the stocklists - march 2009

2 THE STOCKLISTS January 2005

StocklistsThe

with

BRITAINÕS No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

2 March 2009 FlooringNews

StocklistsThe

delivers for the trade

BRITAINÕS NO. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

WE REACH FURTHER, SO YOU CAN AIM HIGHER!

retailers respond to industry issues

The StocklistsWholesalers Directory

NationalFells CarpetsGooleTel: 01977 662211Email: [email protected]: www.fellscarpets.co.ukSee page 20 for details

ScotlandBathgate & Co. LtdEdinburghTel: 0131 554 5485Email: [email protected]

Fyfe & McGrouther GlasgowTel: 0141 552 4966Email: [email protected]

McMillan Flooring DistributionEdinburgh Tel: 0131 202 0030Email: [email protected]: www.mcmillan-floors.com

Neil Smith LtdAyrTel: 01292 287948

North EastAdamms Wholesale CarpetsNorth ShieldsTel: 0191 296 0074

Artfloor LtdHuddersfieldTel: 01484 540099

Barnsley FlooringBarnsleyTel: 01226 321316

Carpet Line Direct LtdHartlepoolTel: 01429 892523Email: [email protected]

Delta Carpet DistributorsLeedsTel: 0113 240 4144Email: [email protected]: www.deltacarpets.com

Fells CarpetsGooleTel: 01977 662211Email: [email protected]: www.fellscarpets.co.ukSee page 20 for details

Floorwise (North East)County DurhamTel: 0191 410 7070

M S Contract Carpets &Carpet TilesShelfTel: 01274 691511

Supertex FurnishingsLancashireTel: 01772 457070Email: [email protected]: www.supertexfurnishings.co.ukSee page 26 for details

North West A & A Carpets LtdManchesterTel: 01204 701188

A & S CarpetsBoltonTel: 01204 706401Email: [email protected]

Carpet Fitters SuppliesBlackburnTel: 01254 51661

Dyne Carpet Tile CompanySalfordTel: 0161 877 8877Email: [email protected]: www.dynecarpettile.com

Haldon ThompsonsStockportTel: 0161 430 1420Email: [email protected]

HBS FloortradeStockportTel: 0161 430 1435Email: [email protected]

John Talbot Wholesale FlooringBlackpoolTel: 01253 751777

Lee Floorstok LtdLiverpoolTel: 0151 708 7420Email: [email protected]: www.leefloorstock.co.uk

Pennine FlooringCarlisleTel: 01228 591002Email: [email protected]: www.pennineflooring.com

R G N Flooring SuppliesStockportTel: 0161 406 7557Email: [email protected]: www.rgnflooringsupplies.co.uk


Sundream Enterprises LtdManchesterTel: 0161 236 1020Email: [email protected]

Sweeney Todd Blades LtdWorsleyTel: 0161 790 7850 [email protected]

MidlandsBeds FlooringBedfordTel: 01234 341234Email: [email protected]

Floorwise D & J LtdSouthamTel: 01926 814922Email: [email protected]: www.floorwise.co.uk

J J Wholesale & DistributionLtdBirminghamTel: 0121 765 4994Email: [email protected]

McManus WholesaleMidlandsTel: 02476 635856

Sheffield Wholesale Lino &CarpetSheffieldTel: 0114 272 8116Email: sales:[email protected]

St.Ann’s Warehouse LtdStoke on TrentTel: 01782 717200Email: [email protected]


Westfold Products LtdSheffieldTel: 0114 287 9638Email: [email protected]

Woodfloor Trade SuppliesRugbyTel: 0870 241 8847sales@woodfloortradesupplies.co.ukwww.woodfloortradesupplies.co.uk

EastBeds FlooringBedfordTel: 01234 341234Email: [email protected]

Faithfulls (Hadleigh)IpswichTel: 01473 822341Email: [email protected]: www.faithfulls.co.uk

Flooring Supplies Anglia LtdNorwichTel: 01603 427247Web: www.flooringsuppliesanglia.co.uk

Myton FlooringNorwichTel: 01603 624387

South East Acorn Carpet AccessoriesBromleyTel: 020 8462 0422Email: [email protected]

All In One SuppliesHatfieldTel: 0845 260 7055Email: [email protected]: www.allinonesupplies.co.uk

AFSMiddlesexTel: 020 8805 8620Email: [email protected] page 13 for details

Ashmount Flooring Supplies TottenhamTel: 020 8808 2158Email: [email protected]: www.ashmountflooring.co.uk

Beds FlooringBedfordTel: 01234 341234Email: [email protected]

Carvall Group FlooringSuppliesChelmsfordTel: 01245 451461Email: [email protected]: www.carvallgroup.com

Columbia FlooringMiddlesexTel: 020 8443 3322Email: [email protected]: www.columbiaflooring.co.ukSee page 17 for details

Faithfull Floor CoveringsDartfordTel: 01322 285001

Flooring Supplies (London) ChelmsfordTel: 01245 451461Email: [email protected]: www.carvallgroup.com

Flooring Supplies (London)TottenhamTel: 020 8808 3011Email: [email protected]: www.carvallgroup.com

Flooring Supplies (London)GreenwichTel: 020 8853 5581Email: [email protected]: www.carvallgroup.com

Garrod Bros LtdEnfieldTel: 020 8805 6767Email: [email protected]

Hall’s Flooring LtdLondonTel: 020 8803 1400Email: [email protected]

J De Bruyn LtdLeytonTel: 020 8558 4725Email: [email protected]: www.de-bruyn.co.uk

Littner HamptonLondonTel: 020 8520 8474Email: [email protected]:www.littnerhamptoncarpets.co.uk

P F C Flooring Supplies LtdRomfordTel: 01708 378801Email: [email protected]

RackhamsLondonTel: 020 8531 9225Email: [email protected] page 25 for details

STS Flooring Distributors LtdWatfordTel 01923 222790Email: [email protected]: www.stsflooring.com

STS Flooring Distributors LtdOrpingtonTel: 0845 434 1000Email: [email protected]: www.stsflooring.com

STS Flooring Distributors LtdCroydenTel: 020 8659 0971Email: [email protected]: www.stsflooring.com

Solent Wholesale CarpetWest SussexTel: 01243 774623Email: [email protected]: www.solentwholesale.co.ukSee page 25 for details

The Wood Floor Centre UKLeigh on SeaTel: 01702 479493Email:[email protected]:www.thewoodfloorcentreukltd.co.uk

South WestBalley Carpets of BristolKeynsham0117 986 8431Email: [email protected]: www.baileybristol.co.uk

Beach Bros LtdDevonTel: 01392 421000Email: [email protected]

Clarks Wood CompanyBristolTel: 0117 971 6316Email: [email protected]: www.clarkswood.com

CF Anderson & Son LtdColchesterTel: 01206 211666Email: [email protected]: www.cfanderson.co.uk

G J Flooring WholesaleBattleTel: 01424 892411

Nutland Carpet Accessories PooleTel: 01202 681929Email: [email protected]: www.nutlandscarpets.co.uk

Nutland Carpet AccessoriesChandlers Ford Tel: 023 8026 7322Email: [email protected]: www.nutlandcarpets.co.uk


IrelandBrooks BelfastBelfastTel: 028 9074 4201Email: [email protected]: www.brooksgroup.co.uk

E C O Wood LtdCo.WicklowTel: 353 4046 2620Email: [email protected]

Marketall Trading LtdDublin 11Tel: 00 353 1 8308244Email: [email protected]: www.marketall.ie

M C D BelfastBelfastTel: 028 9035 1624Email: [email protected]: www.merbelfast.co.uk

Wales3 D Flooring Supplies LtdSwanseaTel: 01792 797970Email:[email protected]

3 D Flooring Supplies LtdCardiffTel: 029 2070 6706 Email:[email protected]

Keepfers Flooring AccessoriesCwmbranTel: 01633 871162

Rhyl Flooring Supplies LtdRhylTel: 01745 354555

Are you a Wholesaler?If you’re not listed here and wouldlike to be, please call Diane Martinon 01482 659396

ANOTHER FOUR MAJOR NEW FEATURES IN THEMAGAZINE THIS MONTH!

Carpet Company DirectoryA new A-Z of UK and European CarpetCompanies with contact information and

product codes for carpet types.This joins our recently-launched

Wholesaler/Distributor directory.

See page 12-13

Floorsites ÔInstantÕ carpet shop websites

WeÕre launching a budget website service soyou can have your own professional website

for just £390 plus £90 per year.

See page 43

Flooring Forum Your chance to answer back

A major new feature to give retailers achance to comment on key industry issues.

Please join in the debate.

See page 39

The Stocklists OnlineWeÕve launched a new online magazine

which lets you browse the whole magazine aweek early - in an attractive easy interface.

You can search for content, look up backissues and every web and email address inour publication becomes instantly clickable.

Visit www.thestocklists.com

Index Page No Telephone Price list date

Monthly ‘Stocklisters’ shown in BOLD

s AFS...............................................................................................................15.......020 8805 8620 ..........September 2008 .......

u BALTERIO..................................................................................................31.......+32 5662 8081 ..........—................................

= BRITISH WOOL ..................................................................................34.......01274 688 666 ..........—................................

H BROCKWAY CARPETS LTD. ...............................................16,46.......01562 828200............March 2008 ..............

H BRONTE ..................................................................................................17.......01282 862736............—................................

o CARPENTER .........................................................................................18.......01457 861141............—................................

H CARPETS OF KIDDERMINSTER. ......................................20,21.......01299 827477............August 2008 .............

s COLUMBIA FLOORING ................................................................19.......0208 443 3322 ..........—................................

H CONTEMPORARY LIFE ...........................................................................—.......01254 296829............—................................

H EDEL TELENZO. ........................................................................................—.......01422 374417............—................................

H FELLS CARPETS ..................................................................................—.......01977 662211............—................................

n FITA................................................................................................................53. ......01159 506836............—................................

n FLOORTRAIN.............................................................................................33.......01709 780505............—................................

n FLOORWISE .........................................................................................BC.......01509 673974............—................................

H FURLONG FLOORING ...............................................................22,23.......01772 696787............January 2009

s LITTNER HAMPTON ......................................................................—.......0208 520 8474 ..........—................................

H LOUIS DE POORTERE .....................................................................—.......0032 56 393 316.......—................................

H MOHAWK................................................................................................24.......01282 606992............—................................

n NICF ..............................................................................................................51.......0115 958 3077 ..........—................................

s RACKHAMS ...........................................................................................25.......02085319225 .............Jan/Feb/Mar 2009.......

H LANO. ..........................................................................................................37.......00800 5266 5266......—................................

n SELECT FLOORING ................................................................................30.......01945 420222............—................................

s SOLENT WHOLESALE CARPET CO. LTD ........................26.......01243 774623............March-April 2009.......

s STS FLOORING DISTRIBUTORS NEW LISTING .........27.......0845 341000 ..............—................................

n STAIRRODS UK LIMITED ............................................................49.......01207 591176............—................................

s SUPERTEX FURNISHING LTD ................................................28.......01772 457070............—................................

n T & E DISPLAY GROUP ..........................................................44,45.......0121-585 7600 ..........—................................

n THE ESTIMATORS ....................................................................................—.......01782 566626............—................................

n THE WOOLSAFE ORGANISATION.....................................4, 5.......01943 850817............—................................

n TRIPLE KING.................................................................................................3 .......01274 582056............—................................

H WOODWARD GROSVENOR ...............................................................35.......01562 748000............—................................

= WOOLS OF NEW ZEALAND .........................................................40,41.......01943 603888............—................................

IISSSSNN 00995500--55002244 MMaayyvviillllee PPuubblliisshhiinngg CCoo.. LLttdd.. 22000099 IIssssuuee:: 440066Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

Woolsafe: the carpet care guide............................4-5

Carpet trouble-shooter.............................................6-7

Pattern book..................................................................8

Wholesaler Distribution Directory NEW ...10-11

Carpet Company Directory NEW ................12-13

Carpet types ..................................................................9

Underlay........................................................................14

StocklistsThe

THE UK’S TOP FLOORING NEWS AND DATA SERVICE

Forum: Carpet - are we selling it short?Retailers respond to industry issues NEW FEATURE .........39

Trade shows under pressureFloorstyle postponed, Harrogate seeks support...........42

Velvet without reversalLano launches offer luxury ‘without fear’ .......................29

Foundation site hits harderCarpet Foundation upgrades web ....................................32

Spinovation for fashionYarn technology at Wools of New Zealand..............40,41

‘Not too late’ for flooring survivalInsolvencies soar, companies must act now ...................51

Interfloor unitedGripperods and Stikatak in first joint catalogue............36

Flower on FlooringCleaning up on extra sales .................................................38

Stair make-over system launchedNew system for DIY refurbishment ................................30

British Wool Column..............................................34

Classified ..................................................................54, IBC

2 March 2009Published by Mayville Publishing Co Ltd

219 West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Manager: Diane Martin [email protected] Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringFactsheets

FlooringNews

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Floorsites from The Stocklists

Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year SEE PAGE 43

Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plentyof fresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Periodic CleaningWhen the carpet or rug reaches a stage where it coulddo with a really good clean, you can either do the jobyourself, or you can call in a specialist carpet cleaningcompany.

If you are considering cleaning the carpet or rug yourselfmake sure to use only WOOLSAFE-approvedproducts. Look for this mark on the bottle or package:

WOOLSAFE-approved carpetcare products have beenindependently and scientificallytested and are safe andeffective for cleaning andmaintaining all types of carpetsand rugs.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance.Vacuum clean regularly andthoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Housekeeping Tips forCarpets and RugsEntrance or walk-off mats

The use of entrance mats at all outside entrances to thehouse is highly recommended, as they will significantlyreduce the rate at which the carpet will soil.They shouldbe of adequate size to allow street dirt to be removedfrom shoe soles and must be cleaned regularlythemselves.

