard MooreTel: 01942 825520

[email protected]@smartercarpets.com

Key benefitsIncrease margins

• Group purchases to get beneficial rates• Rebates• Exclusive higher-margin products• Special promotionsOne of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulk buyerfrom manufacturers. The way discounts and rebates arepassed on to members varies between groups so makesure it’s absolutely clear how this will be done. You’ll needto work out how this compares with discounts you havealready negotiated locally with preferred suppliers.

Increase sales

• ‘Best of both worlds’ proposition•Wider ranges and exclusive products• POS, displays and merchandising supportYour customers will like the proposition that you areindependent but with the buying power of a group – thisgives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access professional services

• Business services• Financial services • IT and internet support•Training and workshops• Professional bodiesSome buying groups offer an excellent range of otherservices which may be valuable to your business. Financialservices include invoice factoring, credit, loans andinsurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network with other independents

• Members-only exhibitions with preferredmanufacturers• Regular meetings• Regional workshops• Supplier presentations• HelplineA lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings and workshopsto help you develop your business. The network givesyou someone to call when you need advice on, forexample, an unusual installation, a technical consumercomplaint, legal issue or business dilemma.

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

www.flooringone.co.ukContact: Glenn HardingTel: 0121 683 1426

[email protected]

Metro Groupwww.carpet1st.co.ukContact: Jill CowardTel: 01204 393539

[email protected]


Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpetPoor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British StandardsHow thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad. The combination ofthickness and density is all important as a thick underlaywith low density may not perform well. Typically, thethicker the underlay, the better quality it will need tobe – 11mm is often used for luxury installations with9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale – with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlayis always required, the only decision is which type. It’salso a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results – somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options and densities – and its light weight helpshandling. The product can be re-cycled again after use.Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface. CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use when comfortis desired.

Benefitswww.numa-online.co.uk

www.underlay.com

www.interfloor.com

www.interfloor.com

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


COLOUR MATCHINGCarpets are produced in batches - known as creels- and usually each batch produces between 500m2

- 3000m2 in a single width, depending on the creelsize. Whilst the recipe used by the dyer remainsconstant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required on blendedcolours (Heathers etc). To ensure perfect colourmatching it is advisable that a single width be usedin any installation requiring exact colour matching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may not befrom the same batch as current production andtherefore should be used as a guide and not anexact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre is onlya small fraction of the total fibre contained in thecarpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pile ispulled through the primary backing of the carpet.This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offending endlevel with the rest of the pile. They should not beleft as this could result in further loops being pulledand developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuft insteadof V shaped. Remedial action merely requires thatthe offending tufts be scissor trimmed level withthe rest of the pile. They should never be pulledout.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in a differentdirection to the natural lie of the pile whilst in situ.This causes light reflection at differing anglesresulting in the creation of light and dark patcheson the carpet. This will occur on all pile fabrics butcan be more noticeable on plainer carpets becausethe shadows created by pile pressure will not bedisguised by a heavy pattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING ON WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap of thecarpet changes direction and thus reflects light atdifferent angles showing the effects of shading whichcan become permanent. It is also described as‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguise theeffects. It can occur quite quickly after installation.A tremendous amount of research has been carriedout over many years by many institutes todetermine the cause of this phenomenon but noneof it has proved conclusive. There is no commonlyknown manufacturing process which can cause orcure this phenomenon and therefore it is not amanufacturing fault. For further information pleasecheck with individual manufacturersrecommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerable time,the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spread theload and the net result is a larger area of less deeplyindented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load to beevaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease up thepile can be beneficial. Care must be take not toover wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greater orlesser degree dependant on the amount of trafficto which it is subjected and the construction (tuftdensity/pile fibre/height/weight) of the productconcerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dust sometimesshows itself as spots on the carpet, this is due tothe air carried on a draught under the carpetescaping through minute holes both in the underlayand the carpet, leaving dust deposited on the pilemuch like a filter action. In such installations, the useof a lining paper is essential as a preventativemeasure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaint isto be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


Abingdon Flooring 01274 655694

Adam Carpets Ltd Be Tu Tw W Ww 01562 829966

Alternative Flooring 01264 335111

Associated Weavers Tw Tu 01422 431100

Avena Carpets Ltd Tu Ww 01422 330261

Axwoven Carpets Ltd Ax Be 0121 550 5788

Axminster Carpets Ltd Ax Be Tw 01297 32244

Bajong Carpets NV Tu Tw W +32 56783250

Balta Industries Tu Tw W Ww +32 56 62 2211

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Belvedere Carpets Tu W 020 8800 [email protected]

Betap Tufting BV Tu Tw W +31 383 861 060

BIC Carpets Be Tw W +32 56 23 54 10

Bizspoke Custom Carpets Be Tw W 01924 488882

Blenheim Carpets Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth Ltd Ax 01562 745000

Brintons Ax Tu Tw W Ww 0800 505055

Brockway Carpets Ltd Tw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets Ltd Be Tu Tw W 01282 862 [email protected] www.brontecarpets.co.uk

Burmatex Tu 01924 262525

Cavalier Carpets Ltd Ax Be Tu Tw W Ww 01254 268000

Christy Carpets Tu 019078 308777

Clarendon Carpets Tw 01675 433066

Classis Carpets Tu W Ww 0870 020 1725

Condor Carpets BV Tu +31 38 4778911

Cormar Carpets Ltd Tu Tw W 01204 881 [email protected] www.cormarcarpets.co.uk

Couristan Carpets Ax Tu W Ww 800 223 6186

Craigie Carpets Be 01294 558400

Creative Carpets Ltd Be Tu Tw W 0116 284 1455

Creatuft Carpets Tu W +32 56 35 4444

Custom Carpet Company Ax Be Tu Tw W Ww 01737 830301

Dan-Floor UK W 0844 9151000

Domo Floorcovering Pr Tu Tw +32 55 335211

Drury Lane Carpets Ltd Be Tu Tw W 01254 296829

E & WE Carpets W 01562 825952

Edel Telenzo Carpets Ltd Tu Tw W 01422 374 [email protected] www.edeltelenzocarpets.co.uk

Enterprise Weaving Co Be Ww 01562 745030

Fells Carpets Ww 01977 [email protected] www.fellscarpets.co.uk

Fetcham Furnishings Ltd Tw 020 8944 6220

Fletco Taepper A/S Tu W +45 96 60 3000

Firth Carpets & Flooring Be Pr Tu Tw W Ww 01484 721529

Furlong Flooring Tw W 01772 696 [email protected] www.furlongflooring.co.uk

The Stocklists

Carpet Company Directory

Edel Telenzo’s Bakerloo Brockway’s VogueMohawk’s Cherbourg Check

Belvedere Carpets


Gaskell Wool Rich Tu Tw W 01827 831525

Gaskell Mackay Carpets Ltd Ax Tu Tw W 01429 892525

Georgian Carpets Tu Tw W 01827 831430

Godfrey Hirst (GB) Ltd Tu 0800 526696

Halbmond Teppichwerke Be Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

ITC Be Pr Tw Tu 0032 51 424 411

John Lanham Watts Carpets Ax Tw Ww 01937 588511

John Evans Ltd Ax Tu Tw W 07850 935301

Joseph Hamilton & Seaton W 01827 831400

Kingsmead Carpets Tu Tw W 01827 831 424

Lano NV Ax Pr Tu Tw W Ww +32 56 65 [email protected] www.lano.com

Le Tissage d'Arcade Ax Ww +32 05685 4747

Lecaflor Ltd Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners Ltd Tw 01942 673232

Louis de Poortere W +32 56 393 386

Lusotufo Tu 01388 664101

Manx Carpets Tw W 01827 831 434

Master Weaver W Ww 01562 754 382

Mayfield Carpets Tu Tw W 01706 639 866

MID NL Be +31 38 851 8700

Modulyss Be Tu Tw Pr +32 52 457211

Mohawk Europe 01480 [email protected] 01480 471304www.mohawkinternational.com

Mr Tomkinson Tw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse Carpets Tu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roger Vanden Berghe.NV Tu Ww +32 56 73 57 11

Ryalux Carpets Ltd Be Tu Tw W 0845 652 8811

Sans Frontieres Ltd Be Pr Tu Tw W Ww 0844 5611977

Shaw Home Foundations Tu 01675 433 501

Signature Carpets Be Tu W 01422 845075

TAT Carpet 07976 607657

Tapibel NV Pr Tu Tw 01623 481 221

Tasibel NV Tw +32 52 499600

The Grosvenor Wilton Co W Ww 01562 701456

The Sultana Carpet Co Ax 01299 822300

The Wilton Carpet Co Ax W Ww 0845 296 8850

Thomas Witter UK Ltd Tu Tw 0870 1128318

Timzo Tufting Industry BV Tu +31 38 385 4477

Tisca Tiara Tu Ww +41 71 791 0111

Trendy Tuft Designs Be Tu Tw W 01274 855080

Ulster Carpets Ax Be Tu Tw W Ww 02838 334433

United Carpets & Beds Tw W Ww 01709 732 666

Victoria Carpets Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex Carpets Tu 01274 861334

Weston Hammer W 0845 644 9090

Whitestone Weavers Ltd Ax Be Tu Tw W Ww 01429 892555

Wilkies Carpets Tw 0113 307 9955

Woodward Grosvenor Ax Tu Tw W Ww 0800 526696

Wool Classics Tu Ww 0207 349 1560

Woven Carpets of Kidderminster W 01299 827477

Bronte’s Cream Shagpile Cormar’s Berwick Wellington Stripe from Ulster

KEY TO CODES:Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition atwww.thestocklists.com


The StocklistsWholesale Distribution DirectoryNationalMercadoLeeds0113 [email protected]

Fells CarpetsGoole01977 [email protected]

North EastCarpet & Flooring Gateshead0191 482 [email protected]


Floorwise (North East) Ltd Birtley - see Floorwise p16

Vanguard CarpetsRedditch0845 601 1189customerservices.redditch@carpetandflooring.co.ukwww.vanguardcarpets.co.uk

Wood Floor SalesRedditch01527 511888help.redditch@carpetandflooring.co.ukwww.woodfloorsales.com

North West A&A CarpetsManchester01204 [email protected]

D. M. Miller LtdManchester0161 205 [email protected]


Green Tree DistributionStone, Staffordshire01785 [email protected]

Lee Floorstok LtdLiverpool - see Floorwise p16

Lee Floorstok LtdManchester - see Floorwise p16

MCA Floorwise LtdMorecambe - see Floorwise p16

Mytton Flooring Norwich - see Floorwise p16

Millbrook CarpetsDarwen01254 [email protected]


Carpet & FlooringManchester0161 786 6800manchester@carpetandflooring.co.ukwww.carpetandflooring.co.uk


MidlandsCarpet & Flooring Birmingham0121 421 9131birmingham@carpetandflooring.co.ukwww.carpetandflooring.co.uk

DMS Flooring SuppliesNorthampton0845 643 [email protected]

Floorwise D & J LtdSoutham - see Floorwise p16

Green Tree DistributionStone, Staffordshire01785 [email protected]

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

Mattys Wholesale Carpets Birmingham0121 359 [email protected]

RPS FlooringMansfield Woodhouse - see Floorwise p16

STS Flooring DistributorsWatford08454 342000

[email protected]

www.stsflooring.com

see page 28 for details



Woodall Brothers Ltd Shrewsbury - see Floorwise p16

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Faithfull FloorcoveringSuffolk01473 [email protected]

STS Flooring Distributors LtdCambridgeTel: 01954 [email protected] page 28 for details



South EastAcorn Carpet AccessoriesBromley, Kent - see Floorwise p16

Ashmount FlooringSupplies Ltd Tottenham0208 808 [email protected]

Beds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Are you a Wholesaler?If you’re not listed here, please call Diane Martin on 01482 659396.


The StocklistsWholesale Distribution DirectoryCarpet & FlooringBow020 8525 [email protected]

Carpet & Flooring Camberley01276 672100camberley@carpetandflooring.co.ukwww.carpetandflooring.co.uk

Clifford Floors Strood01634 [email protected]

Culpeck Strood01634 [email protected] .com

Columbia FlooringMiddlesex020 8443 [email protected] page 20 for details

DMS Flooring SuppliesHemel Hempstead0845 643 [email protected]

DMS Flooring SuppliesMilton Keynes0845 643 [email protected]

Faithfulls Service CentreKent01322 285001

Faithfulls Service CentreWalthamstow0208 498 [email protected]

Faithfull FloorcoveringSuffolk01473 [email protected]

Kent Flooring Supplies LtdChatham01634 [email protected]

Littner HamptonLondon020 8520 [email protected]

Potts & Ward, WoodcocksLtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 26 for details

Salesmark Lancing - see Floorwise p16

Solent Wholesale CarpetWest Sussex01243 [email protected] page 27 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 28 for details


Wessex Flooring Amesbury - see Floorwise p16


South West Carpet & Flooring Bristol0117 316 [email protected]

Fitwell Flooring Ltd Redruth - see Floorwise p16

Fitwell Flooring LtdNewton Abott - see Floorwise p16

Solent Wholesale CarpetWest Sussex01243 [email protected] page 27 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 28 for details



ScotlandCarpet & FlooringGlasgow0141 427 [email protected]

Headlam Scotland North Lanarkshire01698 831 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p16

WalesCarpet & Flooring Bristol0117 316 [email protected]

Mattys Wholesale Carpets Birmingham0121 359 [email protected]

Roma Flooring Neath - see Floorwise p16



IrelandProvincial FloorcoveringsLtdDublin - see Floorwise p16

Provincial FloorcoveringsLtdBelfast - see Floorwise p16

Provincial FloorcoveringsLtdLimerick - see Floorwise p16

Are you a Wholesaler?If you’re not listed here, please call Diane Martin on 01482 659396.


