slideshare.org/Leosorge

Who am I? @leosorge

NordEst Digitale, Scientific Member

Gamification.org/it, Italian Partner

RepRap/Maker Day, Organizer

SeeWeb CloudSeed, Organizer

We are talking about software

We are not talking about a new overall strategy

We can reengineer (mind) processes (tactically, one by one)

Gamification is a moving target

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DEFINITIONS

A definition of Gamification/1

The process of usinggame thinking + game mechanics to engage audiencesand solve problems. According to Wikipedia and Gabe Zichermann

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A definition of Gamification/2

The applied use of elements found in gaming for non-game consumer applications, products and other related services.According to Margaret Wallace

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A definition of Gamification/3

Applying game-design thinking to non-game applications to make them more fun and engaging.According to the Gamification Wiki

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A definition of Gamification/4

The use of game-derived mechanicsto increase use and engagementby synchronising eventsleveraging on the natural competitionof (almost) all human beings.According to Leo Sorge

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Gamification examples

● Foursquare● Shopkick● Recyclebank● CrowdTwist● Badgeville● Bunchball● Farmville (Facebook supported)● Mafia Wars (Facebook supported)

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Gamification on the front-side burner

● M2 Research pegs the current gamification market at $100 million in 2011

● Client implementations in 2011 focus on: ○ user engagement, 47%○ brand loyalty 22%○ brand awareness 15%

● The market is estimated to grow to $2.8 billion by 2016

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GAME MECHANICS 10

Attaching a measure to anything Turns it into a gameHow do we get people to fall in love with our app?How do we get people to stay in love with our app?● By motivating consumer behavior

Mechanics to Psychology● Move beyond points & badge mechanics● Time tracking● Social proof (my sister uses it), stories behind According to Stephen Anderson

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The 24 and the 47

● The Gamification Wiki lists 24 different game mechanics (as of Nov. 7, 2011)

● SCVNGR's 47 unique game mechanics (as of Nov. 7, 2011)*

Both of these lists can be used to brainstorm on adding new features and elements to any website or community

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(Bunchball).

Mechanics Vs. Primary human desires 13

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Mechanics● Points, level, badges, leaderboards● virtual goods, v. currences, charity● synchroDesires● competition, reward, achievements● status, self expression, altruism

The 5 key points of Engagement ● recency (When was his last visit?)

● frequency (How often does he visit?)

● duration (How long does he stay on the sight when he visits?)

● virality (How often does he share content on the site?) (How much

is his sharing amplified through their network?)

● ratings (how often does he rate content on the site?)

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To whom gamification may concern

● off-line activities ● consumer applications & websites● company software● education, updating

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To whom gamification may concern

● off-line activitiespoint collection, miles, happy hour... flash mobs?

● consumer applications & websitesFoursquare, Facebook, eBay, Linkedin...

● company softwareSap, Microsoft W7 translate...

● education, updating

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Single Players (consumer)Richard Bartles studied MUD player types in the late 1990′s and came up with 4 types of players:

● killers● achievers● socializers ● explorers

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Mechanics to Psychology

According to Stephen Anderson

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Mechanics to Neurology 20

Infographic: Neurology of Gaming

CONCLUSIONS

A definition of Gamification/5

The use of synchronized loops to increase use, engagement,skills, and knowledges,leveraging on the naturalcompetition of all human beings.According to Leo Sorge

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The Results of Gamification

Shall you have a social software(that breaks down the corporate pyramid)ruled by its social metrics(that gives you step-by-step control),analyzing your audiences you can gamify skill + knowledge(breaking down the educational pyramid) 23

Questions?

Free Additional Resources ● Gamification Wiki● Gamification Blog● Digest of Gamification● Gamification Research Network● Gamification 101● Gamification in real time from Twitter● What is Gamification Really?● The Gamification Backlash● Gamification Research Network● Gamasutra● Semantic Foundry Survey of Gamification...

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