Protective treatmentsMany carpets come with a protective fibre treatment toreduce problems with staining and soiling.These treatments,while effective in many ways, are not bullet-proof and willeventually wear off. Quick response to spills and regularcleaning is still required.

Carpets that have no protector applied by the manufacturercan be treated after installation on the floor by a WOOLSAFE

accredited carpet cleaning company. (To find the nearestWOOLSAFE Certified Operator in your area visit ourwebsite: www.woolsafe.org and go to the PRIVATEHOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not have theWOOLSAFE mark, it is not endorsed by most carpetmanufacturers!

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

TheWOOLSAFE

Mark hasgone Green!

The WOOLSAFE Organisationhas teamed up with eco-labelling authorities Green Sealand EcoLogo in NorthAmerica, to enable thoseWOOLSAFE approved productsthat are ecologically responsibleto be recognised andpromoted as such.

The Green WOOLSAFE Markidentifies those products thatnot only are the mostsuitable for wool and otherquality carpets, but also havethe right environmentalcharacteristics.

Chemspec Europe is one ofthe first WOOLSAFE Licenseesin the UK to have a ‘green’product certified. It is expectedthat other products will followshortly.

For the widest range of WOOLSAFEapproved products

www.chemspec-europe.com

4 THE STOCKLISTS March 2009

maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect...the Service you Deservewww.servicemaster.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

Never use any detergents such as dishwashing liquids,soaps or other cleaners recommended for generalhousehold use. Although they may clean the carpetsatisfactorily they will almost certainly cause problemssuch as rapid re-soiling, colour bleeding or other damageto the pile or backing of the carpet.

It is best to engage the services of aprofessional carpet & upholstery cleaningcompany.To get a really expert job doneentrust the work to a WOOLSAFE

accredited carpet cleaning company.These companies are fully trained, havebeen in business for a considerable

length of time, are members of one or more recognisedprofessional trade associations related to the cleaningindustry and have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaning agents onyour wool carpets and rugs!

If you have a problem with a carpet or rug thatrequires an independent inspector, a network of carpetcomplaint investigators, trained and registered by TheWOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE RegisteredInspectors have extensive experiencein investigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugs overmany years.

They are fully qualified to investigate carpet and rugcomplaints on-site on behalf of carpet manufacturers,retailers, cleaning companies and carpet owners.They cancarry out or commission tests where required, and willprovide comprehensive reports.

To contact an inspector in your area call 0800 731 5688,email: [email protected], or visit: www.woolsafe.org/ Private Householder / Registered Inspectors

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 6 5 2

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

For information

• On a WOOLSAFE Certified Carpet CleaningCompany nearest to you,

• A free copy of the Directory of WOOLSAFE CertifiedProfessional Carpet Cleaners,

• A free copy of the Directory of Registered CarpetInspectors,

• Or just advice on anything to do with carpet care,

contact:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS21 1AG,Tel: 01943 850 817E-mail: [email protected] or visit: www.woolsafe.org

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk

THE STOCKLISTS March 2009 5

COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch producesbetween 500m2 - 3000m2 in a single width,depending on the creel size. Whilst the recipeused by the dyer remains constant, and isfollowed to the letter, in each separateproduction the colour reproduction will varyfrom batch to batch. However production ismatched back to the original or mastersample to ensure that the colour remains‘within a commercial tolerance’.This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professionaljudgement of the head dyer based on his/herexperience. A greater level of tolerance is required onblended colours (Heathers etc). To ensureperfect colour matching it is advisable that asingle width be used in any installationrequiring exact colour matching.N.B. Carpets which are laid with the piletravelling in different directions, even thoughthey be from the same batch will appear notto match.For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers maynot be from the same batch as currentproduction and therefore should be used as aguide and not an exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, whichis created during production when spun yarnis cut for tuft formation. These fibres fall ontothe surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibreis only a small fraction of the total fibrecontained in the carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuouspile is pulled through the primary backing ofthe carpet. This is usually due to some localcondition, possibly some sharp object whichhas caught in a loop in situ and has resultedin a pull. Pulled loops are easily dealt with bytrimming the offending end level with therest of the pile. They should not be left as thiscould result in further loops being pulled anddeveloping into a ladder.

SPROUTINGOccasionally an odd tuft or two can work itsway to the surface and stand proud of the restof the pile. This is probably due to one end ofthe tuft being longer than the other i.e. Jshaped tuft instead of V shaped. Remedialaction merely requires that the offending tuftsbe scissor trimmed level with the rest of thepile. They should never be pulled out.

SHADINGShading occurs because the pile of the carpethas become crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation oflight and dark patches on the carpet. This willoccur on all pile fabrics but can be morenoticeable on plainer carpets because theshadows created by pile pressure will not bedisguised by a heavy pattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have thecapacity to store it. Static is caused by thebuild up of static electricity upon personnelin a dry environment and is discharged whena person makes contact with an object whichcan conduct electricity (i.e. door handle orfiling cabinets, etc).The static charges will vary in intensitydepending upon the individual, air humidityand the contact materials. Static is moreusually associated with synthetic materials asthey do not retain moisture very well but itcan and does occur with wool in very dryroom conditions.Preventative measures include theintroduction of moisture into the room or insitu carpet treatment.

FADING ON WOOLCarpets made from wool can and do fade inuse. The degree of fade can vary dependingon the colour chosen and the local conditionsto which the carpet is subjected.Fading can be caused by exposure to ultraviolet light which is found in daylight, but isaccelerated when sunlight shines directlyonto the carpet. This has the effect oflightening or “Bleaching” the colour just asexposure to sunlight will lighten human hair.Wool is after all animal hair. Protection should be given to carpets exposedto such conditions just as you would protectother furniture or fabrics.A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or napof the carpet changes direction and thusreflects light at different angles showing theeffects of shading which can becomepermanent. It is also described as‘watermarking’. This can happen to everycarpet construction be it Axminster, Wilton,Tufted, Hand Woven, Persian, Chinese, Indianor even Coir Matting. Like shading it can bemore apparent on plain carpet because heavypatterns can disguise the effects. It can occurquite quickly after installation. A tremendousamount of research has been carried out overmany years by many institutes to determinethe cause of this phenomenon but none of ithas proved conclusive. There is no commonlyknown manufacturing process which cancause or cure this phenomenon and thereforeit is not a manufacturing fault. For furtherinformation please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy pointload, such as under the legs of furniture, it isunreasonable to expect the carpet not toindent. Usually, the longer the load is in place,the longer will be the time for the pile torecover. In the case of very heavy loads inplace for a considerable time, the recoverytime can be very considerable.It must be remembered that it is not only thepile of the carpet that becomes indented. theunderlay will also indent and the backing ofthe carpet may also distort into theindentation in the underlay. Some underlay’swill recover well and some less welldepending upon their composition, thickness,density etc.The use of cups below furniture legs canspread the load and the net result is a largerarea of less deeply indented carpet.The ability of a carpet to recover from a heavystatic load can be measured in the laboratory,using the test method described in BS 4939and many manufacturers will have data onthis aspect of carpet performance. In this testthe carpet is loaded for 24 hours and thedegree of recovery is measured after 1 hourand 24 hours. Since there are so manydifferent underlay’s however, it is very rarefor the recovery from a heavy static load to beevaluated on carpet and underlay.Often normal maintenance (vacuum cleaningwith a rotating brush machine) will speed uprecovery but in the case of seriousindentations the use of an iron and damp clothor a steam iron together with a blunt darningneedle to carefully tease up the pile can bebeneficial. Care must be take not to over wetthe carpet, of course.

FLATTENINGFlattening will occur as a result of trafficwhich eventually flattens the pile particularlyin the main areas of use. All pile fabrics willflatten to greater or lesser degree dependanton the amount of traffic to which it issubjected and the construction (tuftdensity/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some localcondition to which the carpet has beensubjected to, or maintenance, or lack ofmaintenance programme. There is nothing weas manufacturers can do to prevent soiling inuse. There are several types of soiling whichare quite common:Spillages - Liquids such as soft drinks,cordials or any drink which contains sugar,particularly hot drinks, is likely to leave astain. In such instances, professional helpshould be sought.Shampoo - if incorrectly applied, can leavesticky soap residues in the fibres which canresult in the soiling reappearing quite rapidly.Dust - which is carried on draughts can soilcarpets in various ways, apart from theobvious soiled edges, at gaping skirtingboards for instance, dark lines appearing onsurface might suggest airborne dust vacuum-drawn through poorly fitted floorboards.Sometimes the shape of floorboards can beseen quite clearly. Air borne dust sometimesshows itself as spots on the carpet, this is dueto the air carried on a draught under thecarpet escaping through minute holes both inthe underlay and the carpet, leaving dustdeposited on the pile much like a filter action.In such installations, the use of a lining paperis essential as a preventative measure.It is the responsibility of the retailer to advisethe consumer when the carpet is measured ofany poorly fitting doors, skirtings, orfloorboards and the consumers responsibilityto ensure any remedial work to seal draughts,is carried out before the carpet is fitted, if aresulting complaint is to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

THE REGENCY

Collection

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


The StocklistsPattern book changes

MMaannuuffaaccttuurreerr 4 NNeeww rraannggeess//ddeessiiggnnss 6 WWiitthhddrraawwnn rraannggeess//ddeessiiggnnss

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler index

Main abbreviations used throughout this publication are S — Stock, LS — Limited Stock, 1W — 1 Week etc, NM — Not Made, D — Discontinued, NR — Not Remaking.RTM — Refer to Manufacturer, RW — Refer to Works, SM — Straight Match, DM - Drop Match, NA — Not Available, CPR — Carpet Performance Rating.

Other abbreviations may be used by individual firms and these will be indicated on their pages.

Abbreviations and codes used in The Stocklists

WWhhoolleessaalleerr PPaaggee TTeelleepphhoonnee PPrriiccee lliisstt ddaattee

s AAFFSS 15 0208 805 8620 September 2008

s CCOOLLUUMMBBIIAA FFLLOOOORRIINNGG 19 0208 443 3322 —

s FFEELLLLSS CCAARRPPEETTSS — 01977 662211 —

s LLIITTTTNNEERR HHAAMMPPTTOONN — 0208 520 8474 —

s RRAACCKKHHAAMMSS 25 02085 319225 Jan/Feb/Mar 2009

s SSOOLLEENNTT WWHHOOLLEESSAALLEE CCAARRPPEETT CCOO.. LLTTDD 26 01243 774623 Mar-Apr 2009

s SSTTSS FFLLOOOORRIINNGG DDIISSTTRRIIBBUUTTOORRSS 27 0845 341000 —

s SSUUPPEERRTTEEXX FFUURRNNIISSHHIINNGG 28 01772 457070 —

AAFFSS

BBRROOCCKKWWAAYY

CCAARRPPEETTSS OOFF KKIIDDDDEERRMMIINNSSTTEERR

CCAAVVAALLIIEERR

DDRRUURRYY LLAANNEE

FFEELLLLSS

FFUURRLLOONNGG 4 TRIDENT TWIST 4 SPECTRUM TWIST 4 DEVOTION

GGEENNEERRAALL

LLIITTTTNNEERR HHAAMMPPTTOONN LLTTDD

LLOOUUIISS DDEE PPOOOORRTTEERREE

MMOOHHAAWWKK

RRAACCKKHHAAMMSSSSOOLLEENNTT 4 KELSO, RUSTIC JEWELS in VICTORIA 4 FUSION, HIGH FLYERS, PRIMA, ,STAINSAFE,

FAVOURITE in BALTA 4 PRONTO in BERRY GROUP 6 BOLERO TILES, MATRIX TILES inLANO 6 CASSARELLA, WOOLDESIGN, FAIRFIELD in BALTA 6 SWEET DREAMS in ITC

SSUUPPEERRTTEEXX

VVIICCTTOORRIIAA

XXYYLLOO

See pages 10 & 11 for the Directoryand page 48 to apply for a listing

Regional Wholesale Distributors Directory


Flooring factsheet

TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot.These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes threeloop heights to create informal, random textures which are veryforgiving for marks and stains and therefore very suitable for hightraffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set.The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard.The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all havea level surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish.With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface.The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through.The carpet can be sheared to create

a range of cut and loop textured effects.The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

Carpet types

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours).The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony ShagTHE STOCKLISTS March 2009 9


The StocklistsWholesale Distribution Directory

NationalFells CarpetsGoole01977 [email protected]

ScotlandFlanagan Flooring DistributorsGlasgow0141 773 [email protected]

Fyfe & McGroutherGlasgow0141 552 [email protected]

MCD ScotlandGlasgow01698 [email protected]

McMillan Flooring DistributorsGlasgow0141 440 [email protected]

North EastAdamms Wholesale CarpetsNorth Shields0191 296 0074

G O'Brien & Sons LtdEast Boldon0191 537 4332www.g-obrien.co.uk

Headlam Floorcovering DistGateshead0191 487 [email protected]

JFS 2000 LtdWashington0191 419 [email protected]

SolmereBishop Auckland01388 [email protected]

North West Dyne Carpet Tile CompanyLtdManchester0161 877 [email protected]

Jeden Supplies (1991) LtdLiverpool0151 260 8723

John Evans LtdManchester0161 368 2563Fax: 0161 368 3039Mobile: 07850 935301

Kellars LtdStockport0161 443 [email protected]

LCF Flooring SuppliesRochdale01706 644468

Millbrook CarpetsDarwen01254 [email protected]

Millsale CarpetsLeigh01942 607777www.welchmillscarpets.co.uk

Osborn CarpetsIsle of Man01624 [email protected]