Acorn Carpet Accessories 14Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

Fitwell Flooring Ltd 18Redruth, CornwallTel: 01209 214344 Fax: 01209 211162

Fitwell Flooring Ltd 17Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 11Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) Ltd 3Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee Floorstok Ltd 6 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 5ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 4Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 12Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 1GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial Floorcoverings Ltd 2 BelfastTel: 028 9075 3202Fax: 028 9075 3901

Provincial Floorcoverings Ltd 7Dublin 10Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial Floorcoverings Ltd 8LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma Flooring 13Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 9Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 15Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 16Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 10Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational Network of Floorwise Distributors

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

1

23

4

567

98

10

1113

14

15

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17

18

12

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS


THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as a fibreit is known to withstand pressure and have excellent appearanceretention properties. The best wool for carpet production is ‘strong’wool and this is grown on sheep breeds found in Britain and NewZealand. Most carpets will contain both British Wool and NewZealand Wool because British Wool is more bulky and resilient andoffers texture and unique heathery shades to carpet, whilst NewZealand wool is softer and whiter and particularly good for plain,lighter shaded ranges. Combining the two within a blend for carpetyarn gives manufacturers the perfect qualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve its performance.However manufacturers choose to use synthetic fibres within theyarn blend for a number of reasons. These include fibre flexibility,dyeing, heat setting, stain resistance, durability and cost. These woolrich compositions offer industry standard carpets which will performwell in the home.

Flooring factsheetWool fibre

THE BENEFITS OF WOOL CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lasting durability.The natural crimp of wool offers valuable ‘bounce-back’ so that pilecompression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer. SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured in contractlocations for this reason.Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it when theatmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British WoolThe Planet Friendly Fibre for Carpetaboutwool.com

National Network of Floorwise Distributors

The Leading Country Wide

Carpet & Flooring Suppliers

www.columbiaflooringplc.co.uk

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEXEN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346Opening Times:

Monday - Friday 8.30am to 5.30pmSaturday 8.30am to 12 noon

ColumbiaFlooring plc


John Lanham Watts Carpets LtdWool Loft House, Sandbeck Way, Wetherby. LS22 7DN

Email: [email protected] Web: www.jlwcarpets.comTel: 01937 588511 Fax: 01937 588557

An R-Griffith Company

RepresentationYorkshire, Lincolnshire & Nottinghamshire Mr S Fletcher07831 818989

Lancashire, Cheshire,Merseyside, GreaterManchester and North Wales Mr A Powell07540 112998

Cleveland, Durham, Tyne & Wear,Northumberland & CumbriaMr R Conway07967 721529

South Wales, Avon & Gloucestershire Mr P Thomas07850 934849

Cornwall, Devon,Somerset, Dorset and WiltshireMr A Owen07971 362087

West Midlands,Leicestershire,Warwickshire, Hereford &Worcester, Staffordshire,Shropshire and Powys Mr S Campbell07921 439419

Norfolk, Suffolk, Essex,CambridgeshireMr J Hart 07889 264466

Contract SalesMr Gary Kendall07802 661944

Northern IrelandMr Matt Mckillen07732 263678

Republic of IrelandMr A M Dunne00 353 872593060

John Lanham Watts Current RangesCastle Howard 4m 10 Row Axminster Richmond Court 4m 10 Row AxminsterKirkham Abbey 4m 9 Row AxminsterBayton House 4m 9 Row AxminsterBedale 4m 8 Row AxminsterDuchy 4m 8 Row AxminsterDuncombe Park 3.66m 9 Row AxminsterRaby Park 3.66m 7 Row AxminsterMoortown 3.66m 8 Row Axminster Rolls OnlyHarrogate Velvet 4m Velvet 100+ ColoursWool Loft Velvet 4m & 5mWool Loft Weave 4m & 5m Chunky Wool LoopWool Loft Designer 4m & 5m Quality 80/20 Twist

Goodacre Current RangesLakeland Tones 3.66m 8.5 Row AxminsterLakeland Charm 3.66m 8.5 Row AxminsterLakeland Heathers 3.66m 8.5 Row AxminsterNaturally Herdwick 3.66m 9 Row AxminsterRoyal Coniston 3.66m 7 Row AxminsterRoyal Cumberland 3.66m 8 Row AxminsterRoyal Kendal 3.66m 9.5 Row Axminster

BESPOKE CARPETSJohn Lanham Watts carpets would be happyto submit a price for any bespoke carpetproject. We can provide a completelybespoke Axminster in terms of any designand any colour from as little as 100sqm. We are also happy to price for anyhand tufted requirement. We can help youwith design work and can prepare Kibbytrials for your consumer’s consideration.

We also have stock of MoortownContract Rated Axminster (picturedabove) for where timing and budgets areconstrained.

Please contact us at [email protected]

THANK YOUJohn Lanham Watts/Goodacres have had a cracking start to the New Yearand we would like to thank all our customers responsible.

It seems our ability to maintain good stock levels across our ranges ispaying dividends. Axminster carpet at sensible prices you can get hold ofquickly and efficiently is in demand!

May we remind you that as well as our superior Axminsters we also haveWool Loft Designer Twist a genuine quality 80/20 twist pile verycompetitively priced and also stocked in 4m & 5m at Wetherby.

QUALITY AGENTS REQUIREDPlease note we are looking for qualityAgents in the South East, Scotland and the Home Counties Please get in touchif you believe you can sell quality products & services.

See more on

our

web

site at

www.jlw

carp

ets.c

om

� quality

� choice

� availability

� service

� price

The Regency range of stain-resistant carpetsticks all the boxes:

JOHN POWERS M: 07792 477312 SALES MANAGER: BEDS, BERKS, BUCKS, HAMPS, MIDDX,NORTHANTS, OXON, W&S LONDON, SURREY, [email protected]

RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGER: NORFOLK, SUFFOLK, CAMBS,N&E LONDON, ESSEX, KENT, SUSSEX & [email protected]

CHRIS ALLCOCKM: 07872 964685NOTTS, DERBYSHIRE & [email protected]

MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REAM: 07968 324598 LEICESTER/[email protected]

Midlands

DES BEST M: 07968 828516 NORTH EAST/EAST [email protected]

RAY ANDREW M: 07973 719801 EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Yorkshire & North East

London

South East

BEN THOMASM: 07794 048809 MID & WEST [email protected]

JASON BRIMBLEM: 07794 041266 AVON & [email protected]

TIM BAILEY M: 07794 048414 S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413 DEVON & [email protected]

Wales & South West

Lighten up! Our new illuminated lecterns for

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Relax, it’s a CareFree ca rpet you can sell with confidence.


www.regencycarefree.co.uk

Preston Sales tel: 01772 696787 fax: 01772 311921Newport Salestel: 01633 283959 fax: 01633 275454London Salestel: 01322 628707 fax: 01322 [email protected]

IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 890861 [email protected]

RAYMOND SMITH M: 07816 217565 [email protected]

London

JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25)[email protected]

IAN ROBERTSON M: 07816 217563 E & WEST [email protected]

TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

South East

PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & [email protected]

DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, [email protected]

COLIN RICHFORDM: 07970 163372 WEST [email protected]

Scotland

CRAIG MELLING M: 07970 269730CUMBRIA, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAMM: 07966 263571 GREATER [email protected]

BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. [email protected]

North West

Relax, it’s a CareFree ca rpet you can sell with confidence.

ALAN CAIRNIEM: 07976 311434 EAST [email protected]



Kingsmead CarpetsRelay Park, Relay DriveTamworth, B77 5PR. UK

Tel: +44 1827 831424Fax: +44 1827 831425

[email protected]

WOOL TWIST RANGESARTWORK • AYRSHIRE • GALLOWAY • GRAMPIAN • HOMESTYLELOTHIAN • NEW VITRONIC • VITRONIC TRADITIONSVITRONIC BERBER.

LUXURY SAXONY RANGESNOW IN 4M & 5M WIDTHS: BRECON • MALVERN • RIDGEWAY • SILK SENSATIONSILK SUPREME • SNOWDONIA.

OTHER PRODUCTSHIGHLANDS • LOWLANDS • MADRAS • PALOMA • HOMEMAKER.

RECENTLY DISCONTINUEDCHEVIOT • CHEVIOT SUPREME • TRIPLE TWIST BERBERTRIPLE TWIST HEATHER

WOLLTEC RANGESFREMANTLE • SIROCCO • ZEPHYR.

EVERLON CLEAN EASY RANGESENJOYMENT • GENIUS • MARVEL • MIRACLE • SUPERB •VIRTUOSO

SALES EXECUTIVES AND CONTACT DETAILSGlenn Baker - 07791 890441 - (South West England)[email protected]

Paul Bartle - 07980 737339 - (West Midlands)[email protected]

Clint Carver- 07970 888916 - (North West England)[email protected]

Colin Fielder - 07971 968517 - (South Coast & Home Counties)[email protected]

Adrian Garner - 07947 524633 - (East Midlands)[email protected]

Stewart Gillion - 07976 749552 - (East Anglia)[email protected]

David Guscott - 07773 04857 - (London within M25 & Kent)[email protected]

Mike Williams – 07538 836273 - (South Wales & South Midlands)mike.williams @kingsmead-sales.co.uk

Mark Watkinson - 07980 737283 - (North East England)[email protected]

Bill Robertson - 07980 737278 - (Scotland)[email protected]

Liam Smyth - 07719 934019 - (Northern Ireland)

Sandhurst RangeThe Wilton Sandhurst range is woven with 24 beautifuland modern colours. This plain twist is a great choice forboth domestic and commercial markets.

Introducing the UK’s newest weaver, now open inKidderminster with high levels of stock for rapid delivery.

Modern carpets manufactured using traditional values

Contrast RangeA cut and loop range weighing in at 47oz comes in 6 modernand exclusive colours. Unique contrast pattern provides thisWilton range with a vibrant and strong presence.

Honeycomb RangeThis cut and loop range features in 6 natural and warmcolours. Made out of 100% new wool, the bee hive typeof texture our Honeycomb range adds additional warmth.

Chequers RangeA loop range weighing in at 35 oz and comes in 6colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Marble Planet RangeThis range is made of 80% new wool and 20% nylon andis ideal for commercial and heavy domestic use. Itfeatures 8 strong and passionate colours.

Seascape Surf RangeOur Wilton Seascape Surf range features 6 colours and ismade out of 100% New Wool, ideal for commercial aswell as domestic markets.

Baroque Cameo RangeWith the 10 strong commercial colours, the medallion patternin combination with pindots makes this range ideal forballrooms, function rooms and public areas.

Baroque Pindot RangeThe traditional pindot pattern makes this range ideal for hotelrooms and receptions. Weighing in at 40oz our Baroque Pindotrange, this Axminster range has 10 strong commercial colours.

Trellis RangeThe range features 8 soft and natural colours whichmakes it extremely pleasant and warm. Made in 80%New Wool and 20% Nylon for the commercial market.

Tartan RangeMasterWeaver AxminsterTartan range features 6 modernand vibrant colours, combining traditional Tartan designwith modern and vibrant colours.

Tel: +44 (0) 1562 754382Fax: +44 (0) 1562 861 074Sales: [email protected]: [email protected]

www.masterweaver.co.uk

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England

• Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

• Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

• Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

• Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial



Wilton Sandhurst

Wilton Contrast

Axminster Contrast

Axminster Marble Planet


SALES EXECUTIVES AND CONTACT DETAILS


Michael YoungerLondon North07881-502506

James WhiteLondon SW Postals,Surrey (West of A24), Beds,Berks, Bucks, Herts (Westof A1) 07881-502508

Paul Henson Essex (Outside M25)Cambs, Suffolk, Herts(East of A1) 07837-295379

Phil WheelerLondon SE Postals, Kent,Surrey (East of A24) &Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer a

Special Order Service on products fromvirtually every flooring manufacturer in

existence! 48 hour Delivery Service on allBalterio Laminate Ranges.

