the union rate card 2011 ncpc

www.THEUNION.comGreat People Connecting Communities

2011Media ResouRce GuideYour guide to marketing and advertising with the union, theunion.com and the union products

Welcome

GRowinG ReadeRship■ The Union Newspaper: 32,000 daily

■ TheUnion.com: 11,047 average daily

■ Combined Net Reach: 75% of Western Nevada County Market

ouR MaRketPopulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98,718

Age 0-19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,912

Age 20-29 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,875

Age 30-39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,510

Age 40-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,135

Age 50-59 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18,636

Age 60-79 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23,683

Age 80+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,898

Average household income . . . . . . . . . . . . . . . . . . . . . $80,000

Median income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $45,864

Households . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41,991

Union households . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,617

High School graduates . . . . . . . . . . . . . . . . . . . . . . . . 88%

College graduates . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33%

Market information Source: Nevada County Economic Resource Council,

California Department of Finance, Nevada County 2010 US Census numbers.

Covering zip codes: 95945, 95946, 95949,95924,95959,95960, 95975, 95977 and 95602.

EUREKA

SACRAMENTO

FRESNO

AUBURN

LOS ANGELES

SAN DIEGO

RENOLAKE TAHOE

LAKE WILDWOOD

TRUCKEE

PENN VALLEY ALTA SIERRA

LAKE OF THE PINES

GRASS VALLEY

NEVADA CITY

Nevada CouNty

ContaCt us:

advertising sales Department(530) 477-4243e-mail: [email protected]

the union464 Sutton Way, Grass Valley, CA 95945www.theunion.comPhone: (530) 273-9561Fax: (530) 273-1854

Valued Customers:

Our business is to help you grow your business. In a nutshell that’s what we are all about.

And although our history dates back to 1864 (The Union was established to help Abraham Lincoln get re-elected president), we are much more than, “just a newspaper,” as some would suggest.

We understand the need to target your advertising message very specifically in the age of information overload. To that end, we offer a suite of services, from Web to print to direct mail. And through our very robust database, we can provide information to help you identify your target market and op-portunities in a very measurable and cost-effective way.

The Union has been part of this great community almost since the beginning. We have a stake in sustaining the quality of life most of us moved here to enjoy. That quality, in our view, begins by ensuring a solid, diverse, economic foundation. We are a community of mostly small, mom-and-pop type businesses and we know how difficult it can be in an ever-challenging and competitive landscape.

We stand ready to serve you. Our success depends upon yours.

Best regards,

Jeff AckermanPublisher

Nevada County population- 98,718

0.19 20,91220.29 11,87530.39 7,51040.49 15,13550.59 18,63660.79 23,68380+ 4,898

High School grads- 88%College grads- 33%Median Income- $45,864Average Household income- $80,000Households-41,991Union Households-15,617

Media LandscapeThe Union Media Landscape

We want to be your marketing partner to help your business succeed.

In our efforts to do that we’ve conducted surveys to determine your

current and potential customer reading preferences. Here are some

of the results according to an independent readership survey:

When our local community was questioned about readership of Daily Newspapers:

■ 69% read The Union

■ 28% Sacramento Bee

■ 8% San Francisco Chronicle

■ 7% Auburn Journal

■ 24% Did not read any

Category The Union Internettheunion.com Radio Yellow

Pages

Food & Groceries 71% 1% 3% 1%

Employment 62% 16% 1% 3%

Real estate 58% 22% 2% 1%

Lawn & garden equipment 47% 15% 4% 7%

Entertainment 47% 23% 10% 2%

Restaurants & dining 43% 5% 10% 18%

Used car, truck or van

41% 25% 5% 2%

Furniture 39% 14% 3% 9%

Home Improvement 38% 16% 6% 9%

Tires, batteries, auto supplies

38% 11% 3% 19%

New car, truck, or van 22% 50% 4% –

Clothing 20% 23% 5% 4%

Electronics (TVs, DVDs, CD players)

20% 41% 3% 3%

Cell phones and telecom-munication equipment

19% 38% 7% 3%

Banking and financial services

17% 43% 7% 3%

Computer equipment 13% 51% 2% 6%

TheUnion.coM Media Landscape

An independent consulting firm was commissioned to conduct a survey to

discover how our community uses the internet. The results were very informative

and gratifying. They support our assertion that we can provide our advertisers

not only a larger audience, but more customers. We’re not just saying that, the

numbers speak for themselves. By the way, we are the only local advertising

medium that is willing to provide our customers with actual facts and figures

regarding their advertising campaign.