RS Bateman LtdBradford01274 394904

Supertex FurnishingsLancashire01772 457070sales@supertexfurnishings.co.ukwww.supertexfurnishings.co.ukSee page 28 for details

YorkshireFM Birch LtdSheffield0114 243 [email protected]

FM Birch LtdLeeds0113 270 [email protected]

Marketex LtdHuddersfield01484 [email protected]

WilkiesPudsey0113 290 [email protected]

MidlandsBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Bodigian & Co LtdThame01844 [email protected]

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

STS Flooring DistributorsWatford08454 [email protected] page 27 for details

Supertex FurnishingsLeylandTel: 01772 457070sales@supertexfurnishings.co.ukwww.supertexfurnishings.co.ukSee page 28 for details

Timberland Flooring Company LtdWallingford0870 241 6790www.timberland.co.uk

Trust Carpet CoChesterfield01246 454440

EastBeds FlooringBedford01234 341234Email: [email protected] Web: www.bedsflooring.co.uk

Flooringsupplies.co.ukNorfolk0871 250 [email protected]

Martin Lishman LtdBourne01778 [email protected]

STS Flooring Distributors LtdCambridgeTel: 0845 [email protected] page 27 for details

South East AFSMiddlesex020 8805 [email protected] page 15 for details

Allied Furnishing Supplies LtdEnfield020 8805 [email protected]

Bedec ProductsDunmow01279 [email protected]

Beds FlooringBedford01234 [email protected]

Bryan & ClarkLondon020 8969 [email protected]

Campbell Marson & Co LtdLondon0871 222 [email protected]

Carpet Sale CentreStrood01634 720411

Castle Wood FloorsBattersea020 7564 [email protected]

Civil & Industrial Products LtdStevenage01438 [email protected]

CliffordsStrood01634 [email protected]

Columbia FlooringMiddlesex020 8443 [email protected] page 18 for details

Contemporary Trade Flooring LtdAylesford01622 [email protected]

Croft Supply Company LtdMaldon01621 858780


EC Forest Product Sales LtdSussex01825 [email protected]

East West Timber (London) LtdNorthwood01923 835520

FloorsalesHorsham01403 210112

Florco (Thatcham)Thatcham01635 [email protected]

Garrod Bros LtdEnfield020 8805 [email protected]

Jabman Furnishings LtdWembley020 8903 [email protected]

KAS Wood FloorsSidcup020 8309 6111

Karl Danzer LtdMaldon01621 851002

Kent Flooring Supplies LtdChatham01634 [email protected]

Lambeth DixonSudbury01787 379311

Laser Flooring SuppliesMilton Keynes01908 [email protected]

Littner HamptonLondon020 8520 [email protected] page 22 for details

MCD CulpeckStrood01634 [email protected]

PFC Flooring Supplies LtdRomford01708 [email protected]

Planners Services & Sundries LtdKempston020 7609 [email protected]

Polycote UKKempston01234 [email protected]

Potts & Ward, Woodcocks LtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 25 for details

Roll Out The Red CarpetMarch01354 658100

Safety Flooring SuppliesMiddlesex0870 402 0123

SalesmarkLancing01903 [email protected]

Salesmark LtdSt. Neots01480 [email protected]

Solent Wholesale CarpetWest Sussex01243 [email protected] page 26 for details

StrongholdHarrow020 8427 1727

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 27 for details

Swift Flooring Supplies LtdReading0118 957 [email protected]

South WestA J W EquipmentSouthampton01489 [email protected]

Christal Supplies LtdPlymouth01752 [email protected]

Exton Constuction Supplies LtdSouthampton01489 788909

Fitwell Flooring LtdRedruth01209 [email protected]

Nutland Carpet Accessories LtdChandlers Ford023 8026 [email protected]

Solent Wholesale CarpetWest Sussex01243 [email protected] page 26 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 27 for details

Wessex FlooringAmesbury01980 625888

WalesNewport Flooring SupplieNewport01633 [email protected]

Novaland Imports LtdAberaeron01545 571829

Radnor Timber CompanyPresteigneTel: 01544 260727sales@radnortimbercompany.co.ukwww.radnortimbercompany.co.uk

Roma FlooringNeath01639 [email protected]

IrelandDF Ross & Sons LtdBBeellffaasstt002288 99006688 11111111iinnffoo@@ddffrroossss..ccoo..uukk

Floorplan (N.I.) LtdCo Armagh028 3834 [email protected]

John McMurty & Company LtdCarrick Fergus028 9337 0800

Spectrum Building ProductsCo Down0870 163 [email protected]

Channel IslandsDW Arundell & Co LtdGuernsey01481 [email protected]

Are you a Wholesaler?If you’re not listed here and wouldlike to be, please call Diane Martinon 01482 659396 - see page 48.

Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 822247

Associated WeaversRw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Beaulieu WielsbekePr Tu Tw +32 56 62 9230

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Ww 01562 635665

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cadogan Carpet Co 01562 733610W

Carpets of KidderminsterAx Tu 01299 827477sales@carpetsofkidderminster.comwww.carpetsofkidderminster.com

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433046

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 296829www.contemporarylife.co.uk

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 015454 858014

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01484 550380

Dutton CarpetsBe 01254 672672

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

Fletco Taepper A/STu W +45 96 60 3000

The StocklistsCarpet Company Directory

Brockway’s Shetland

Cormar’s Heavenly Collection

Edel Telenzo’s Brisbane


Furlong FlooringTw W 01772 696 [email protected]

GaskellTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01642 242 423

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTw 01562 755 112

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

John Lanham Watts CarpetsAx Tw Ww 01937 588511

JohnEvans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d'ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Maine Carpet CoTu W 08700 104484

Manx CarpetsTw W 01827 831 434

Mayfield CarpetsW 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01282 606 [email protected]

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

RalosTw +32 89 79 85 11

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 881

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Whitestone Weavers LtdAx Be Tu Tw W Ww 01642 242423

Wilkies CarpetsTw 0113 307 9955

William PownallTw W 0845 652881

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsAx Be Pr Tu Tw W Ww 0207 349 0090

Fells’ Ethnic Scroll

Lano’s Pure Indulgence

Furlong’s modular displays

KEY TO CODES:Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W:Wool • Ww:Woven Wilton

If you would like to be included in this section or upgrade your listing,please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,you can click straight to it from our online edition atwww.thestocklists.com


Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad.The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be - 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale - with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results - somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts.The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling.The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam



STOCK CARPET RANGESAEGEAN (50/50 berber loop)ALASKA (manmade 44oz saxony)ASPEN TWIST (80/20 Twist 38oz)AUTUMN LEAVES (100% Polyprop Twist)BOUDOIR ELITE (Bedroom Saxony)BOUDOIR BATHROOM (Bathroom Saxony)CAMELIA (Cut pile print)CASABLANCA (50/50 Natural Loop)CHARTER COLLECTION (80/20 Twist)CONCERTO (40oz Saxony)CORAL COVE (20/80 Natural Loop)DELUXE (Polyprop Saxony)DESERT TWIST (polyprop cutpile natural colours)DOMINO (100% polyprop twist)ENTERPRISE TWIST (80/20 Twist)FREEWAY (ribbed entrance matting)GALA CORD (Loop Pile Cord)HERITAGE (100% Nylon Graphic cut pile)HOMESTEAD (100% Sysoltex)INSTAMAT (17mm Coir)ISABELLE TWIST (80/10/10 twist)KINGSTON (100% Wool Natural)LOTUS (10/90 natural loop)MATCH (100% poly twist)MONTEREY (Polyprop Loop)NATURAL PASTURES (Luxury Bathroom)NEW HAMPSHIRE 32 (80/20 Twist)NEW HAMPSHIRE 42 (80/20 Twist)NEW MAJESTIC (50/50 Twist)NOMAD (50/50 Loop Pile)OASIS ROYALE (100% Natural Wool Loop)PALACE (100% Nylon Graphic cut pile)PUNCH (Foam back Needlepunch Cord)PUNCH PLUS (Felt back Needlepunch Cord)RAMBO (100% Nylon Low Level Loop)REEDS (100% Sysoltex Natural Loop)SALSA/TEMPO (100% Polyprop Loop)SPICY TWIST (Polyprop cutpile strong colours)STAINFREE SUPREME (Nylon Saxony)STAINFREE ULTRA (Nylon Saxony)SULTAN BERBER (100% Wool Berber)TOSCANA (Man made loop - impervious back)TWILIGHT BATH (Bathroom)TWILIGHT (Bedroom Saxony)VEGAS TWIST (100% Polyprop twist felt back)WHITSTABLE TWIST (80/20 Twist)X-TRA TWIST (Frise Cut Pile)

VINYL RANGESBEAUTYSONICSAFESTEP PLUS

CARPETS IN STOCKHEAVENLYHIGHLANDER (50oz Natural Twist)BERWICK 40BERWICK 50HOME COUNTIES 42HOME COUNTIES 50BUCHANAN (40oz Natural Twist)MALABAR (100% Wool Natural)PRIMO PLUS (100% Excellon Twist)PRIMO SAXONY (100% Excellon Saxony)PRIMO TWEEDNEW HAMPSHIRE 32 (80/20 Twist)NEW HAMPSHIRE 42 (80/20 Twist)STONEHAVEN (20/80 Natural)

CORMAR CARPETS delivery 5/7 daysCOUNTRY TEXTURES(100% Wool Loop Pile)OAKLANDS (80/20 Twist)OAKLANDS 42 (80/20 Twist)PENNINE TWIST (80/20 Twist)SALISBURY (60oz 80/20 Twist)TOWN AND COUNTRY (80/20 Twist)WARWICK TWIST (80/20 Twist)

STOCK UNDERLAY RANGESInterfloor underlaysBOARDWALKCARNIVALCOLOURSCRUSADER SUPREMEDEFENDERDUODURAFITDYNAMICSELITEFIESTAHEATFLOWJUBILEEPARAMOUNTPOWERSIGNATURESTERLINGSUPER DURALAYSUPERIORSUPREMESYSTEM 10TECHNICS 5TECHNICS 6TREADMOREWILLOW GREEN

CARPENTERS LUXURY PU UNDERLAYSDEEPSTEPFIRMSTEPGREENSTEPPOWERSTEPRICHSTEPSUPER GREENSTEP

UNDERLAYS FROM AIRSTEP (MK) AND TEXFELTAQUAEMERALDENVIROLAY 42ENVIROLAY 48HEART ‘N’ SOULSPRINGBACK 800

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated September 2008

AFSUnit 4 Baird Road, Enfield,

Middlesex EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email: [email protected]

REP DETAILS:Peter Lawrence Tel: 07802 422810 Berks, Bucks, Beds, HertsNick Hart Tel: 07771 967609 Essex, Suffolk, East LondonTony Cook Tel: 07860 205377 Kent, Surrey, South West London, South East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex

E&WE CARPETS BY BROCKWAY

ORION TWIST/MAJOR 60oz/ALPHA 32oz


Telephones:

Sales (01562) 828200Admin (01562) 824737

Fax: (01562) 752010

Kidderminster Trading EstateSpennells Valley RoadKidderminsterWorcs DY10 1XSNew trade price list effective: 3rd March 2008

MASTER CRAFTSMAN FORTEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON40oz PILE WEIGHT 4 & 5 METRE WIDTHS

CRAFTSMAN ELITEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON50oz PILE WEIGHT 4 & 5 METRE WIDTHS

AMOREEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER45oz PILE WEIGHT 4 & 5 METRE WIDTHS

TWINFOLD FINE TWISTEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTAEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTA SUPREMEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

ASPEN 35/50HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/20% POLYPROPYLENE35oz PILE WEIGHT (ASPEN 35) + 50 oz PILE WEIGHT (ASPEN 50) 4 & 5 METRE WIDTHS

BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER

4 & 5 METRE WIDTHS

SHETLAND New RangeEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 100% TWO PLY PURE NEW WOOLMade with a natural mix of undyed Shetland & Norwegian Wool 4 METRE WIDTHS

CAVENDISH New Range HEAVY DOMESTIC/GENERAL CONTRACT 100% PURE NEW WOOLChoice of 18 Stylish Shades 4 & 5 METRE WIDTHS

VOGUE New Range EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN

PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER

FLORIANEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER60oz PILE WEIGHT 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% ACRYLIC/7% POLYESTER/42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) 3% POLYPROPYLENE+ 32 oz PILE WEIGHT (ORION ALPHA) 4 & 5 METRE WIDTH

FAIRFIELD TWISTEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

REPRESENTATIVES:Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs.,Notts, Derbyshire, Leicestershire, Cambridgeshire,North Hertfordshire.

Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs,Herefordshire, Shropshire

Mr. S. Stead Tel: 07968 835204. North Humberside,Yorkshire, The North East

Mr. Andy Finch Tel: 07970 693752. Sussex, parts of Surrey,South Central & South West London

Mr. R.I. Hart Tel: 07968 835202.Norfolk, Suffolk, Essex, Kent, S.E London

Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset,Berkshire, Isle of Wight, Channel Isles, parts of Surrey

Mr. R. Venn Tel: 07968 835206.South Wales, Bristol, South West, Gloucestershire, Wiltshire,Devon, Cornwall

Mr L. Little Tel: 07918 081782Lancashire, Cheshire, North Wales, Cumbria, North Staffs

Dan Milstead Tel: 07841 565349Oxfordshire, Buckinghamshire, South Beds, South Herts,North London

AGENTS:Mr. T. Tindal, Helensburgh. Tel: 01436 671421,mobile: 07836 705620, fax: 01436 671939 Scotland

Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire

Ranges include:Lakeland HerdwickFlatweave Collection

SHETLAND

• 100% Wool

• 50oz Pile Weight

• 2 Fold Yarn

• Made with a natural mix of undyedShetland & Norwegian wool


New stand nowavailable.Please contact your localrepresentative.