GRAPHICS / CONTRACT GELSArena Endurance

NATURAL EFFECTAnconaCashmere 4&5MCountry Treasure 4&5MChallenger BerberGold FieldsHopscotch 2012Houndstooth Tweed 4&5MIvory Coast 2012Lavenham 4&5MLondon Life 4&5MNew Sahara 4&5MPromenadeRocca San Salvador 4&5MShetland/Shetland Design 4&5MSilver StateSloane Square 4&5m

SAXONY / SHAG PILEEndeavourHalf CenturyNew CenturySaxon KingSomerset 4&5M‘Stay at Home’ SaxonySweet Seduction 4&5MTennessee

CORD, NEEDLEPUNCH &ENTRANCE MATTINGBedford GelBoleroExplorerHippo MatGalaGrand SquareLineaMagnum MatMagnus MatRackcord 2012Scorpio 2013Supacord

TWISTS - STAIN RESISTAtmosphereBriar TwistClyde 2013Clyde StripesDublin Heather Dublin Twist 2011Fairfield Supreme 4&5MGrandeur 40Heathertwist DesignHeathertwist Supreme 4&5mMoorland TwistPembridge TwistRhapsodySalt ‘n’ PepaStain-Tex Twist 4&5MStartwist / Startwist Supreme 4&5M

TWISTS - WOOLCitation TwistDiscovery 4&5MEden Twist 40/50 4&5MIconic Twist 40/50 4&5MInspire Twist 30/40Palace Twist 50/60 4&5MParamount 30/40 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream

WILTONParallel Lines

VINYL / SMOOTH FLOORINGCasino RoyaleChampionEclipse 2012 - Part IEclipse 2012 - Part IIMojo 2012Supergrip IIThunderballValu Grip+

CARPET TILESBedford CordCapital PlusHeuga 727MagnesiumNeutronPositronProtonQuark

Call now to receive a copy of our latest

special price guide!

PALATIAL! That’s our latest masterpiece! Palace Twist is available in a 50oz (Blenheim) and 60oz (Buckingham) qualities and it is an amazingbit of carpet. Our unique double shearing facility means the finish is the finest you have ever seen ,and our hand-picked colours will suit any installation, and any need. Whilst we’ve been bleating onabout the benefits of ‘Perlana’ yarn (and there are many!), there is no substitute for ultimate qualityand this is a truly classic piece of floorcovering!

Hot News from the Top Ram!The talk of 2013 will be carpets that look like wool, butaren’t! There is one problem, until now they simply don’t

look like wool!!!!Only one fibre can emulate the greatness of wool, andthat’s Perlana! Check out our Grandeur 40, bleach

cleanable, solution dyed, stain and soil resistant fibre, thatREALLY looks like wool. I can’t believe I’m saying this!!!!!!


VICTORIACastillionCeltic Heathers Crown TwistEasiCare - Full CollectionGaelic HeathersImperial VelvetNatural Companions (Sisal, Chenille, Ridge)Options 288Regal TwistRustic Jewels

LANOBoleroCampus X-tremeChiselhurstFortunaGrandeurHeather Twist DesignHeather Twist SupremePembridge TwistSentinelStartwist Coll

BALTACasablancaDesert Twist DeluxeFiestaHigh FlyersHighland TweedGala Cord-all options in stockGala EditionMarrakeshMoorland TwistNobilityRosemountSaxon KingShetland Shepherd TwistStainsafe FavouriteSuper WiltaxTechnoTilehurstTwisty

LUSOTUFOCeltic Horizon MandalyPavillion VelvetSafiSintra BoucleTangierTitan & Tital DiagonalTwist BerberUniqueValencia

CORMARApolloBerwick 40/50Home Counties 42/50Living NaturalsMalabarOaklands 32Oaklands 42Oaklands 50Primo ChoicePrimo PlusSensation

BROCKWAYAmore Stripe CollectionAvantiCavendishCresta 40/Cresta 50Orion/Orion MajorPortland

DOMOBriar TwistCabaretFestival TwistHeather TwistPlaygroundSaffron SaxonyScorpio

IVCClassic LimestoneComfylux Extra ExpressionsFantasyFusionMaster GripPlanet Precious MetalsPrestoTile StylesUltimate OakUltimate MineralsVictoria

ITCBelgraviaConcertoHeritage CollectionPalace

TAPIBELCachetMelodyReedsSysoltex Homested/Aran/Crofter

BEAULIEU carpets Adventure TwistAthena DublinDublin HeathersExplorerEnduranceFashion/GalleryGrass CollectionHeavy Tread MarsMotor CarProntoSelectionsSweet HomesYucatanvinyls Celtic Stone - New ColoursChessComfort GripGrandiosoJazzMagnumSherwood Oak Studio laminatesEssentials (previously Casa)Cottage

MOHAWK CARPETSCentury Collection- Century- Half CenturyPresidential Collection- Independence- Liberty- Freedom (4&5M)- Splendor

MISCELLANEOUSBIG VINYLS - FLEXIFLOOROrotex - CeylonOrotex - MatrixCAVALIERCelebrationsCountry CollectionHamlet Parish and VillageC&H Homestyle LVT - planks and tilesLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovations 50oz & 60ozPARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected] Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated January/February 2013.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, [email protected], mobile: 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, [email protected], mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, [email protected], mobile: 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, [email protected], mobile: 07966 664379



STS Goldline Stock CarpetsAbbey Twist 30/40Aston TwistBernwood DesignBernwood TwistBernwood SupremeBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstClassic Berber TwistFairfield CreationFairfield SupremeGladiator SupremeHarrier FeltHarrier Supreme GelHeathdaleMulticare Classic New Valley TwistOrinoco IIRavensbury Twist 32/40/50ScalaSerenitySupersava EliteSupersava Heathers Supersava StripeEdel TelenzoHerculesLawrenceLimaPumaBalta Stock CarpetsGala CordNew Shepherd Twist

Lano Stock CarpetsBoleroChislehurst Fairfield CreationFairfield SupremeHeather Twist DesignHeather Twist SupremePembridge TwistSapphireScalaScala SolutionsStartwistStartwist SupremeCormar Stock CarpetsApolloBerwick 40/50Forest HillsLiving NaturalsMalabar TexturesNatural Berber TwistOaklands 32/42/50Primo ChoicePrimo DelightPrimo PlusPrimo TweedsPrimo UltraSensationTown & CountryBeauleu InternationalDublin EliteDublin HeathersRanger

Fibre BondedEcocord SupacordCarpet Stock TilesAscotBeckenhamCheltenham CollectionClipper IICroydonCroydon ImpactHeuga 727 (Interface)KestonLafitte (Gradus)Latour (Gradus)SaturnSeries Collection (Interface)Stock UnderlaysBlue HeavenCirrusCloud Nine ContractCloud Nine Super ContractCosi 8mm & 10mmCumulus Durafit 500Durafit 650Xpress 8mm+10mmGoldtred CollectionHeatflow CollectionNimbus Willow GreenRoma Silver LiningTredaire EliteTreadmore

NEXT DAY DELIVERY WWW.STSFLOORING.CO.UK NEW PRICE GUIDE JAN 2013

Did You Know?STS Flooring Distributors Ltd stock a large rangeof carpets and carpet tiles via our 5 depots.

08454 341000 • ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) • 08454 342000

REGIONAL MANAGER -NORTHERNRachel Sherwood 07801 762724

REGIONAL MANAGER -SOUTHERNDana Baldock 07801 762725

AREA MANAGERS -NORTHERN Dave Lowman 07500 847758North/East London, Beds, Bucks, Herts,Middlesex, Northants, Warwickshire,Wiltshire, Gloucestershire

Phaedra Duncan 07738 329714Berkshire, Oxfordshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

AREA MANAGERS -SOUTHERNMirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, South/WestLondon

Paul Jeffery 07717 218024South/East London, Kent, E Sussex


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]

Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]

Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected]

Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]

South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]

Lancashire, Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]

West MidlandsPaul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]

Greater Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected]

ScotlandTim TindalT: 01436 671421 M: 07836 705620E: [email protected]

Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected]

Northern Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

We’re pleased to confirm the following new ranges are going into production and samplingdepartments as we speak and should be ready for you to start selling by the end of themonth. Our best-selling 100% three-ply wool Tube Collection of stripes, coupled with theco-ordinating Centrepoint is centre stage for 2013, and we’ve been pouring over theLondon Underground map for names the devisers of the Radio 4 quiz game MorningtonCrescent would be proud of!

• We are introducing the new Hammersmith – our boldest multi-stripe yet – in threecolourways, Farringdon (beige tones with a hint of grey), Westbourne Park (strongergreys, brown and beige) and Euston Square (shades of greys incorporating Maroons andPlum). Available in 1m and 4m widths.

• We have two new colours for the multi-stripe, Piccadilly – Leicester Square which is anew mix of mid-tone and pale greys; and Green Park, which mixes pale blues and beigesand stronger greys. Available in 1m, 4m and 5m widths.

• We have two new colours for the multi-stripe Bakerloo – Charing Cross (greys with mutedbeige) and Queens Park (with blues, greys and beiges). Also available in 1m, 4m and 5m widths.

• We have two new colours for the narrow two-tone stripe Mainline – Bond Street (greysand muted black) and Shepherd’s Bush (grey-beige with cream).

• We have two new grey scale plains in Centrepoint – with self-explanatory names Slate with a hint of brown and Coal (not quite as dark as it sounds!).

COMING SOON

Piccadilly multi-stripefrom the Tube CollectionTHE STARS ARE STRIPES FOR 2013

Once again we were at the annualcarpet fest that is Domotex last month– and once again, we’d like to saythank you to all our British customerswho made the effort to come over toGermany and visit our stand.

We have to say, if you aren’t a Domotex regular then you really are missing a treat. With over 1,000 exhibitors, it really does have its finger on the pulse of what’s happening in the flooring sector.

As well as our own rather smart stand, we had the opportunity to put together a concept roomdisplay (shown above, left) as part of the show organisers’ initiative, ‘Room for Creativity - Scope for Visions’ – one of just nine carpet exhibitors who took part, our display was variousstriped carpets displayed with an abstract theme.

There was a very positive reaction to all the new additions to the striped Tube Collection,which will be coming on stream in the next few weeks - especially the striking Hammersmith,which looks absolutely beautiful! (as seen on our stand above, right) - and also to our supernew textured loop, Mayfair.

All in all, a very positive start to 2013. We look forward to sharing it with you.


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAMMr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire, Buckinghamshire.

Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.

Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr Martin LeesTel: 07522 740954North Wales, Cumbria, Manchester, Liverpool.

Mr Derek Boyd Tel: 07940 320708Scotland.

Mr Lee Palmer Tel: 07774 101640Channel Islands.

Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.

Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside.

Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet from HammerCarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales office whowill be happy to help.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

TunisA heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Queen TweedA fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

DenverA stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

OklahomaA heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme StripeA heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool product available in 12 up tothe minute colours in both 4m and 5m widths.

Imperial BoucleA heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las VegasA chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

Sisal Boucle and Sisal BerberNatural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashion stylesand colours available in 4m and 5m widths.

OrlandoA chunky loop quality with a thick latex backing for a luxurious feel.

New stands

We are pleased to announce the arrival of two new in-store display stands that hold all of our collections.

If you are interested in having one of these units, pleasecontact your local sales agent or our sales office.


RegionalWholesalers’Directory

Your local service guide - see pages 14-16

StocklistsThe

Wholesalers:To list your wholesale business for a nominal monthly charge,

telephone 01482 659396 or email [email protected] and we’ll send you all the details.

4 February 2013

FlooringNews

33from The Stocklists February 2013

Affordable opulenceCombining superb stain resistance with a luxurious woolappearance, Marrakesh Twist, the latest carpet from BaltaBroadloom, offers an opulent look at a great value price point,making it an ideal addition to retailers’ portfolios in 2013.

Crafted from 100% polypropylene StainSafe Berber yarn, whichhas been traditionally spun to ensure it has an authentic woollook and texture, Marrakesh Twist provides a true feeling ofluxury. Available in an attractive colour palette of nine shades,homeowners can choose from an array of neutral tones such asAlpaca White, Stonehenge and Baked Clay. All tones are softlyspeckled to help contribute to the natural aesthetic and provideextra depth and dimension for interior spaces.Not only pleasing to the eye, Marrakesh Twist is also incrediblypractical, as it is both hardwearing and easy to maintain. Suitablefor use in all areas of the home, this carpet can be rigorouslycleaned with bleach without losing that all-important colourclarity. Supplied with impressive 10-year wear and 15-year stainprotection warranties, Marrakesh Twist is hardwearing and willprovide complete peace of mind, even for busy households.“Wool carpets have always, and will always, be popular, andMarrakesh Twist taps into this by offering a natural-looking woolappearance,” comments Geert Vanden Bossche, marketingdirector, Balta. “Thanks to its StainSafe polypropylene pile, it isalso available at a great value price point to ensure it haswidespread appeal. This carpet is just one of many new stylesthat we are launching from Balta Broadloom this year, so Iencourage retailers to give their customers greater choice in 2013.”Available in a choice of four or five metre widths for a seam-freefinish in larger rooms, Marrakesh Twist is a 5/32” cutpile. It is alsoone of the designs available on the brand new Balta’s Best toastrack POS stand, which allows retailers to display 12 carpet stylesfrom a choice of 18, taking up just one-m2 of shop floor space.T +32 56 62 22 11 www.baltagroup.com

First unveiled to the industry at Domotex, the brand new Changing Roomzcollection from cushion flooring manufacturer Leoline is set to take theresidential market by storm, with its colourful designs sure to impressconsumers across the land.

