the stocklists - sept 2011

Stocklistswith5 September 2011 FlooringNews

The

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

http://www.cormarcarpets.co.uk

http://www.carefreeelegance.co.uk

Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

AdvertisersFlooringNews starts on page 33

Adhesives 4

Buying Groups 8-9

Carpet Company Directory 14-15

Carpet trouble-shooter 12-13

Carpet Types 5

Pattern book page —

Underlay 10

wholesaler Distribution Directory 16-18

wool Fibre Page 11

woolsafe: the carpet care guide 6-7

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2011 Issue: 438Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringFactsheets

StocklistsThe

FIRST FOR FLOORING NEwS AND DATA 5 SEPTEMBER 2011

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� ABINGDON................................................52,53 01274 655662 —

� ACCU-CUT.....................................................IBC 0800 862 0251 —

� AFS ...................................................................19 020 8805 8620 Sep/Oct2011

� ALLIANCE FLOORING .................................48 01562 820006 —

� ASSOCIATED�WEAVERS ...................40 01422 431100 —

� BONDWORTH ..........................................20 01562 745000 June 2011

�BRITISH�WOOL ...............................33,60 01274 688 666 —

� BROCKWAY�CARPETS�LTD. .........21 01562 828200 Mar 2010

� BRONTE .......................................................49 01282 862736 —

� CARPENTER .............................................BC 01457 861141 —

� CARPET & FLOORING..................................45 01527 511 860 —

� CAVALIER...........................................................— 01254 268000 —

� CAVALIO.......................................................42,43 01782 569840 —

� COLUMBIA�FLOORING .....................22 0208 443 3322 —

� EDEL�TELENZO .......................................23 01422 374417 —

� F&X CARPET.....................................................40 07976 607657 —

� FITA......................................................................69 01159 506836 —

� FLOORING GUILD.........................................57 0845 3081400 —

� FLOORING ONE...............................................9 0121 683 1426 —

� FLOORWISE ...............................................18 01509 673974 —

� FURLONG�FLOORING .................24,25 01772 696787 Nov 2010

� GREENDALE CARPETS ............................59,61 01432 852000 —

�HARROGATE�FLOORING�SHOW.......39 01423 779967 —

� HECKMONDWIKE ..................................26 01924 410544 —

� INTERFLOOR ...................................................67 01706 213131 —

� J2 FLOORING ...................................................46 —

� KINGSMEAD .....................................................41 01827 831424 —

� MERRYFIELD GROUP..................................3,54 01422 373799 —

� MELROSE ............................................................35 01274 491277 —

� MOHAWK .....................................27,36,37 01480 479830 —

� MR TOMKINSON.............................................55 01827 831450 —

� NICF.................................................................69 0115 958 3077 —

� PACKEXE............................................................63 01392 438191 —

� RACKHAMS........................................28,66 020 85319225 —

� SOLENT�WHOLESALE�CARPET .......29 01243 774623 Sep/Oct 2011

� STAIRRODS�UK�LIMITED.................34 01207 591176 —

� STS�FLOORING�DISTRIBUTORS........30 0845 341000 July 2011

� TARKETT............................................................47 01892 752303 —

� TAT CARPET .....................................................51 — —

� T�&�E�DISPLAY�GROUP� ....................57 0121 585 7600 —

� TRIPLE KING ....................................................— 01274 582056 —

� WESTON�HAMMER� .............................31 0845 644 9090 —

Classified advertising........................................ page 70

� carpets/rugs/tiles � woods/laminates/smooths

� accessories/services/organisations � fibres � underlay

� wholesalers/distributors � adhesives

New future for Brintons?New £20m investment couldtransform prospectspage 62

All set to go to the show!Harrogate’s full of promise page 32

The science of AllianceFlooring’s leading logistics page 48

Kings Road

Ripon Road

BBCC

AA

MMRoyal

HallRoyal Hall

New launchesline upRead our preview of newranges set to debut at the show pages 34 - 57

As seen on TV!Abingdon take Stainfree for Life

campaign to the telly page 53

GO to theSHOWSeptember 4 - 6

Read our comprehensivepreview reports and details ofwhat’s happening in Harrogatepagea 32 - 57

Heavyweights slug it outDennis Flower gets stuck into the denser pile page 64

Antony Stapleton of Rackhams

is our ‘Voice’ page 66

“Business is available but is it at a marginthat we want to set as a precedent?”

”

4 THE STOCKLISTS September 2011

Adhesives

Flooring Factsheet

5THE STOCKLISTS September 2011

TUFTED

With advances in manufacturing technology, 95% of all carpet

produced today is tufted. It takes about an hour to make a roll of

carpet that might take eight hours to weave. To make tufted carpet,

hundreds of yarn-threaded needles are pushed through the primary

backing fabric to form loops or tufts, which may be left as is or cut. A

heavy adhesive coating is applied to hold the tufts in place and a

secondary backing is usually glued on for strength and stability. A wide

variety of styles and textures can then be created using various

techniques.

LOOP PILE

Berber • Berber carpets look like and are named after a handmade,

bulky wool carpet made by the Berber tribes of North Africa and Asia.

The loops are made from thick or bulky yarns of wool, nylon,

polypropylene or a blend of these fibres to give a cushioned effect

underfoot. These carpets are available in an assortment of colours and

may be flecked and can be either level loop or multilevel loop.

Level�loop • When all the loops are of the same height, a highly

flexible and durable carpet is created which has a natural, casual

appearance even when (commonly) it is made from synthetic fibres.

The tight loop texture tends to hide marks so it’s a good blend

between luxury and practicality.

Multi-level�loop • The loops vary to two or sometimes three

loop heights to create informal, random textures which are very

forgiving for marks and stains and therefore very suitable for high

traffic areas and busy family rooms.

CUT PILE

Freize • Frieze (pronounced free-say) carpets are similar to saxony,

but the yarns are more tightly twisted and should always be heat set.

They have a dense, low pile surface which creates a coarse, pebbly

texture. Frieze carpets are very durable and hide footprints, dust and

dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should

be heat set. The tips remain very distinct, rather than blending together

to form a very elegant finish. Saxony textures show footprints and

vacuum marks so are suitable for more occasional rooms in the home.

More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard. The yarn is

tightly twisted and often heatset to retain this feature and the result is

a versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have

a level surface pile of approx 5mm to 10mm height, which is then

sheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface. The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through. The carpet can be sheared to create

a range of cut and loop textured effects. The result is a high quality

carpet of unrivalled durability.

Flat�weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.

These carpets tend to ‘shade’ with heavy use. Footprints show easily

and the colour looks different from place to place because fibres

lying in different directions reflect the light differently. A luxury for

occasional rooms.

CUT AND LOOP

When some of the pile is cut and other left as loop, a variety of

surface textures and patterns can be created (in a variety of

colours). The multi-level surface is excellent for hiding footprints and

stains so cut and loop is good for high traffic areas and general

purpose rooms in the home.

Shag�pile • Shag pile has varied in popularity. The pile is up to

50mm long and the texture is casual and loose but the surface

flattens easily and lacks durability.

BONDED

Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)

are created by firing fibres into an adhesive material – the fibres are

not stitched into the backing in any way. The technique is principally

used for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag

Flooring factsheet

Carpet�types


Flooring factsheetCarpet�care�guide�from�WOOLSAFE� maintenance • cleaning • spot removal • protection • inspection

Entrance or walk-off matsThe use of entrance mats at all outside entrances to

the house is highly recommended, as they will

significantly reduce the rate at which the carpet will

soil. They should be of adequate size to allow street

dirt to be removed from shoe soles and must be

cleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet and

maintain its appearance. Vacuum clean regularly and

thoroughly, which removes gritty dirt that can

damage the fibres.

Deal�with�spillages�as�soon�as�possible,

preferably the moment they occur.

Beware of products claiming to be safe on all fibres,

including wool. It might be true, but if it does not have

the WOOLSAFE Mark, it is not endorsed by most carpet

manufacturers!

Never use any detergents such as dishwashing

liquids, soaps or other cleaners recommended for

general household use. Although they may clean the

carpet satisfactorily they will almost certainly cause

problems such as rapid re-soiling, colour bleeding or

other damage to the pile or backing of the carpet.

Use�only�WOOLSAFE approved�products

WOOLSAFE-approved carpet

care products have been

independently and

scientifically tested and are

safe and effective for

cleaning and maintaining all

types of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer�carpet�care�HELPLINE�

If you have trouble dealing with customer queries

like “How do I get red wine stains out of my carpet?”

Just give them our HELPLINE�

01943�850�817 and we’ll give them the correct

advice. Simple.

Certified�Operator�Network

For experienced, specialist wool carpet cleaners

you can trust visit: www.woolsafe.org/find/a-

registered-carpet-cleaner.

WOOLSAFE Registered�Inspectors

Solve disputes with customers with our

independent carpet complaint Investigators. Just

visit: www.woolsafe.org/find/a-registered-carpet-

inspector and call your nearest inspector.

WOOLSAFE Approved�Products

Have confidence in the cleaning product you

recommend, use the WOOLSAFE Approved

Products Directory it contains only safe and

effective carpet cleaning products. For spot

removers visit: www.woolsafe.org/spotremovers

Carpet�Care�Leaflets

We offer to help you develop custom carpet care

literature and we also offer generic carpet care

leaflets designed to be given away with each cut of

carpet. Correct�carpet�maintenance

should�start�from�day�one.

Web�pages�and�Links�

We offer to help you develop custom carpet care

pages for your website or you can link to our

website’s carpet care pages for up-to-date and

accurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation

49 Boroughgate, Otley, LS29 8NR

Tel: 01943 850817

E-mail: [email protected] or visit

www.woolsafe.org

The�WOOLSAFE Organisation�–

promoting�quality�carpet�and�rug�care

since�1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where it

could do with a really good clean, you can either do

the job yourself, or you can call in a specialist carpet

cleaning company.

If you are considering cleaning the carpet or rug

yourself make sure to use�only�WOOLSAFE

approved�products. Look for the WOOLSAFE

Mark on the bottle or package.

It�is�best�to�engage�the

services�of�a�professional

carpet�&�upholstery

cleaning�company.To get a

really expert job done entrust the

work to a WOOLSAFE accredited

carpet cleaning company.

These companies are fully trained, have been in

business for a considerable length of time, are

members of one or more recognised professional

trade associations related to the cleaning industry

and have a reputation for top quality service. And

they use�only�WOOLSAFE-approved

cleaning�agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network of

carpet complaint investigators, trained and registered

by The WOOLSAFE Organisation is available

throughout the UK and Ireland.

WOOLSAFE Registered�Inspectors

have extensive experience in

investigating the causes for carpet

complaints based on their practical

involvement with carpets and rugs

over many years.

They are fully qualified to

investigate carpet and rug complaints on-site on

behalf of carpet manufacturers, retailers, cleaning

companies and carpet owners. They can carry out or

commission tests where required, and will provide

comprehensive reports.

To contact an inspector in your area call

01943 462127, email: [email protected], or

visit: www.woolsafe.org / Private Householder /

Registered Inspectors

The Green WOOLSAFE

Mark identifies those

products that not�only

are�the�most

suitable�for wool and

other quality carpets, but

also�have�the�right

environmental

characteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –

if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT,�do�NOT�rub

• Use small quantities of spot remover at a time,

applied to a cloth, NOT directly to the spot; work

into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed

carpet tiles

• When using solvents always ensure there is plenty

of fresh air ventilation

• Always thoroughly rinse out water-based spotters

with clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution

(diluted)

6. WOOLSAFE-approved spot remover for

water-based stains

7. WOOLSAFE-approved spot remover for

greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved�disinfectant�or�

deodorizer

16. Rust�remover

17. Carpet�re-colouring�kit

(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with stronger

spot removers. Some stains you may find impossible

to remove completely in which case the assistance of

a professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


Flooring factsheet

How�to�decide�whether�to�join�a�buying

group�–�and�which�one…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a member

of the committee

• Get a list of members and call up two or three for a

‘real-world’ view

• Establish your territorial exclusivity – where’s the next

nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the

bills are paid and whether your fees are refundable if

it doesn’t work out. Ask the buying group for a

consultation to estimate your potential savings

• Review all the extra benefits and services to see what

you would actually use

• Check out the product ranges offered including the

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

flexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature of

the floor retailing scene in the last decade or so, giving

independents the extra edge they need to compete

effectively with the retail park chains.