100% Wool SaxoniesAll available in any colour, any width up to 12m

100% Wool Shag PileAll available in any colour, any width up to 12m

80% Wool / 20% Nylon Classic TwistAvailable in any colour, any width up to 12m

Boulsworth 1/8 th gauge 42 ozMoorland 1/8 th gauge 45 ozLowood 1/8 th gauge 55 ozPendle 1/10 th gauge 60 ozFerndene 1/8 th gauge 68 oz

Super Ferndene 1/8 th gauge 78 ozPatrick 1/10 th gauge 70 ozEmily 1/10 th gauge 85 ozCharlotte 1/10 th gauge 96 oz

Haworth 1/4 gauge 58 oz

Thornton 1/4 gauge 62 oz

Wycoller 1/4 gauge 96 oz

Withens 1/4 gauge 120 oz

Standard 1400 1/8 th gauge 41 ozContract 1700 1/10 th gauge 50 oz

Super 2000 1/10 th gauge 59 ozDeluxe 2400 1/10 th gauge 70 oz

Sales and bespoke enquiries: 01282 862736

Celebrating 25 years of bespoke manufacturing

Tel:01282 862736Fax:01282 868307Email: [email protected]

Bankfield MillGreenfield Rd, Colne

Lancs. BB8 9PD

Sales Agents.James Hall Area: Scotland.Mobile: 07787 140136, Fax: 0131 343 3353E-mail: [email protected]

John Rostron Area: North West/Cumbria/North WalesMobile: 07973 733208, Fax: 01254 876548E-mail: [email protected]

Brendan Hart Area: South West EnglandMobile: 07850 130221, Fax: 01626 360942

Niall Martin Area: Central London/Oxon/Berks/Bucks/Essex Mobile: 07866 735772, Fax: 01628 541497E-mail: [email protected]

Keith Leslie Area: Northern & Southern IrelandMobile: 07860 873838, Fax: 02894 468005

Aldo Berettoni Area:Yorkshire/North East/HumbersideMobile: 07971 173560, Fax: 01484 666703E-mail: [email protected]

Ian Millward Area: EastMidlands/Notts/Staffs/Lincs/Derbyshire/Cambs/ Norfolk/SuffolkMobile: 07939 319385, Fax: 0121 430 3682E-mail: [email protected]

Steve Acton Area: South East/South LondonMobile: 07957 836207, Fax: 01323 872415E-mail: [email protected]

James Thomas Area:West Midlands (west of M1) & South WalesMobile 07932 458032,Tel/Fax: 01656 784514E-mail: [email protected]


The Leading Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available*Specialist advice and terms available on contract enquiries*

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346

ColumbiaFlooring plc


AALLLL AAXXMMIINNSSTTEERRSS WWOOVVEENN IINN KKIIDDDDEERRMMIINNSSTTEERR

SARAKHAN BERBER COLLECTION

Colour Design No. Repeat MatchRED PERSIAN 11/4398 34” H/DDAMSON SAMARKAND 10/5281 34” H/DBLUE SAMARKAND 3/5281 34” H/DKIRMEN PANEL 2/403 34” S/MGREEN QUADRILLE 2/4647 34” H/D

FLORENCE ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

Colour Design No. Repeat Match

SHAH ABBASS 16/8950 36” set

JACOBEAN 14/8018 36” set

RED TURKEY 23/8036 43” set

RED KASHAN 26/803 36” self

NATURAL KASHAN 10/8207 36” self

GRENABY ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm


PERSIAN JEWEL 10/8127 41 1/4” H/D

GREEN CHINTZ 25/627 41 1/4” H/D

CLEOPATRA 60/8745 41 1/4” H/D

Royalty ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm


GREEN ISPHAHAN 72/746 27” H/D

FAWN ELIZABETHAN 48/763 36” H/D

PERSIAN GARDEN 23/759 36” H/D

EMIR TURKEY 23/9036 36” self

LLLLaaaaxxxxeeee yyyy ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

Colour Design No. Repeat MatchMURRAY OF ATHOLL 5626 12” selfLINDSEY 360/7 12” selfMcKELLAR 5555 18” selfBLACKWATCH (sm) 5487S 18” selfBLACKWATCH (lg) 5487L 36” selfANCIENT HUNTING ROSS 5527 12” selfMACPHERSON 5173 18” selfMACLEOD OF MACLEOD 5609 18” self

TTAARRTTAANNSS ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

RROOWWEE company

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 [email protected]

VViissiitt oouurr wweebbssiittee oonn:: wwwwww..ccaarrppeettssooffkkiiddddeerrmmiinnsstteerr..ccoomm

Colour Design No. Repeat MatchKIRMAN F00001 34” H/DISPHAHAN F00002 34” H/DHAMADAN F00003 34” H/DBOUQUET F00007 34” H/DROCOCCO F00008 34” S/M

Buckingham ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm


BEIGE BERBER 41/2822 36” H/D

BROWN BERBER 44/2822 36” H/D

GOLD BERBER 66/2822 36” H/D

KKAASSHHMMAARR ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmmThe Axminsters

SM - Sarakhan Maroc Distinctive Design

SM - Sarakhan Saxony Classic Saxony

SM - Sarakhan Royale Luxury SaxonyAll three styles made in the same 13 colourways

The TuftedsSS - Sarakhan ShingleHeavy 50oz-sq.yd 2ply twistAvailable in 19 colourways

SSaarraakkhhaann RRuussttiiqquueeHeavy 52oz-sq.yd 4ply loop pile6 colourways all made in 3 stylesRD - Rustique DiamenteRL - Rustique LinearRB - Rustique Boucle

NNaattuurraall EElleeggaanncceeExtra Heavy Luxury twist 65oz-psydIn 14 colourways, 7 Heather Berber & 7 Classic Plain Shades NEW

TTwweeeeddssddaalleeA 40oz-sq.yd FIne Twist at an attractivelymodest nett price in 12 subtle naturalheather shades NEW

CLASSIC AXMINSTER COLLECTION80% WOOL, 20% NYLON

Grade 5, Very Heavy Wear, ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

ssuupppplliieedd iinn 44mm aanndd 55mm

100% WOOL Grade 5, Very Heavy Wear, Loop pile


80% WOOL, 20% NYLON Grade 5, Very Heavy Wear


80% WOOL, 20% SYNTHETIC with MeltbondHeavy Domestic



a RROOWWEE company

Registered office: Wilden Lane,

Stourport-on-Severn, Worcs. DY13 9LW

Tel: 01299 827 477 Fax: 01299 827 052

[email protected] oouurr wweebbssiittee oonn:: wwwwww..ccaarrppeettssooffkkiiddddeerrmmiinnsstteerr..ccoomm

CURRENT PRICE LIST DATED: AUGUST 2008

We would like to remind all customers that we have our ownDDEEDDIICCAATTEEDD TTRRAANNSSPPOORRTT FFLLEEEETT

offering a timely and efficient delivery service.

Contract and bespoke service available.

For all commercial enquiries please refer to sales reps/agents. For information or visit our new user friendly website

www.carpetsofkidderminster.com

CONTEMPORARY AND TONAL AXMINSTERS

AAGGEENNTTSS && RREEPPRREESSEENNTTAATTIIVVEESS

Scotland RRooddggeerr AAddaammss mobile: 07970 023 159

North East /Cumbria JJoohhnn RReeiidd mobile: 07973 741 445

Lancashire, Yorkshire &North Wales MMaarrttiinn LLeeeess mobile: 07974 413 992

Lincolnshire, East Midlands East Anglia, Essex & Hampshire MMaarriioo SSoorraannoo mobile: 07989 589 124

West Midlands RRoobbiinn RRoowwbbeerrrryy mobile: 07831 434 244

North & West London,Home Counties & Bedfordshire LLeeee PPaallmmeerr mobile: 07774 101640

South West/South Wales AAnnddrreeww JJeeffffeerriieess mobile: 07831 457 102

South London/Surrey/Sussex & Kent TToonnyy CCooookk mobile: 07860 205 377

Chateau Royale

3 ply well established pindot in 12 colourswith 2 border options

Beaufort Court3 ply modern simple designs on pindot groundavailable in 12 colourways, 2 designsMazarin & Crystal NEW

Florenza3 ply subtle natural tonaltextured yarns NEW

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

ssuupppplliieedd iinn 33..6666mm





Beaufort CourtMazarine Crystal • Available in two designs

Natural EleganceThe Ultimate in style and luxury

We tick all the boxes!

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objectiveis simply to offer its customers the best of all worlds interms of price, service and quality - a partnership thatretailers can rely on and a comprehensive product rangethat consumers will respond to.

Furlong’s wholly-owned manufacturing company,Regency Carpets, is one of the UK’s top three tufters witha modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment hascreated a major production facility for both 4m and 5mwide carpet and the new backing plant commissioned lastyear is now fully on line.

As a result, the company can produce hundreds ofthousands of square metres of carpet every week,covering all the key sectors – stain resistantpolypropylene, wool twist, wool natural and many others.

Being in control of its manufacturing means Furlong cancontrol the cost base and the quality to provide a rangeof products that is competitive at each of the pricepoints. Manufacturing also means they can manage stockmore closely and respond to changes in demand so thatthe right carpet is always ready for dispatch.

Furlong’s nationwide distribution network operates acrossthree depots – London, Preston and Newport – using adedicated fleet to carry rolls and cut lengths to ourcustomers usually within 24 hours.

Furlong’s product development team has created aportfolio of products matched to the diverse needs ofdifferent customer groups, rooms styles and performancerequirements. Regency’s stain-resistant ranges use theirown ‘Carefree’ fibre which is bleach cleanable and offeredwith a warranty for absolute confidence. New ranges areintroduced several times a year to keep the offering freshand interesting and respond to consumer trends andcolour shifts.

Furlong have paid particular attention to the presentationof the product range to consumers with a market-leadingmodular POS system which they will deliver and designto suit your store.

Furlong believes in working in partnership with their customersto provide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality

!Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

London &HomeCounties

South EastDAVID HOLMESM: 07816 217555SALES MANAGER

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK &CAMBS

TBAHAMPSHIRE &BERKSHIRE

KRIS KOBYLKA M: 07816 217563E & WEST SUSSEX

TONY CONWAY M: 07791 891025BEDS, NORTHANTS,OXON & BUCKS

North West

Yorkshire &North EastDES BESTM: 07968 828516NORTH EAST

RAY ANDREW M: 07973 719801EAST LANCS/W.YORKS

REG SYKES M: 07973 403450SOUTH YORKSHIRE

Scotland

MidlandsMARTIN MORRIS M: 07980 786265 NOTTS & DERBYSHIRE

MIKE SHUTTM: 07970 158594BIRMINGHAM/STAFFORDSHIRE

MARTYN REAM: 07968 324598LEICESTER/WARWICKSHIRE/LINCS

WalesALLAN MCDONALDM: 07872 941036SALES MANAGER

SAMANTHA EVANSM: 07973 389799S./MID & W. WALES

JASON BRIMBLEM: 07912 879796AVON &GLOUCESTERSHIRE

TIM BAILEY M: 07841 204657S.E. WALES &HEREFORDSHIRE

STEWART WAITHMAN M: 07854 968144DEVON & CORNWALL

GEOFF ABERNETHYM: 07970 229717POTTERIES, CHESHIRE,SHROPSHIRE & FYLDECOAST

MIKE HATFULM: 07966 263571GREATER MANCHESTER

BOB CHRISTIEM: 07980 786264MERSEYSIDE, WIRRAL &N. WALES

Wood Floor SpecialistsJOHN POWERS SALES MANAGERM: 07792 477312

RICHARD RICHMANAREA SALES MANAGERM: 07791 891044

ASHLEY BESTM: 07816 217558SALES MANAGER

SIMON BRENNERM: 07791 891024S.W LONDON, SURREY (INS. M25)

IAN COLLACOTTM: 07816 217550MIDDLESEX, W. LONDON

DARREN SPENDIFFM: 07791 890861KENT

RAY SMITHM: 07816 217565ESSEX

ADAM HOLLYOAKEM: 07816 217548N, N W & E LONDON

3 quality3 choice3 availability3 service3 price

The Regency range ofstain-resistant carpetsticks all the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALESDIRECTOR

COLIN RICHFORDM: 07970 163372WEST SCOTLAND &CUMBRIA

ALAN CAIRNIEM: 07976 311434EAST SCOTLAND

• Mix and match up to10 units.

• Islands, triangles, corners and walls.

• Unique, stylish, interlocking design.

• Total service - design, delivery andinstallation.

High impact POSFurlong’s innovative new modular displayshave been launched with the top 10 Regencystain-resistant carpet ranges to suit everystyle and consumer budget.


North, East & Central . London, Essex &Middx (within M25)Paul Henson 07881 502506

Kent, Surrey, Sussex, S.E. LondonChris Walker 07881 502507

Sales OfficeAntony Stapleton 0208 498 2845 M. 07881 502505

Herts, Bedfordshire, Essex (west of M11), Pt MiddxJames White 07881 502508

Essex (outside M25),Cambridgeshire, SuffolkRichard Chappell 07837 295379

SW, W & NW London, South Middx, West Surrey, Berks, BucksJohn Imbrey 07875 714269

CARPETS • VINYLS • TILES • UNDERLAYS

Area Sales Managers

Rackhams LimitedUnit 6 Jubilee Avenue,Highams Park Ind. Est.,

London E4 9JDTel: (020) 8531 9225

Fax: (020) 8531 0426E-mail: [email protected]

We also stock Ball & YoungUnderlays, Rugs, Accessories,Entrance Matting and offer a

Special Order Service on productsfrom virtually every flooringmanufacturer in existence!

