THE ULTIMATE FOOTBALL GUIDE

Keep up with the latest football events

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

What is it?

The ultimate football guide is a personalized football timetable. A Specific football team will be chosen by the buyers, and then, the timetable will be made according to the football team.

The timetable can be printed and given in a binder to the costumers or else, it can be online on the original website theultimatefootbalguide.com. This will be updated regularly.

Approach

Many people in the world like and follow football. Sometimes, it is very frustrating to stay searching at what time the match is, where it is going to be etc. on our timetable, everything will be listed and a sheet with a number of websites which tell you where tickets can be bought, will be given.

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

production

we will need a printer which can print in good quality and of course a laptop or computer to go with.

thin binders also need to be bought The binders can also be decorated with

the customers favorite team.

location

This can be sold all around the world as football is known all around the world.

We will make the research together at home. Each of us will have a number of team to look for and after we are ready, we will put our information together and form the timetable.

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

What about a website? We will put up a website by time were people

who do not want to buy the timetables, can sign up online and have their timetable sent by email.

Our website would be called : theultimatefootballguide.com

When people would sign up they would pay a small amount of money.

Our website would also have updates for those who signed up. Some updates may include: who won the days game, a player who got injured etc.

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

Target audience We will open our website and share the links

on social media like: facebook, twitter and also Gmail.

We will also try to put a link of our website on a famous football site like: football365.com

Banners will be put up in our school. Banners will also be put up in the local

counsel. Ultimately it would be best if our poster

would be shown during a football game.

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

Where to sell? We will start selling the timetables at school

and at our local centre. Friends and family might also want to buy

this product. Later on we would try to go global and start

selling the products to people outside our country( of course by the website)

We might also open a shop where we can sell the timetables along with other products.

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

Cost analysis

Start up costs:ink € 25.00

binder € 2.50

paper( x500) € 4.90

computer €337.50

printer € 50.00

total € 419.90

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

Strengths- Many people like and follow football.- Not much money is needed after equipment is bought

Weaknesses- Expensive to start since laptop and printer need to be bought

Opportunities- Many football fans can benefit from this- Could be the next football trend

Threats- People can do this themselves- Other companies can do the same thing.

Swot-analysis

AGENDA Description Production and location website Target audience Sales Cost analysis SWOT-Analysis Local competition

Who are our competitors? People can do this timetable

themselves. Other football companies can take our

idea and do the same thing like us.

by : Jorge Cervera Laura Bonnici Robin Kiermeier

Thanks for watching. We hope you liked it !