The following information is taken from survey results that may be of interest:

Of the survey participants:

■ 90% use the Internet daily

■ 74% visit The Union.com more than 3 times per week; 53% visit daily

■ 88% have used the Internet to purchase products or services

■ 49% of those surveyed researched products online but purchased LOCALLY

■ 93% read The Union at least once a week

■ 71% of theunion.com readers do not subscribe to The Union

■ 37% of participants had placed a Classified ad in the previous 12 months

Market Information Source: Wilkerson Study.

The following table lists ‘Primary Advertising Sources’ for survey participants across key products and services:

Market Information Source: Pulse Media Group.

The unionReTail

Advertising rAtes

$ 4,000

- $ 2,5

00$ 20

,000 -

$ 5,000

$ 60,00

0 - $ 30

,000

open rate: $26.46 per col inch


The unionClassified

Advertising rAtes

$15.75per column inch






open rate: $4.75 per column inch or not to exceed $295 for full color

less Than 29” MoRe Than 29”open rate:

$3.90 per column inch or not to exceed $295 for full color







Frequency Advertising discountsBy advertising every day in The Union, your message will reach thousands of potential customers. Repeat any display or commercial classified ad within six calendar days and receive the following discounts:Run 2 times . . . . .save 25% on 2nd adRun 3 times . . . . save 30% on 3rd adRun 4 times . . . . save 35% on 4th ad

Run 5 times . . . . save 40% on 5th adRun 6 times . . . . save 50% on 6th ad

$ 75,0

00 +

totA

l Ann

uAl





2011 Rates

The union ColoR rAtes


PRosPeCToRAdvertising rAtes






union diReCTsieRRa saveRAdvertising rAtes





the union FeAturesSports / Community / Society / Lifestyle .......................DailyBusiness .................................................................. MondayHealth & Fitness .......................................................TuesdayFlavor / Business ................................................WednesdayLearning / Business / Entertainment/ Real Estate ... ThursdayFashion / Outdoors / Business / Wheels ...................... FridayHome & Garden .....................................................Saturday

or Full Color Flat Rate: $215




Prem

ium

Pos

ition

s

The union PReMiuM PosiTions Advertising rAtes

■ Front Page Ads3 col. x 4” or 6 col. x 2” full color ad with guar-anteed placement on the front page, availability limited to one ad per day. All front-page ads require Publisher approval. Weekday $425/ Weekend $499.

■ Section Fronts6 col. x 2” or 3 col. x 4” full-color ad with guaran-teed placement on the section front, availability

limited to one per day. Section Front ads appear on the “Sports” and “C” sections of The Union. $285 Contract Customers / $340 Open Rate.

■ Weather Dominator6 col. x 13” full-color, guaranteed placement, limited to one ad per day. $745 Weekday/ $767 Weekend

■ Back of Main (A-Section)6 col. x 21.5” full-page, full-color ad, guaranteed placement, availability limited to one ad per day. $1390 Weekday/ $1490 Weekend

■ Flavor Front Page6 col. x 7” full-color ad, appears under a food-and-wine feature story. Availability limited to one ad per Wednesday. $635

color de Jour available

sunday exPRessAdvertising rAtes

PlAcement Positions & sPeciAl dAys guArAnteed PlAcement

a 20% fee will be added to your rate to guarantee placement on a specific page. applies to display ads more than 30 col-umn inches in size only. some restrictions apply.

dining guide rAtespublishes in prospector, sunday express and daily in a wrap delivered to hotel rooms in the area. 2x3 ad . . . . . . . . 3.4”x2.38” . . . . . . . . . . . . $1102x6 ad . . . . . . . . 3.4”x4.875” . . . . . . . . . . . $170

246 COMMERCIAL ST., NEVADA CITY

(530) 265-6710

www.judisofnevadacity.com

Santa’s Helper.

FASHIONC1 | Friday, November 27, 2009 | The Union | Section CCarol Guild, features editor, (530) 477-4219, [email protected]

More fashion picks | C2

Jason and Jill Auld are owners of Mountain Recreation on East Main in Grass Valley. Jason is wearing a Royal Robbins wool zip

sweater, and Jill is wearing Aventura reversible vest, Smartwool dot scarf and a Burton hand-knit visor beanie.