GRAPHICS / CONTRACT GELSArena CherokeeMulti-Floor GelSapphireSentinelStatesman

NATURAL EFFECTAgadirBrussels Wool Cord 4&5MCraftwork Berber 4&5MGold Coast 4&5MHarvesterIvory CoastKhartoum 4&5MMarrakeshNatural LifeNatures WritingPlanet Earth 4&5MSahara 4&5MThe Naturals Collection 4&5MWorsted Weave 4&5M

SAXONY / SHAG PILEBerber Trail 4&5MBig SoftieMidas Touch 4&5MMont BlancMontana 4&5MHalf CenturyNew CenturyStainblock Berber 4&5MStainfree Saxony 4&5MStainblock Supreme 4&5MTennesseeVentura 4&5M

CORD & NEEDLEPUNCHGalaGala GelRackcordScorpioSupacord

TWISTS - SYNTHETICClydeEasy TwistHeathertwist / Heathertwist SupremeHerdsman TwistMontana Twist 4&5MPremier Harvest Twist 4&5MShepherd TwistStartwist / Startwist SupremeSummer SkiesSupatwist

TWISTS - WOOLDundee TwistEden Twist 30/40/50 4&5MHigh Life 4&5MHome Twist Supreme 4&5MIconic Twist 40/50 4&5MInspirations 40/50 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MWoodford Twist 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Tweed

VELOUR / VELVETUrban Life

WILTON / PATTERNED CUT PILENew Heritage CollectionRenaissance

VINYL / SMOOTH FLOORINGAvalonCasinoCeltic StoneEclipseEconoflexGenoMasterpieceMedleyMojoSherwood Oak

CARPET TILESCapital PlusCapital PrimoElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

Ask to see our new ‘Carpets of Simplicity’ range – Extreme Value for Extreme Times!


VICTORIABaronetCastillionCeltic Heathers Crown TwistDuchess EliteGaelic HeathersKelsoNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsSuede Tudor Twist CollTudor ManorWool Tweed

LANOBoleroCampus X-tremeGreenfieldHavanaHeathertwist CollInspiration 40/50ozPembridge TwistRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTAAutumn LeavesBergaBirnam TwistCobblestoneDesert TwistFiestaFusion High FlyersGala Cord-all options in stockPrimaRustic Twist SupremeShepherd TwistSpicy TwistStainsafe Tweed Stainsafe ComfortStainsafe FavouriteStainsafe HeathersStainsafe OlympicSuper WiltaxTempo/SalsaTwistyVersailles

BROCKWAYAmoreCavendishCraftsman Collection (Elite/Forte)Orion/Orion Major

CORMARBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Pennine TwistPrimo PlusWarwick

DOMOAbsolut LuxuryAlpinaAuvergneLimelight Twist CollectionMerinoMetropolitanOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCCheck CheckmateConcertoConsulHeritage CollectionJaguar - new coloursKretaNew DimensionsPalaceSophisticationStainblock BerberStainblock HeathersStainblock Tweed

TAPIBELCachetChilternGalaxyMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

HALO CARPET MILLSBarbadosGenuaHalifaxPaduaPanamaSalamancaSydney

TARKETTSalsa 14mm Combi-loc - limited stocksViva 8.5mm Ultra-loc - limited stocks

VINYLSLivingNew OpticOasisPrestigeRustic LivingSo Tropical

BERRY GROUPAdventure TwistCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryHeavy TreadI-TwistIsis/MentuMajestic - limited stocksMirageNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSupreme Twist 3m/4mSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUS

IVCMaster GripPresto

CAVALIERCountry CollectionHamlet Parish and Village

LEIGH SPINNERSAtlasVelour

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTTeelleepphhoonnee:: 0011224433 777744662233 Fax: 01243 533636 E -mail: [email protected] Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX

We carry other products not listed above, and can also provide a swift specialorder service on non stock lines. Our reps and sales office would be pleasedto answer all enquiries. Our last Price List is dated March/April 2009.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799

NNooww ssttoocckkiinngg EElleeEEaassee WWooooddss//TTiillee aanndd SSiiggnnaattuurree -- pplleeaassee pphhoonnee ffoorr ddeettaaiillss

NOW IN STOCKMEMORY FOAM MATTRESSES AND PILLOWS


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

OORRPPIINNGGTTOONN •• CCRROOYYDDOONN •• WWAATTFFOORRDD •• CCAAMMBBRRIIDDGGEE •• OOXXFFOORRDD ((TTHHAAMMEE))0088445544 334411000000 0088445544 334422000000 0011884444 221133555555

STS Area ManagersPPeetteerr GGrreeggoorryy 0077778899 777700009933Essex, Cambs, Suffolk, Norfolk

RRaacchheell SShheerrwwoooodd 0077880011 776622772244NE London, Bucks, Beds, Herts, Middx,North River Thames

MMaarrttiinnee TToouurrnnaayy 0077773388 332299771144Northants, Oxfords, Berks, Glos, Wilts, Warks, Worcs

JJoohhnn BBaattttss 0077771111 773355663388Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)

DDaannaa BBaallddoocckk 0077880011 776622772255

SE London, Kent, E Sussex, Part Essex

VViicckkyy LLaanngglleeyy 0077996622 664466884477SE London, Kent, E Sussex

IIaann MMeelllloorr 0077880011 776622772200SW London, W Sussex, Berks, Hants, Surrey

STS GOLDLINE STOCK CARPETSArundel TwistAston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 50New CavendishCherwell CordDorchesterGladiatorHarrier FeltHarrier GelHeathdaleHillcroftKaretwistMagnum GelMeadowbrookMilton CollectionMulticare ImperviousMulticare Classic Opus TwistRadley TwistRuskin TwistShaftesbury TwistSupersava TwistValley Twist

LANO STOCK CARPETSBoleroCoral CoveHavannaHeather TwistHeather Twist SupremePembridge TwistRustic BerberSapphireStartwistStartwist SupremeTwilight

CORMAR STOCK CARPETSBerwick 50MalabarNew Hampshire 32New Hampshire 42Primo PlusPrimo TweedsWarwick

BALTA STOCK CARPETSShepherd Twist

CARPET STOCK TILESAscotBeckenhamChelsfieldCroydonCroydon StripeInspirationKestonLatourSaturnSelsdonTivoli 24

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTreadmore

NNEEXXTT DDAAYY DDEELLIIVVEERRYY

28THE STOCKLISTS January 2009 28

CUTTING PRICES,CUTTING CARPET,DELIVERING VALUE

Your Sales Team

TEL: 01772 457070 FAX: 01772 621074Supertex Furnishing Ltd, Whinfield House, Centurion Way, Farington, Leyland, Lancashire. PR25 4GUEmail: [email protected] www.supertexfurnishing.co.uk

Manchester: Gerry Whittle 07966 557803

Yorkshire: Sam Boocock 07798 725657

Merseyside/Southport: Gary Clay 07966 557801, 07734 106729

Lancs/Cumbria/Fylde/N. Wales: Paul Wilson 07966 557802

Midlands: Dean Spencer 07966 557808

Stoke-on-Trent/Staffs: Gary Bibby 07833 051104

l 8800 ccuutt--lleennggtthh rraannggeess

l FFuullll && hhaallff--rroollll ddeeaallssoonn aallll oouurr rraannggeess

l CCoommppeettiittiivvee pprriicceess

l 550000 rroollllss ooffcclleeaarraannccee ssttoocckk

PPLLUUSSl RRuuggssl GGrriippppeerrl AAcccceessssoorriieess

“Low costindependentdistributor”

29from The Stocklists March 2009

Woven gems rise from the East

Luxury velvet without reversal

Eastern Jewels is an exquisite axminster range from WoodwardGrosvenor and takes inspiration from ancient persian and turkish

design styles.

Eastern Jewels (pictured right) reflects the wondrous designs of oldcreating a six item range, comprising three unique design styles, each

in two distinct, jewel themed colourways.

The first is Oushak, a most delicate design, incorporating simpleshapes and finely drawn palmettes, offered in two stunning

colourways of emerald and sapphire.

Borlu in a larger scale pattern, featuring a beautiful medallion, withintegral palmettes and flowers, with a stunning watermarking effect in

the ground.This design style uses rich and deep colours, hence thesumptuous ruby and striking olivine tones.

Herat, named after an Afghan city which was part of an ancienttrading route, and is adorned with delightful flowers, palmettes andlotus blossoms, and offers a gentler, softer colour palette, with jade

and opal hues.

Eastern Jewels is an 8 row woven axminster, woven in 80% wool and20% nylon, offered in both 3.66m and 0.91m widths.

T 01562 635265 www.woodwardgrosvenor.co.uk

The luxurious feel of velvet makes it a favourite among homeowners looking to create a real sense of indulgence within

the home and Ultimo, the luxury brand from Lano Carpets,brings two creations that capture the essence of splendour.

Mayfair Velvet and Wooltouch are beautifully made from 100%pure New Zealand wool, renowned for its durability and colour

reproduction, making both carpets suitable for those retailerslooking to offer a premium carpet outside of woven axminster or

wilton types.

Featuring a 1/10th gauge velvet construction, Mayfair Velvet comesin 14 contemporary shades. Using the same 1/10th velvet

construction,Wooltouch is available in 12 natural tones with aneutral edge to ensure widespread appeal.Wooltouch also possessesa 1,890gm/m2 pile weight and is rated for extra heavy residential use.

Lano Carpets has also worked hard to ensure that both Wooltouch andMayfair Velvet deliver security for the retailer as Bernard Coorevits,

Marketing Manager, explains:“Many retailers have been wary of velvetstyles as they have been susceptible to pile reversal. However, both

Wooltouch and Mayfair Velvet feature our no pile reversal guarantee.Thanksto research, development and innovative manufacturing, retailers can

recommend these stunning styles without fear.”

Wooltouch and Mayfair Velvet come in both four and five-metre widths andfeature on a stylish and minimalist point-of-sale display.

T 00800 5266 5266 www.lano.com

FlooringNews

30

News

FlooringNewsMarch 2009

Retailers and distributors on the hunt for products that open upnew avenues in sales need look no further than Stair Make-Over,the DIY staircase refurbishment system.

With the popularity of wood and laminate flooring, consumersoften struggle to find a matching product for the stairs, but withfive finishes covering maple, beech, cherry, oak and wenge, StairMake-Over solves this problem in one easy step.

With no professional installation required, Stair Make-Over is anideal ‘carry out’ product and consumers can select wood, off-white or brushed aluminium risers to create individual staircases that will transform any hall into atalking point. Stair Make-Over will be supported by comprehensive marketing material, including a compact in-store display and literature, as well as acomprehensive website that guides consumers to their nearest stockist.With the web an important part of research for any consumer, www.stairmakeover.com hasbeen developed to explain the benefits of the system and has a Stair Calculator built-in, through which consumers can exactly calculate the amount of product theyneed, ensuring no wastage and helping to keep Stair Make-Over a competitive solution for worn staircases.

Ronnie Houben, UK Sales Manager, Stair Make-Over, comments: “With widespread success in Holland and rapidly expanding markets throughout other mainlandterritories, Stair Make-Over is bringing a tried and tested formula to the UK and also a product that opens up a new sales potential for retailers and distributors.Wewill work closely with our partners to ensure that they fully understand the system and its advantages, helping them to work towards the sales figures that we areconfident the product can bring.”

T +31 40208 6222 www.stairmakeover.com

Step up to new sales

The Mohawk Group’s range of residential carpets are finding favour among green consumers withproducts that bring a blend of 100% recycled material, great style and excellent value.

Products such as Weston Hill, a cut pile style available in 20 colours ranging from neutral tones throughto pinks and on to rich reds and regal greens, use The Mohawk Group’s unique EverStrand fibre andfeature on a special environmental tombola.

Mohawk takes plastic drinks bottles and turns them into soft and durable polyester in the form ofEverStrand. By using plastic bottles made from PET (polyethylene terephthalate), Mohawk can extrudethem into fibres that are far superior to lower-grade synthetic virgin fibres used in some carpet yarns.Mohawk recycles over three billion plastic bottles each year and controls every aspect of the recyclingprocess to guarantee the highest standards of performance in its luxurious and beautiful carpet.

Weston Hill is treated with ScotchGard Protector Advanced Repel Technology that protects the fibrefrom tip to backing, making Weston Hill more resistant to staining and soiling and easier to clean.

“There is no doubt that the environment is in our consciousness and a growing group of consumersare looking for products that help towards reducing their personal impact on the environment,”comments Howard Lindsay, Sales Manager, Residential Division. “Our EverStrand products make thispossible for carpet too without compromising style or value making them an ideal addition to theretailer’s shop-front.”

Weston Hill is available 3.66m wide and has a pile weight of 30oz.

T 01480 479830 www.themohawkgroup.com

Green appeal gets smarter

Select Flooring Ring for a colour catalogue on 01945 420222 or Email: [email protected] Industries Limited, Greendyke Farm, Greendyke, Tydd St. Mary, Wisbech, Cambs PE13 5QX Tel: 01945 420222 Fax: 01945 420490

All products powder coatedRug display stands

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of laminate floors is the very best that the market has to offer. Exquisite

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32

News


The new Carpet Foundation website is proving a great success. Designed to drive footfall intoRegistered Specialists, overtly play on the link with the Office of Fair Trading, promote Britishmade carpet and have greater accountability with harder hitting messages, it has been very wellreceived by consumers and retailers alike.

The new design is modern, clean and easy to navigate while the content has been reorganised. Itstill provides the ‘everything you need to know when buying carpet’ advice but is morecommercial and harder hitting. An advanced retailer search facility, which can be searched bypostcode or town, includes directions and gives consumers easy up front access to their nearest

Registered Specialist.