Created with homeowners who appreciate a different take on flooring in mind,Changing Roomz consists of 20 styles, including the most popular patternsfrom existing Fantasia and Roomz collections as well as completely new andrevamped designs. Rich and glossy wood-effect styles such as Spotted Gum sitalongside striking monochrome Alicante tiles, barcode stripes and brightlypatterned mosaic-look Milo to ensure there is a floor to suit all tastes. Ideal for spaces large and small, every floor in the collection is available in achoice of two, three, or four metre widths to help avoid visible seams andreduce the need for cutting the flooring down to size in compact areas such asbathrooms.“Leoline is famous for offering eye-catching floors at competitive prices, and weare committed to providing retailers and homeowners with products whichwill create striking interiors without breaking the bank,” comments VictoriaHemelaer, Leoline’s product manager. “Our newest wood styles with high-gloss finishes mark a return to the fashion for sleek, polished-effect surfaces.There is even a jigsaw puzzle design that is ideal for creating fun kids’ rooms.By replacing two of our existing ranges, it also ensures that our portfolio is fareasier to manage for retailers.”Changing Roomz floors are easy to clean and maintain for ultimateconvenience, and have a natural look and feel.T 0800 032 3970 www.leoline.co.uk

Roomz of style

34 February 2013

News

The brand new POS lectern unit from Crown Floors will launch thismonth, with its compact size and striking appearance sure to be a hit withretailers large and small.

Featuring a brand new carpet design, Dunnottar Castle, the new lecternproves Crown Floors’ commitment to evolving its product range inline withcurrent trends. A tufted 3/16” cut pile with a pile weight of 2990g/m2,Dunnottar Castle is crafted from 100% easy to clean polypropylene and isbleach cleanable for simple maintenance and lasting good looks. Supportedby 15 year wear and stain warranties, this carpet is sure to have widespreadappeal with its soft texture and diverse colour palette. It comes in a choiceof 10 shades including striking royal red, soft gold dust and neutral raffiaribbon.Dunnottar Castle sitsalongside establishedfavourites Alderley Edge,Crown Wilton and DapduneWharf on the new lectern, toensure retailers can offer theircustomers extensive choiceand variety. Two brand newcolour updates to theluxuriously soft Alderley Edgewill feature exclusively on thelectern unit, with icy blue andaged pink set to provide acontrast to the range’s existingneutral colourways includinglavish greys and creams. Available in 12 shades,including Purple, Jewel andOxford Blue, the nylonsaxony pile of Dapdune Wharf will appeal to those looking for soft andbright carpet, and the striking patterns of Crown Wilton offer a moretraditional feel and prove the assorted nature of carpet styles that are nowavailable on the lectern unit.T 0800 0773301 www.crownfloors.co.uk

UK Flooring Direct is famed for regularly offering exciting and innovative flooring styles,and the brand new Florence Parquet range of flooring is the latest product launch set toinspire homeowners to create beautiful interiors in 2013.

Available in three high-quality, real wood finishes, Natural Oak, Golden Oak and AntiqueOak, the Florence Parquet range has a naturally elegant aesthetic. Each design featuresthree 90mm wide strips in random lengths for a stunning mosaic-like look. All strips havebevelled edges on four sides to add further unique depth and definition to the floor.Natural colour tone variations, sapwood, mineral streaks and knots are filled and finishedto allow the rustic quality of each design to shine through, and each floor is finished with asubtle brushed matt lacquer to enhance the grain of the wood. This lacquer finish alsoprovides extra protection and gives the floor strength and durability while still maintainingthat important natural look.Each plank has an elongated length of 2200mm and tongue and grooved edges for quickand simple installation. The flooring can be fully glued down and is also suitable for usewith an underlay.T 0844 327 0000 www.ukflooringdirect.co.uk

Smarter parquet

Adam Carpets have launched ‘Artistry’, a new 100% wool looprange with a distinctively unusual finish.

“Artistry is made with a unique manufacturing technique that allowsup to 100 different pile heights across the width of the carpet. Thishas allowed us to design a carpet with a random, textured surfacethat is unlike anything else in the market”, says Eamonn Prescott,Sales Director. Artistry has 16 colours including some more vibrant colours notnormally associated with loop products. “We are always looking topush the boundaries and with this colourbank, we are offeringcustomers choices they haven’t had before,” he added.T 01562 829966 www.adamcarpets.co.uk.

Unusual ArtistryLectern launch

FlooringNews

36 FlooringNewsFebruary 2013

News

The design, production and sales of the IVC Group’sresilient residential and commercial flooring brandsAvenue, Leoline and Itec Contract Floors, and design floorbrand Moduleo, located in Avelgem, Belgium, have justbeen awarded ISO 14001:2004 in recognition that theirimplemented Environmental Management systems reducetheir environmental impact.

Setting out the criteria for an effective environmentalmanagement framework, ISO 14001:2004 maps outguidelines that an organisation can follow in order to ensurethat they measure and improve any environmental impactand that they guarantee conformity with all applicableenvironmental legislation.“Taking responsibility for the environment is an action thatthe IVC Group is very proud of, and we are happy to beable to prove to our customers, stakeholders and indeed toother brands within the flooring industry that we are seriousabout our commitment towards sustainability,” commentsFilip De Mulder, QSE Manager, IVC Group Europe.“Homeowners, specifiers, designers and end users alike arebecoming increasingly concerned about the environmentalfootprint of the products they purchase or use, so it isdefinitely a major benefit for our business to be recognisedas following an international standard for effectiveenvironmental management. We are dedicated to ensuringthat all of our manufacturing processes are as eco efficientas possible, and our PVC Recycling Plant, set up in 2012, isjust one of the ways we are doing so. The local authoritiesin Avelgem recently granted permits allowing us to buildthree wind turbines on our production site, continuing ourduty to protect the environment.”T +32 5665 3211 www.ivcgroup.com

Environmental Oscars

Greener footprints

Recofloor, the UK’s vinyl flooring take-back scheme, will be recognising itsvinyl flooring recycling champions at its annual awards event at EdgbastonCricket Ground on March 13th. The event will be hosted by Sky Sportspresenter Gary Newbon.

Key speakers from the flooring industry will address delegates on how thescheme, founded by leading flooring manufacturers Altro and Polyflor, workswith the supply chain to divert vinyl flooring waste from landfill.Material collected by Recofloor is recycled back into products, including newflooring, which benefits the environment and significantly reduces collectors’waste disposal costs. Recofloor’s strongly-contested awards recognise the commitment andachievements of Recofloor collectors throughout the UK. In addition to theGold, Silver and Bronze Awards, there are categories that reward those whohave made significant contributions in 2012, including Contractor, Distributorand Construction Company of the Year, Greatest Improver, Best Newcomerand Recofloor Champion.“As well as celebrating our achievements, it will be an excellent opportunityto share expert knowledge, learn more about how Recofloor can work foryour business and meet fellow industry professionals,” explains Jane Gardnerof Recofloor.Recofloor has grown to 450-plus members across the supply chain, fromflooring contractors to distributors and even ‘one man bands’ who can useone of Recofloor’s 65 drop-off sites to recycle waste vinyl.Jane hopes the event will boost membership even further, saying: “Increasedawareness of the scheme’s benefits continues to attract new flooringcontractors and further drop-off sites.” T 0161 355 7618 [email protected]

Changing attitudes to sustainability in specifying flooring and the latestresource-efficient products for new and refurbishment projects will be a keyfocus for Carpet Recycling UK on Stand S472 and at a seminar on March7th at Ecobuild 2013.

A full information-packed CRUK seminar programme will highlight currentdevelopments in carpet recycling and how carpet materials can be used as avaluable new resource for innovative products and high-end applications.Three thought-provoking seminar sessions will examine sustainable practices

in waste carpet recycling, new flooring manufacture and specification, supported by CRUK, the industry-backed association for waste carpet reuse andrecycling, in its fourth appearance at the London Excel Show. A key speaker will be Robert Palmer, of Palmer Market Research who will discuss changingattitudes to sustainability in specifying flooring and findings from his recent Contract Floorcovering Market Report. Emerging outlets for carpet waste, such asapplications in new underlay and building products, will be covered by CRUK, along with Michael Walsh of Anglo Recycling and Nick Stillwell of Protomax.Presentations on green carpet products will introduce the latest sustainable flooring products that will be of interest to architects, specifiers and designers fora wide range of projects. Brian Murphy of Greenspec will be talking about specifying green flooring products and reducing wastage through efficient buildingdesign, while Bill McWhirter of BMW Associates will be highlighting developments in resource-efficient carpet tile design. “Increasingly we are seeing a trend towards products that are resource efficient in manufacture and that have been designed to maximise the potentialresource efficiency in refurbishment projects,” explained Laurance Bird, CRUK Director. Landfill diversion has grown to 16.5% in 2011, but CRUK aims tohit a recycling target of 25% by 2015.T 0161 440 8325 www.carpetrecyclinguk.com

Building on sustainability

Cormar Carpets, one of the UK’s leading tufted carpetmanufacturers, is expanding its national sales team.

Cormar has increased its field sales personnel from 20 to 23, tocover the three new sales territories which have been created tocover the Scottish Borders, North Wales and Devon & Cornwall. Intotal, four salesmen have been recruited, three for the new areasand one to replace Neil Burgess, (previously covering the Midlandsarea), who has been promoted to Western regional sales manager. “I am delighted that we have been successful in recruiting foursalesmen who already enjoy an excellent reputation within thecarpet industry. We received an overwhelming response to fillthese new areas and we believe that the new recruits will be a goodaddition to the team. This reorganisation means that we will beable to cover the country more effectively and service ourcustomers on a more timely basis,” said Cormar’s Roger Clarke,who is responsible for the recruitment. The four new sales representatives are Mark Ponting who will becovering the Borders, Martin Hemmings who will cover NorthWales, Darren Jackson covering Devon & Cornwall and DavidGrebby who will cover the Midlands M6 Corridor.T 01204 881234 www.cormar.co.uk


News

Bite-size learning

New year, new team

New figure for financeTransport specialist Rhys Davies Freight Logistics has appointed Cerianne Cullen as Finance Manager atits head office in Cardiff.

Cerianne heads up a team of 14 staff and is responsible for overseeing all aspects of the company’s accountsand office administration. She will also prepare monthly management reports and provide financialinformation to the Board of Directors. Cerianne has a sound financial background previously having worked for a major international companyduring which she was responsible for setting up and managing an accounts department in Shanghai. Despite her hectic schedule Cerianne still finds time to continue her accountancy studies and is on course to complete her examinations to become a Chartered Certified Accountant later this year.Rhys Davies employs around 400 staff at nine depots throughout the United Kingdom and has customers ina wide range of industries including, food, chemicals, flooring and packaging. The company’s carpet division isthe largest independent distributor in the UK delivering carpets and other flooring products for over 50 companies. T 029 2081 0587 www.rhysdavies.co.uk

Photograph shows from left to right: Roger Clarke, Neil Burgess,Martin Hemmings, Darren Jackson, David Grebby and Mark Ponting.

Since its launch in October 2012, the WoolSafe Academy haswelcomed numerous flooring and cleaning professionals throughits virtual doors. Specialising in providing online training coursesthat are handily divided into bite-size modules, the WoolSafeAcademy’s flexible nature means that it is fast becoming theleading platform for online training.

The WoolSafe Academy offers a range of specialist coursesdesigned for both cleaning industry professionals and flooringretailers; amongst them the Fibre Care Specialist course, which isspecifically suitable for carpet and rug cleaners that want to extendtheir knowledge. It is also the course that must be completed andpassed with flying colours if a cleaner wants to be eligible tobecome a WoolSafe Approved Service Provider; which can openup exciting new business opportunities.Consisting of 10 modules that span a range of topics, including bothman-made and natural carpet fibres, colouration and wool cleaningscience, the course is truly comprehensive. Each module is followedby a self-evaluation in the form of a questionnaire, with bothmultiple choice and written answers required.Roger Garrett, of Roger Garrett Professional Carpet & UpholsteryCare, is one of the first professional cleaners who have completedthe Fibre Care Specialist online course. He explains why theWoolSafe Academy suited his needs:“I have been involved in the carpet and upholstery cleaning businessfor over 25 years, and many of my clients are in the high-end,luxury sector. Many of their rugs and carpets are handmade, and Ichose to enroll with WoolSafe as the organisation is considered thepinnacle of training within the cleaning industry.“I am extremely busy and work a six-day week, so it was notpossible for me to attend the equivalent classroom-based courses.Instead, I completed a module a day, after work, and was able tofinish the course in just under two weeks. I found it reallyconvenient to be able to use my laptop, as it meant that I could login and continue where I had left off the day before with completeease, and from the comfort of my own home.The flexibility of module-based and remote training allows cleaners to undertake WoolSafe courses as and when it fits aroundtheir schedules. T 01943 850 817 www.woolsafeacademy.org.


