the story or the sell - philip macartney
TRANSCRIPT
The Story or The SellThe Eternal Battle in Content Marketing
1891 1895 1900
Box Office / DVD Sales – 8 Billion USD Merchandise and Licensing– 19 Billion USD
1.Start with the consumer
2.Iterate
3.Integrate
1.Educate / Hubspot
2. Create Social Identity
3. Inspire / Pantera bread
4. Entertain