More than 1000 retailers are now members of one of

the several buying groups which operate in our sector

and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,

the resistance to the buying group concept among non-

members appears to be centred on fears of

surrendering some control to a committee – and most

particularly compromising long-established relationships

and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling

across a broad range of products is likely to improve

margins within a buying group – but you don’t need a

leap of faith to join up. Ask the buying groups for answers...

Buying�Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]

[email protected]

Key benefitsIncrease�margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase�sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access�professional�services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network�with�other�independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

Metro Groupwww.carpet1st.co.uk

Contact: David KippingTel: 01204 393539

[email protected]

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

Flooring�One

Grow your Profit Margins. At Flooring One we understand the costs that go with running a business. It is your business; it is your biggest asset and our aim isto provide support and services to help you grow your SALES and PROFITS. We do not interfere in your business we support you!Not only do you have the financial strength of a 200 strong flooring group behind you, you also have access to product and buyinginformation, offers, marketing, rebates and genuine exclusivity. AIS/Flooring One has had a name and reputation in the flooring industryfor over 30 years and is renowned for the quality of its members all over the UK. If you want to be part of the best join Flooring One.

The Flooring Show,held annually in

Solihull, is a key event,offering members a

valuable opportunityto meet each other,

leading manufacturers,ancillary suppliers and, of course, the

Flooring One team.

Maximum buying power, increased profits. Our collective buying power means that major flooring manufacturers are attractedto do business with our members and on some of the best cost price andsettlement terms available, often with annual rebates. (Our top member earntover £70k in rebates in 2010). Our centralised payment of accounts systemguarantees regular payments to suppliers and your administration is greatlyreduced. Our experienced in-house team also source exclusive products anddevelop own label ranges to display alongside manufacturer’s brands, precludingdirect price comparison and consequential profit reductions. What’s more, ourmerchandising team are constantly in the field supporting your business and thesuperb display stands available from Flooring One.

Marketing support. It’s not easy for an independent retailer to match the sheer marketing power of anational retail network. That’s why Flooring One developed an annual Member’sMarketing manual. Containing everything from an image library, templates andheadlines, to complete colour advertisements for seasonal campaigns. The manualcomes with easy to follow instructions and CD’s allowing members to create theirown individual yet highly professional campaigns.

If you are interested in finding out more about Flooring One and all of the other services available to members please contact

GLENN HARDING Cranmore Park, Cranmore Avenue, Shirley, Solihull, B90 4LF TEL: 0121 683 1426 FAX 0121 713 4451

EMAIL [email protected] www.flooringone.co.uk

Featured buying group this month:



Flooring factsheet

Good�underlay�will...

• Improve underfoot comfort

• Increase appearance retention, reducing flattening

• Absorb the pressure of foot traffic and reduce wear

• Improve thermal insulation and warmth

• Increase sound insulation

• Smooth out sub-floor imperfections

• Last the lifetime of the carpet

Poor�or�old�underlay�will...

• Feel hard and unwelcoming

• Reduce carpet life

• Cause wrinkling and premature wear spots

• Cause carpet fibres to break down more quickly

• Not meet British Standards

How�thick?�

A maximum of 12mm is recommended (working with

gripper will be difficult thereafter) but rooms with heavy

traffic will need a thinner, denser pad. The combination

of thickness and density is all important as a thick

underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will

need to be – 11mm is often used for luxury installations

with 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet and

laminate flooring offers retailers one of the best

opportunities to add value to every sale – with good

profitability, trade-up potential once benefits are

understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new

underlay is always required, the only decision is which

type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can

walk on samples with different grades of underlay and

feel the difference has shown excellent results – some

manufacturers offer point-of-sale units.

Underlay

Sponge�rubber

The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU�(polyurethane)�foam

PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options – and its light weight helps handling. The product can be re-cycled again after use.

Crumb�rubber

Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate�underlay

There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

Combination

A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor�heating�underlay

Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

Felt

This traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified�underlay

A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


THE�BEST�CARPET�WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100%�wool�or�80/20�–�80/10/10�wool�richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use synthetic fibreswithin the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost.These wool rich compositions offer industry standard carpets whichwill perform well in the home.

Flooring factsheetWool�fibre

THE�BENEFITS�OF�WOOL�CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal�EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental�Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British�WoolThe�Planet�Friendly�Fibre�for�Carpet

aboutwool.com


COLOUR�MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED�LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING�ON�WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet�trouble-shooter� • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE�REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, wilton, Tufted, Handwoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSwhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Abingdon�Flooring 01274 655694

Adam�Carpets�Ltd

Be Tu Tw W Ww 01562 829966

Alternative�Flooring� 01264 335111

Associated�Weavers

Tw Tu 01422 431100

Avena�Carpets�Ltd

Tu Ww 01422 330261

Axwoven�Carpets�Ltd

Ax Be 0121 550 5788

Axminster�Carpets�Ltd

Ax Be Tw 01297 32244

Bajong�Carpets�NV

Tu Tw W +32 56783250

Balta�Industries�NV

Tu Tw W Ww +32 56 62 2211

Beaulieu�International�Group

Be Pr Tu Tw +32 56 67 66 11

Belvedere�CarpetsTu W 020 8800 0740

[email protected]

www.belvederecarpets.co.uk

Betap�Tufting�BV

Tu Tw W +31 383 861 060

BIC�Carpets

Be Tw W +32 56 23 54 10

Bizspoke�Custom�Carpets

Be Tw W 01924 488882

Blenheim�Carpets

Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond�Worth�Ltd

Ax 01562 745000

Brintons

Ax Tu Tw W Ww 0800 505055

Brockway�Carpets�LtdTw W 01562 828200

[email protected] www.brockway.co.uk

Bronte�Carpets�LtdBe Tu Tw W 01282 862 736

[email protected]

www.brontecarpets.co.uk

Burmatex

Tu 01924 262525

Cavalier�Carpets�Ltd

Ax Be Tu Tw W Ww 01254 268000

Christy�Carpets

Tu 019078 308777

Clarendon�Carpets

Tw 01675 433066

Classis�Carpets

Tu W Ww 0870 020 1725

Condor�Carpets�BV

Tu +31 38 4778911

Contemporary�Life�&�TextilesBe Tw 01254 296829

[email protected]

www.contemporarylife.co.uk

Cormar�Carpets�LtdTu Tw W 01204 881 234

[email protected]

www.cormarcarpets.co.uk

Couristan�Carpets

Ax Tu W Ww 800 223 6186

Craigie�Carpets

Be 01294 558400

Creative�Carpets�Ltd

Be Tu Tw W 0116 284 1455

Creatuft�Carpets

Tu W +32 56 35 4444

Custom�Carpet�Company

Ax Be Tu Tw W Ww 01737 830301

Dan-Floor�UK

W 01454 858014

Domo�International

Be Pr Tu Tw W +32 92 41 4511

Drury�Lane�Carpets�Ltd

Be Tu Tw W 01254 296829

E�&�WE�Carpets

W 01562 825952

Edel�Telenzo�Carpets�LtdTu Tw W 01422 374 417

[email protected]

www.edeltelenzocarpets.co.uk

Enterprise�Weaving�Co

Be Ww 01562 745030

Fells�CarpetsWw 01977 662211

[email protected]

www.fellscarpets.co.uk

Fetcham�Furnishings�Ltd

Tw 020 8944 6220

Fletco�Taepper�A/S

Tu W +45 96 60 3000

The Stocklists

Carpet�Company�Directory

Edel Telenzo’s Bakerloo Brockway’s VogueMohawk’s Cherbourg Check


Belvedere Carpets

Furlong�FlooringTw W 01772 696 787

[email protected]

www.furlongflooring.co.uk

Gaskell�Wool�Rich

Tu Tw W 01827 831525

Gaskell�Mackay�Carpets�Ltd

Ax Tu Tw W 01429 892525

Georgian�Carpets

Tu Tw W 01827 831430

Godfrey�Hirst�(GB)�Ltd

Tu 0800 526696

Halbmond�Teppichwerke

Be Pr Tu +49 037 421 420

Heckmondwike�FB 01924 410544

ITC

Be Pr Tw 0032 51 424 411

John�Lanham�Watts�Carpets

Ax Tw Ww 01937 588511

John�Evans�Ltd

Ax Tu Tw W 0161 368 2563

Joseph�Hamilton�&�Seaton

W 01827 831400

Kingsmead�Carpets

Tu Tw W 01827 831 424

Lano�NVAx Pr Tu Tw W Ww +32 56 65 4300

[email protected]

www.lano.com

Le�Tissage�d'Arcade

Ax Ww +32 05685 4747

Lecaflor�Ltd

Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh�Spinners�Ltd

Tw 01942 673232

Louis�de�Poortere

W +32 56 393 386

Lusotufo

Tu 01388 664101

Manx�Carpets

Tw W 01827 831 434

Mayfield�Carpets

Tu Tw W 01706 639 866

MID�NL

Be +31 38 851 8700

Mohawk�Europe01480 479830

[email protected] 01480 471304

www.mohawkinternational.com

Mr�Tomkinson

Tw Ww 01827 831 450

Ossfloor�UK 01675 433031

Penthouse�Carpets

Tu Tw W 01706 341231

Phoenox�Textiles�

Pr Tu 01484 863227

Pownall�Carpets

Tw W 0845 6528811

Roger�Vanden�Berghe.NV

Tu Ww +32 56 73 57 11

Ryalux�Carpets�Ltd

Be Tu Tw W 0845 652 8811

Sans�Frontieres�Ltd

Be Pr Tu Tw W Ww 0844 5611977

Shaw�Home�Foundations

Tu 01675 433 501

TAT�Carpet 07976 607657

Tapibel�NV

Pr Tu Tw 01623 481 221

Tasibel�NV

Tw +32 52 499600

The�Grosvenor�Wilton�Co

W Ww 01562 701456

The�Sultana�Carpet�Co

Ax 01299 822300

The�Wilton�Carpet�Co

Ax W Ww 0845 296 8850

Thomas�Witter�UK�Ltd

Tu Tw 0870 1128318

Timzo�Tufting�Industry�BV

Tu +31 38 385 4477

Tisca�Tiara

Tu Ww +41 71 791 0111

Trendy�Tuft�Designs

Be Tu Tw W 01274 855080

Ulster�Carpets

Ax Be Tu Tw W Ww 02838 334433

United�Carpets�&�Beds

Tw W Ww 01709 732 666

Victoria�Carpets

Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex�Carpets

Tu 01274 861334

Weston�Hammer

W 0845 644 9090

Whitestone�Weavers�Ltd

Ax Be Tu Tw W Ww 01429 892555

Wilkies�Carpets

Tw 0113 307 9955

Woodward�Grosvenor

Ax Tu Tw W Ww 0800 526696

Wool�Classics

Tu Ww 0207 349 1560

Woven�Carpets�of�Kidderminster

W 01299 827477

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:

Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing,

please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,

you can click straight to it from our online edition at

www.thestocklists.com



The StocklistsWholesale�Distribution�Directory

NationalFells�Carpets

Goole

01977 662211

[email protected]


North EastCarpet�&�Flooring�

Gateshead

0191 482 7373

[email protected]

www.carpetandflooring.co.uk

Fells�Carpets

Goole

01977 662211

[email protected]


Floorwise�(North�East)�Ltd�

Birtley - see Floorwise p18

Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Wood�Floor�Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.com

North West A&A�Carpets

Manchester

01204 701188

[email protected]

www.aandacarpets.co.uk

D.�M.�Miller�Ltd

Manchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

Fells�Carpets

Goole

01977 662211

[email protected]


Kellars�Ltd

Stockport

0161 443 0970

[email protected]

Lee�Floorstok�Ltd

Liverpool - see Floorwise p18

Lee�Floorstok�Ltd

Manchester - see Floorwise p18

MCA�Floorwise�Ltd

Morecambe - see Floorwise p18

Mytton�Flooring�

Norwich - see Floorwise p18

Millbrook�Carpets

Darwen

01254 703999

[email protected]

Vanguard�Carpets

Redditch

0845 601 1189




Carpet�&�Flooring

Manchester

0161 786 6800

manchester@




Redditch

01527 511888

help.redditch@



MidlandsCarpet�&�Flooring�

Birmingham

0121 421 9131

birmingham@



DMS�Flooring�Supplies

Northampton

0845 643 5601

dmsnorthampton@

dmsflooringsupplies.co.uk

Floorwise�D�&�J�Ltd

Southam- see Floorwise p18

J�J�Wholesale�&�Distribution�Ltd

Birmingham

0121 765 4994

[email protected]

RPS�Flooring

Mansfield woodhouse

- see Floorwise p18

STS�Flooring�Distributors

watford

08454 342000

[email protected]

www.stsflooring.com

see page 30 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



Woodall�Brothers�Ltd�

Shrewsbury - see Floorwise p18

EastBeds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

STS�Flooring�Distributors�Ltd

Cambridge

Tel: 01954 781142

[email protected]

www.stsflooring.com

See page 30 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



South EastAcorn�Carpet�Accessories

Bromley, Kent - see Floorwise p18

AFS

Middlesex

020 8805 8620

[email protected]


Ashmount�Flooring

Supplies�Ltd�

Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

continued overleaf....