News

Perfect for today’s hectic lifestyles, New Scorpio is the latest carpet from DomoFloorcoverings that combines on-trend colours with brilliant performance qualities.

Delivering fantastic value, New Scorpio will allow retailers to offer an all-round carpet stylesure to have widespread consumer appeal. Available in a diverse colour palette of 10shades ranging from striking red, dark beige and ocean blue, there is a tone to satisfy alldesign tastes.Set to attract those with a chaotic household, New Scorpio is crafted from 100%polypropylene, so it is easy to care for, and comes with a 15-year stain warranty for extra

reassurance. Its robust nature isalso ideal for busy rooms in thehome, such as hallways and livingrooms, and the carpet’s heavydomestic usage rating is backedup by a 7-year wear guarantee.“New Scorpio is a great all-roundperformer, providing thedurability and cleanability requiredby busy homes as well as comingin an array of colours to suit allinteriors,” comments GeertVanden Bossche, marketingdirector, Balta. “With today’sincreasingly busy lifestyles,homeowners tend to choosecarpet styles that are practical firstand foremost, but that also offeran eye-catching look and aregreat value. New Scorpio fulfilsthis demand, providing retailerswith a cost-effective carpet designthat is both hardwearing andstylish.”Available in four metre width,New Scorpio comes with aTexflor Felt Backing, so it is notnecessary to use an underlaybefore fitting the carpet.Domo Floorcoverings is part ofthe Balta Group, and offersinnovative wall-to-wall carpets forresidential interiors.T + 32 55 335211www.baltagroup.com

See nextmonth’smagazine forour review of theInteriors UKshow atBirmingham’s NEC.

It’s in the stars

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DOMOTEX 2013

There’s a chill over Europe and it’s deeper than the snow. Domotex isthe world’s top trade event and can usually be relied upon for an annualoutpouring of enthusiasm and optimism. This winter in Hannover, themood was decidedly more sombre – with the exception of the UK!

Britain is booming by comparison and is now the market of choice for Europeanflooring. Many top industry people talked positively of the resilience of the UK marketand the words “stable” and “steady” were much in use as great compliments.

Markets in continental Europe had a poor 2011, significantly worse than 2010, formany players and while the much publicised problems of southern Europe are wellunderstood, what seems to have shaken confidence is the more recent failing ofgrowth in France, Holland, Belgium and even Germany.

On many minds were the figures for new car sales in 2012 which came out just asthe show opened. Europe was 8% down – even Germany was 3% down – whilethe UK was over 5% up. This mirrors the trend in flooring, with most majorcompanies reporting modest growth in UK sales.

“The UK is doing OK compared to most of Europe,” says Balta’s marketing bossGeert Vanden Bossche who is a leading figure in the industry. “We see Britain as amore stable market than most where we have seen reasonable growth.

“A sign of some returning confidence is that the UK is trading up – consumers areno longer afraid of buying some of the more expensive products,” he said. “Wesee good opportunities to build business again in Britain.”

Domotex was a little quieter than usual with visitor numbers down from morethan 45,000 in 2012 to 40,000 this time – though a concurrent interiors showdistorts those figure a little every two years – but the number of exhibitors wasabout the same.

More noticeable were the re-use of stand designs which might normally have beenupdated – though Domotex remains an inspiring showcase of floor marketing withdozens of stands costing around £1m to stage at the event.

The more telling impact of recession is the restraint of major companies inlaunching new products. There are lots of re-vamps, re-colouration and rangeextensions but the avalanche of product launches that normally accompanies theopening of Domotex was more a trickle than a deluge this year.

So it appears Britain has reasons to be cheerful in 2012 – reasons that fall into the“count your blessings”category rather than any return to the ‘good old days” (whichno one in the industry can really remember anyhow!).

Read what UK retailers think about 2013 prospects - see our survey on page 58.

UK challenges the winter chill

Europe catches cold as British market thaws a little

“The UK is doing OK compared to most of Europe.We see good opportunities to build business again

in Britain.” Geert Vanden Bossche of Balta


The enthusiasm for more ‘designer’ features and bolder colours is partly afunction of the difficult marketing conditions – with no real growth in theactual market, the competition for market share has intensified and that’s adifficult trick to pull off if everything is beige.

And as people move house less and invest more in the home they’re in, they are lookingfor smarter design to make that difference – and maybe a little more indulgence as thegrowth in the higher end sector has demonstrated.

“Flooring is becoming more synonymous with what is going on in the fashion industry,” saysJoanna Rasmden of Wools of New Zealand and one of the industry’s top authorities on design.

“It used to be that flooring followed fashion – often with a substantial time lag – but nowthe two are much more intertwined,” she says. “Most of the major fashion houses now havean interiors brand and there is more co-development of style across what people wear andhow they dress their homes.”

As people stay in their homes, comfort is to the fore and the industry has responded to thatwith a plethora of launches of deep, soft carpets with saxonies at the front and shaggies stilldoing well. Texture is a growing trend and clever use of texture – especially multi height andvelvet/twist mixes look increasingly interesting.

Colours have got warmer and richer too with intense reds and deep taupes increasingly inevidence as well as this years favourites of violet, jades and ‘interesting’ greys.

Stripes continue their march as the most acceptable pattern for many consumers but theyare getting more variegated, more sophisticated and more opulent – finding their ways in tobeautifully expensive carpet.

The acceptance of polypropylene is accelerating – driven by the ‘perfect storm’ of recession,higher wool prices and massive investment in synthetic fibre technology that is creatingluxurious wool look-alike products that are both soft and resilient. But the recentstabilization of the wool price has tempted more back into the market and the launch ofnew wool products is no longer completely stalled.

The strong run of LVT continues across Europe and there is intense development workamong competitors to differentiate the offering with new decors and new performancefeatures – and expect to see yet more innovation in installation technolology just when youthought all the click systems had been thought of.

Europe catches cold as British market thaws a little Domotex reporting by David Spragg

Flooring as fashion is a theme that was highlighted at Domotex as allEurope’s major manufacturers come together to try to out-trend oneanother with whatever is deemed to be the season’s leading style.

Flooring as fashion

McThree sees a welcome return to design, colour andfashion among UK rug buyers so while shaggies continue toperform strongly, the company is able to play to its creativestrengths and have a little more fun in its studio. “We havegot to put a bit of life back into the market,” says RobertWitherington.The result is a number of ranges with confident cleanercolours and smart designs. A great example is the newrange of options in the Cottage collection, a desirableflatweave which has a wide choice of designs in softer, pastelshades.Meanwhile the popular Moonwalk and Sevilla ranges haveblended some stronger, adverturous colours withcontemporary design.

T +32 5661 1429 www.mcthree.be

Condor After last year’s wet weather, Condor will brighten up the UKin 2013 with a Rainbow, their cheerful new coordinating range of 7‘funky’ colours and 3 fashionable stripes. “This is colourful and optimisticand we have had a great reaction from UK buyers,” said Condor’smarketeer Puck den Haedt. “After a gloomy winter, I think we all needsomething that is cheerful.”

Rainbow comes with gel, felt and action backing and in three widths -including a 2m options for bathrooms. All delivered with a 7 year wearwarranty!

T +31 3844 8911 www.condorcompany.eu

Bronte offered a warm welcome at Domotex with a deep red carpeted standin their highly fashionable ‘chilli pepper’ colour – one of 60 wool colours and 60twist colours that featured in the company’s major project to re-colour theiroffering which was completed last year. But of course with Bronte, you can haveany colour at any width up to 12m and Bronte is building this business steadily, itcurrently accounts for some 20% of their sales.The company reports a resurgence in the popularity of shagpile and withweights up to 120 oz, Bronte has a nice niche to warm up these wintry days!T 01282 862736 www.brontecarpets.co.uk

DOMOTEX 2013


Crucial Trading will make 2013 an important year for Laneve,the premium brand of Wools of New Zealand, by introducing a fullportfolio of products. Laneve is fully traceable wool ofuncompromising quality but its introduction into the UK market hasbeen relative niche to date.

Crucial has the commitment and smart customer base to acceleratethe programme. “We are right behind it for the long-term and weare going to do it right,” says GM Michael Turner. “This is somethingto shout about and we anticipate an enthusiastic response.” Twelveranges will be in the market by March with new sampling and POSdisplays carrying the Laneve branding.

To show their mettle, Crucial entered their newly coloured Biscaynerange as part of the prestigious Carpet Quality Awards atDomotex on behalf of Wools of New Zealand (pictured).

T 01562 743747 www.crucialtrading.com

Instafloor is underpinning the current growth in LVT – literally,with a unique and innovative peel and stick underlay that isattracting increasing attention for its ease of application andperformance. The patented system is built on a recycled rubbercrumb composition that provides both high comfort levels and theresilience to bounce back into position. The excellent acousticperformance is also especially popular in apartments.

The trade likes its ‘fitter friendly’ credentials – it’s quick and easy toinstall without adhesives and protects subfloors like marble orparquet while covering small imperfections in less illustrioussubstrates. The system, which is also available for use under carpetand wood is covered by a 10-year guarantee.

T 0118 973 9560 www.instafloor.co.uk

Packexe is a smart product range of self-adhesive floor protection films and isgetting smarter all the time. The company is having a major focus on branding andpromotion in order to secure it’s market leading advantage and Domotex gives theExeter-based business the ideal platform to expand overseas – sales are alreadygrowing in almost 30 countries worldwide.

The secret is in the adhesive technology and Packexe has found a successful formulato a variety of specialist requirements – including the temporary protection ofcarpets and hard floors during refurbishing and decoration. Imitators in the fieldhave failed to avoid the issues of residue and slippage which Packexe hasunderstood and overcome. “People come back to us time and time again becausethey know we are safe,” says CEO Andrew Orchard.

T 01392 438191 www.packexe.co.uk


Interfloor is the largest British-owned underlaymanufacturer and has been gaining strength acrossthe underlay sector with its unique breadth ofoffering from rubber and crumb to PU. It is also theonly manufacturer of carpet gripper in Europethrough its Gripperrods brand and with a range of800 accessory products, the company lays claim tobe the only manufacturer with a real one-stop shopfor underlay and flooring accessories.

Domotex is the opportunity to build its internationalrelationships. “Our international success has beenbased on the enduring strength of our brands,product quality, customer service and growing range.Major customers around the world know that theycan rely on Interfloor to provide the optimumsolution for underlay and flooring accessorieswherever they do business,” said export directorTony Capon.

T 01706 213131 www.interfloor.com

Cavalier is clever in the development department and expectsto have a busy year in 2013 bringing forward a range of intelligentnew carpets that will command new attention for the company.

First out in March this year is Envy which will seek to live up to itsname as a 65oz luxury velvet in 10 colours. The cloth’s superbfinish is created by the use of a single-ply heatset yarn that gives itpin point definition.

Following a little later towards the Summer is Veltwist, which,you’ve guessed, is a combination of a hard wearing twist with avelvet in geometric patterns which are created by a machinemovement when the carpet is being tufted. The effect is two-tonebut in fact the colours are the same. The company is moving theproduct from development into commercial production oncereaction to pattern options at Domotex has been assessed.T 01254 268 000 www.cavaliercarpets.co.uk

Mohawk’s SmartStrand Silk carpet is set to become a hit withhomeowners this year after captivating visitors to Domotex with itssumptuously soft texture and diverse colour palette.With its lavish pile offering a high level of underfoot comfort,SmartStrand Silk is the perfect match for those looking for carpet with atouch of luxury. Available in a range of sophisticated colours that haveextensive appeal, including natural beige and beautiful cream,SmartStrand Silk certainly offers a little bit extra than standard carpet,and its good looks are protected by its inherently crush-resistant yarn.It is also incredibly practical, as it features built-in stain and soil resistancethat will never wear or wash off. Crafted from innovative SmartStrandfibre, which is in part created from corn, SmartStrand Silk carpet offersexcellent durability, making it ideal for busy areas within the home. “This new carpet range provides a level of softness not experiencedbefore, and when merged with the superb practicalities of SmartStrandfibre, you have a winning combination,” comments Howard Lindsay ofMohawk.SmartStrand Silk carpet comes with lifetime stain, soil, pet and anti-staticwarranties, as well as 25-year fade resistance, abrasive wear, textureretention and manufacturing defect guarantees.T 01480 479830 www.mohawkinternational.com


DOMOTEX 2013


Sophistication meets the challenge

“Now is the right time to push forward,” says Steve Elliott of AssociatedWeavers – a company which has made a virtue of the vicious economicenvironment and continues to invest in securing more market share.

With a focus on its “Look for the butterfly” branding – more than 1,000 POS units aregoing out in the High Street, - 2013 is a key year for the company as it launches a newflagship luxury range and re-invigorates its wool collection – and it’s a changeover year for colours.