With a bank of over 150 images, each section has arandom flash slide show and contains hard hittingpropaganda statements. A key feature of the new siteis a downloadable voucher. No definite committal topurchase is necessary and all consumers have to do is get the voucher stamped by a Registered Specialist. Theincentive is that 50 individuals each month win a Threshers gift voucher worth £10.

An added bonus for retailers is that the Carpet Foundation is providing, on application, a free web page for allits retail members.

The site is also fully optimised and is now firmly entrenched in the top 5 on Google. Since 1st October, 42,500individuals have visited the site and 9,400 have used the site to find a retailer.

Commenting on the site’s performance, Rupert Anton, CF marketing director said: “We acknowledged thatwe had to become more hard nosed and really play up to our strengths. The results, however, have

exceeded our expectations. Site traffic has increased; people are spending longer on the site, viewingmore pages and revisiting more often. It is being used very much as ‘the definitive guide to carpet’ and isfast becoming the one stop portal for the carpet buying public. It majors on our strengths; is moreaggressive against the opposition and what is more, it is all changeable in-house.”

Consumer site hits harder

Throughout September, October and November 2008, Brintons received whatseemed like a steady stream of new vehicles which are quite stunning in the newBrintons Residential livery depicting their Seasons campaign.

The Brintons vehicle fleet includes merchandising and their in-house team of fittersalso who received new vans displaying this head-turning new livery.

The new fleet is much more fuel efficient than the previous vehicles and gives Brintonsthe opportunity to maximise the number of deliveries they make without the use ofexternal carriers which in turn leads to them utilising their own vehicles moreefficiently, controlling costs.This will also enable them to roll-out their ‘next-week’delivery service across more areas as well as offer the ability of delivering the weekafter receiving a Saturday morning order to more territories.

In addition, Brintons endeavor to keep the vehicles as clean as possible, especiallythrough the Winter, ensuring that the livery stays bright and distinct.The receipt ofthese new vehicles clearly indicates Brintons eagerness to invest in the brand whateverthe market conditions.

T 01562 748000 www.brintons.net

Brintons rolls out fashionable fleet

Have your say on flooring issues.The new service from The Stocklists to give retailers

more influence in their industry. See page 39 for details.

NEW

Every time you see a web or email address in The Stocklists,you can click straight to it from our online edition at www.thestocklists.com

34 FlooringNewsMarch 2009

A quality independent retailer from Colorado was open andhonest about carpet and green advantages in a way that wedon’t often hear in the UK. “Wool is the way forward, nodyes, no chemicals, no nylon – 100%, that’s what I sell andwe want to know how that manufacturer is limiting hiscarbon footprint.The use of solar panels to the amount ofwater he uses – it counts in Colorado”

Some areas of the USA are way ahead on the eco agenda –Colorado clearly being one of them. But green build is agrowing trend everywhere there and it has lots ofgovernment directives and initiatives pushing it forward.

Clearly, this retailer saw that by having this level ofinformation about his product and displaying ‘greener’ rangesthat met eco-specifications, he was winning valuablebusiness. Interest rates being a powerful green purchaseincentive – in the USA, there are special loan rates toindustry for using products that meet eco specs.

“The nitty gritty of eco is becoming more important, somestates are really pinning us down on our product and ourenvironmental-business plan,” said Sharon Bric of HiberniaCarpet Mills in Los Angeles.

The British Wool columnThe British Wool column

Wool proves resilient at US trade show

America and the eco advantage

Ulster Carpets has becomethe first UK textilemanufacturer to achievethe Carbon Trust Standard- an award for businessesthat have measured,managed and reduced theircarbon footprint and arecommitted to the continualreduction of carbonemissions year on year.

The Carbon TrustStandard clearlydemonstrates whichbusinesses andorganisations are takingreal action on climatechange and have reducedtheir own carbon emissions. It was set up by the Carbon Trust in response to the consumermistrust of green claims and also confusion among businesses about what they could do toimprove energy efficiency. It requires clear and continual action by the company, which isverified by a recognised regulatory authority.

Since 2001, Ulster Carpets has reduced their carbon footprint by 44% through theimplementation of various initiatives. These include upgrading lighting systems, installing heatrecovery plants and developing energy efficient in-house weaving equipment. To achieve thestandard the company has reduced its carbon footprint by nine per cent over the last threeyears saving more than 650 tonnes of carbon.

George Ussher,Technical Services and Environmental manager at Ulster Carpets commented,“For many years, we have made a serious business commitment to measure and reduce ourcarbon emissions. This has allowed us to achieve greater energy efficiency and we will continueto investigate ways which will further enhance our carbon reduction program.”

Well Done Ulster carpets!

Ulster Carpets wins Carbon Trust award

The American flooring show Surfaces held in Las Vegas in the first week ofFebruary was always going to be interesting. The global recession that hasaffected the world so dramatically began in the USA and they are clearlyfeeling its affects badly. Property foreclosures (repossessions) are a horrificreality there, property values have fallen through the floor and new build isalmost non- existent.

So what of the flooring industry? The gloomy reality was clearly never faraway. But whilst some manufacturers had pulled out of the show as a costcutting measure, the majority were still exhibiting and most remainedconfident that they would work their way through the difficulties. Most ofthem seem set for a tough 18 months.

Wool, it seems, fares better there than other flooring types. It is a luxuryfibre flooring in the USA and its consumer is high end, it is often sold viainterior design consultants and architects. “Because of this it has had astronger position than products aimed at middle to low end and is actuallygrowing market share,” explained Tim Booth, product development managerat British Wool.

Accompanied by co-exhibitors Brintons, Axminster Carpets, CavalierCarpets and designer flatweave manufacturer Fleetwood Fox, British Wool hosted a strikingBritish themed event, which enjoyed good interest throughout the three days of the show.

Footfall was almost certainly down on the previous year but all co-exhibitors felt that they hadreceived good interest from quality visitors. “Ultimately what matters most is quality overquantity. The key for British Wool is that as a team we felt that we had gained ground in thisvaluable market, particularly rewarding when you consider the difficulties the US market is facing.”

About British Wool for Carpets (Eco Fibre) brochure

Surfaces, Las Vegas, USA – February 2009

Picture L-R - Harry Morrison – General Manager, CarbonTrust Standard Company, George Ussher – Technical Servicesand Environmental Manager, Ulster Carpet, Gail McKee –Environmental Co-ordinator, Ulster Carpets.

This is not just any twist, but a genuinewoven wilton suitable for extra heavydomestic use.This versatile twist willhappily bounce back from the dailypressures of everyday life.Woven in 2plyyarn, this 46oz woven wilton has adistinctive twist appearance which adaptsto any interior scheme.

Wenlock Twist has a modern palette of 20colours that are designed to reflect theeclectic shades of nature; indulgent browns,classic golds, elegant blues and greens, chic

greys and soft romantic pinks.WenlockTwist also offers the ever popular neutralsthat look wonderful on their own orbordered by a complementary colour. Thesophisticated colour palette allows yourunique flair to come into play, while alsoindulging in a real woven wilton twist.

Woodward Grosvenor’s Wenlock Twistrange provides timeless inspiration to anyinterior design project, whether it’s oneroom restyled, or the entire house.

Woven in 80% wool, 10% nylon, 10%polyester meltbond, this range is available in4.57m, 3.66m and 0.91m widths.

Consumers can view the full range, orderfree samples and find their nearest retaileron-line at www.woodwardgrosvenor.co.uk

If you would like further details pleasecontact our Customer Service Departmenton 01562 635265

Woodward Grosvenor & Co. Ltd, PO Box 16, Exchange Street, Kidderminster,Worcestershire, DY10 1AG

telephone: 01562 635265 www.woodwardgrosvenor.co.uk

stone GW92

Woodward Grosvenor’s

timeless addition

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Wenlock Twist

Stocklist advert March 09:Layout 1 16/2/09 10:17 Page 1

36

News


Ele Ease, the revolutionary new floating floor product set totransform the luxury vinyl sector, has been revamped andextended for its UK market launch.

With its unique Stick Strip technology, Ele Ease halves the cost oflaying conventional luxury vinyl tile and plank products – andreduces installation time by up to 75%.

Now, thanks to a collaboration between the Hartlepool-basedWhitestone Weavers group of companies and the ZhangjiagangElegant Plastics Company in China, Eletile Ltd is launching a UKspecific range.

“It’s an incredible product because it can be laid over an existing floor, requires no adhesive and very little preparation,” says Mark Taylor who heads up the UKside of the Eletile partnership.

New Ele Ease products being launched in April are Finesse – a collection of 48” registered emboss planks - and Ele Ease At Home – a brand new collection forthe domestic market in ten wood ranges and six slate coloured tile options (12” and 36” sizes). Ele Ease will be the first to offer matching finishing strips.Thenew products are in addition to the Ele Ease Commercial range in eight woods and three tiles; and the Ele Ease Signature collection in five woods.

The first proven floating floor system, all Ele Ease products pass 95% Relative Humidity tests, dispensing with any need for a damp proof membrane.

Such time and cost savings have already seen Ele Ease installed in a number of High Street stores (including B&Q, PC World, BHS and WH Smith) where theease and speed of fitting has dramatically reduced store opening schedules.

Independent stockists also stand to make huge gains. Says Mark: “Conventional LVT products offer greater opportunities to the flooring fitter than they do theretailer because of the sheer amount of time they take to install.With Ele Ease, a stockist can get a fitter to lay several floors in the time it would have taken todo just one with traditional vinyl. Consumers will also be more willing to have a go themselves as the system is so quick and straightforward.”

There are environmental benefits too: Ele Ease needs no uplift of old floors and, in many cases, no eco-unfriendly adhesives or screeds.

The new Ele Ease products from Eletile are available from April 2009. Full point of sale supporting packages are available to stockists.

T 01429 892540 www.eletile.co.uk

Ele Ease makes UK debut

The UK’s largest range of flooring accessories has been brought together under one company and inone catalogue to give the industry the ultimate ‘one stop shop’ solution to its fitting needs.

The new flooring accessories catalogue from Interfloor offers the complete range of Stikatak andGripperrods quality products in one publication, from one single source. Over 800 of the flooringindustry’s best, most popular and leading fitting products including adhesives, grippers, edgings,nosings, tapes, fitting tools, wood/laminate underlays and retail packs have been brought togetherin a single 56-page catalogue.

“This represents the ultimate in flooring accessories where the best quality and value productsfrom two of the leading UK flooring brands, Stikatak and Gripperrods, have been combined toprovide the most comprehensive range ever,” said Interfloor marketing director SteveWoodhead. Plus, there are new products developed for the industry which are shown andavailable for the first time.These include a new range of UK-manufactured Stikatak adhesives,flooring screeds and a new patented floor edge trim.

The catalogue, available free from Interfloor account managers or the sales offices on 01706238 810 or 020 8839 4405, has been designed for ease of use.

It features ten colour coded sections with each product carrying its own code, illustration orpicture and informative technical details. Many also have a clear recommended use guide.“All this ensures customers are able to choose the right and best accessory product forthe job.” said Woodhead.

T 012706 213131 www.interfloor.co.uk

The single-source book for accessories

�ve metres of carpet thatsimply refuses to stain.

Where other carpet manufacturers simply cannot go. Lano Carpets is bringing you the world’s fi rst five metre wide face-to-face woven wilton carpet. More than that, Lano is making sure that this world first stays looking like new thanks to a 10 year stain-resistant warranty.

Lano Carpets00800 5266 [email protected]

Now with next day delivery from the following distributors:

Solmere, WilkiesA&A Carpets

Cheshires of NottinghamFells Carpets, SAM Carpets

Central Flooring, KJC, RackhamsMCD Kidderminster, MCD Wales

Scotmat Carpets, Hadfi eldsFaithfull Floorcoverings, Garrods

Lano_5mWide_210x297stockists.indd 1 19/2/09 15:23:05

Stocklists NEW Carpet Company Directory - see pages 12 - 13The

�ve metres of carpet thatsimply refuses to stain.

Where other carpet manufacturers simply cannot go. Lano Carpets is bringing you the world’s fi rst five metre wide face-to-face woven wilton carpet. More than that, Lano is making sure that this world first stays looking like new thanks to a 10 year stain-resistant warranty.

Lano Carpets00800 5266 [email protected]

Now with next day delivery from the following distributors:

Solmere, WilkiesA&A Carpets

Cheshires of NottinghamFells Carpets, SAM Carpets

Central Flooring, KJC, RackhamsMCD Kidderminster, MCD Wales

Scotmat Carpets, Hadfi eldsFaithfull Floorcoverings, Garrods

Lano_5mWide_210x297stockists.indd 1 19/2/09 15:23:05


Nothing encourages customer loyalty and repeat sales more than the delivery of helpful tips and advice intimes of need.Whilst this could include any number of instances where flooring is concerned,one of the morecommon issues experienced by consumers is often that of cleaning.

Further to building effective relationships with customers, flooring retailers can also benefit from add-on salesby stocking the cleaning products that they are happy to recommend.Additional revenue streams are obviouslydesirable for any business and especially applicable when headlines continue to focus on an economic downturn.

Paul Bakker,WoolSafe managing director,says that flooring retailers can impress consumers by adopting aninnovative approach when the situation demands it.This could include the removal of coffee stains or burn andscorch marks,he advised.

'Burn and scorch marks may see homeowners reaching for scissors,particularly on twist pile carpets, in orderto remove the mark,’ he said.‘However,such drastic action is not necessary for 100% wool carpets and thereare a couple of tricks to try first.Rubbing the affected area with a coin may well help and if that fails tell thehomeowner to try rubbing the area gently with some coarse grit sandpaper.Unfortunately,on 80/20 woolnylon carpets the damage may be permanent due to the nylon melting.’

There are a number of cleaning products recommended by WoolSafe to tackle a variety of problems.Thecompany has also published a list of certified operators for further action if the consumer requires additionalassistance.