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale�Distribution�Directory

Beds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Carpet�&�Flooring

Bow

020 8525 5691

[email protected]


Carpet�&�Flooring�

Camberley

01276 672100

[email protected]


Clifford�Floors�

Strood

01634 285900

[email protected]

Culpeck�

Strood

01634 299000

[email protected] .com

Columbia�Flooring

Middlesex

020 8443 3322

[email protected]

www.columbiaflooring.co.uk



Hemel Hempstead

0845 643 5344

[email protected]


Milton Keynes

0845 643 5320

[email protected]

Faithfulls�Service�Centre

Kent

01322 285001

Faithfulls�Service�Centre

walthamstow

0208 498 3040

[email protected]

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent�Flooring�Supplies�Ltd

Chatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner�Hampton

London

020 8520 8474

[email protected]

www.littnerhamptoncarpets.co.uk

Potts�&�Ward,�Woodcocks

Ltd

Brighton

01273 557211

[email protected]

www.pwwflooring.co.uk

Rackhams

London

020 8531 9225

[email protected]

www.rackhamsltd.co.uk


Salesmark�

Lancing, - see Floorwise p18

Solent�Wholesale�Carpet

west Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors�

Orpington/Croydon

0845 434 1000

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk


Wessex�Flooring�

Amesbury - see Floorwise p18


Redditch

01527 511888

[email protected]


South West Carpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Fitwell�Flooring�Ltd�

Redruth - see Floorwise p18

Fitwell�Flooring�Ltd

Newton Abott - see Floorwise p18

Solent�Wholesale�Carpet

west Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors

Thame (Oxford)

01844 213555

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


ScotlandCarpet�&�Flooring

Glasgow

0141 427 8456

[email protected]


C.�K.�Davie�Ltd�

Aberdeen - see Floorwise p18

C.�K.�Davie�Ltd

Dundee - see Floorwise p18

Headlam�Scotland�

North Lanarkshire

01698 831 000

[email protected]

www.headlamscotland.co.uk

Neil�Smith�Ltd��

Glasgow - see Floorwise p18

WalesCarpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Roma�Flooring�

Neath - see Floorwise p18

Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


IrelandProvincial�Floorcoverings�Ltd

Dublin - see Floorwise p18

Provincial�Floorcoverings�Ltd

Belfast - see Floorwise p18

Provincial�Floorcoverings�Ltd

Limerick - See Floorwise p18

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


Acorn�Carpet�Accessories�16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C.�K.�Davie�Ltd�1AberdeenTel: 01224 820077 Fax: 01224 822344

C.�K.�Davie�Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell�Flooring�Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 261112

Fitwell�Flooring�Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise�D�&�J�Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise�(North�East)�5Ltd�Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee�Floorstok�Ltd 8�LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee�Floorstok�Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA�Floorwise�Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton�Flooring�14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil�Smith�Ltd�3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial�Floorcoverings�Ltd�4�BelfastTel: 028 9075 3202Fax: 028 9075 3901

Provincial�Floorcoverings�Ltd�9Dublin 10Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial�Floorcoverings�Ltd�10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma�Flooring�15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS�Flooring�11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark�17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex�Flooring�18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall�Brothers�Ltd�12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational�Network�of�Floorwise�Distributors

Award-Winning�Flooring�Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com

www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com

GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS


National�Network�of�Floorwise�Distributors

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2011.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex, Herts.Zac Marsh Tel: 07828 663325 Kent, South East LondonSteve Feher Tel: 07771 616018 Bedfordshire, Buckinghamshire and Berkshire

NATURAL/LOOPSNOMAD 50/50 Nat Loop

SAXONYDEVOTION 30oz PP SaxonyNOBLESQUE 45oz PP SaxonySUMPTUOUS 55oz SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTNEW KILDARE 50/50 30oz TwistBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordTITAN CORD Loop Pile Gel Back

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistFOREST HILLS SUPER 50/40/10 32oz TwistFOREST HILLS ELITE 50/40/10 42oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon SaxonyWEST COUNTRY 50 80/10/10 50 oz Twist

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz TwistWEST COUNTRY 60 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PUSENSATION 15 m2 11 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


BOND WORTH

NEW PRICE LIST EFFECTIVE

1ST JUNE 2011

Woven 11 row, 3.66 widths, 80% Wool,20% Nylon.

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st June 2011

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 DesignsStocked items Delivery 14 Days from Order

New Afghan Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 12 Designs2-9101 Anatolia - Early AugustStocked items Delivery 14 Days from Order

87%

STOCKED

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 8 DesignsAll StockStocked items Delivery 14 Days from Order

Camargue Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 10 Designs2-7103 Ventura - End August4-7049 Cavalcade - Early September4-7056 Charlotte - Mid August4-7100 Andorra - Mid AugustStocked items Delivery 14 Days from Order

Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 5 Colourways in 2 DesignsCornell 1-9301 Lawnswood - Early JulyStanford 2-9300 Venetian Red - Mid AugustStocked items Delivery 14 Days from Order

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

CONTRACT

Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

Range comprises 8 Designs - All StockStocked items Delivery 14 Days from Order

The Boisdale Group specified a tartanaxminster to compliment their baronialthemed establishment. Set over twofloors, and famed for fine Scottish food,whiskey and cigars, the establishment alsoprovides a popular venue for live Jazz.

BOISDALE RESTAURANTCANARY WHARF LONDON


http://www.brockway.co.uk


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]

Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]

Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected]

Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]

South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]

Lancashire, Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]

West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]

Greater Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected]

ScotlandTim TindalT: 01436 671421 M: 07836 705620E: [email protected]

Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected]

Northern Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

Our new computersystem has now beenup and running forover three months nowand so far, things aregoing well – we’ve allgot used to the newformat invoices and weare finding it mucheasier and quicker tokeep track of stock andits movements.

Many of our customers willalso have noticed that, over the past year or so, our carpets are now being delivered by AllianceFlooring Distribution. Our consignments are still brought over from Holland by Verhoek Transport (aneighbour of ours over in Genemuiden) – which is still making big drops direct but delivering therest into Alliance’s Kidderminster depot.

The new arrangement is working very well – Alliance is a specialist at what it does, just as we prideourselves to be. It means we can offer, in most cases, nationwide delivery within seven workingdays from order – and no more big artics struggling to access your premises!

Burford Bridge

YOU’VE GOT MAIL!Or you will have - if we can have your email address.Yes - that’s right - we’re still working on gettinghold of your email addresses so we can keep you in the loop more efficiently! All you have to do toget on the list is to email [email protected] and ask her to add you to the list!

SMOOTH OPERATORS!

What makes a good carpet choice?• Experience counts. There are a lot of new entrants to the

tufted market. We’ve done nothing but for over 40 years.We’re specialists at what we do and we know all the pitfalls(and how to avoid them).

• Family matters. There is a difference between a privately runbusiness where the management has a passion for theproduct - and a big corporate where profit is the mainmotivation for the business.

• See (and feel) the quality. Just take a closer look at our yarns.We make sure we only use the best - they’re exceptionallyclean, not fluffy, furry or rubbed; and it shows. Extruding our

own synthetic yarns gives usultimate quality control theretoo - and it shows.

• Think ahead. We not onlywork hard to make verygood carpets - but weprotect the vast majority ofthem with Scotchgard toensure the best possible lifespan in use, too.

It works! Look no further than our oldest quality, Nature Wool,now in its 15th year, it’s experiencing a real resurgence in sales -because it ticks all the boxes: it’s a tried and trusted quality and(thanks to a recent minor makeover of colour options) fully intune with modern decorating tastes.

Finally... it’s timefor Harrogate! We’ve been busy allsummer getting ready forthe biggest event on ourUK calendar. A warmwelcome awaits you onour larger than ever, newlook stand at Harrogate(Hall C - stand C25),where the team will beeager to show you what’sin the pipeline in terms ofnew colours and qualitiesin wool, wool mix andsynthetics. Times may betough but that’s all themore reason to comealong and be inspired!

Nature Wool

JOHN POWERS M: 07792 477312 SALES MANAGERBEDS, BERKS, BUCKS, HAMPSHIRE, MIDDLESEX,NORTHANTS, OXON, W&S LONDON, SURREY, [email protected]

RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT,SUSSEX & [email protected]

Wood Floor Specialist

� quality

� choice

� availability

� service

� price

The Regencyrange of stain-resistantcarpets ticksall the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALES [email protected]

COLIN RICHFORDM: 07970 163372WEST [email protected]

Scotland

GEOFF ABERNETHY M: 07970 229717CUMBRIA, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAMM: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

North West

BEN THOMASM: 07794 048809MID & WEST [email protected]

JASON BRIMBLEM: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wales & South West


We all try harder. We know you have a choice!

ALAN CAIRNIEM: 07976 311434EAST [email protected]

CHRIS ALLCOCKM: 07872 964685NOTTS, DERBYSHIRE & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REAM: 07968 324598LEICESTER/[email protected]

Midlands

Seeing is believingCustomers can buy with confidencewhen they see the Carefreecleanability in action with the newvideo units for your existing RegencyPOS systems. See our rangeselection in next month’s issue...

DES BEST M: 07968 828516NORTH EAST/EAST [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Yorkshire & North East

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

London

JOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

South East

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

DAREN STEDMAN M: 07816 217548N, N W & E LONDON, [email protected]

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

www.regencycarefree.co.uk

Central contacts


We all try harder. We know you have a choice!CAREFREE Carpets are

distributed by

http://www.regencycarefree.co.uk

http://www.heckmondwike-fb.co.uk


Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506

Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507

Mark EuesdenLondon W & NW postals, South Middx, Western Surrey, Berks & Bucks 07875-714269

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379

Antony StapletonSales Director 07881-502505/020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

GRAPHICS / CONTRACT GELSArena EnduranceSapphireScalaSenatorSentinel

NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MGold FieldsHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingPromenadeRustic TreasureSan Salvador 4&5MShetland/Shetland Design 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee

CORD, NEEDLEPUNCH &ENTRANCE MATTINGBedford GelBoleroExplorerHippo MatGalaMagnum MatMagnus MatScorpioSupacord

TWISTS - STAIN RESISTBalmoralChislehurstClydeDesert Twist Deluxe 4&5mDublin Twist 2011Easy HeathersFairfield Supreme 4&5MHeathertwist Supreme 4&5mHelmsleyMoorland TwistMystery TwistPembridge TwistPortmanRhapsodySalt ‘n’ PepaStartwist / Startwist Supreme 4&5M

TWISTS - WOOLDiscovery 4&5MEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MRosemount Twist 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Urban Life

WILTONThe Arabica & Ceylon Wilton Collection 4&5MParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGBlackjack Casino RoyaleChequersEclipseMedleyMojoPuregrip XLSuregrip XLThunderball

CARPET TILESBedford CordCapital PlusMagnesiumNeutronPositronProtonQuark

Stop preSS – GoLDFIeLDS HItS tHe StreetS! – Stop preSSWItHoUt VIoLeNCe BUt WItH IMpACt!

the Colours, the Finish, the Sheer Value! – It’s Simply Unbelievable!

“I’VE BEEN STRIPED UP!!! Rackhams havelaunched so many striking striped ranges,everyone is looking at them, and taking

no notice of me! It’s the Ram that counts I say! But no one is listening!”

Call now to receive a copy of our

latest Summerspecial price

guide!


VICTORIABerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare - Full CollectionGaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBolero - new coloursCampus X-tremeChiselhurstHeathertwist CollPembridge Twist - New ColoursScalaScala TonalsSentinelStartwist CollTwilight CollWilton Naturals

BALTABergaColorado SpringsDesert Twist DeluxeDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockMoorland TwistNobilityRosemountShetland Shepherd TwistStainsafe FavouriteSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo Plus - New ColoursWest Country

BROCKWAYAmore Stripe CollectionAvantiCavendishCraftsman EliteCresta 40/Cresta 50MontroseOrion/Orion MajorRadnor 30/Radnor 40

DOMOAbsolute LuxuryAuvergneCabaretFestival TwistHeather TwistMountain PeaksLegacyPlaygroundPortofinoScorpio

ITCBelgraviaConcertoConsulHeritage CollectionKretaPalaceUltimate Oak

QUICKSTEPSolent Wholesale - now a Quickstep stockist. 5 day delivery service on all ranges, verykeen prices.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU carpets Adventure TwistAthena DublinDurham TwistExplorerEnduranceFashion/GalleryGrass CollectionHeavy Tread MarsMotor CarProntoSelectionsSweet HomesYucatanvinyls Arte Del Ceramic Celtic Stone - New ColoursChessComfort GripJazzSherwood Oak Studio Sonata Texalino Supreme Urban laminatesEssentials (previously Casa)Cottage

IVCComfylux Extra ExpressionsFantasyFusionMaster GripPlanet Precious MetalsPrestoUltimate OakVictoria

MOHAWK CARPETSCentury Collection- Century- Half CenturyPresidential Collection- Independence- Liberty- Freedom (4&5M)- Splendor

MISCELLANEOUSBAJONGSaharaCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H Homestyle LVT - planks and tilesPARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Ourreps and sales office would be pleased to answer all enquiries. Our last Price List is dated September/October 2011.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . Ian Cardrick, [email protected], mobile: 07973 406329Sussex E & W, Surrey, South London & Kent. . . . . . . . . . . . John Robson, [email protected], mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W.. . . . . . . . . . . Adam Ayling, [email protected], mobile: 07973 406799Accessary Sales and IT Specialist (All Areas). . . . . . . . . . . . . . . . . Luke Crooks, [email protected], mobile: 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000 01954 781142 01844 213555

Regional ManagerRachel Sherwood 07801 762724Area Manager Dave Lowman 07500 847758Area Manager - Retail Phaedra Duncan 07738 329714North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

Paul Jones 07801 762719Wiltshire, Gloucestershire, Bristol & Birmingham

Paul Jeffery 07717 218024South/East London, Kent, E Sussex

Sales Area ManagersDana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50ScalaSupersava Elite

BALTA STOCK CARPETSNew Shepherd TwistGala Cord

EDEL TELENZOFleurHerculesOrinocoPuma

NEXT DAY DELIVERY PRICE LIST DATE JULY 2011

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & CountryForest Hills

BEAULIEU INTERNATIONALBelliniDublin EliteRanger

FIBRE BONDEDSupacordEcocord

CARPET STOCK TILESAscotBeckenhamCheltenham Clipper IICroydonCroydon StripeHeuga 727KestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

We are pleased to announce the arrival ofour latest display stand showing all ourcollection on one compact unit.

If you are interested in having one of ourfree stands please contact our Sales Officeor your local Sales Agent.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAMMr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr John HinchliffeTel: 07774 990359North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool product available in 12 up tothe minute colours in both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashion stylesand colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

32 FlooringNewsSeptember 2011

It’s all happening at Harrogate

The stage is now set for anexciting event in Harrogate with a

full range of events to make yourvisit valuable and enjoyable.

In addition to the array of highlydiverse exhibitors - many of whom are

planning major new launches at theshow - the seminars and demonstrations

will add to the occasion.

• Over 135 exhibitors already on board

• A proven networking venue

• Free entry for all trade visitors

• Quality hotels at affordable prices

• Daily seminars and demos

Everything for the flooring industryunder one roof: Carpets, Rugs, Vinyl, Wood,Laminate, Tools and Accessories.

1000’s of products on display, with manynew launches.

Free demonstrations each day and freeseminars on Monday.

Café culture, fine cuisine, glorious gardens,fabulous shopping and great heritage. All inthe unique spa town of Harrogate, NorthYorkshire.

Make sure you don’t miss it and stay ahead of your

competition.


3M B39

Abingdon Flooring A16

Adore B31

Anbo International B26

Ardex B38

Ars Colors M26

Asiatic M16

Associated Weavers A12

ACG Group C31

ARS Colours M26

Avenue M25

Ball & Young M20

Beauflor C7

Bennot Ltd B17

Betap Holiday Inn

BMK M12

Brink & Campman Bv C5

Bronte Carpets A26

CFA B9

CFR M22

Carpenter C17

Carpet & Flooring C13/19

Carpet Recycling C34a

Cavalio B20

Central Flooring A6

Chesterton Marketing B30

Clarendon Carpets C35

Coba Europe B3

Complete Stairmaker B7

Computers For Flooring A28

Condor St George

Contract Flooring Journal B9

Cormar A17

Createx M23

Crown Floors M4

David Clouting B18a

Demart A11

Dikatex M28

Distinctive Floors A4

DSI B35

Ecovise C6

Edel Telenzo C25

Elliott Antislip C28

Estillon B21

Exakt Tools B10

F Ball & Co B1

Fells Carpets A15

Fita Demo Area

Flooring Magazine B31a

Floors China B32a

Floortrain B5

Furlong Flooring C1

F&X Carpet M3

Gaskell Wool Rich A22

Georgian Carpets C9/C10

Gooch Orientals St George

H & V Carpet M18

Hadfields A20

Haldon Thomson A21a

Handmade Carpets A14

HBS Floor Trade A21

Hugh Mackay C14

Interiors Monthly C29

IVC M25

J2 Flooring B33

Janser B36

Juta C34

Karndean B28/29

Kersaint Cobb Ltd A13

Kingsmead Carpets C12

Kirk Marketing B13

KJC Carpets A8

Lalegno C33a

Lano M19

Laser Measure M24

Leica B30

Lifestyle Floors C11

Manx Carpets C15

Mapei B27

Mastercraft Rugs C3

Masterpiece Systems C24

Mayfield Carpets C23

Melrose Textiles C20

Mercado M13

Merryfield Engineering M6

Mohawk M15

Morleys M21

Mr Tomkinson A23

New Floors B32

NICF Demo Area

Novostrat Ltd B4

ORC C32

Oriental Weavers M10

Penthouse Carpets C22/23

Phil Brough A27

Plantation Rugs M9

Primatech B14

Rama Carpets Ltd C21

Regency Carpets C1

Rhys Davies M5

Roberts B21

Rubio Monocoat B19

Saif Carpets M11

Serdim Rugs M14

Shaanixi Aoke Wood B8

Sika B6

Smart Grass B32

Spotnails B40

Stairrods (Uk) Ltd B22

Stanley Bostitch B16

Stauf Adhesives B19

Stroolmount M7

Super Click A4

Tapibel M17(R)

Tat Carpets M1/2

TAOFS B21

Technix Rubber B41/42

The Flooring Guild M6a

The Stocklists A3

Tomorrows Flooring C33

Tramex B37

Tremco B23

Triple King C18

Ultimate Rugs A1/2

Unifloor B11

Universal Mouldings B25(R)

V4 Woodflooring C26

Vanhoutte Immofloor A24

Vebe St George

Vorwerk M3a

Wagner B18

West Riding Felts M8

Whitestone Weavers C14

Wilkies Carpets M27

WLD A10

Woolsafe A19

Yorkshire Flooring B34

YTD B5a

Kings Road

Ripon Road

BBCC

AAMM

Royal HallRoyal Hall

Who’s who at the show

GO to the SHOWSeptember 4 - 6

33from The Stocklists September 2011

FlooringNews5 September 2011

& HARROGATE PREVIEW

FlooringNews

Fit for the White HouseFeaturing the innovative SmartStrand fibre, the Presidential Collection fromMohawk provides a Lifetime Stain, Soil and Pet Warranty across a range ofbeautiful cut pile textures that are perfect for consumers looking for luxuriousworry-free carpet for their home.

With the durability of nylon, the stain performance of polypropylene and a feeltangibly softer than wool, each carpet within The Presidential Collection answers thedemands placed upon everyday carpet. Yet with the adventurous long and chunkypile of Splendour to the refined finely cropped cut pile of Independence, Freedomand Liberty, The Presidential Collection is as much about style as it is about usability.

Each style within The Presidential Collection is suitable for use virtually anywhere inthe home. Whether acting as a luxurious antidote to stressful days in the masterbedroom or as a warming welcome in living spaces and hallways, SmartStrandcarpets inspire consumer confidence at every opportunity.

“On first glance The Presidential Collection looks like any other cut pile carpet range,but thanks to SmartStrand carpet fibre, the range delivers powerful performance,miraculous maintenance and sublime style in one making it a natural destination forretailers and homeowners alike,” says Howard Lindsay, vice president UK, Ireland andSouth Africa. “Featuring on the SmartStrand tombola display with its innovative AVpresentation, The Presidential Collection is part of a revolution in carpet for thehome and with the great environmental story of 37% rapidly renewable content ofSmartStrand, the range will be hard to resist.”

T 01480 479830 www. mohawkinternational.com Hall M - Stand 15

You can do magicCarpenter has launched new entry level underlay product Magic.

This new no-frills unbranded line allows stockists to market the underlay as their ownand, with it being British made, reduces delivery time and costs.

Suitable for general domestic, Magic is a polyurethane underlay with plain blacklaminate on both sides and is a 9mm 85kg/m3 density product.

Helen Rowberry, national sales manager (pictured right with a sample) said: “Magicrepresents terrific value-for-money as a budget line that comes with all the benefits ofa Carpenter product.”

Like all PU underlay, Magic, is lightweight making it much easier than rubber to carry -a growing appeal with fitters. It offers good heat insulation properties, is highlyresilient, flame retardant and is suitable for stretch fit applications.

Said Helen: “This product will allow those stockists looking for a low entry productto brand it under their own name if required, with the knowledge that it comesfrom an established British manufacturer. And with businesses constantly lookingfor ‘greener’ solutions, Carpenter underlay is made from recycled material and isfully recyclable at the end of its life.”

T 01457 861141 www.carpenter.ltd.uk Hall C - Stand 17

Show preview

September 201134


http://www.melrosetextile.co.uk


http://www.mohawkflooring.com/smartstrand/


http://www.smartstrandchallenge.com

News

Harrogate’s hottest date!One of Harrogate’s hottest topics is set to be the launch of a flagship

product from Regency Carpets - the new Carefree Elégance - acombination of lavish indulgence and engineered excellence.

Regency aims to take affordable luxury to a new level with a natural look de-lustred synthetic 2-ply yarn which offers a rich and opulent pile - but backed

by the Carefree 10 year wear and stain warranty and completley bleach cleanable.

The new product will be launched in 30 fashionable lightfast colours across 4 and 5m widths.

“This product re-defines the affordable luxury market,” says Neil Valentine of Carefreedistributor Furlong. “There is nothing quite like this in the market and we just wantpeople to come to Harrogate and see for themselves just how good it can get!”

Neil also expects the new point-of-sale system for Elégance to set the show alight -literally. A new state-of-the-art illuminated waterfall lectern has been created especiallyfor the product to establish a distinctive presence in retail showrooms.

T 01772 696787 www.carefreeElegance.co.uk Hall C - Stand 1

The great gadget giveawayCalling all flooring contractors! Buy Mapei’s Ultrabond Eco adhesives to receive thelatest gadgets including a 46” 3D TV, 55” TV, iPad2, Sony PS3, Xbox 360 and more!

To celebrate the successful first year launch of Ultrabond Eco adhesives, Mapei are giving away, to you, the installer the latest gadgetsupon purchase of 15kg Ultrabond Eco products.

The Ultrabond Eco adhesives range is solvent-free, low VOC and carry the GEV-Emicode EC1 logo to provide a totally sustainablesolution. Whether installing carpet tiles, carpet, PVC, vinyl, rubber, cork or linoleum on to any substrate, there is a product from withinthe range that will fulfil the requirement without any compromise to the high quality performance, as anticipated with all Mapeiproducts.

This incredible offer is being launched at the Harrogate Floor Show, 4th September 2011 where Mapei is exhibiting in Hall B StandB27. The promotion runs from 1st September to November 30th 2011 - so be sure to stock up!