AW now implements a “fashion update” every two years to ensure that on-trend colourthemes are carried through the ranges and that sampling is well maintained. “We don’t

think samples last much more than two years these days so we’ve switched toa two year cycle rather than the more conventional three,” says

Steve. “This means that we can keep our ranges right at thefront of what consumers are wanting right now.”

Silver and beige greys and taupe are to the fore in theupdate this year and AW has focused on its best-sellers todeliver maximum impact.

Harvest Heathers – a big seller since its launch in 2005– has gained 7 new colours while the Crossland Berberand its heavier weight cousin Country Berber haveadded 4 new colours. Popular Tuftex Twist is not onlygaining 7 new colours but AW will be adding co-ordinating stipes around April to complement the range.

But as well as playing to its existing strengths, AW hasjust announced two new quality products that it expectsto join the best-seller list. Sophistication is a plush carpetfor which the company says it has “high expectations”. Thetop of this range is offered in a 70 oz weight thatresponds to the current vogue for softness but with acarefully developed yarn that offers more filamentswhile maintaining definition for a smart finish.

In a similar vein, AW will launch a new tenth gaugeproduct in March, Denby Twist and the heavier BriarTwist in 10 colours.

And if you like buying your carpet by weight, AW canoffer you a little extra with the warranty – they’veswitched to a weight-related scheme which starts at 10

years but steps up to 20 years for the thick stuff.

www.associatedweavers.net

Focus on Wool

Wool is back in fashion for Associated Weavers. “Wethink the time is right to make more of it,” said AW MDSteve Elliott. “I think there is room to grow this businesswith the right offer to the consumer.”

The new focus will be reflected in a new brandedcollection called Calder Wool which will benefit from newmerchandising and carry the company’s 5 wool ranges –the smart Park Lane, newly re-coloured Highpoint Twistand Glenweave plus the lighter weight Lonsdale and thesilky soft Cashmere collection.

“We can keep our rangesright at the front of whatconsumers are wanting.

right now.”

AW MD Steve Elliott and national sales manager Jonathan Davies show off the new stripes for Tuftex Twist (above) while popular Harvest Heathers (below)has 7 new colours and the berber ranges gain 4 new colours (bottom).

Carpenter’s smart colour coordinated stand gave visitorsthe opportunity to sample the underfoot feel of each of theireleven PU underlay qualities and now the product range islooking so good, the company has turned its attention to therest of the planet.

Using the slogan “Underlay that does not cost the earth”, thecompany launched its recycling programme in the second half oflast year and is busy signing up installers and retailers to bringtheir uplifts and offcuts of Carpenter underlay back towholesalers who have been issued with wheelie bins and specialbags to take up the crusade. The programme has been a majorsuccess for the company’s US operation and Carpenter hopestheir UK factory in Staffordshire will enjoy a similar reaction.T 01457 861141 www.carpenter.ltd.uk

British Wool turned up looking especially smart whenDomotex opened its doors. The marketing board provides a standat the event as a platform and meeting place for its licensees todiscuss export opportunities.

The subtle change is a smarter look and feel for British Wool withsharper graphics and more sophisticated colours which is giving thebusiness a more elegant look as befits a flagship British brand.“We’re phasing in a new visual design which freshens up our lookand feel and helps to establish our identity,” says BWMB marketinghead Tony Oakland-Smith. He was joined on the stand by TimPolini who has just joined the organization to add to the marketingimpact..

T 01274 688666 www.britishwool.org,uk

Balta is in a hurry to make the most of what it seesas the market opportunity to trade up in the UK. Thebetter end of the carpet business has had a goodrecession by all accounts and the launch last year ofBalta’s super-soft Sensit polypropylene yarn has createdthe opportunity to deliver some excellent products toUK consumers. Two ranges, Timeless and Utopia, takeup the soft, shiny fibre which has 300 filamentscompared to the more conventional 120 and deliver aluxurious feel in a carpet that is practical and easy toclean.In a similar style, Grand Slam is a new top of the rangeheavyweight Saxony and Marrakesh Twist (picturedleft) uses the company’s StainSafe PP in a traditionallyberber spun yarn which gives the look and feel of wool.Following a highly successful roadshow in the UK inOctober, Balta is very positive about the UK. “We willbe marketing even more and are speeding up ourdevelopment process,” said Geert Vanden Bossche.“Now is a good time – the market will only get better.”T +32 5662 2211 www.baltagroup.com


DOMOTEX 2013

Tapibel have been developing some sophisticated new products toadd to their strength in the contract market. By targeting key sectors.

For healthcare, the company is completely overhauling its flagshipMetropolis in the first half of the year to create a softer, subtle range ofattractive tones including on-trend lilacs and tangerines. “We want tomove away from the institutional approach to create carpets that areas warm and friendly as those you would find at home,” said Tapibel’sMike Packwood.

In a new launch at Domotex, Tapibel is staking its claim to thehospitality market with substantial investment in new ‘Hotel Concepts’.Specifiers can work with an online or offline catalogue of 36 designs,each in 6 to 8 colours – a range of options that gives an ‘amostbespoke’ approach, says Mike, but one which is deliverable within threeweeks of the order! T +32 11 80 48 50 www.tapibel.be

Domo is set to deliver the greatest possible range of affordablecarpets in 2013. “We are investing in the UK and our aim is to ensurewe have all the right products at the right price,” says marketing bossGeert Vanden Bossche.

The results of this approach can be seen in several new initiatives. Thebest-seller PP twist Clyde is being updated and extended as Clyde Plusto show off a selection of trendy stripes. Newcomers Saffron Saxony,Gleneagles, Redwood Twist and Moonstruck are adding to the easycare twist family.

The softer sell that is strong in the sector at present is addressed bytwo new polyamide saxonies, Carezza and Terra, while the polyamideloop is updated with the launch of Perla and New Total – 2-ply yarnswhich alternate tight and loose loops to create a textured effect incontemporary colours. Another distinctive newcomer is Celeste(pictured below), a polyamide frisé texture.

T +32 55 33 52 76 www.baltagroup.com

H&V Carpets The H&V Carpets team atDomotex are busy building their business since itslaunch in 2010 and doing so with a growing portfolioof easy-clean affordable products.

New at Domotex was Opal, a smart high/low pile design in 4 colours and Torino, athree-tone speckled twist in 7 colours on felt and action backing. Strong selling two-tone Garda is longer established but continues to attract a lot of attention.

H&V are placing more focus on their carpets’ easy care credentials in line withincreasing consumer demand for stain-free resilience and have introduced a new‘Stain Stopper’ 10 year warranty to underline their performance.T +32 51 320 543


Louis De Poortere struck gold with last year’s launch of theirVintage collection of trendy rugs. “We just can’t make enough of it ,”says Alan Russell. “It’s fairly radical and we had no idea how it wouldsell at first but the UK has really taken to it.”

That’s no surprise. The collection is one of the most on-trend anddistinctive collections on the market, combining old fashioned scroll andpatchwork designs with uber-modern dayglo and fashion colours –newly extended with some more bright pinks and violets, denims andtaupe. 40 designs in 8 sizes ensures there is something for everyone.

A new extra is the range of cube stools, mini chairs, throws and fabricsto complement the range – a great idea for store dressing as well ashighly desirable for younger buyers.

Pictured is Beverley Priem of UK customer services and productionmanager Luc Peerguy.

T +32 56 393 386 www.louisdepoortere.be

Wools of New Zealand’s flagship fibre Laneve isbursting onto the commercial scene this year after aperiod of development as a niche and premium brand ofuniquely traceable quality wool.

There are now 30 Laneve ranges in the market withmore introductions planned for later this year. “Laneve isa premium brand that people are starting to recognise,”says Joanna Ramsden, Creative Manager of Wools ofNew Zealand. We are designing and developing newproducts which can generate more volume – less nichebut still top quality.

Wools of New Zealand has built excellent partnershipswith its international licensees to generate an eclecticrange of products, and UK companies Crucial Trading andFlock Living are looking to introduce refreshing newadditions to their portfolios. Laneve wool is clean andwhite, the perfect base for dyeing pure on-trend colours,in addition to its impeccable natural benefits –sustainability, comfort and well-being.

T 01943 603888 www.woolsnz.com

Ball & Young If the story of the recession has been that top quality stillsells, then Ball & Young’s launch of their Cloud 9 Connoisseur range last yearwas an inspired decision even though it seemed a little unlikely at the time thathard pressed consumers would pay extra for a premium PU underlay.“Connoisseur is selling extremely strongly, it hasbeen so, so well received,” says Ann Shaw atB&Y. “It could have only worked because peopleknow our reputation for quality and have theconfidence to try it,” she says. “Now we get alot of repeat orders.The Connoisseur range with its distinctivewhite backing and black merchandising comesin 8mm and 10mm options.T 01536 200502 www.underlay.com


DOMOTEX 2013

Brockway are into breadth in the current markets –extending its top end service and introducing entry-levelranges for the more cost conscious. At the top end, Domotexsaw the international launch of their Bespoke Solar range – apremium wool-rich carpet with 20% nylon which is offered in64 vibrant plain colours and 7 contemporary coordinatingstripes. But if that isn’t enough, the Bespoke Colour MatchService allows customers to create their own colours with aminimum order of 25m2.

“We have found a real gap and appetite in the market for luxurybespoke, custom made colour carpet,” says Brockway MD Charles Annable. “But we also recognizethere is business being done at the £20 retail level and people need good quality with everydayvalue.” The affordable ‘Essentials Collection’ has loop and cut-pile options in three weights and acontemporary colour bank.T 01562 828200 www.brockway.co.uk

F Ball has it all covered when it comes to adhesives and floor preparationproducts and the fact is demonstrated eloquently this year with publication of the40th anniversary of the RAG – the Recommended Adhesives Guide. Today this isa multi-media event with a searchable online system, an iPad application,smartphone apps as well as a 180+ page printed catalogue. 40 years ago it wasjust a wall-chart on one piece of paper!

The guide makes 5,500 recommendations across the product ranges of 200manufacturers – and once you know what you need, F Ball make sure you get itimmediately. “Everyone knows the level of service we give and that they can getwhat they need, at the right price and it’s always in stock with us,” says RichardHarris of F Ball. Wholesalers can order up to 4.00pm and still get the productnext day.T 01538 361633 www.f-ball.co.uk

Balterio likes to show off! Smart point-of-sale has always been a keystrength for the laminates specialist but the latest units about to roll outin the UK this year set a new benchmark in the sector. The design isinspired by Apple’s ‘coverflow’ design, an eye-level horizontal cascadeof graphics and sampling so that consumers can choose instantly acrossthe range. The unit has powerful presence at 3.5m wide for the fullsystem, but with a very narrow depth, it is not greedy for floor space.

“It is a key part of our business to display our quality products in aquality way,” says Franky Terrijn of Balterio. The concept also extendsto the new website – one of the industry’s finest in its cleanpresentation and aspirational graphics with a new twist of engagingprofiles from satisfied customers.

The presentation and some contemporary new decors in the AuthenticStyle Plus and Tradition Sapphire ranges make Balterio the one towatch in 2013.T +32 56 62 80 81 www.balterio.com


Edel Telenzo’s stand made an immediate statement withits wide entrance featuring the new Hammersmith range – oneof the nicest stripes in the market. The company is building onits success with the Tube Collection which has quickly becomea market leader. Hammersmith is a broader stripe with three fashionablecolourways – mulberry (pictured), plum and duck-egg blue.This top quality range is made with 3-ply 100% Scotchgardedwool in 4 and 5m and Edel Telenzo will be reserving it forindependent retailers.The rest of the Tube Collection is not forgotten. Piccadilly,Bakerloo, Mainline and Centrepoint have all gained on-trendnew colours for the season.T 01422 374417 www.edeltelenzocarpets.co.uk

Flock Living launched in 2012 and is still a relatively new name incarpets but it continues to develop its ‘natural luxury’ credentials.Domotex 2013 certainly reasserted the aesthetic presence of Flock.Situated on the Wools of New Zealand stand, it showcased its twelve100% Laneve wool, plain and patterned ranges, together with trials ofprospective new products. Aiming very much at ‘the interiors conscious’,the sumptuous collections created a lot of interest from overseas and UKpotential stockists.

Gareth Lewis was delighted: “We picked up half a dozen more stockists inthe UK and had meaningful questions with a further six. Globally, we sawsignificant interest from Canada, USA and Europe and we were greatlyencouraged by the overall positive response. It is a real boost to see theregard in which the business is held already and we are ideally positionednow to kick on with the next phase of our development. We receivedexcellent feedback on our product development and we will be pushingahead with the introduction of new ranges later in the year.

“Our involvement with Wools of New Zealand at Domotex is perfect forus. It exposes us to audiences we are looking to develop and we couldnot do it without them. Joanna Ramsden, creative manager, is extremelyhelpful in the build up to the Show. We are also surrounded by highquality partners who give added credibility and kudos to our offer.”