Phot

o fo

r The

Unio

n by

John

Har

t

The fashion industry is full of

passionate and creative people

who strive to create works of

art that people can wear and enjoy on a

daily basis.

Often times this level of artistry is

reserved for haute couture or designer

collections. For most people, the prices

are unreachable, and they’d have to

pass on eating to fit into the latest pair

of skinny jeans.

But at Mountain Recreation in

Grass Valley, fashion meets function

and prices are friendly to those of us

who are not hotel heiresses.

Owners Jill and Jason Auld are

two passionate people who, like most

of us in Nevada County, appreciate the

beauty of this area. They strive to share

their passion through their carefully

selected merchandise.

Fashion metamorphosis

When Jill and Jason took over

Mountain Recreation in 2000, they

evaluated the store’s merchandise

selection in addition to listening to the

needs and wants of the customers.

They immediately saw the need to

expand the selection of women’s and

men’s apparel and began to search out

great brands that are based in quality

and that mix fashion with function.

Jill, who buys the apparel for the

store, focuses on finding new and excit-

ing niche brands that offer unique

styling and fashion details.

Customers can still find great sta-

ple pieces from Columbia, Royal

Robbins, Woolrich and Northface. For

those who want something that’s more

fashion-forward, she carries brands

such as Prana, Kuhl and Mountain

Hard Wear.

Jill appreciates the roots of

Mountain Recreation: People come to

the store in search of outdoor equip-

ment and supplies. Jason manages the

hard-good purchasing for the store,

where he utilizes his vast knowledge on

outdoor activities to build a unique

product offering.

So Jill strives to ensure the apparel

side of the business works with the

outdoor gear side. She focuses on

Enjoy the outside

world in style!

PICKS

PICKS

What to buy for a man

in his 40s

The 40s are the new 20s

and its time to look stylish

again, and what better way

then with a new pair of

cool shades? A classic

black frame or even a more

fashion forward tortoise

shelled pair of sunglasses

will make any guy shine.

Visit Mountain Recreation

for a great selection of styl-

ish and function sunglasses

like these from Spy and

Smith Proof.

Photo by Christian Michael Goodwin

CHRISTIAN GOODWIN

Local style

Mountain Recreation

491 E. Main St., Grass Valley

(530) 477-8006

9:30 p.m. to 7 p.m. Monday through

Saturday, and 11 p.m. to 6 p.m. Sunday

CONTACT INFORMATION

Phot

o by

Chr

istia

n M

icha

el G

oodw

in

What to buy for a man in his 30s

Style-savvy individuals have known for

years that the accessories make the

outfit, and a great watch can do this

for a man. This holiday season buy

your thirty year old a statement watch

that says his headed for success. A

great watch with a low profile and

slimed down details will add the right

amount of class to his work apparel.

Find a great selection of men’s watch-

es at Stevenson’s like these Skagen

watches from Denmark.

Stevenson’s

Jewelry Supply

462 Colfax Ave. Grass Valley,

273-9129

Mon. through Thurs. 9:30 a.m.

to 5 p.m. and Fri. 9:30 a.m. to

3 p.m. Closed on weekends

ALSO IN THIS SECTION:

Advice . . . . . . . . . . . . .

C3

Health . . . . . . . . . . . . .

C3

Horoscope . . . . . . . . . . C3

Movies . . . . . . . . . . . . .

C3

Bridge . . . . . . . . . . . . .

C4

Comics . . . . . . . . . . . . .

C4

Crossword . . . . . . . . . . C4

See OUTSIDE C2

117 MILL STREET | DOWNTOWN GRASS VALLEY

477-6404 | MON-FRI 10-6 | SAT 10-5 | SUN 12-4

EILEEN

FISHER

HERE

FORFALL

120 West Main St., Grass Valley

530.273.4243 OPEN DAILY

ALL CLOTHING

on sale!

Canvas Giclee’s









$695Flat Rate

$655Flat Rate

$630Flat Rate

$575Flat Rate

$385Flat Rate

$365Flat Rate

$345Flat Rate

$310Flat Rate

$225Flat Rate

$225Flat Rate

$225Flat Rate

$225Flat Rate


ReTail Classified baCk CoveR ColoR weaTheR ColoR fRonT Pageopen rate:

$5.40 per col inch $695 Flat Rate $385 Flat Rate $225 Flat Rate

■ Community Section Dominator6 col. x13” full color, guaranteed placement, limited to one ad per day. $635 weekday/$665 weekend.