To claim your gadget simply save your proof of purchase (invoice or receipts) and send them in to Mapei along with a completedclaim form (available either in-store or direct from Mapei) to indicate which reward you wish to receive. Ensure that you haveclaimed by the 5th December to receive your early Christmas present from Mapei.

T 0121 508 6970 www.mapei.co.uk Hall B - Stand 27

Condor can doCondor Carpets is one of Holland`s premier manufacturers and over the past 17 years has dveloped carpet products

for the widest range of applications, produced on state-of-the-art technology at the company’s three locations.

The company will be presenting at the Harrogate show in the Dales Suite of the St George’s Hotel to feature its superb collection of wool and polypropylene twists, naturals, berbers, solution dyed, polyamide carpets and

artificial grass.

Sister company Vebe is a market leader in mats and will present their collection of needle punch, barriermatting and artificial grass.

T 0031 38 477 8911 www.condorcarpets.eu St George’s Hotel, Harrogate.

Show preview


38 September 2011 FlooringNews

Regency’s new Elégance is launchedwith dramatic, stylish imagery

from The Stocklists 39September 2011

http://www.harrogateflooringshow.net

Pick and mix woolHot on the heels of the Forest Hills Super

and Elite wool twist collections, CormarCarpets launches a well timed and priced 50%

wool mix offer, Glendale, aimed at consumersaspiring to the benefits of a wool product – but

on a budget.

Available in 12 popular natural flecked shades,Glendale adds to Cormar’s comprehensive portfolio of

wool carpets, providing more choice of shades andfinishes at attractive price points for cuts and rolls.

Underpinning the success of Cormar’s wool collections,Glendale is a 50% berber wool twist range retailing ataround £22 per sq m, offering value-for-money. It comes in4m and 5m widths and a rugged 40oz pile weight.

Said David Cormack of Cormar Carpets: “It’s a tougheconomic time for retailers and we wanted to support themby introducing a real value product that they can sell withconfidence. Wool carpets have always been a popular choicedue to their hardwearing qualities but are becomingincreasingly expensive. Glendale accommodates manycustomers’ price aspirations and still looks and feels every inchas good as an 80/20 wool carpet.”

All Cormar’s loop pile, wool twist and easy clean ranges aremade in the UK at its Lancashire mills and are available from allgood high street retailers.

T 01204 881234 www.cormarcarpets.co.uk Hall A - Stand 17


Show preview

F&X Carpets from China are delighted to be exhibiting forthe first time in Hall M Standnumber M3 at Harrogate, wherethey will be showing their Wool,Axminster and new PP collections.

Also featuring will be the new 100%recycled Polyester product

‘Soft Touch’ made from recycledbottles from their own recycling

plants in Europe.

For further information, please contact their UK and Ireland agent

Gordon Hugo Mob 07976 607657 or [email protected]

GO to theSHOWSeptember4 - 6

from The Stocklists 41September 2011

http://www.kingsmeadcarpets.co.uk

http://www.cavaliofloors.com

Ready, set, goF. Ball and Co. Ltd. launches its truly innovative rapid drying smoothing underlayment at the Harrogate Flooring Show 2011.

With a genuine working time of 10 – 15 minutes, Stopgap Fast-Track 30 has an early walk on timeof just 30 minutes and allows textile and resilient floorcoverings to be installed over absorbentsubfloors after only 45 minutes.

Using the latest binder technology, Stopgap Fast-Track 30 Rapid Set, Rapid Dry SmoothingUnderlayment has an increased working time compared to other fast-track solutions on the market,making it more user friendly. Combined with its excellent self-levelling and self-smoothing properties,the smoothing underlayment enables flooring contractors to successfully complete flooringinstallations quicker than ever before while retaining the high performance standards expected fromF. Ball’s products.

Ideal for fast-track projects, Stopgap Fast-Track 30 combines both rapid setting and rapid dryingcharacteristics and is suitable for use in biologically sensitive areas. The lightweight smoothingunderlayment is supplied in 16kg units and at a 2mm thickness will cover 5.6m2.

Exclusive to F. Ball Loyalty Card Scheme Members, F. Ball is offering 10% cash back on purchases ofStopgap Fast-Track 30 for a limited period from 1 September to 31 December 2011. This cash backoffer is additional to the existing 2.5% cash back on all F. Ball products – giving a total of 12.5% cash

back on Stopgap Fast-Track 30. What’s more, for all Loyalty Card Members attending the Harrogate flooring show on Sunday 4thSeptember, F. Ball is giving away 60 free Sunday lunches. Vouchers can be collected from the F. Ball stand before 1pm on Sunday.

T 01538 361 633 www.f-ball.co.uk Hall B - Stand B1

Not wool as we know itKingsmead will feature the national launch of a brand new carpet fibre “wolltec”.The new manmade fibre which looks just like wool recreates plain, heather and

berber styles.

Kingsmead will show three new ranges made in this revolutionary fibre: Zephyr , aplain collection, Fremantle in heathers and Sirocco in a berber twist style.

Each range has three qualities and is available in 4 & 5m width. Most importantlyfor a carpet that looks like it is made from wool all ranges feature

a lifetime stain guarantee.

An important addition will be made to the collection of Everlon saxony ranges.Several of these ranges will now be produced in 5m width to increase the

appeal where consumers do not wish joins.

Have you seen the product which has create such a buzz this year?Kingsmead will feature a staircase on the stand fitted with Artwork stripe to

co-ordinate with the complementary colour on the floor.

T 01827 831424 www.kingsmeadcarpets.co.uk Hall C - Stand 12

Click for CarpenterCarpenter, has launched a new consumer website at carpenterconsumer.co.uk toprovide information on the company, its products ranges and latest news.

Said Ian Owen, Carpenter’s UK sales director: “There is a growing demand foraccessible information among consumers. More people now use the internet to doresearch before making a buying decision and having a shop window online is nowan essential part of supporting a consumer product offer.”

Carpenter’s consumer products include the sleepbetter luxury range of pillows andtoppers, the extensive collection of nine different PU underlays, easyloft loftinsulation, the snugpets range of pet beds and the snugkids range of children’sfurniture. The information site also features downloadable brochures and care guides.

Carpenter UK operates from a number of sites in the UK with the main foamingplant based in Glossop., Derbyshire.

T 01457 861141 www.carpenter.ltd.uk Hall C - Stand 17

Show preview




http://www.redcarpetclub.co.uk


Sunny side upLano Carpets has unveiled its pioneering environmental policy,The Green Signature, with the aim of showing customers andsuppliers that its intention to become a sustainable businessworks for everyone.

Through reduction, recycling and rethinking, Lano Carpets iscommitted to environmental stewardship throughout thesourcing, manufacturing and distribution processes, with the clearintention of minimising its environmental impact through bothdirect and indirect practices. Moving towards ISO 14001certification, Lano Carpets will also work closely with suppliersand customers to ensure careful monitoring and analysis of theimpact of its products and processes.

During the last six years, Lano has reduced its greenhouse gasemissions by 40% and is hoping to obtain an overall reduction of60% by 2012. Energy consumption has been reduced by 25% inthe last seven years and as part of the Belgian Flemish Covenant;by 2012 the manufacturer has to reach benchmark energyefficiency and CO2 emissions to the levels of the bestinternational standards.

This commitment to minimising emissions has seen a continual investment in reduction measures since 2008, including the installation ofsolar panels on the main 12-hectare production site. These solar panels form one of the largest installations in Western Europe and anyenergy not consumed by Lano Carpets is entered into the main grid. At full capacity, the solar panels produce enough electricity topower 2000 homes.

Reduction of waste is also marked as a key good environmental practice in The Green Signature and Lano Carpets is already separating97% of its waste in to combustible and recyclable fractions, with the aim to reach 100%. Combustible fractions are transformed intopellets that are used as an alternative to fossil fuels in the cement industry, while recyclable fractions are reused as raw material.

T 0800 5266 5266 visit www.lano.com Hall M - Stand 19

Show preview


http://www.rhinofloor.net

Flooring logistics - the science of AllianceAlliance Flooring Distribution Ltd is the UK’s leading dedicated floor coveringdistributors, with over 25 years of experience in meeting trade and domesticdelivery solutions. Highly trained staff using the latest technology have helpedAlliance Flooring Distribution stay ahead of its competitors and continue todeliver the first class service that customers demand.

But their business goes way beyond transport...

Alliance provides fully integrated storage, cutting and delivery solutions for all typesof floor coverings and they only handle flooring materials! Warehousing, cutting andwrapping, picking and dependable delivery service are all in a day’s work to the staffat Alliance.

Within the distribution system, customers do not need to segregate goods, Alliancecan collect them and deliver to Kidderminster. They just need to know what thegoods are, where and when to deliver them and leave the rest to the team.

Once goods are received in Kidderminster, the items are unloaded, labelled andscanned into shipping locations within the warehouse, at which point they becomeavailable for inclusion into delivery loads. Goods are routed and loaded eachafternoon and these are then delivered overnight to the regional base for fastefficient delivery the next day. This reduces unnecessary handling of goods andsimplifies the whole distribution process.

Alliance is located in a purpose built 100,000 square foot, fully racked warehouse inKidderminster, holding up to 8000 rolls of carpet and vinyl to 5 metres wide, as wellas all types of palletised goods. There are 2 automatic cutting tables, capable ofcutting any width and length of a variety of materials and a network of regional

delivery bases throughout the UK. Each location is ideally suited for access to all of the UK’s major road networks.

Alliance offers full storage and cutting facilities for customers who do not possess their own warehouse and they can process up to 2000cuts per week on all types of floor coverings to 5m wide, and at any width. All items of stock are controlled through dedicated IT systemstailored specifically to the customer’s needs.

Growing to over 40 European and UK customers, Alliance Flooring Distribution is a dedicated carrier of all types of floor coverings:carpet, vinyl, laminate, LVT, underlay, flooring accessories, operating a twice weekly delivery and collection service to the UK mainland.

“No matter where customers are based, we can deliver!” says Nigel Wilkes of Alliance Flooring Distribution. “With 25 years experience offlooring distribution, the very latest integrated IT systems, ongoing investment in the latest technology, total UK coverage and a largenetwork of vehicles, Alliance Flooring Distribution is the one stop shop to satisfy your logistics needs.”

Alongside extensive ‘in house’ IT facilities, the company has now added the latest computerised routing system to improve performancestill further. The system is able to make specific programme changes to meet the needs of the customer - such as customising deliverynotes or manifests to show logo’s and names of customers.

In addition, Alliance operates a 24 hour, 7 day a week, internet accessible, database for its customers so that they can trace their goodsand see the scheduled delivery time. This system can enhance Alliance customers’ own service by providing a portal for their websitesto show their customers where their carpet is without the need to call the sales office.

These IT systems use the very latest fully integrated bar coding technology which runs on an ultra reliable IBM mainframe computeradding further resiliency to the warehousing and distribution operations.

Alliance has increased its fleet to 32 vehicles all of which are equipped with the very latest demounting delivery boxes. Many of thevehicles include a drawbar facility for larger loads. Each box body is equipped with a carpet winch and rear/side door access to aidin the delivery of customer goods. Additionally, Alliance has 45’ and 33’ trailers for extra capacity and larger loads.

If you would like to knowmore about the servicesAlliance offers, call in atStand A16 at the HarrogateFlooring Show.

Tel: 01562 820006

[email protected]@alliancefdl.co.uk

www.alliancefdl.co.uk

Promotional feature

48 FlooringNewsSeptember 201148 FlooringNewsSeptember 2011

Come and see us at the Harrogate Flooring Show

Stand A26

from The Stocklists September 2011 49

News

Inform and entertain!A full programme of events will take place over the three days of theHarrogate Flooring Show with live demonstrations in Hall B covering avast range of topics from stretching carpets, floating wood floors andwelding reslient flooring to sub-floor preparation and entrance matting.

An informative series of seminars will also prove popular and some keyevents are detailed below.

For the full schedule, see The Stocklists Floor Plan which is distributed free with this issue and at the event itself.

The nature of colourViewing the floor as a canvas is a great way to inject individual creativity into the home, and carpets can make as much of animpact as any other decorating medium – not only embellishing a room but also making a focal statement.