Innovation continues to play a part in the cleaning arena. A recent example is that of the ReadyDry productfrom Bissell.The company states that this is able to provide a carpet cleaning concept that is dry in 30 minutesby utilising patented PowerRoller technology,sourced from the commercial sector.Bissell reports that the useof ReadyDry means that carpets can now be washed and dried in the time normally taken to vacuum.Theproduct works by using minimum moisture to trap, lift and gently remove dirt, says the company.As themoisture does not soak through and there is no direct cleaning solution spray/suction,carpets and rugs aretouch dry in half an hour.The use of the Oxy Gen2 power tool can also provide spot cleaning,helping to dealwith stains such as red wine and coffee when combined with Oxygen Boost.

Floor cleaning products are also included in the comprehensive range offered by Ozkleen. Its Carpet Powerand Kitchen Power options have been developed for use on a variety of flooring products, the company states.Among the benefits delivered by its Carpet Power range are the ability to tackle tough stains such as tea, inkand those created by the family pet, says Ozkleen,and this can be used on most types of carpet andupholstery.A further plus is the ability to eliminate odours - another common problem when spillages occur -and Carpet Power is also approved by WoolSafe.The company states that its Kitchen Power has beendeveloped as a multi-purpose product that,when diluted with water,has the ability to penetrate any ground-infloor dirt.

Cleaning appliances can also be recommended by retailers on the basis that their customers’ investment innew flooring can be better protected if it is cleaned more effectively. In addition to designing its machines to lastfor a minimum of 25 years,Sebo has also looked at the environmental impact of its range. As a result 100% ofits packaging can now by recycled, the company states,as this is created through the use of sustainably-sourcedwood pulp cardboard and recyclable Polystyrol.Each vacuum is also manufactured in Europe, thereby avoidingthe need for long haul transportation and keeping carbon footprint to a minimum,says Sebo,with themaximum amount of products included on each palette for transportation.

Keeping it clean

Flower on FlooringFlower on Flooringby Dennis Flower

Retailers can benefit from servicing consumers’ stainproblems with effective products and advice

New technology like Bissell’s ReadyDry has revolutionisedhome carpet cleaning

Paul Bakker of WoolSafe says retailers canimpress customers with their knowledge

Sebo has announced that 100% of its packaging can be recycled.


retailers respond to industry issues

l Are retailers too quick to sell on price?l Do consumers understand enough about quality to pay more for it?l Do manufacturers understand retail enough to help you sell higher value products?

A common theme that comes up repeatedly in our Voice of the Trade feature is that retailersdon’t always do enough to trade their customers up to better quality products.

Some manufacturers comment that retailers are too keen to sell on price and only havethemselves to blame for devaluing carpet as a commodity purchase. Fair comment? Or couldmanufacturers do more to motivate higher margin sales?

This is your chance to influence the industry by taking part in this month's Flooring Forum.

Note that this survey takes only 4 minutes and it's confidential and anonymous - we don't needyou to leave any personal information.Visit www.thestocklists.com and click on the Forum panel.

Next month we’ll report on the findings to see how retailers respond to the challenge.

Carpet - are we selling it short?

NEW

Flooring Foruma new service for retailersfrom The Stocklists

The Stocklists has launched a new platform for retailersto respond to trade issues and inform the industryabout the problems and opportunities they face on theHigh Street and retail parks across the UK.

Each month,The Stocklists will present a topic fordebate linked to an online survey. The survey isanonymous and will takes no more that four minutesto complete. A full report and analysis of the results willfeature in each month’s magazine.

The Stocklists publisher Diane Martin commented:“The retailer doesn’t have much of a voice in theflooring industry - it’s usually the manufacturers anddistributors who get centre stage.

“We want to give those people at the sharp end anopportunity to make themselves heard and ensure thatdebate and decisions in the industry are informed bythe widest seelction of views and opinions.”

The survey aims to be provocative and, as well as aseries of questions, there’s a Soapbox feature whereretailers can sound off about the subject - TheStocklists will print as many responses as are fit topublish.

Future topics include: the real value of environmentalmarketing; the performance of reps; POS best practice;training and buying groups.

If you have a topic you would like debated, let us know.

Join the debate. Inform the industry. It’s anonymous and takes just 4 minutes of your time.Visit www.thestocklists.com and click the Forum panel.

Floorsites from Plug-in an ‘instant’ flooring industry websitebranded for your store or business for just£390 set-up + £90 per yearSee page 43 for more details.

StocklistsThe


Wool is securing its place as the ‘fibre of fashion’ thanks to anambitious programme of innovation in yarn technology that reachesaround the world with Wools of New Zealand and is driven by thecreativity of their International Development Centre in Yorkshire.

Their aims recognise the need to improve consumer perception ofcarpets and capitalise on the premium potential of top quality woolcarpet in European markets.This is especially true in the UK wherewool retains its loyalty and the high-end product is still considered tobe selling well against the market trend.

“We believe carpet is a fashion industry and there is a strong marketfor creative quality in this sector,” says Joanna Ramsden of WNZ.“The key to sustaining this interest is innovation to keep that creativityfresh and exciting.”

Wools of New Zealand starts at the beginning, nurturing thatinnovative zeal with a close relationship with their international yarnspinners.This partnership is part technology and part creativity andhas fostered exciting new yarn combinations such as wools with silksand cottons and, more surprisingly, paper, bamboo and shiny metallicsand synthetic fibres.

The showcase for this initiative is the Yarn Innovation Awards heldannually at Domotex where new yarns and their finished carpets aredisplayed art-gallery style and voted on by selected judges at the show,representing more than 20 leading carpet manufacturers.

This year’s presentation, held in Hannover in January, featured spinnersfrom Italy, Japan and New Zealand and designs inspired bycontemporary trends in Celtic knitwear, Scottish plaids, ‘Saville Rowsuiting’ and fashionable Italian woven leather.

And in this Oscar ceremony of wool fashion, the Italian spinner

yarn technology sets fashion agenda

Commanding international attention is the conceptual Lace

Collection, presented by Wools of New Zealand to demonstrate how

yarn technology can deliver stunning results.Taking their cue from

fashions seen on the 2008 Italian catwalks, the designers have

taken an ebony wool contrasted with the bright Glacial® white wool

yarn, to create a delicate, web-like fabric.The introduction of an

innovative three-dimensional texture gives the true lace effect of the

design floating on its surface.

The black & white axminster lace design interprets the delicate and femininepatterning associated with current fashion trends.

This ‘Mirage’ design adds advanced tufting technology to sophisticated yarns to createa complex multi-dimensional effect modelled on woven leather handbag styles.

spinovation


Martinelli took centre stage with two awards – as ‘Yarn Innovator2009’ and for having the ‘Best Visual Yarn’.

A leader in the production of high quality chenille yarns for carpetsand rugs, Martinelli succeeded with their Rustic Wool Chenille yarnof New Zealand wool, bamboo and cotton. Demonstrating the flairfor which Italians are famous, the yarn has a soft, velvety finish inshades of olive and aubergine with a sumptuous gold, creating anatural elegant rustic quality with a random laméd effect.

Martinelli’s award for the Best Visual Yarn shows the Wools of NewZealand partnership to great effect.Their winner was the DoupionnéWool Tweed – a black wool yarn plied with a lustrous whitedoupionné bamboo. Presented with a glamorous black and whiteyarn, the WNZ designers at Ilkley translated the fibre intoextravagant contrast checks in the iconic style of Coco Chanel.

The various carpet designs that emerge from each new yarninnovation become part of the Wools of New Zealand Carpet TrendPortfolio, a fashion-setting collection shown to manufacturers,spinners and designers around the world to set the agenda forfuture developments.

But this approach is of more than academic interest - these yarnsfind their way onto the floor. “Our enthusiasm for the technology andthe design is rooted in the marketplace,” says Joanna Ramsden. “Weare designing to inspire consumers to invest in quality products andour approach is wholly commercial. Many of the concepts thatvisitors to Domotex see on the wall will end up on the floor of themost discerning consumers.”

y sets fashion agenda

New role to rejuvenate Wools of New Zealand In a move to maximise the impact of quality woolmarketing,Wools of New Zealand has integrated withWool Partners International – a newly established woolprocurement and marketing company.

The new organisation’s aim is to ‘rejuvenate’ the NewZealand ‘strong wool’ industry and intends to secure itsplace as market leader in both the supply chain andbranding for strong wool.

Wools of New Zealand fits within this new entity and itsprogramme for premium carpets and rugs is seen as a keypart of the package.

Wool Partners owns New Zealand’s largest wool handlingfacility and has the largest wool-dedicated procurementteam dealing directly with wool growers. It also operatesits own wool trading division and is seeking partnershipsacross the supply chain to provide an integrated servicefrom farm to consumer’s floor.

Iain Abercrombie has been appointed chief executive ofWool Partners International and commented: “We see ahuge opportunity to re-introduce wool as a luxury fibre toa changing world and to do this requires a new approach –a genuine partnership.We are excited about the untappedpotential.”

L to R Tim Lonsdale (WNZ CEO), Massimo Moreschi (Martinelli, Italy),Klaus Steimann (WNZ Manager Europe) Martinelli’s Doupionné Wool Tweed won ‘Best Visual Yarn’

“there is a strong market for creativequality in this sector”

42

News


Quality carpet manufacturer, Ryalux, has unveiled its stunning newresidential showroom at the Airea plc head office, marking the lateststage of evolution at the company’s design and marketing hub.

In addition to the existing contract design studio, the space is nowhome to the Ryalux design and marketing team, and comprises abeautiful residential showroom, a state of the art conference roomboasting cutting-edge media technology, and a dedicated POS areadisplaying all Ryalux collections.The commercial collections of Ryalux’ssister company, Burmatex, are also showcased in a specialist contractshowroom at the same venue.

Ryalux has always acknowledged the importance of havingsomewhere inspirational to welcome its clients in both the retailflooring and interior design community’s that encapsulates exactlywhat the company stands for, its personality and ethos.

Darren Clanford, creative director at Airea plc, said: “The residentialshowroom’s purpose is two fold; not only is it the perfectenvironment to receive our clients it’s where all our new collections are designed, developed and showcased. At the moment, for example, the floor of the POSarea showcases a selection of colours from the latest V&A Twist Jewel Collection, whilst the residential showroom demonstrates our Ultimate collections,highlighting just what can be achieved with design, colour and texture”

T 0845 6528811 www.ryalux.com

Design showcase at Ryalux

London’s Floorstyle and the Tile and Stone exhibitions scheduled for May this year have been postponed,Organisers Dmg world media cited the ‘extraordinary economic climate’ despite the success of the event atLondon’s Excel since its launch in 2001.

Dmg world media publishing and events director Patrick Taylor said: “The economic downturn has hit this industryhard and it has become clear that potential exhibitors do not need the added strain of sustaining a 2009 Londonshow. In the hundreds of conversations we’ve had, the vast majority of suppliers and manufacturers are sayingthey have made a strategic decision to not exhibit in London in 2009 and we respect and understand that.Kbbreview is now in its 25th year and we’ve reached that milestone by always supporting and listening to theindustry.”

The announcement leaves the National Floor Show at Harrogate as the only UK flooring exhbition this year andorganisers, UBM, have asked the industry to show their support for the event. ‘With six months to go untilNational Floor Show, we are in a steady position considering the current climate, in particular the hard times thatthe flooring sector is undergoing,’ said UBM’s Sam Fisher.

The key exhibitors are already signed up for the event which takes place September 8-10. Sam commented: ‘Weare now focused on bringing in new companies to provide even more reasons to visit the event in September.Toensure this is a flooring success, we need the 100% backing of the industry.This is the only chance in 2009 formanufacturers and suppliers to meet with thousands of customers over three days,” she said.

The kbbreview Industry Awards 2009 will be going ahead at ExCeL on May 11 as planned. “The kbbreviewIndustry Awards is the biggest party of the year and the 2009 event is set to be bigger and better even than therecord breaking 2008, ” said dmg’s Patrick Taylor.

Natonal Floor Show T 020 7921 8415 www.nationalfloorshow.co.uk

Trade shows under pressure in downturn

“To ensure this is a flooring success,we need the 100% backing of theindustry.”National Floor Show organisers

A-Z of Carpet CompaniesA-Z of Carpet CompaniesThe NEW directory from The Stocklists - see pages 12 & 13



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Rugged beautyThe wildernesses of Scotland and Scandinavia are theinspiration behind Brockway Carpets' Shetland range,launched recently to rave reviews.

Shetland is made from a blend of wools from Norwayand the Shetland Islands, with its stunning looks and feelderiving from the fact that it is a 100% natural product.The wools are not artificially dyed but coloured by anatural process whereby the spinner blends the rawwashed wools together to create soft, delicate tonesthat reflect the product's unique heritage.

The carpet comes in a range of attractive greys, fawnsand creams in heathered effect. Despite its luxurious,soft feel, it is still hardwearing and durable enough forthe toughest domestic environment: the wool producedby the hardy Shetland sheep translates into anextremely resilient, springy yarn which is ideal forcarpets.

The new range further reinforces Brockway'scommitment to supporting local British traditionalindustries. Like its Lakeland Herdwick range, whichhelps sustain the Lake District's native Herdwick sheep,the Shetland range supports a traditional industrywhich is vital to the way of life of one of the UK's mostfar-flung communities.