■ Community Service Rate$13.99 per inc, Monday-Saturday. Available at Publisher’s discretion, should possess a 501C3 and be primarily a volunteer managed and operated organization serving the public good. Not available to any group selling goods or services, except when those goods support the fundraising efforts of the volunteer organization. Frequency discount does not apply.

PRosPeCToR PReMiuM PosiTions Advertising rAtes ■ Prospector Front Page

5 col. x 1.5” full color ad, availability limited to one ad per Thursday. $225

■ Prospector Back Page

5 col. x 11.25” full color ad, availability limited to one ad per Thursday. $699

■ Front Page Top Corner3.25” x 3.25” trianglular ad, appears on A1. $195 or in conjunction with 30-column-inch ad or larger: $150

■ Union Direct Sierra Saver Skybox3” x 2” full-color ad, appears at the top the the flag on A1. Availablity limited to two per publication. $99

The union PReMiuM PosiTions Advertising rAtes

CoMMuniTy PReMiuM PosiTions Advertising rAtes

PRSRT STD

U.S. POSTAGE

PAID

Grass Valley, CA

Permit No. 79

WEDNESDAY, NOVEMBER 3, 2010

SAMPLE ISSUE

FOUNDED IN 1864 TO PRESERVE THE UNION ... ONE AND INSEPARABLE

what you

missed ...

SIERRA$AV

ERDIRECT

coming up

this week ...

BIANNUAL BEEKEEPING

MEETING HELD

At 7 p.m. on Monday, the Nevada

County Beekeepers Association

is hosting its bi-monthly meeting.

The club meets at the Grass Val-

ley Veterans Memorial Building

on 225 S. Auburn St. in Grass

Valley. Dr. Eric Mussen of the

University of California, Davis, is

expected to speak. Refreshments

will be served. For information,

call (530) 613-3923.

ELECTION DAY TUESDAY

Get out to vote Tuesday in the

mid-term elections. Polls open

in Nevada County at 7 a.m.

and close at 8 p.m. To fi nd out

where you need to vote, visit

mynevadacounty.com/elections.

Check Wednesday’s paper and

theunion.com for election results.

COMPLIMENTARY WINE

TASTING WEDNESDAY

From 11:30 a.m. to 5 p.m.

Wednesday, the Indian Springs

Vineyard on 303 Broad Street

in Nevada City is hosting a

complimentary wine tasting. For

information, call (530) 478-1068.

SHAKESPEARE’S

MIDSUMMER NIGHT’S

DREAM PERFORMED FRIDAY

- At 7 p.m. on Friday, the Per-

forming Arts Guild is presenting

the play “A Midsummer Night’s

Dream” at The Center for the Arts

in Grass Valley. Tickets are $8 in

advance and $12 at the door for

adults, and $4 in advance and $5

at the door for children 12 and

under. To order, visit TheCen-

terForTheArts.org. The Center

for the Arts is located at 314 W.

Main St. in Grass Valley.

— THE UNION STAFF

COUNTY PROJECTED TO

BE $5.5M IN THE RED

On Tuesday, Nevada County

Deputy CEO Joe Christoffel

laid out the county’s projected

budget defi cit for the 2011-

2012 fi scal year – which is

expected to be $5.5 million.

The county budget sustained

damage from drastically falling

property tax revenues.

GV PASSES LAW BANNING

POT COMMERCIAL SALES

On Tuesday, Grass Valley

passed a 45-day urgency

ordinance banning any com-

mercial sale or growth of mar-

ijuana in preparation of next

Tuesday’s vote on California’s

Proposition 19, which would

legalize the possession of up

to one ounce of marijuana for

anyone 21 and older.

GIANTS ON WINNING

STREAK AT WORLD SERIES

On Wednesday, the San

Francisco Giants walloped the

Texas Rangers, 11-7, in the

opening game of the World Se-

ries. On Thursday, the Giants

delivered a 9-0 victory to go

up 2-0 in the series before it

headed back to Texas.

BOREL RESORT NOW

OPEN FOR SKI SEASON

On Friday, Boreal Mountain

resort opened its lifts for the

2010-2011 ski season.

— THE UNION STAFF

Now that you know

what you’re missing ...

Get The Union delivered to

your home 6 days a week.

Are you a new subscriber?

Get 4 weeks for FREE when

you sign up with E-Z Pay!

Call today 273-9565

Mon-Fri 7am-5pm or Sat 7am-10am

*Som

e re

stric

tions

app

ly.

