Ultimate Guide To

CONTENT SYNDICATION

Based on an article that originally appeared on my site.

HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.

So what is this “Syndication”

business anyways?

SyndicationRepublishing or repurposing

original content on a different channel to maximize reach.

(e.g. Seinfeld originally aired on NBC but has since been syndicated on many networks)

I’m a writer. How can syndication

help my content?

Original Content

(potential reach 5,000)

(potential reach 50,000)

(potential reach 100,000)

(potential reach 75,000)

Syndication Maximizes Reach

But How Can I Syndicate My Content?

I’m All Ears…

1) START WRITINGYour content won’t get syndicated until you’re established on your own site.

Whether You Use Your Company Site as a Spring-board…

Gregory Ciotti utilizes his own name as well as the credibility of

HelpScout’s blog in this syndicated Entrepreneur article

…or you Syndicate From Your Own Personal Blog.

Whereas my syndication on sites like The Next Web comes from my

personal blog.

You Need to Build a Reputation Before you Start Syndicating

First comes reputation…

…then comes syndication.

So Get Off the Couch and Start Writing!

But how do I get my name

out there?

2) GUEST BLOGGuest blogging is a fantastic way to build your reputation and relationships with publications.

Guest BloggingWriting original content for another

publication to extend reach. (e.g. Seinfeld appearing on a talk show to

promote his new show. Puffy shirt optional.)

But how do I start Guest Blogging?

You tellin’ me I should check out this other Slideshare?

3) TARGET PUBLICATIONSReach out to publications efficiently, by specifically targeting sites that syndicate the type of content you produce.

The Simple Formula for Successful Syndication Outreach

1.

2.

Compile a list of websites that regularly syndicate content like yours.

Find the editor or person in charge of syndication, craft a quality pitch and then reach out.

The Simple Formula for Successful Syndication Outreach

1.

2.

Compile a list of websites that regularly syndicate content like yours.

Find the editor or person in charge of syndication, craft a quality pitch and then reach out.

One Last Step…Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat. Repeat.

That seems like a lot of work.

Why Bother?

Content Syndication Not Only Expands Your Reach.

But Each Piece of Content Goes Further

Meaning You Can Focus on Quality and Not Have to Worry About Quantity

THANKS FOR READING!Keep In Touch:

Follow Subscribe Connect