T 0208 440 8777 www.flock-living.com

Adore Adore Touch has won many fans with itsfabulous range of LVT wood decors with the easy lay clicksystem since its launch two years ago and now it is theturn of tiles – 10 new designs are added to the planksfeaturing limestones, granites, slate and marble. New POSis being rolled out to UK retailers right now and thecompany is ready to set a new standard in the sector.“There is major confidence behind the product range nowand we are getting recommendations from all over,” saysAdore boss Paul Brady. “Adore has been recession-prooffor retailers and the business is growing as quickly as wehoped it would.”The company has also launched Adore Style, a 2mm thickdry back stick down product with 10 wood planks and fivetile decors which are competitively priced.

T 01785 711031 www.adorefloors.com

DOMOTEX 2013


Granorte’s brand new Vita collection of cork flooring offers such clarity of design that itssurface decors appear almost life-like.

Designed to reproduce the patterns and textures found in nature, the Vita range consists of14 realistic wood styles created using the latest in advanced digital printing technology. In fact,each pattern has a resolution of over 1,000 dpi for never-seen-before clarity and exceptionaldetail.

Printed upon a highly condensed 3mm cork surface layer, every floor in the Vita collection hasa natural texture that enhances the quality of design and provides all-important comfort andwarmth underfoot. Elongated plank lengths of 174.6cm deliver an elegant look and help tocreate the illusion of extra space, and each plank edge is bevelled for extra depth anddimension.

“The new Vita collection is inspired by nature, and by using high-tech printing methods we areable to capture the essence of authentic wood floors. It is this superior aesthetic andadditional design detail that makes the collection stand out,” comments Paulo Rocha, productmanager, Granorte. Vita surface decors are protected by a durable PUR HotCoating wearlayer to ensure lasting good looks and extra resilience, and feature an integrated cork underlay

T 01785 711 131 www.granorte.co.uk

IVC Group brands Leoline, Avenue and Itec Contract Floors launched an array of exciting newproducts at Domotex.

Avenue Floors saw two new collections, Ultimate Design and Titanium XT, launched at this year’sshow. Defined by contemporary styles, Ultimate Design has been created with modern homes inmind. Offering superb levels of resilience, Titanium XT is ideal for high-traffic areas and for light andgeneral commercial use. Available in a choice of two, three or four metre widths.

Changing Roomz and Comforts XL, two new product ranges from Leoline, also took centre stageand enticed visitors with their cost-effective price points and diverse designs. Featuring revampedstyles from the existing Fantasia and Roomz collections, Changing Roomz offers a multitude ofstyles to suit every room in the home. With tile designs ideal for kitchen areas, fun stripes andjigsaw prints that are great for kids’ rooms and sophisticated glossy wood styles, this is a trulydiverse range set to inspire homeowners.

Itec Contract Floors launched its brand new safety flooring range to much acclaim, with its anti-sliptechnology and high levels of durability impressing visitors along with its eye-catching designs.Featuring a range of realistic wood styles that lend a natural, elegant look to commercial spaces aswell as tile designs and sparkly plain decors, this is definitely a collection to look out for in thecoming year.

T +32 5665 3211 www.ivcgroup.com

Lano impressed visitors to Domotex with its extensive display ofnew and revamped carpet styles that demonstrate the company’scommitment to constant design innovation.

Lano’s new Grandeur carpet stole the show with its luxurious woollook and exceptional performance qualities. A 1/8” cut pile craftedfrom 100% solution dyed Perlana PET fibre that has a woolappearance and natural texture, Grandeur carpet is sophisticatedand comes in a choice of 14 naturally rich colours in either four orfive metre widths to add warmth to interior spaces and to avoidunsightly seams in larger rooms. With 40oz pile weight, Grandeurhas 100% recycled pile content and is bleach cleanable for ease ofmaintenance. Supported by an impressive seven-year warranty,Grandeur allows retailers to offer customers complete peace of mind.

The woven 60oz Wilton carpet collection, Sumatra (picturedabove), also proved a popular attraction of the stand, with visitorsable to view its multi-tonal patterned designs up close. Comprisedof five brand new, completely unique designs as well as twobestselling styles from Lano’s Arabica and Ceylon ranges, Sumatraoffers great choice and is protected by 10-year wear and stainwarranties. Created from two-ply polypropylene yarn and woven onhigh-tech Wilton looms at Lano, Sumatra offers fantastic patterndefinition and clarity thanks to its 420,000 points per square metrefinish. Sumatra is also anti-static and bleach cleanable for easymaintenance, as well as hypoallergenic and mothproof.

T 00800 5266 5266 www.lano.com


One year before Küberit’s 150 year company anniversary theGerman company scheduled a new record turnover. The marketleader and developer of profile systems made of aluminium forfloorings and stairs increased their sales by 5% due to a strongincrease in Germany by 7.1%. With this increase of turnover in2012, Küberit starts its jubilee year strongly.Küberit distributes its products worldwide. The products are usedin AIDA cruise liners as well as in the famous Burj Khalifa, thehighest building in the world at 828 meters. Export markets likeJapan, China, Middle East, Eastern Europe and Russia make up10%of the total turnover; the main share is generated in Europe, Africaand America, while Germany, Benelux and France are the mostimportant markets.

T +49 2351/ 9507-110 www.kueberit.com

DOMOTEX 2013

Tisca Tiara continues to enhance its position in the UK market withresidential sales continuing to grow and increasing interest in the hospitalitysector says the company’s UK sales manager Jack Thomson.

The company, known for its luxury wool products, has just introducedtheir new collection of styles in Antron fibre. Tiara Poesia is a glamorousvelvet with a sparkling lustre that changes colour in the light.

Tiara Prisma is a rich frisée with a multi-texture fleck appearance availablein 18 colours including deep solid tones.

“Domotex was very successful for us, Visitor numbers were up and wewere very pleased with the number of visitors from the UK,” says Jack,who is pictured right with the highly creative submission from Tisca Tiarain the Domotex Flooring Deluxe concept rooms.

T +41 71791 0111 www.tiscatiara.com

54 February 2013

Domotex delivers“DOMOTEX has once again delivered proof of its great internationalappeal and its pivotal role as the flooring industry's flagship fair,”remarked Dr. Jochen Köckler, part of the event’s management team.

The Domotex website has detailed reviews of all aspects of the eventincluding information on awards and details from each of the 1,350exhibitors. And of course, the dates for next year when Hannover will beready, once again, to stage flooring’s greatest show on earth - Domotex2014 opens on January 11 until January 14.

“Everyone in flooring should go once in their business lifetime,” says DavidSpragg of The Stocklists. “I guarantee you will find the innovation andcreativity there uplifting, and the enthusiasm infectious - it’s a cure for anycynicism about our industry. And if you book your flights and hotels reallyearly, it won’t cost you too much for the experience either.”

www.domotex.de

FlooringNews


The British Wool column

British Wool at DomotexBraving the icy blasts of Hannover, the British WoolMarketing Board took the opportunity to attend Domotex2013, the major European flooring show, to promote notjust the work of the Board but also to raise awareness ofthe quality of British wool.

Tony Oakland-Smith, Head of Marketing at British WoolMarketing Board commented: “The last twelve months hasbeen a challenging time for manufacturers due to the tougheconomic conditions yet the quality that British wool offersis still in demand.”

The stand attracted interest from new manufacturers fromacross Eastern Europe, Asia and the USA all keen tounderstand the work of the Board and the properties thatBritish wool can offer.

“As the trend towards natural, sustainable fibres grows,British wool is in a favourable position. Our presence atDomotex reinforces how important it is to continue towork with industry across the world to promote thefeatures and benefits that using British wool can bring tocustomers and consumers,” said Tony.

Wool House promises towow visitors with carpetinnovation and style

Runners win in long halls ofSomerset HouseThe designer runner story will be strong at Wool House as the long hallway that runs through the space is a perfect place todisplay the product that has made the most immense comeback in recent years.

Brintons will produce a runner over 100 feet long for the longesthall, which will be designed by Cristian Zuzunaga recognised for hisstunning bright geometric designs.

“The idea is to show how wonderful colour can be within carpetand this runner is an exceptional piece that will really inspire ourvisitors,” Arabella McNie, Curator of Wool House said.

Roger Oates will create the other runner in his renownedfashionable flatweave carpet which has become increasingly popularfor its stylish design and unobtrusive weave. Both are sure toinspire the visitor to the twelve day event with enthusiasm for alittle floor design creativity!

Wool House - the biggest celebration of wool that the Campaign for Woolhas ever undertaken - will open on March 13th at Somerset House in Londonand promises to be a stunning showcase for wool carpets and rugs.

The event has attracted the support of leading manufacturers. Ulster,Brintons, Roger Oates and Alternative Flooring are just some of the carpetindustry names to feature within the stunning neo-classical architecture of theformer naval offices that sit elegantly at the end of The Strand.

Sheep – always a winning feature ofCampaign for Wool events - will also make an appearance and willtake up residence for four days in the Courtyard.

Each day has been themed to coverthe entire spectrum of the woolindustry and special feature eventswill cover fashion, interiors andartisan and craft.

“We are quite thrilled to have thesupport of the carpet sector todisplay the very best that carpet canbe within an interior. Our focus isfirmly on ensuring that we arepushing the boundaries of people’sstyle ideas to see wool carpets, rugsand textiles generally as somethingthat can really make a designstatement and be used in the room inan innovative way,” Bridgette Kelly ofthe Campaign for Wool said.

Wool House – opens on 13th March

56 February 2013 FlooringNews56 February 2013 FlooringNews

NewsNewsNewsFlower on FlooringFlower on Flooring

three bright new colour combinations. A topical and bright design in red,white and blue, this carpet is vibrant, bold and features stripes of differingthickness and is ideal for kids rooms. The other new colours include blueand green-based combinations that are just as vivid and exciting. Thecompany concludes that A Dozen Stripes is a package of three stripedcarpet collections featuring four colours, also ideal for children¹s roomsor stairs.

Brintons says people often imagine dark, heavy prints when they thinkabout patterned carpet. However, things have come a long way andthe company has been at the forefront of creating contemporary,stylish designs for modern homes. A key trend within this has beenthe stripe, and more importantly, stripes that coordinate with othercarpets to create a feature piece. No longer just the preserve ofstaircase runners and hallways, the company finds stripes have madetheir way into sophisticated dining rooms and lounges.

Brintons ranges, such as Pure Living and the eponymously titledStripes Collection, are crisp, bright and luxurious and can beeffortlessly twinned with a number of other plain or differentlypatterned carpets. Given the flexibility this creates, the company canonly see Stripes continuing to thrive. The Brintons website providesideas for coordinating colours and designs, with further inspirationavailable from its At Home product.

Neutral colours will always find a place within interior design,but many in the flooring sector are celebrating the increasingdemand for bolder colours in carpet, with stripes andcoordinates at the forefront of this.

Adam Carpets sales director Eamonn Prescott told The Stocklistsmagazine that his company always strives to make its products stand

apart from others: “When itcame to stripes we looked atwhat we could do differentfrom what was already beingdone,” he says. “We sawloops and twist stripes, so wedecided to go for a moreluxury looking product andCastlemead Velvet Stripe wasborn. Not only does it have aluxury look, we also made thepattern ‘mirror aligned.’” This meant that it could beeasily centred onto stairs fora more aesthetically pleasing finish.

The company followed withKasbah Stripe, mixing velvetand twist yarns to create astripe that was not only‘mirror aligned’, but had atextured difference as well.“Both ranges have co-ordinating colours withinour Castlemead Twist andKasbah Twist ranges,” says Mr Prescott.

Lorna Haigh, Alternative Flooring marketing manager, says: “Thisseason stripes are on trend as key interior looks follow graphic lines.Stripes are classic but people are now using them in morecontemporary and creative ways. More of us are using themconfidently on the stairs and in hallways accompanied by acomplementary plain in other rooms. Customers also love stripes forbig, colourful rugs and runners layered on plain grounds, and thesethen become statement floor pieces and the inspiration fordecorating schemes.”

Alternative Flooring’s award-winning Rock ‘n’ Roll stripesis now available with co-ordinating Romance plains,designed to inject colour and interest. The company findsconsumers are now more design savvy, mixing andmatching widths and colours, combining wide and slimstripes with complementary plains. It finds the scale andtone of its classic trio Fine Lines stripes provide easy andelegant flooring solutions to any interior.

Balta Broadloom has noticed the growing popularity ofstriped broadloom carpet over the last three years. Stripedcarpets, which make a room look longer, now exist inseveral styles. “Stripes are funky, fashionable and can alsobe co-ordinated with plain carpet,” says the company, citingthis as a reason for continued development.

The Funky Stripes collection by Balta Broadloom hasrecently been injected with more fun and creativity with

Alternative Flooring says customers are more design savvy

Flooring industry earns its stripes

Balta’s Funky Stripes collection has added new bright fun colours

Kasbah Stripe from Adam Carpets

from The Stocklists 57February 2013from The Stocklists 57February 2013

Edel Telenzo says its love affair with stripes began around five yearsago with the introduction of the Tube Collection, a range of thick andthin contrasting and multi-stripe options in 100% wool that continuesto be its best seller. “Stripes are not just for high traffic areas,” saysEdel Telenzo UK operations manager Lesley Inman. “People are usingthem throughout the house to give their floors more interest. Stripesare the new patterns. Having a plain co-ordinate and a shared colourbank also extends the appeal of stripes, providing a smart, unifyingfactor throughout.”