10x20 @ $99/mo* or 5x10 @ $55/mo*

946 GOLDEN GATE TERRACE, GRASS VALLEY

Office: 9am-5pm • Gate: 7am-7pm • selfstoragegrassvalley.comSELF STORAGE

CALL TODAY!

(530) 273-6464FREE Truck w/move-in* • FREE Lock or Boxes w/move-in*

SUPER SAVINGS! LOWEST PRICES ON OUR

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visit us at www.ashleyfurniturehomestore.com

The #1 Name In Furniture.

On our best selling items.

“Why pay $599, When you

can get this sofa for only $288?’’

$288ASHLEY DIRECT PRICE

Available Only at Participating Stores.

Grover Café

89" Sofa

NO INTEREST IF PAID IN

FULL WITHIN 12 MONTHS*

on purchases of $999 or more made from November 3, 2010

to November 15, 2010. Interest will be charged to your account

from the purchase date if the purchase balance is not paid in

full within 12 months or if you make a late payment. Minimum

payments required. A deposit of $200 is required and is not

eligible for this credit promotion. *See below for details.

MONTHS

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W. Main

Central Grass Valley

ExitColfax/Hwy. 174

Neal St.

S. Churc

hM

ill S

t.

S. A

ub

urn

CALIFORNIA

49

AMERICAS’

ASHLEY FURNITURE HOMESTORE

161 Mill St.

Downtown

Grass Valley

530.273.8400

STORE HOURS

Mon-Fri 9:30am-5:30pm

Sat 9:30am-5pm

Sun 12pm-4pm

Locally Owned & Operated!

BY MICHELLE RINDELS

Staff Writer

Bullying’s tragic consequences

have become all too clear in the

headlines this year:

A Rutgers freshman jumped from a

bridge in September after a secret sex

tape of him was streamed online. Sev-

eral Massachusetts high schoolers were

charged for bullying so relentless that

their 15-year-old classmate hanged her-

self in January.

Using part of a $6 million federal Safe

Schools/Healthy Students grant, Nevada

County schools are launching an aggres-

sive, research-based campaign this fall

to squelch bullying before it reaches a

deadly pitch. It’s part of an anti-bullying

effort among schools nationwide that’s

showing results, in spite of recent high-

profi le incidents.

“Bullying is a daily wear on kids’

psyche and well-being,” said Marina Ber-

nheimer, who is overseeing the various

elements of the Safe Schools grant. “We

don’t want to wait until there’s a trag-

edy.”

At the idyllic Chicago Park School,

with an enrollment just over 100, stu-

dents released yellow balloons in the

school gym to symbolize their pledge not

to bully.

Even in a tight-knit school, teasing

and exclusion happen.

“Sometimes kids come to the offi ce

and say they don’t feel well. But I don’t

think they’re really sick,” said Principal

Dan Zeisler. “They’re just not fi tting in.”

Each Friday since the program

launched, junior high students at Chi-

cago Park circle up their desks for small-

group meetings. They discuss ways to

turn bullying situations around, backing

the victim instead of giving audience to

the bully.

“You should be a defender,” one stu-

dent said. “You should report it or stand

up to a person.”

Nevada County’s new anti-

bullying part of national trend

Standing

up to bullies

Photo for The Union by John Hart

Eighth-graders in Joanne Ramey’s class at Chicago Park School talk about the proper response

to bullying, while Superintendent and Principal Dan Zeisler, standing at rear, listens in. Weekly

debriefi ngs are part of a comprehensive anti-bullying program the school kicked off this fall.

See BULLYING 3

“Bullying is a daily wear on kids’

psyche and well-being.We don’t want to

wait until there’s a tragedy.”

— MARINA BERNHEIMER, OVERSEEING SAFE SCHOOL GRANT

$25,

000

- $5,

000

$75,

000

- $30

,000

$150

,000

- $8

0 ,0

00

the union direct sierrA sAver PrePrint insert Pricingopen rate: $55 per thousand single sheet;

each 6 page jump add $6 per thousand Route zoning add $8

prices per 1,000 inserts:single sheet . . . . . . . . . . . . . . . $36.00

standard tab priceup to 6 . . . . . . . up to 12 . . . . . $53.00up to 12 . . . . . . up to 24 . . . . . $59.00up to 18 . . . . . . up to 36 . . . . . $65.00up to 24 . . . . . . up to 48 . . . . . $71.00





the union PrePrint insert Pricing

select mArket coverAgeBy combining The Union and The Union Direct Sierra Saver, you expand your coverage to nearly all of western Nevada County.