T 01562 828200

FlooringNews


The A-Z of the UK and Europeancarpet companies on pages 12 & 13

Another new service from The Stocklists to join our other factsheets:• Carpet Care Guide - pages 4 & 5• Carpet Trouble-shooter - pages 6 & 7• Pattern Book Page - page 8• Carpet Types Guide - page 9• Wholesaler Directory - pages 10 & 11• Underlay Factsheet - page 12








































































































Flooring Supplies (London)GreenwichTel: 020 8853 5581Email: [email protected]: www.carvallgroup.com

Garrod Bros LtdEnfieldTel: 020 8805 6767Email: [email protected]

Hall’s Flooring LtdLondonTel: 020 8803 1400Email: [email protected]

J De Bruyn LtdLeytonTel: 020 8558 4725Email: [email protected]: www.de-bruyn.co.uk

Littner HamptonLondonTel: 020 8520 8474Email: [email protected]:www.littnerhamptoncarpets.co.uk

P F C Flooring Supplies LtdRomfordTel: 01708 378801Email: [email protected]

RackhamsLondonTel: 020 8531 9225Email: [email protected] page 25 for details

STS Flooring Distributors LtdWatfordTel 01923 222790Email: [email protected]: www.stsflooring.com

STS Flooring Distributors LtdOrpingtonTel: 0845 434 1000Email: [email protected]: www.stsflooring.com

STS Flooring Distributors LtdCroydenTel: 020 8659 0971Email: [email protected]: www.stsflooring.com


The Wood Floor Centre UKLeigh on SeaTel: 01702 479493Email:[email protected]:www.thewoodfloorcentreukltd.co.uk

South WestBalley Carpets of BristolKeynsham0117 986 8431Email: [email protected]: www.baileybristol.co.uk

Beach Bros LtdDevonTel: 01392 421000Email: [email protected]

Clarks Wood CompanyBristolTel: 0117 971 6316Email: [email protected]: www.clarkswood.com

CF Anderson & Son LtdColchesterTel: 01206 211666Email: [email protected]: www.cfanderson.co.uk

G J Flooring WholesaleBattleTel: 01424 892411

Nutland Carpet Accessories PooleTel: 01202 681929Email: [email protected]: www.nutlandscarpets.co.uk

Nutland Carpet AccessoriesChandlers Ford Tel: 023 8026 7322Email: [email protected]: www.nutlandcarpets.co.uk


IrelandBrooks BelfastBelfastTel: 028 9074 4201Email: [email protected]: www.brooksgroup.co.uk

E C O Wood LtdCo.WicklowTel: 353 4046 2620Email: [email protected]

Marketall Trading LtdDublin 11Tel: 00 353 1 8308244Email: [email protected]: www.marketall.ie

M C D BelfastBelfastTel: 028 9035 1624Email: [email protected]: www.merbelfast.co.uk

Wales3 D Flooring Supplies LtdSwanseaTel: 01792 797970Email:[email protected]

3 D Flooring Supplies LtdCardiffTel: 029 2070 6706 Email:[email protected]

Keepfers Flooring AccessoriesCwmbranTel: 01633 871162

Rhyl Flooring Supplies LtdRhylTel: 01745 354555

Are you a Wholesaler?If you’re not listed here and wouldlike to be, please call Diane Martinon 01482 659396

New Regional Wholesalers Directory

Stocklists we reach further so you can aim higherThe

Name:

Business name:

Telephone number:

Email address:

Your local service guide - see pages 10 & 11

Wholesalers: To list your wholesale business for a nominal monthly charge,please faxback the form below to 01482 659397 or telephone 01482 659396

or email [email protected] and we’ll send you all the details.

News


Vorwerk Carpets hasannounced the appointment ofRoberto Martinez to SalesDirector effective immediately.

Based in Gemany, Roberto willhead-up a strong team and willbe responsible for sales strategyand steering the co-ordinationfor domestic and internationalbusiness at the carpetmanufacturer.

Trained and certified in theindustrial sales sector, Robertohas been promoted to the newposition after working with thecarpet manufacturer as ExportDirector. In all, Roberto has over15 years experience of international sales experience.

On an international scale, Roberto will be developing Vorwerk’s domesticbusiness in Germany as well as expanding key markets in Eastern Europe,Asia and the USA

In today’s economic climate,BFS are promoting their carpetbooms as the best in the business toavoid “spending a fortune on buying orhiring inferior booms on forklifts?”

Quality BFS Carpet Booms have been proven to last bybig name carpet industry customers such as Adam, Brintons,Brockway, Headlam and Victoria.

Rob Sadler, MCD, Kidderminster says “Our operators prefer BFS boomsbecause their narrow back plates ensure the best visibility. BFS fit optionalcamera brackets and spacers/buffers to our boom back plates ensuringaccurate positioning of the carpets and eliminating rack damage. Many of ourBFS booms are over 20 years old, they’re the best boom on the market”.

T 0121 557 1935 www.bfsltd.co.uk

Booming businessNew sales heads at Vorwerk

Ian Hammond has been appointed the UK Sales Director for Vorwerk Carpets as the German manufacturer looks towards increasing its presence within the UKcommercial and residential sectors. Ian has been associated with the Vorwerk brand in various guises since 1992 as the sole agent for the UK, but is now directlyemployed by the leading manufacturer to drive high style collections to consumers, retailers, specifiers, architects and contractors across the UK.

With over 40 years experience in the carpet industry and a comprehensive knowledge of Vorwerk’s fascinating carpet collections that are raising the bar in terms ofstyle, Ian is ideally placed to liaise with retailers and designers alike having spent time at Crossley, Kosset Carpets and Mercia Weavers, alongside looking after interiordesigners such as Colefax and Fowler.

“I know very few people with more experience of the carpet industry than Ian,” comments Roberto Martinez, SeniorVice President responsible for domestic and international sales and strategy. “His knowledge of manufacturing as well ashis dedication and belief in Vorwerk Carpets gives me every confidence that we will see the UK become an increasingpart of our international strategy.”

The Vorwerk brand is regarded by many involved in the interiors industries as a leading exponent of carpets that bringinnovation and style in abundance and with Ian’s appointment,Vorwerk will continue to be featured in some of theUK’s most prestigious installations.

“Whether houses, corporate offices or leisure venues,Vorwerk is famed for its cutting edge approach to carpet.Working with leading figures such as Ulf Moritz and Zaha Hadid, we have developed ranges that not only representthe pinnacle of design, but as in our TEXtiles collection, cradle to cradle sustainability and high levels of performance.With this behind us and a growing customer base, the future looks bright,” concludes Ian Hammond.


See for yourself - visit our new online demoat www.thestocklists.com/carpetguide

Fully updated database


Stand out from the crowd and have a say in the futureof your industry

NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH

Tel: 0115 958 3077 Fax: 0115 941 2238 Email: [email protected]

The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation.

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to Stocklists and the Contract Flooring Journal• Free newsletter

Restructuring specialists believe the number of UK insolvencies will soar by 55% towards theend of 2009, more than double the number before the credit crunch. However, a new analysisby business intelligence analysts Plimsoll Publishing, suggests that it’s not too late to save manyof the 139 UK floor coverings ‘danger’ companies rated as being at high risk of failure.However the new report comes with a warning: these companies must start to fix theirproblems now.

David Pattison, senior business analyst at Plimsoll, says: “The first issue is to understand theextent of the problems the company is facing. In our 22 years of analysing the floor coveringsmarket, the symptoms of a failing business are sadly, all too familiar.” Plimsoll maps out fivephases of failure:

Phase 1.The company comes under pressure to increase sales, so uses all their resources,maybe selling at a loss, or adding costs to service their clients’ demands.

Phase 2. As a result, the company is encouraged to take on extra short term debts tofinance the sales drive, putting extra pressure on their profit margins through extra interestpayments - therefore failing to cut costs.

Phase 3. After a while, the banks grow nervous and ask that this unsecured finance beswapped to long term finance.

Phase 4. Armed with the extra financed capital, the company continues with the failingstrategy and allows the overdraft to start to build up again and thus eroding the profits more.

Phase 5. The company debt grows to an uncontrolled level and the banks once again grownervous and may demand immediate repayment of the debt.When the company is unable todo this, administrators are called in.

David Pattison says: “A critical factor in this cycle is to understand the key measures tomonitor in your business in order to pinpoint any decline. Our analysis will tell you instantly,where the company is strong and what its weaknesses are, so that a clear set of turnaround

targets can be put in place. Companies are made aware of their problems sooner, and themanagement then has more time to put a survival plan in place and stave off theadministrators.

“In essence, the key to avoiding administration is to put in place the measures yourself thatthey would instigate,” he says. Plimsoll cites three options for companies to survive and bewell-placed to capitalise when the market picks up.

Cut costs now: This is not easy; it means the company must accept it will be a smallerenterprise and job losses will generally be part of the plan. It then needs to look at a survivalplan and adopt the mindset of a receiver, cutting out non-profitable contracts, reducingoverheads and also renegotiating with key suppliers.The objective must be to reduce the levelof debt.

Sell the company or look for an investor: Despite the doom and gloom in themarket, this option should not be ruled out. 537 firms identified in the sector have cash tospend and could easily afford to finance a purchase out of cash.The 139 danger companiesare very vulnerable to an aggressive takeover, yet there could be a great benefit in selling up.A new owner would give the company time and resource to turn their performance around.Sadly again, this will inevitably involve job loses and reducing the size of the company torejuvenate the business.

Trade their way out: In the current economic climate this is the least likely strategy,most of these 139 companies have fairly long term problems, so its clear their currentbusiness is not competitive in the market and simply doing the same will not change anything.Combine this with the inability to raise extra finance and time is not on the side of thisapproach. Only a few of the ‘Danger’ companies have this as a viable option.

T 01642 626400 www.plimsoll.co.uk

‘Not too late’ to save flooring companies as insolvencies soar

Business NewsEvery time you see a web or email address in The Stocklists,you can click straight to it from our online edition at www.thestocklists.com

52

News


Sponsored by Georgian Carpets, the 53rd Kidderminster Carpet ManufacturersNational Golf Tournament, in aid of the Furnishing Trades Benevolent Associationand Macmillan Cancer Support, takes place at Kidderminster Golf Club on Tuesday12th and Wednesday 13th May 2009. The popular event, which last year raised£26,000 for the two charities, is the second largest fundraising event for the FTBA.

Day One is a four ball team event while Day Two is a two ball team event. There isalso a dinner at the Granary Hotel in Kidderminster in the evening of Tuesday 12thMay. Cost is £50 for one day and £80 for both days. The dinner is £30 a head.

The new Chairman Rupert Anton said: “While everyone knows about the goodwork of Macmillan, the FTBA is less well known but no less important to us in thecarpet industry. Created by the industry for the industry, it is the only charityexclusively dedicated to helping those who are, or who have been, involved with thefurnishing, carpet and allied industries, and who through no fault of their own findthemselves facing unexpected or financial hardship.

“It has over 300 long term beneficiaries and the financial support received fromindividual companies is critical to the work that the FTBA is able to do on behalf ofthe industry. Over the past 10 years the FTBA has made grants in excess of £1million. It cannot go on providing this level of support without the encouragementand backing of our great industry. I know market conditions are testing but it isvery much business as usual for us.”

For details on how to play in this year’s tournament or indeed sponsorship, pleasecontact Rupert Anton on 01562 747 359 or [email protected].

The Furnishing Trades’ Benevolent Association (FTBA)has named Mark Webster and United Business Media-Live as its Individual and Corporate Supporter of TheYear for 2008.

Presented during the Interiors Birmingham show, theawards recognise the outstanding service both havemade in support of the industry’s only dedicatedcharity.

Former FTBA president Mark Webster, chairman ofMark Webster Designs, took the Individual Supporteraward in recognition of the personal time, effort andmoney he has given to the association. His citationsaid: “During your time as national president you didmuch to raise the awareness of the FTBA …and havegenerously and frequently assisted the FTBA throughpersonal donations as well as corporate ones.”

UBM-Live (formerly CMPi) was named CorporateSupporter of The Year for “actively supporting theFTBA over many years by way of corporatedonations, fund raising activities and the involvementof senior executives’ time and efforts to support the

charity.” The award was received on behalf of the company by event director Andy Vaughan.

Said FTBA interim chief executive Nigel Blake, who presented the citations: “The criteria for these awards areprecise and demanding and it is our directors and trustees who decide on the winners and in both cases thedecision was unanimous.

“People and organisations such as Mark Webster and UBM-Live are what keep our charity alive and able tocontinue helping people across the industry in times of hardship or financial crisis.”

FTBA rewards top supporters

Time for tee - industry set to support charity drive

Flooring Forumretailers respond to industry issues

This month’s debate:Are we selling carpet short? Is there more margin to be made?Add your voice to our online survey - see page 39 for details.

Last year’s winners The Ulster Tykes with Shaun Lewis, Victoria Carpetsand Peter Kimmins of sponsor Georgian Carpets.

Pictured from left to right John Rayner, fundraising manager MacmillanCancer Support, Shaun Lewis, Victoria Carpets, Peter Kimmins GeorgianCarpets and Jonathan Seddon-Brown, former chief executive of the FTBA.

Pictured from left to right John Rayner, fundraising manager MacmillanCancer Support, Shaun Lewis, Victoria Carpets, Peter Kimmins GeorgianCarpets and Jonathan Seddon-Brown, former chief executive of the FTBA.

Last year’s winners The Ulster Tykes with Shaun Lewis, Victoria Carpetsand Peter Kimmins of sponsor Georgian Carpets.

Nigel Blake presents the Individual Supporteraward to Mark Webster (right).

Nigel Blake presents the Corporate Supporteraward to Andy Vaughan (right) on behalf of UBM-Live.


StocklistsThe

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OPPORTUNITIES SITUATIONS VACANT

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PART-TIME TELESALES PROJECTThe Stocklists is looking for an individual with some flooring

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the stocklists - march 2009

Documents

carpet distributorsleedstel

floorcovering magazine

contract market2

carpets ltdmanchestertel

contract marketwe reach

s carpetsboltontel

floorwise d j ltdsouthamtel

barnsley flooringbarnsleytel