It is important floorcoverings are seen as an integral part of interior styling and co-ordinate with other furnishing trends such as fabrics,wall coverings, paint, furniture etc. More emphasis should be placed on what we put on our floors – this decision should be more of aprimary concern than an after-thought. Why not furnish a room from the floor upwards rather than the other way round?

We are all drawn to colour, whether consciously or sub-consciously, and should not underestimate the powerful effect it can have intransforming our personal environment. It is important we surround ourselves with what we like, identifying with the personalpreferences and tastes which appeal to our emotions. Eclecticism has become a trend.

The revival of interest in Arts and Crafts and the UK’s wool heritage underlines the key role carpets and soft floorcoverings can play inour homes – not only creatively but in an insulating, comforting and ecological way. The current cultural and economic conditions affectingour lives have a bearing on the time we spend in our homes and with our families and have increased the need and desire for cocooning.Interior design-inspired consumers are now demanding a more discerning style and colour offer from the marketplace, and the growingimportance placed on interior lifestyle has led to a much increased choice of decorating options.

Emerging colours and trends, influenced by the natural world, will be presented at the Colour Workshop hosted by Joanna Ramsden.Newly launched commercial palettes and ranges by UK manufacturers as well as a series of mood boards will be included in the presentation.

Seminar: Monday, 3.00pm in the Queen’s Suite

The carbon challenge for flooringThe CFA are delighted to announce that Paul Morrell – Chief Construction Advisor to the Government, will be the key notespeaker at the Harrogate Floor Show on Monday 1.00pm, September 5. The theme this year is sustainability.

The seminar programme will begin at 1.00pm with a presentation from Jane Thornback – Sustainability Policy Advisor from theConstruction Product Association (CPA), who will talk about the recently launched Waste Resource Efficiency Plan, part of the

series of Resource Efficiency Plans the CPA have published in collaboration with industry, including one on flooring.

Paul Morrell will then take the stage to provide a wider construction industry perspective of sustainability and the language of Carbon. Paul’s appointment in 2009 was widely welcomed by the construction industry, with one of his

main initial objectives being to put forward proposals for the construction industry to deliver the UK's low carbonreduction commitments.

The seminar programme is designed to appeal to a wide audience; manufacturers, contractors, designers andspecifiers, providing a unique opportunity to get an insight into challenges ahead. The seminars will be

complimented by the CFA’s Guide to Specification and Sustainability, an annual publication that gives a snapshotof the flooring sector’s performance on sustainability.

Seminar: Monday, 1.00pm in the Queen’s Suite

Carpet Recycling UK will also be hosting a seminar to share the latest details and opportunities of theirprogramme to reduce landfill.

Seminar: Monday, 11.00am in the Queen’s Suite

What’s on at Harrogate


Colour trends guruJoanna Ramsden

Seminars explore keyindustry topics

Paul Morrell speaks onsustainability

Full programme ofinstallations demos

Comedian Jo Caulfieldback by popular demand


51September 2011

http://www.tatcarpet.com

http://www.stainfreeforlife.com

News feature

StainFree - as seen on TV!Abingdon are going all out to win consumer confidence with anunprecedented consumer campaign including television advertisingfor their Stainfree for Life product portfolio.

After an enthusiastic reception by the trade to the lifetimeguarantee earlier this year, Abingdon are all set to go public tobuild consumer awareness and drive sales to their retailers.

This promises to be an exciting time for Abingdon as Stainfree for Life can really help stimulate consumer interest.“We want customers to walk into stores with this brand in mindand retailers can then sell a benefit with total confidence that thecompetitors can’t match”, said a spokesman for the company.

The campaign is launched on all fronts with nearly a hundred 20-second television commercials on the popular Home channel onSky TV and consumer press adverts in two flagship IPC titles: Ideal Home and Style at Home. This will be followed by features in Sarah Beeney At Home and Jo Frost (Supernanny) At Homespecial editions.

Later on in the campaign, Abingdon are planning to widen theaudience with banner advertising on the web, direct mail to targetedaudiences and transport advertising.

“We have a great story to tell and we aim to tell it to as manypeople as possible,” says Abingdon sales director Martin Peace. “The retailers have reacted really well to the launch of Stainfree forLife and know we intend to generate more sales for them in themonths ahead.” The very same advertising templates will be madeavailable to those forward thinking retailers wishing to get behind the campaign.

Abingdon’s web presence is being strengthened and a key feature willbe the find-a-retailer function to guide consumers to the network ofstores stocking the ranges. Then there will be a push on point-of-saleto keep the message going when people walk into the store.

The launch of this marketing intiative follows months of research toidentify the best target audience and identify the most cost-effectiveways to reach them. The advertising messages will focus on the‘family-friendly’ theme with the main copy-line: “Is there a carpet thatlooks good, feels good and stands up to the rigours of family life.”Abingdon, of course, can answer ‘Yes.’

Retailers offer consumers a written lifetime guarantee certificate that is then registered with Abingdon - online or by mail. There is afreephone help line and any carpet claims will be assessed and thencleaned by a network of professional operators. If they can’t be

cleaned they will be replaced.

The initiative extends across the full40 ranges of Abingdon’s bleach-cleanable, polypropylene carpets.

T 01274 655694www.stainfreeforlife.com


TV advertising, space in top consumer titles, increased web presence andmore POS support for the retailer are all in the campaign programme.

http://www.carpetcuttingmachines.co.uk


http://www.mrtomkinson.co.uk

The new Really Random range from Heuga features asustainable design inspired by colours and patterns fromthe natural environment. The nature of the design enableseasier matching of replacement tiles, fewer discards, andeasier installation, all ultimately resulting in wastereduction.

As its name suggests, Really Random features a randomdesign meaning that tiles vary in colour and design. Withineach tile there are subtle variations in colour and pattern;installed altogether they create a beautiful natural effect. Thetiles can be laid in any direction which makes installationeasier and faster. Moreover, cutting waste is kept to aminimum: typically 75% less waste compared withbroadloom (on average less than 3% cutting wastecompared to around 12% cutting waste with broadloom).Non-random carpet tiles create on average 60% less waste compared with broadloom (on average less than 5% cutting waste compared to around 12%cutting waste with broadloom).

The design for Really Random is based on a principle called Biomimicry, taking inspiration and learning from nature in order to develop more sustainableproducts and processes. When designingReally Random, the design team askedthemselves the question how naturewould develop a carpet tile. By mimickingthe randomness of colours and patternsfound on the forest floor they were ableto create a design which was ideally suitedto a modular carpet system. Rather thantrying to create uniform colours across acarpet, Really Random embracesrandomness and integrates it into the tiles.This design feature makes it very easy tochange pieces of the carpet without itbeing noticeable.

Like the colours and patterns themselvesthe colour names for Really Random areinspired by the forest environment. ReallyRandom is available in 10 beautiful naturalshades, ranging from light shades like‘Blossom’ and ‘Limestone’ to dark neutralshades like ‘Autumn Leaves’ and ‘Slate’. Ifyou want to add a bold shot of colour toyour floor, you can choose from the earthyyellow of ‘Sandstone’, the fresh green of‘Foliage’ or the rich burgundy shades of‘Japanese Maple’.

T 01675 433070 www.heuga.com

Brands new BrintonsEffective immediately, the Brintons Group is delighted to announce it is responsible for the exclusivedistribution of Lusotufo brands in the UK independent carpet & flooring retail sector.

Pedro Rola, Vice President of Lusotufo SA explains:

“Although Lusotufo will retain overall brand ownership, we are confident that with the combination ofLusotufo’s modern spinning and tufting operation in Portugal combined with Brinton’s proven expertise insales and marketing this will be an effective and mutually profitable partnership”.

Carl Johnson, Group Sales & Marketing Director for the Brintons’ Stock Sales Division says:

“This is a significant development within our growth strategy for the Brintons Group portfolio and we are very excited about the opportunitiespresented by the Lusotufo brand offering. We have been involved with Lusofuto for some time, managing its stock holding and cut & wrap services.Building on this, it is completely logical for us to take the relationship to the next stage, helping to support and expand the business despite the pooreconomic climate”.

The Lusotufo brands New Way, Causeway and The Wool Carpet Company are now trading via the Woodward Grosvenor account holders.

T 0800 505055 www.brintons.net

Random ideas

Sales ProphetUlster Carpets has announced theappointment of Gary Prophet as SalesExecutive covering North Wales and theNorth West of England.

Having recently celebrated 30 years in theflooring trade Gary joins Ulster havingworked previously at Cormar, HeadlamGroup and Edel/Telenzo.

Married with two children and a brownLabrador, Gary’s interests and hobbies includereading, cricket, live music, playing football twice a week and tackling home improvements in hisspare time.

As a front line member of Ulster Carpets, Gary will be an ambassador for the brand and productsand will maintain the company’s award-winning customer service reputation. Gary has thefoundation of industry knowledge required to best serve existing Ulster Carpets customers and toattract and develop new accounts.

T 028 3833 4433 www.ulstercarpets.com


News


http://www.te-displaygroup.com


News

Fast for fitters

Tarkett has now acquired the leading French woodfloor manufacturer Parquets Marty. This acquisition ispart of the Group’s strategy to accelerate thedevelopment of its flooring business in SouthernEurope, in particular its engineered wood single strip planks.

Today, Tarkett has 4 production sites and more than 6million square metres produced per annum. Theacquisition of Parquets Marty will give Tarkett aproduction site in Cuzorn in south-western France, anda range of wood floor products suited to SouthernEurope (France, Italy, Spain, Portugal and the rest of theMediterranean region), in addition to its current widerange of products and materials.

As part of the acquisition, Tarkett plans to invest €13million in improving industrial facilities at the Cuzornsite, and will use its industrial and commercialexperience to benefit Parquets Marty in a number ofways. Firstly, in the commercial field, Parquets Marty willbenefit from Tarkett’s sales network, which will expandits distribution and promote its range of products.Secondly in the industrial arena, with the refurbishmentof the Cuzorn site and the sharing of best industrialpractices, and finally, in terms of innovation, helping toaccelerate the updating of its product range.

T 01622 854040 www.tarkett.com

For the busy floor fitter with little time to mess around the ease of fastnationwide delivery, huge stocks of flooring and tons of accessories has madewww.ukflooringdirect.co.uk a favourite with internet browsers across the UK.

With wood, carpet, laminate, cork and vinyl floors to choose from, installers canfind the perfect floor to match client expectations, whether flooring a boutiqueshop or a four-bedroom luxury home. In fact, UK Flooring Direct has one of thewidest ranges of floors currently available in the UK. What’s more, the fourthfastest growing retailer in the UK is famed for its excellent prices, meaning the floorfitters and installers can be confident of maximum value from every purchase.

With 24 hour a day, seven days a week ordering, fitters will love the speedyservice on offer from UK Flooring Direct and many floors available in as little asthree working days with a next day delivery service available if installers areextra pushed for time. UK Flooring Direct can deliver anywhere in mainland UKand even to Northern Ireland, so no matter where the projects are, UKFlooring Direct aim to be there too.

With a dedicated helpline for sales and technical enquiries, UK Flooring Directanswers questions fitters and installers may have, helping things to run just thatlittle bit more smoothly. Covering every corner of the UK and with a productfor every occasion, UK Flooring Direct aims to be the leading website for fastaccess to great floors at incredible prices.

T 0845 287 5623 www.ukflooringdirect.co.uk

Moduleo has announced the appointmentof Jonathan Stone to the role of managingdirector for UK and Republic of Ireland asit sets its sights on becoming a majorplayer within the LVT market.

Jonathan will be developing a full strategicplan with a dual approach that will targetboth residential and commercial sectors ofthe industry, working with principal partnersand focusing on service, product designinnovation and competitive pricing. Thecompany will be a separate business unit forIVC Group and will have a satellite headoffice based within the UK.

The office will be responsible for customercare, technical support, warehousing anddistribution, financial management and full sales and marketing support forthe UK and Republic of Ireland markets. The opening of this satellite officefollows the €40million investment in a new production facility at IVC Group’sAvelgem, Belgium principal site, which will be capable of producing 11millionsquare metres of LVT when it is fully operational by the end of the year.

“We want to earn market share and to do this we will strive to be the verybest supplier our partners have,” explains Jonathan Stone. “This is certainly atall task, but if we wish to be the best then we must be everything that ourcustomers, clients and consumers want us to be. To do that we must listen,never dictate and always be prepared to go that extra mile. The first stage inour development will to be to engage with customers and consumers, askingopen questions, listening carefully to the answers and from this creating astructured plan.”

