THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

FREE E-BOOK

Simple, useful, and completely practical

ways to get the most from Facebook.

www.umisconsultancy.com

1) Key Stats & Demographics

2) Ways you can use Facebook

3) Strategies & Tactics for Success

4) Etiquette tips and guidelines

5) Recommended Tools

THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

Key Stats & Demographics

• Facebooks breakdown by gender is 55% Female & 45% Male.

• The average user on Facebook is 41 years old.

• The average Facebook user has 229 friends.

• Posts & Pages on Facebook are liked 4.5 billion times each day.

• Over 300 million photographs are uploaded to Facebook ever day.

• Over 750 million users access the network on a mobile device.

THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

1

Ways you can use Facebook

GROUPS 2 EVENTS

3 PAGES 4 MESSENGER

Facebook Groups are created by users to allow other likeminded

people to interact within the confines of a relevant interest. The

groups can be set up with varying levels of privacy and security,

much like individual profiles and the group is managed by the user

creator. Groups are great for hobbies, common goals or interests

and act a central repository of information for a specific group of

users.

A Facebook Event is a central location for a user to organise a

specific point in time that they can invite other users to. They can

then also tailor, manage and export that event as they see fit. The

event can be a one-off or regular and allows users to register an

interest in it before committing or confirming their attendance to

the event.

Facebook business pages have been around in one form or another

for a long while. The pages have evolved over a decade to provide a

very useful tool and act as the hub for many companies to be able

to advertise using Facebook. The pages consist of a rich set of

features including analytics, reporting, security, access and

advertising.

Messenger is a very simple app that sits alongside Facebook and

acts as a real-time way to chat to other users on Facebook. This was

introduced around 2010 – 2011 and acted as a great way for

Facebook to keep up with the growing trend of email, instant

messenger and ‘on the move’ interaction.

76% of Facebook users log in at least once a day.

THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

Strategies & Tactics for Success

Content Engagement

Frequency Trust

Goals

Tracking

The content you post on Facebook is everything.

It is what can make or break your online

reputation. Keep it simple, relevant, regular and

try and make it as engaging as possible. You

want people to want more.

Just having a Facebook presence is not enough

any more. You need to be looking to gain active

engagement from your followers. Post

interesting content, post regularly, respond

quickly and incentivise people to act.

The frequency at which you post is very

important. Regular and well times posts can give

your followers confidence, too frequent and ill

timed can put your followers off. Getting this

right is a great way to earn fans.

A huge part of your brand is built on trust and

credibility. Grammar and spelling are

universally important as well as the tone of

your posts. If you are giving mixed, offensive or

contradictory messages then this will both

confuse followers and loose their trust.

It is imperative that you set goals when looking

to spend time on Facebook. Set concise, realistic,

obtainable and time bound goals that provide a

record of how useful your time has been vs the

results you are getting.

Facebook provides tracking and analytics in the

form of ‘Insights’ which lets you keep track of

important areas of your activity and

performance. It is key to understand, interpret

and act on this information to have any chance

of reaching your goals.

25% of earths

population has an

active Facebook

account.

THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

Etiquette tips and guidelines

Not Responding Comment Fishing

MessagingUsing the Facebook wall as your means to message people on a minute

by minute basis is not a great idea. It simply clutters up your wall and

everyone's around you. Keep messaging private is our suggestion.

Be aware of your post frequency. Even though it is good as a business to

be regular, depending on your type of posts and when you are posting it

could become a nuisance.

It is important to make sure that you respond to posts, messages,

comments and engagement in a timely manner. If you do not reply or take

some time, your followers, potential customers will become despondent.

Post Frequency Tagging People

Sell Sell SellWe all know that Facebook is used to advertise and being able to reach out

is one of the benefits of the platform. However throwing sales content

down peoples throats all day every day will get a very bad response.

Tagging people in posts is one of the great things about Facebook and we

wholeheartedly support that when done in a tasteful way. It becomes a

problem when tagging unsuspecting people in derogatory ways.

Using your posts to purposefully fish for comments and reactions can

potentially be seen as not only annoying, but will also rub people up the

wrong way. Be selective about wearing your heart on your sleeve.

Highest traffic occurs mid-

week between 1 to 3 pm.

On Thursdays and Fridays,

engagement is 18% higher.

THE ULTIMATE GUIDE TO

FACEBOOK MARKETING

Recommended Tools

LikeAlyzer is a free, simple set of analytics accessible to anyone. It allows you to

run a report on any Facebook page and gives you some great, accurate data.

www.likealyzer.com

Hootsuite is one of the best platforms for managing social media channels. It

is easy to manage multiple channels and has some great free features.

www.hootsuite.com

This design tool comes in handy any time you need to create a custom image,

an activity that you’ll find yourself doing pretty frequently if you’re managing

your company’s Facebook marketing efforts.

www.canva.com

42% of marketers report that Facebook is

critical or important to their business.

Get in touch & become one of our many

Happy Customers

www.umisconsultancy.com 0845 25 75 011 info@umisconsultancy.com . .