For 2013, the company’s stripes are getting bolder. A bright, boldmulti-stripe, Hammersmith is the latest Tube Collection addition,previewed at Harrogate and launched at Domotex. Within itscontract carpets, a jazzy stripe is being added to the popular Gelbac-backed Lima collection in the company’s own 100% Edelonhigh performance polypropylene yarn.

Ryalux states that its concentration on innovative carpet manufactureand quality have established a reputation forexcellence and comprehensive selection of colourswhich can easily be coordinated with vibrant andmodern stripes. The company’s William Stripe is acollection of four coloured stripe loops which willmatch colours in both the William Twist andWilliam Velvet ranges. The company explains itsRyaloop uses four contemporary colours to createthree attractive designs - a plain, a modern

Brintons’ Stripes Collection is designed for flexibility and coordination

by Dennis Flower

For more information:Adam Carpets T 01562 829966 www.adamcarpets.co.uk.Alternative Flooring T 01264 335111 www.alternative-flooring.comBalta T +32 5662 2211 www.baltagroup.comEdel Telenzo T 01422 374417 www.edeltelenzocarpets.co.ukRyalux T 0161 762 3030 www.ryalux.com

pinstripe and a fashionable broad stripe, all constructed in three plyyarn using New Zealand Wool. Both collections perform well instairs, dining room, lounge and bedroom and can be used to bring acontemporary and warm atmosphere to interiors.

Crucial Trading finds striped carpet continues to be successful, withits iconic Audrey and Mississippi still attracting the consumer’s eye asthey look for bolder and more inspirational floorcoverings. Over thepast 12 months the company states it has worked with suppliers toalter colour palates in current ranges such as Sisool Tric, FlatweaveClassics, Sisool Small Boucle and Sisool Big Boucle to offercomplementary colours for its stripes. This year will also see thelaunch of a new stripe called Biscayne, which will include 12 colourways along with three additional neutral ranges to provide a contrastthroughout the home.

Alex Watts of John Lanham Watts Carpets says its Duchy range offerscoordinated colours in different designs, where the plaid design couldfurnish one area (hall stairs and landing) leading to the same colours ina floral for a sitting room or bedroom. “Our Bedale range also hascoordinating colour sets across the designs in more natural berbershades,” he continues. “In our Goodacre ranges the Lakelandcollection can be coordinated as the colours match across thedesigns.” Although the company does include stripes in its ranges, itcreates bespoke stripes for specific contracts, and frequently splits 4mwide carpet down to 2m for hotel corridors. “The fact we are willingto weave as little as 100sqm in an entirely bespoke carpet means aunique designed look is available to many more clients,” Mr Watts concludes.

Kingsmead Carpets states that it has had great success with Artwork,originally launched with five stripes and 20 plain shades, recentlyupdated by Artwork Special Edition, incorporating a further 10 stripesand two additional plain shades. Colouration was completed by

Joanna Ramsden, utilising the colourforecasts of Wools of New Zealand.The range is 80/10/10 wool/nylon/kingloc and sales exceededexpectations in 2012.

Manx Carpets recently launchedNatural Shades, a low level 50/50Brussels loop made in a quality threeply yarn. It intends to widen theappeal by offering this stylishcollection in 10 plain hues with fivecolour coordinating pin stripes.Fashion in the home is so popular atthe moment with the hallway andstairs the first area you see whenentering a house, the companystates, so consumers wanting toimpress visitors are turning tocarpets with either contemporary orbold stripes. Natural Shades offersconsumers both a contemporarylook in hallways or an eleganttimeless look to create visual impactin the home, says the company.

Edel Telenzo has set the pace in stripes with its Tube Collection

Ryalux works on smart combinations of colour


Survey

The market is improving to some extent according to our samplewith more than half of respondents saying sales were better in 2012compared to 2011 – 14% said “much better” and only 3.5% said“much worse” – and the majority said things had picked up in thesecond half. 68% said the run up to Christmas matched or exceededtheir expectations.

Retailers are reasonably optimistic about the year ahead. While 59%expected the sales line to be stable, 18% expect modest growth and15% are expecting a sales increase of more than 10%.

While only 7% thought there would be a significant improvement inthe economy next year, 55% are anticipating that improvement inthe next 2 – 5 years and only 15% were pessimistic – expecting noreal growth in the foreseeable future.

Margins were the big theme that emerged from our ‘soapbox’ – thecomments that we ask readers to leave anonymously. “We as atrade need to understand what it is to make profit,” said an Irishretailer. “We work very hard and long hours for a very smallreturn. Pricing needs to increase if we are to survive as most of ourresourses have at this stage been depleted.”

Another comment was: “Margins and profits have been hit wherecompanies are selling and distributing products that are too similar.Do we chase higher turnover in the hope of extra profitability orare we being busy fools competing on price to transact morebusiness but make even less money.”

“Come on everyone - time to trade up, the first clients to startspending again will have the funds for something nice,” said an Essexbusiness. “No one will thank you for under selling in 18 monthstime least of all the end user if the quality is not right.”

Many respondents thought manufacturers could do more and onecomment was repeated by several people: “Manufacturers andwholesalers need to stop opening up new accounts willy nilly andmaybe the retailers will help them more instead of trying to find thecheapest supplier and trying to push prices down. Then we can allmake sensible margins.” Selling to internet traders was also stronglycriticised.

Pricing is key, of course. More retailers increased their prices (48%)than froze pricing (37%) and only 11% said they had had to reduceprices.

Credit is less popular – while 68% said credit sales were stable, 24%report a drop and some commented that debit cards werebecoming more popular than credit cards. But discounts are,

unsurprisingly, increasing in popularity – 75% said more customerswere asking to pay less than the previous year.

There was an even split on whether the quality end of the marketwas holding up better than the rest of the sector – one commentwas “the top end has been better than ever for us recently. Wewere told that when better times came back, it would start off at theupper end of the market, and it seems to be happening now. But itseems like the ordinary working man has no money to spend.”

Interestingly, 74% confirmed that polypropylene carpets werebecoming increasingly acceptable compared to wool.

Reclaim the margin!

“No one will thankyou for under selling”

“Pricing needs to increaseif we are to survive”

“We as a trade needto understand what it

is to make profit”

“Come on everyone - time to trade up”

The Stocklists polled 940 retailers throughout the UK duringJanuary 2013. Replies and comments are recorded anonymously.Many thanks to all those who took part.

52% had better year than 2011

68% had a good run before Christmas

48% put prices up last year

33% expect sales growth next year

74% say PP is gainingacceptability

75% get asked more for discounts

“Are we being busy foolscompeting on price”


News

The UK is set to see the biggest ever celebration of wool as The Campaign for Wool launches Wool House from 13th until 24th March 2013

Wool House will present a vision for wool as a modern, versatile, lifestyle fibre and will be hosted in the stunning West Wing of Somerset House incentral London. It will feature a showcase of interiors, fashion and the world of artisan and craft making, along with a hi-tech educational suite.The Campaign for Wool has appointed Arabella McNie as the curator. She has over twenty years’ experience of working as a stylist and designer in theworld of interiors. Arabella McNie said, “I am determined to show wool as a modern fibre and visitors will see a broad spectrum from ultra-modern andhi-tech to highly luxurious and more traditional. There are some amazing fabrics and flooring and Wool House will showcase some stunning room setswhich will really show the difference that wool can make and inspire greater use of the fibre”. The event has invited leading interior designers to offer their vision and seven individual rooms will show how the design community uses the fibreextensively within their work. Exclusive room sets from Donna Wilson, Kit Kemp and Rifat Ozbek will feature alongside a huge wool art installationcommissioned from the acclaimed Dutch tapestry artist, Claudy Jongstra. Other woollen delights include a Roger Oates runner and a Pantone style rugthat will represent international carpet manufacturers. Additionally, an artisan in residence will work on location throughout the period showing theheritage of industry skills to the public.A series of wool-led designer talks, events and a programme of activities with interactive workshops will be held during the course of the event. Schoolchildren from around the UK will be invited to visit the Wool House and a special educational room will feature tablets that cover everything from sheepto manufacturing and all types of products. Bridgette Kelly, The Campaign for Wool’s project director said, “It is the most expansive venture the Campaign has seen to date as it looks at all the keyuses of wool under one roof and shows the amazing versatility of the fibre and its potential to be both stunningly beautiful in use and yet incrediblypractical too. We want to make the most of this wonderful opportunity within the fabulous location that Somerset House offers and we will truly shinethe spotlight on wool. There really will be a plenty to see and do at many different levels,

World’s largest showcase of wool

Wool House, World-Wide-Wool will be open tothe public from 13th to 24th March 2013 and entry is free.

“We want to make the most of this wonderfulopportunity within the fabulous location thatSomerset House offers and we will truly shine

the spotlight on wool.”


You can create a carpet websitefor your business in 5 minutes.

Fill out a form for five minutes and we’ll have a good-lookingflooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever!Flooring stores don’t generally need anything too fancy – most of the time,visitors are just trying to find out your phone number, your opening hoursor where they can park! Or they’re just checking if you look professional.The Floorsites package from The Stocklists offers:� 7 ready-made pages of flooring industry content covering the key sectorsof carpets, vinyls, laminates, etc.

� Instant online editing – if you can type, you can customise these pagesyourself anytime to add latest offers and news… or leave them as they are– we put all your contact information in there anyhow.

� Choose photos from our library to make your site unique – or uploadyour own images.

� Link to Google Maps – let visitors find you quickly and see where to park� Auto-email form to let customers contact you direct* The site takes a bit longer to set up if you already have a website oraddress.A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT).Check out what your site would look like atwww.thestocklists.com/floorsites or contact David Spragg at [email protected] or call 01845 576101.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!

We’ll have it online for you within5 days.If you don’t like it, it will cost younothing.If you do like it, it will cost you£390 + £90/year.


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AGENTS REQUIRED Simply Rugs have been supplying Carpetand Furniture Retailers throughout the UK for20 years. We require successful agents topromote our HEATSET and WOOL RUGS inthe following areas. Central Southern/ SouthWest England, East/West Midlands, Walesand the North East. We offer high rates ofcommission.For more info, please contact Nick Clinch on 01264 352218 or [email protected]

Advertise here!Call Diane Martin on 01482 659396

More retailers read us than any of the other eight

trade press titles.

SITUATIONS VACANT

StocklistsThe

ClassifiedSALES PERSON & ESTIMATOR REQUIREDExperience of the Retail Business essential.Must carry a UK Driving Licence and be prepared to liftcarpets as necessary!Job vacancy in West London area [W12]Business established 55 Years!Contact Mr Olney on 07435 975330


SITUATIONS VACANT

StocklistsThe

Classified

Interested in any of the above? Email letter and CV to [email protected]

www.designercontracts.com Email: [email protected] Contracts

Due to our significant and continued expansion we are looking for the following positions:

We are market leading suppliers of floor covering, showhomes, curtains, furniture packs and lighting to the House Building Industry.

We have 12 Regions throughout the country handling our floor covering, curtain, furniture and lighting packs and a separate Showhome Division.

Excellent communication skills, attention to detail, IT skills and a full driving licence are required for all these positions. Benefits include 23 days holiday + 8 bank holidays,health care, life cover and staff discount.

Two Regional Sales Managers1 Based in Exeter and 1 in Chesterfield OTE £40k + company carWe require highly motivated and confident individuals forthese roles. You must be keen to succeed and able todemonstrate an excellent track record in selling, acquiringand developing new business and looking after existingclients. You will also understand that business growthcomes from exceptional customer service. Experience infloor coverings would be an advantage but not essential.

Planner/ Estimator Based Biggin Hill £18,000We require an experienced intelligent Planner/ Estimatorwho can plan from measurements and drawings,estimate, price and produce quotations. You must havegood product knowledge, an exceptional eye for detail,be organised and able to use Excel spreadsheets. Although mostly office based, there may on occasions bea need to visit site to measure or deal with service issues.

Three Area Sales Coordinators 1 based in Chesterfield, 1 in Slough and 1 in Southampton OTE £25 to £30k + company carThese are brand new roles and we require highlymotivated, confident and successful individuals to join us,who are keen to identify and win new business and sell topotential and existing customers. You need tounderstand that business growth comes from exceptionalcustomer service. Being able to measure, plan, price andquote would be an advantage, as would carpet andcurtain experience.

Showhome Sales Manager (Southern) OTE £35 to £40k + company carWe need a dynamic and inspirational sales orientatedindividual with a design background or show home salesexperience that is keen to succeed and develop ourShowhome Division’s business in the South. This excitingnew position will cover the southern half of the countryand include London.

the stocklists - february 2013

Documents

distributors pages

shading pages

clean wool carpets pages

europe falters pages

selection page

pile page

leading players pages

f ball page