Jonathan is well known to the UK and international flooring sectors, havingspent 26 years at carpet manufacturer Brintons, working up to the position ofglobal commercial sales and marketing director for the company. Having spent12 years overseas in both America and the Far East and with extensiveexperience of varied sectors of the flooring industry, Jonathan is well versed tocope with the demands of a fiercely competitive sector of the flooring industry.

T 0800 032 3970 www.ivcgroup.com

IVC UK OK

French polish


The British Wool column

As Harrogate Floor Show gets underway, there will also be a focus on wool for interiors elsewhere in the country as the Campaign for Wool

(CfW) – the initiative inspired by HRH The Prince of Wales has its second Wool Week from 5th – 11th September.

The carpet industry has not yet put its full might behind the Campaign, which was launched to the textile trade in a cold and breezy barn at

Wimpole Hall in Cambridgeshire last year, despite the fact that the CfW with its stylish green sheep logo is now seen in leading stores, websites,

brochures and on products across the UK.

“Fashion has taken it on board in a major way and we see the design community from Vivienne Westwood to Paul Smith and Sir Terence Conran

speaking out for wool. These are people who are known to set trends that others follow,” said Ian Hartley of the British Wool Marketing Board (BWMB).

“It is also truly inspiring to see how many major brands and

retailers have responded to the Wool Week concept and the

list of names supporting it is still growing and this all brings

immense trend setting strength to the table.”

The importance of carpet and rugs and other interior

products aligning itself to the fashion sector is vital and

acknowledged by most industry organisations. New trends

bring sales and carpet has long suffered from being the

background feature.

Beige and other neutral shades are so acceptable that they

allow home owners to maintain their flooring for years –

flooring needs new colour fashions to influence purchases.

Campaign puts wool back in fashion

Establishing a new bold image for wool has formed an integral part of the CfWmission for 2011. This amazing exhibition for wool will be staged at La Galleria incentral London – ‘Wool Modern’ will be an innovative and style-led showcase forwool and intends to refresh the fibre’s image even further. The event will be heldover a month has free entry and will also stage a product showcase on the secondfloor. “We urge anyone visiting London to take time to visit this exhibition,” saidMr Hartley.

Wool Modern pushes the boundaries

Leading the consumer towards a mindset for wool isall about public relations and promotions and therehas been considerable financial investment in thisarea. Encouraging top interiors magazines topromote wool carpet has been a core part of theCampaign once again this year.

A special event will be hosted for media during theWool Week programme and leading editors andstylists will be invited to ensure that they can be partof the activity.

“In many respects the best way for the CfW tobroadly support the wool carpet manufacturer andretailer is to ensure that they have profile withinlifestyle and interiors publications. We need thedecision makers within these magazines to fullyunderstand the value of choosing wool for thehome,” said Bridgette Kelly of the BWMB.

“We are very lucky that these publications are keento support our industry – they like the Campaign’ssimple objectives and have endorsed it with manypages of good quality features.”

Campaign focuses onconsumer publications

Penthouse Carpets – support the Campaign for Wool – shown here Aquarius from the Aurora Collection in British Wool.

The Prince of Wales Launched Wool Week last year.

Ian Hartley, CEO of the BWMBand a Director of the CfW.


http://www.greendalecarpets.co.uk


Business News

Brintons is braced for the possibility of a ‘transformational’ change ofownership after more than 200 years as a family firm. The move couldinject £20m investment into the Kidderminster company that has beenthe centre of speculation about its future in recent months.

The flagship of the British carpet industry, Brintons appointedPriceWaterhouseCoopers to seek outside interest after the marketdownturn coincided with expensive investment programmes to createunwelcome financial pressure after years of highly successful trading.

According to market reports, US equity group Carlyle are considering adeal that will take control of the company for £38 million. The groupwould take over Brintons’ bank loans of £18m while investing a further£20m in the future of the business.

Industry insider Mike Hardiman, who worked at Brintons for 35 yearsbefore leaving to head up the Carpet Foundation, told The Stocklists: “I am quietly optimistic that things will work out for Brtintons now. Itcould be a good thing all round.

“There will be many, many people who will mourn the familyinvolvement – they have been fantastic in looking after their people andtheir business and until recently have proven you can be paternalistic andsuccessful,” he said. “But we are living through the worse recession wecan remember and in a global economy you have to move on.”

“Brintons is still the most adventurous manufacturer in terms of qualityand design and are true industry leaders by a country mile. The productsare not inexpensive but not over-priced and there are still enoughpeople out there who have the money,” said Mike.

The business was started by William Brinton in 1783 and sevengenerations later, Michael Brinton has been at the helm for most of the

last 20 years, stepping down from Chairman tonon-executive director in 2008 when AndrewWalker was appointed to run the company.

The company history is littered with ‘firsts’,patenting the axminster loom in 1890,pioneering broadloom in 1909 and being thefirst manufacturer to use computer aided designin 1976. Royal warrants and industry awardsabound and in 2001 it achieved the coveted UKManufacturing Excellence Award, beatingcompetition from British Aerospace and Jaguar.

The company won the world’s biggest ever woven carpet order, for135,000 square metres at the new airport in Hong Kong and mostrecently, carpeted the new Wembley stadium.

Brintons have always been an enlightened investor in its own future butits ambitions ahead of the economic crash have taken its toll. Thecompany expanded heavily in the US and built a new factory in Indiaand, as yet unfinished, a major plant in Suzhou, China. Prestige contractsin the Middle East and US have dried up in the recent economic turmoiland the residential business that accounts for about a third of its saleshas been under severe pressure.

Managing Director Don Coates said in a brief statement: “BrintonsLimited confirms it has received a number of offers from partiesinterested in making an investment in the business and has entered intoa period of exclusivity with a preferred bidder.

“It is likely that it will be a number of weeks before any investment canbe competed due to the time required to carry out legal and financialdue diligence. For reasons of confidentiality, no further information willbe released.”

Brintons in ‘transformational’ change?

Carpetright is cutting prices and concentrating more effort onselling beds and laminates as the company said they expected noimprovement “any time soon” in the carpet sector.

"I see no respite from the challenging environment over the nextyear," said Chairman Philip Harris in August, citing an overall UKcarpet market collapse of 15-20 percent year-on-year.

The company says it has given away a further 2% in margin topromote new offers and the most recent trading figures – in thequarter to July 23 – showed a slowdown in sales decline to just0.2%. Recent quarters have shown declines of 3 to 6% and thequoted company has already issued three profits warnings this year.

Carpetright recently reported a 70 per cent slide in full-year profitsand warned it will need to negotiate lower rents and close morestores in an effort to weather the consumer downturn. It shut 25outlets over the past quarter, though 16 of these were concessionsin closed down Focus DIY outlets. UK costs have been reduced bymore than £6m since 2011.

Discounts havebeen focussed onlaminates and alsounderlay, gripperand door barswhere the companyadmits it may havebeen too expensive.

The bed businesscurrently represents6% of Carpetrightturnover and thecompany has beenrecruiting to strengthenthe department. The aim is to double current bed sales.

The glory days: Brintons consumer campaign ledby Vivienne Westwood’s stunning designs set theindustry alight in the 90s,

Carpetright beds in for a long recession

The Carpetright share price has had a roller-coasterride over the last year.


Clear, unbranded self-adhesive protection films are increasingly available and used by tradesmenand DIYers. However, these films do not have the same safety and visibility benefits seen withPackexe Self-adhesive protection films. Being transparent with colour-coded branding to suitthe surface needing protection, users can see through to the surfaceunderneath and spot any possible slip or trip hazards through Packexefilms before any accidents occur.

Tradesmen and customers alike are always on the lookout for time andcost saving products, with Packexe films both of these are achieved. Theclean up process is drastically reduced due to the ability to peel up thefilms when finished, collecting all the debris accumulated during theproject, to reveal a clean and un-damaged surface.

Whilst seemingly cheaper than branded protection films, clear “all-purpose”protection films will not offer the same levels of protection as surfacespecific films.

Different surfaces require differing levels of adhesive to ensure the filmsfully protect the surface, for example, carpet protection films need a highgrade of adhesive to stick to the carpet pile, whereas hard floor filmsrequire a lower grade of adhesive to prevent any damage to the surface orthe films leaving any sticky residue once removed. In contrast, using afilm that does not have a strong enough adhesive for the surface canlead to safety issues as the films may shift and move causing ruckingand exposing the surface underneath.

With the colour-coded branding, Packexe films still allow visibility tothe protected surface, whilst acting as a constant reminder that theproducts are in place so as not to be left on the surface longer thanthe recommended time frame.

In terms of traceability and surface suitability, clear unbranded filmsfall at the first hurdle. Once removed from the packaging there is noinformation to advise the user on the types of surfaces each filmshould be used on.

Even with the Packexe colour-coded branding, we still hear accountsof people using the wrong film on the wrong surface which can leadto costly cleaning bills at the end of a project. If this is the case withbranded protection films, the amount of incidents for clearunbranded films must be enormous with the additional worry of notknowing the exact product specifications or potentially the name ofmanufacturer to contact for advice!

Red branded film is usedfor carpet and black for

hard floor covering

Potential slip and trip hazards,

recyclable materials and

professional quality finishes are

all real issues that should be

addressed when deciding on

floor protection. Self-adhesive

protection films are the product

of choice for many industries but

the benefits of branded films are

sometimes still overlooked when

compared to “all-purpose”

unbranded protection films.

The downfalls of clear unbranded protection films

For ease of use and faster protection of surfaces, Packexe have addeddispensers to their range of Self-adhesive protection films. Ergonomicallydesigned to suit all users the Packexe Dispenser applies the films to thesurface at speed, as the tri-roller mechanism lays the films smoothly inone easy movement to maximise the adhesive grip. The adjustablehandles assist in combating back problems that could result from bendingdown to lay other films, loose polythene sheeting or dust sheets.

Packexe Self-adhesive protection films are high-performance films thatgrip securely to the protected surface but peel away after use withoutleaving a sticky residue. They are durable and can be used at any stageof construction, renovation or decoration. Their protective qualities canbe used on floors and other surfaces during commercial events ormessy family activities, protecting against spillages or breakages at partiesor mud while gardening.

All Packexe Self-adhesive protection films are fully recyclable withEuropean Fire Safety Standard of EN 13501-1.

T +44 (0) 1392 438191 www.packexe.co.uk


Promotional feature

The Packexerange of products

64 September 2011

"Whether tonal striated designs, such as Salcombe Striata or thegeometric styles of the Princetown collection, we are proving thatAxminster is still the best at pattern for a whole new generationof homeowners," says Lawrence.

Brontë Carpets has established a reputation for producing highquality, deep pile carpets and is aiming to extend this with new80/20 twist ranges. The new 100% wool range includes two new,felted yarn, deep pile, chunky shag pile qualities. "Over the yearsour shag pile carpets have always proved popular.

The heavy end of the carpet scale is alive and selling, saycontributors to our latest flooring focus.

Heavyweight is typically seen as offering qualities at thehigher end of the cost scale, which also provides retailerswith better margins. Carpet manufacturers continue tomaintain interest through product development, withmany reaping the benefits of their efforts.

Adam Carpets is one of those supporting this statement, havingseen growth in two areas in the last two months. The first is anincrease in its overtuft portfolio, offering consumers the option ofa 40oz, 80/20 wool rich patterned carpet, but at a tufted price.The company plans to have 10 patterns available in this style bythe autumn. The second development has seen sales of thecompany's Fine Worcester Twist increase. "We are very proud ofthis range, as it is perceived to be one of the best, if not the besttwist pile carpet currently on sale in the UK," says Adam Carpets'Eamonn Prescott. The company's Fine Worcester wasstrengthened last year, to now include 65 colours, available in two widths.

Axminster Carpets continues to extol the benefits ofheavyweight carpets. Richard Lawrence, head of marketing, says:“There are few better heavyweight carpets than wovenAxminsters and there are few better exponents of this methodthan Axminster Carpets. When it comes to the ultimate luxuryfor the home, our woven Axminster carpets are difficult to beat."

The company also continues to use 100% pure new wool, mostlyfrom UK flocks, to provide high quality, enduring and attractiveoptions, he says. The company continues to educate consumers indevelopments to match contemporary requirements.