piece Weight $5,000 - $25,000 $26,000 - $75,000 $76,000 - $150,000 0.1 $34.00 $33.00 $32.00 0.2 $34.00 $33.00 $32.00 0.3 $48.00 $46.00 $44.00 0.4 $50.00 $48.00 $46.00 0.5 $51.00 $49.00 $47.00 0.6 $52.00 $50.00 $48.00 0.7 $53.00 $51.00 $49.00 0.8 $54.00 $52.00 $50.00 0.9 $55.00 $53.00 $51.00 1.0 $58.00 $56.00 $54.00 1.1 $63.00 $61.00 $59.00 1.2 $65.00 $63.00 $61.00 1.3 $67.00 $65.00 $63.00 1.4 $70.00 $67.00 $65.00 1.5 $71.00 $69.00 $67.00 1.6 $73.00 $71.00 $69.00 1.7 $75.00 $73.00 $71.00 1.8 $77.00 $75.00 $73.00 1.9 $80.00 $78.00 $76.00 2.0 $83.00 $81.00 $79.00 2.1 $86.00 $83.00 $82.00 2.2 $89.00 $87.00 $85.00 2.3 $92.00 $90.00 $88.00 2.4 $95.00 $93.00 $91.00 2.5 $98.00 $96.00 $94.00 2.6 $101.00 $99.00 $97.00 2.7 $104.00 $102.00 $100.00 2.8 $107.00 $105.00 $103.00 2.9 $111.00 $108.00 $106.00 3.0 $113.00 $111.00 $109.00 3.1 $116.00 $114.00 $112.00 3.2 $119.00 $117.00 $112.00 3.3 $122.00 $120.00 $118.00 3.4 $125.00 $123.00 $122.00 3.5 $128.00 $126.00 $124.00 3.6 $131.00 $129.00 $127.00

This is delivered to more than 18,100 non-subscriber households midweek. Maximum insert size is 11”x12.5.” Minimum insert size 4”x6.”

Zip code distribution available. no partial zip code distribution permitted.

Post-it notes, PolybAgs & toPPerspost-it notes. . . . . . . . . . . . . . $106 per 100Route zoning add . . . . . . . . . . $8.00Maximum insert size . . . . . . . 11” x 12.5”Maximum polybag size . . . . . 9” x 23”polybags and toppers available upon request

inseRts into the Union & the Union diRect sieRRa saveR

Penn Valley

Grass Valley

Nevada City

North San Juan

Alta Sierra

Cedar Ridge

Lake Wildwood

Lake of the Pines

20

80

Rough and Ready

NEVADA COUNTY

95959

95960

95949

95945

95946

9597595977

95602

95924 nevada city: 4,108Grass Valley (95945): 6,319Grass Valley (95949): 5,268penn Valley: 2,566Total distribution: 18,081

Special SectionS & ad parameterSSpecial SectionSWeekly■ Prospector

Published every Thursday, Prospector is Nevada County’s best read enter-tainment guide. Nevada County residents will spend millions of dollars on entertainment this year and Prospector reaches more Nevada County resi-dents than any other publication. Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment.

■ Sunday Express

Publishes every Sunday. Available free at over 110 locations in Grass Valley and Nevada City. Quick read stories and features to keep the readers’ inter-est along with advertising specials, dining out guides and reviews. Great for the weekend traveler and locals on the go! Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment.

Bi-monthly■ Real Estate Showcase

Distributed second and fourth Saturdays in racks around town and pub-lished with the Prospector on the preceding Thursday. Showcase is full of local real estate listings and is the area’s proven real estate marketing publication.

■ Auto Marketplace

Published the second and fourth Saturday of each month, Auto Marketplace is full of area dealers and auto repair and other auto associated businesses. This publication is distributed free in racks throughout Nevada County.

monthly■ Lake of the Pines News & Alta Sierran

Both publish monthly and are direct mailed to every resident in these com-munities.

■ Special publications

Ask your account manager for a special section calendar of all our supple-mental publications.