Adam Carpets’ Fine Worcester

NewsNewsNewsFlower on FlooringFlower on Flooring

The brand new heaviesAxminster’s Salcombe Straita in Ventura

Brontë piles on the depth with heavyweight shaggies

FlooringNews


News

So far the response to our new felted yarn shag pile qualities hasbeen very positive and with pile depths up to 4cm you canunderstand why," says the company.

It has also introduced three new pile weights to its Saxony/Velvetranges, including 40oz and 50oz velvets and a 60oz saxony, takingthe total to 21 different options that will be exhibited at theHarrogate Flooring Show.

Contemporary Life finds that saxony and shag pile carpets aremaking a resurgence greater than any other fashion trend fromthe 1970s and 80s, including the colour tangerine. Heavyweightoptions are seen as more luxurious and easier to maintain,including pile weights of 60 to 80oz shags and 50oz-plus saxonies.Its latest product launch, in partnership with Wools of NewZealand, is the Solar saxony, with a 54oz/yd2 pile weight, using thelatest in four-ply yarn technology. It is available in 100% traceable,eco responsible Laneve wool and will reach the ContemporaryLife's premier partner retailers next month.

Cormar Carpets also finds that multi-weight carpet collectionscontinue to grow in popularity as consumers look for ways tocreate streamlined looks in the home while optimising theirspend. The company features New Oaklands and Forest Hills inits multi-weight portfolio, offering a comprehensive collection ofshades in heathers and plains. New Oaklands, available in 32, 42and 50oz, retails at around £22, £25 and £30 per sq metre andForest Hills, available in Super 32oz and Elite 42oz, retails ataround £19 - £22 per sq metre. “There has always been a trendfor people to want to use the same colour throughout their

home,” said David Cormack, marketing director of CormarCarpets. “With different weights, in the same carpet range, youcan upgrade or downgrade in each room, where necessary, toreduce cost.”

Victoria Carpets also offers a choice of heavyweight carpets,aimed at domestic consumers looking for quality products thatwill deliver the performance they expect. These include: two-ply80/20 wool twists, Crown Twist and Regal Twist, 50 and 60ozrespectively; two velvets, Imperial Velvet and Suede, 45 and 60ozrespectively; an 80oz two-ply polypropylene Saxony, DeepSensations and a number of Wilton products such as SuperWyndham and Royal Twist. All have domestic orientated colourpalettes.

Ian Hammond, Vorwerk Carpets UK sales director, says: “Whilemany will associate the term heavyweight carpet with wovenwool, it is equally appropriate to call polyamide tufted carpetsheavyweights, particularly when it comes to performance andtexture." Nylon carpets provide a more resilient solution overwool and feel softer, he says. "Nylon too is a much more creativefibre than wool," he continues, "particularly from a texturalperspective, as we can alter gloss and thickness in the carpet toprovide textures that really come to life, capturing light andplaying with it in a way that simply isn’t possible with woolcarpets. For all round 'bang for your buck', then nylon carpets area serious challenger for the title.”

by Dennis Flower

For more information about featured products:

Adam Carpets • www.adamcarpets.com • 01562 829966

Axminster • www.axminstercarpets.co.uk • 01297 630650

Brontë • www.brontecarpets.co.uk • 01282 862736

Cormar • www.cormarcarpets.co.uk • 01204 881234

Vorwerk• www.vorwerkcarpets.co.uk • 020 7096 5090

Cormar’s Forest Hills

Vorwerk’s Maleo in Peony Mix

“While many will associate the termheavyweight carpet with woven wool,

it is equally appropriate to callpolyamide tufted carpets heavyweights,

particularly when it comes toperformance and texture.”


Feature

Antony StapletonSales Director, Rackhams Ltd

Voice of the Trade

“ “How would you describe current markets conditionscompared to a year ago?It would seem that the ‘current economic climate’ has had a morewidespread effect on our industry (and in particular our customers)than a year ago. Whilst twelve months ago we were getting variedfeedback with some customers saying things were good; and others notso good, with a small minority saying things were terrible. It would seemthat this year there are now very few that carry positive feedback andthe vast majority have been affected by the downturn to a greater orlesser level. That said, there is still business being transacted, and still alot of flooring being put down. It would just seem that to secure anorder the utmost vigilance is required,.

Are wholesalers more or less important to the trade thanthey were five years ago? Any why?Aren’t we now called distributors?! Of course I would have to say thatwe are way more important as a market sector than we were five yearsago! Seriously speaking, with ‘just in time’ service being the name of thegame, only a distributor can offer the level of immediate service that themodern independent retailer demands. With fewer retailers nowcarrying their own stock, the varied range, the personal service and thesheer speed that the distributor can react means very few large scaleoperations could get even close to our levels of service.

On a practical front, the distributor is usually the one to help a fledglingbusiness get underway, offering advice, marketing support & ultimatelycredit terms to a business that may not fit the criteria that a largeorganisation may set down. The distributor continues to be animportant partner not only to the retailer, but of course to themanufacturer who can easily enjoy the benefits of a low cost, fullyestablished regional delivery network for their goods. With distributioncosts so much higher than they were five years ago, this has to be a key issue.

What’s the future of wholesaling distribution? That is a very difficult question, as after a flurry of acquisitions andchanges in the last fifteen years the sector seems to have settled down,now being dominated by one giant, with a number of smaller, but stillsubstantial distribution ‘groups’ sitting below them. Then it’s theremaining ‘Independents’ who all seem to be relatively successful in theirown right, and in their own particular style. The future of the sector, Iwould imagine, depends on whether those large companies becomehungry for external growth again in the coming years. Likewise it maydepend on the succession plans, or not as the case may be, that theremaining independents have in place. The other key issue will of coursebe the internet, and what the real long term effects of being able to buy,in particular conventional carpets as opposed to commodity products,over the net. If the consumer decides that they no longer need to`‘feel’’and examine their floorcovering selections, then the whole waythe industry works may have to change.

Are manufacturers paying enough attention to workingwith wholesalers?As with all things some do, some don’t! The continentals, who obviouslyneed distributors in the U.K. for their products, generally make excellentbusiness partners. With a shared goal and some superb middle marketproducts the whole chain runs very smoothly indeed. There is lessconsistency with our manufacturers over here however! A manufacturerwill of course have their own reasons for following a particular salesstrategy, but it has always seemed disappointing that whilst some of ourbiggest names have a clear and concise distribution policy that workswell for both parties, others seem to totally ignore the sector, be it theindependents or the sector as a whole. Are they that successful thatthey can afford to totally ignore us?

What’s the key market challenge today?It remains what it has always been! Oft talked about, much discussed,and never really resolved! ‘How can carpets and floorcoverings bemoved up the list of consumer desirables’? So how can we get ourindustry’s quality products to rank alongside those other householdgoods that are valued in every property, be it modest, or mansion! On apersonal business level, the ever present battle between volume andprofitability is a big challenge at the moment. Business is available, but isit really at a margin that we want to set as a precedent?

If you could ask retailers to change one thing....Another tricky question; and I would hazard a guess that the retailerwould want to change a few things about how the distributor operatedif you asked them! But as a traditional business we have to just hopethat retailers think about where they place their orders, and don’t justfollow habit, but consider service, style, price and the overall packagethat their local independent distributor can offer. At Rackhams we havea highly experienced team, and I’m sure many of our compatriots arethe same, boasting a wealth of experience and knowledg… just waitingto be utilised.

What has changed most in the last 10-20 years?Everything changes and has changed, but perhaps most striking was therapid erosion of loyalty in the 90’s when the real discounting began.Possibly mirroring society in general, and with minds focused by therecession in the early 90’s. Suddenly relationships, service and continuitywere usurped by new key issues… price and discount!

If you didn’t work in this industry, what would have beenyour second choice career? Aside from the standard family and work commitments, my otherpassion has always been cycle racing, and having ridden at a reasonablelevel for the past thirty years, one always wonders if a career in thecycling industry would have been rewarding. But when your passionbecomes your work, what becomes of your passion?

“The future of the sector, I wouldimagine, depends on whether those largecompanies become hungry for externalgrowth again in the coming years”

“The ever present battle is betweenvolume and profitability. Business isavailable but is it really at a margin that we want to set as a precedent?”


NewsBusiness News

The Furnishing Industry Trust (FIT) is celebratingthe 71st anniversary of its National GolfChampionship with a ‘hole’ new look.

Now in partnership with Worshipful Company ofFurniture Makers (WCFM), the charity’s longestrunning event will be held on Thursday September15 at Harleyford Golf Club, Marlow Chiltern Hilland aims to be a fun day of informal golf for all. Allproceeds will go to FIT – the industry’s onlydedicated charity.

Starting with bacon rolls at 10:30am, the golf willtee off at 11:30am with various trophies tocompete for followed by supper late afternoon.

The tournament is a singles Stableford fullhandicap competition open to men and women.Packages are available for both golfers and non-golfers and cost £90. For more information, tobook a place or enquire about sponsorshipopportunities, contact Charles Kerrigan on 0207256 5954 or email: [email protected]

T 020 7256 5954 www.fi-trust.co.uk

Maggie Lewis, a past Director of London based wholesalers Lewis AbbottLtd, has recently passed away.

Maggie became a Director after the founder of Lewis Abbott, Louis Cohenretired, and became a driving force in the company. She retired in 2003

having been with Lewis Abbott for 20 years. Sheabsolutely loved the trade and all the peoplewithin it. Those who met her will know what acharacter she was and the stories of Maggie, and her sometimes direct manner, will hopefullylive on.

She was a very special person, unique in the realmeaning of the word. A genuine, caring personwith a quick wit and a wonderful sense of humour,Maggie will be missed.

Chipping away

This month Ulster Carpets launch Grange Wilton, a new luxuriously dense, high twistwoven wilton range available in 24 colourways.

Each plain in this range is constructed from tightly woven 80% wool and 20% nylon, plain andheather yarns. Available in 5m, 4m, 3m, 2m and 1m colour matching widths, colourways includewarm mineral tones, greys, beiges, green and reds - all inspired by a timeless ‘heritage’ palette.

Grange Wilton effortlessly creates warmth and practical luxury in any interior scheme andcolourways will coordinate effortlessly with other Ulster products to create a flowing scheme.

T 028 3833 4433 www.ulstercarpets.com

Ulster goes with the flow

Obituaries : Maggie Lewis and Barry Glynn

News

Ulster Grange Wilton in Angora

A well known name in carpet salespassed away on August 1 - BarryGlynn had a sales career spanning 43 years with a number of theindustry’s best brands.

Barry operated across the NorthWest and counted many friendsamong the retail and wholesalecommunity as well as manufacturers.

Most recently an agent for Rolfe Carpets, he was previouslywith Georgian Goodacre for a number of years and prior tothat had worked with Bryson, Tomkinsons and LancasterCarpets.

Highly respected, Barry is a great loss to the trade.

Due to the overwhelming success of the UK’s award-winning vinyl flooring recyclingscheme, Recofloor Limited has been created to demonstrate commitment to sustainabilitywithin the flooring sector by the scheme’s founders Altro and Polyflor.

The change of status to a limited company coincides with Recofloor heading for a record-breaking year having collected nearly 190 tonnes of waste material in the first six months of2011 – equalling the whole of last year’s tonnage.

June also saw the 500th tonne collected since Recofloor was founded by leading flooringmanufacturers Altro and Polyflor in 2009. Managed by Axion Consulting, the industry-led take-back initiative collects and recycles smooth uplifted vinyl and smooth and safety off-cuts.

Recofloor Project Manager, Jane Gardner of Axion Consulting says: “This is a spectacular achievementthat reflects Recofloor members’ commitment and sustained efforts to make the scheme an on-

going success story. Greaterindustry awareness that vinylflooring can be recycled has alsohelped increase collections of high-quality material that can be re-used.”

She continues: “Recofloor Ltd willnot affect members in any way;indeed it signals a new phase thatwill see more drop-off sites andresult in a bigger and betterservice for collectors.”

Recofloor has 330 membersacross the UK and Ireland,.

T 0161 355 7618www.recofloor.org

Dr Geoff Cleverdon of Altro (left) with JohnWhitesmith of Polyflor

500th tonne up


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StocklistsThe

Classified

StocklistsThe

ClassifiedAn independent industry survey in June 2011proved m ore reta ilers read The S tocklists thanany of the other eight flooring titles.

http://www.cavaliercarpets.co.uk

the stocklists - sept 2011

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