Display column sizes are:1 column . . . . . . . . . . . . . . . . . . . . . 10p5 . . . . . . . . . . . . . . . . . . . . . . 1.736”2 columns. . . . . . . . . . . . . . . . . . . . . 21p10 . . . . . . . . . . . . . . . . . . . . . 3.639”3 columns. . . . . . . . . . . . . . . . . . . . . 33p3 . . . . . . . . . . . . . . . . . . . . . . 5.542”4 columns. . . . . . . . . . . . . . . . . . . . . 44p8 . . . . . . . . . . . . . . . . . . . . . . 7.444”5 columns. . . . . . . . . . . . . . . . . . . . . 56p1 . . . . . . . . . . . . . . . . . . . . . . 9.347”6 columns. . . . . . . . . . . . . . . . . . . . . 67p6 . . . . . . . . . . . . . . . . . . . . . . 11.25”

Classified column sizes are:1 column . . . . . . . . . . . . . . . . . . . . . 6p10. . . . . . . . . . . . . . . . . . . . . . 1.139”2 columns. . . . . . . . . . . . . . . . . . . . . 14p5 . . . . . . . . . . . . . . . . . . . . . . 2.403”3 columns. . . . . . . . . . . . . . . . . . . . . 22p . . . . . . . . . . . . . . . . . . . . . . . 3.667”4 columns. . . . . . . . . . . . . . . . . . . . . 29p7 . . . . . . . . . . . . . . . . . . . . . . 4.931”5 columns. . . . . . . . . . . . . . . . . . . . . 37p2 . . . . . . . . . . . . . . . . . . . . . . 6.194”6 columns. . . . . . . . . . . . . . . . . . . . . 44p9 . . . . . . . . . . . . . . . . . . . . . . 7.458”7 columns. . . . . . . . . . . . . . . . . . . . . 52p4 . . . . . . . . . . . . . . . . . . . . . . 8.722”8 columns. . . . . . . . . . . . . . . . . . . . . 59p11 . . . . . . . . . . . . . . . . . . . . . 9.986”9 columns. . . . . . . . . . . . . . . . . . . . . 67p6 . . . . . . . . . . . . . . . . . . . . . . 11.25”

Display aD sizes ClassifieD aD sizes

Getting it to usAll ads must be submitted within deadline via e-mail (preferred), flash drives, disc. Ads submitted late can-not be guaranteed. We do not have an ftp site, however, our e-mail is capable of handling files up to 60MB. Anything larger may be sent through an online host ftp site, such as YouSendIt.com. Ads may be sent directly to your sales representative or [email protected].

ImagesAll images should be at least 300dpi and submitted no smaller than print size. Images can be: jpgs, tifs and epses. (If you will be submitting a photo directly to us, the original photo file taken directly from the camera is best.)

Line art (logos, etc.)Line art must be 300dpi and no smaller than intended

print size. Vector art is preferred and will print the best. It is best to use: eps, Illustrator files (no higher than CS2), and pdfs, are preferred. Jpgs and tifs are accept-able, but will not print as clear as a vector image.

Building your adsWe recommend you build your ads in InDesign or Illustrator in CMYK formats. Ads built using other software such as Publisher, Word, Excel, will result in less than optimal printing clarity Black-and-white ads are acceptable from PhotoShop. Export ad files as pdfs at 300 dpi or higher quality and embed all fonts.

Colors and textBlacks using more than 1 color, (i.e. rich black, 4-color black) will result in hard-to-read text. White, small, thin text placed on color backgrounds or 4-color blacks will be difficult to read when printed. We recommend white

text on colored backgrounds be no smaller than 12 pt, and/or bold font face. Avoid, if possible, using colors that require all 4 inks (cyan, magenta, yellow and black) such as burgundy. Note that colors and bright-ness on computer screens will not match when printed on newsprint. Because newsprint is light grey, colors will appear a shade or two darker. Photos print darker. Very rich, deep colors may print looking very black.

Failure to comply to the above ad-building parameters may result in poor print quality, blurry images and hard-to-read text. The Union is not responsible for files that do not meet the above specifications. Ads built camera ready should have all corrections made before submis-sion. We are happy to build your ads for you or answer any questions on ad building. There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.

print ad SubmiSSion parameterS

theUnion.coM

theunion.comTaking your business to the Internet and beyond ...

Theunion.com is Nevada County’s most popular Web site, receiving on average 1 million page views per month. By advertising on theunion.com you can reach additional customers every day, over and above your newspaper ad schedule. Visitors return several times a day, spending an average seven minutes viewing each page. Increase your ad message frequency and strengthen consumer awareness of your products and services. WIth your internet ad, we track the attention it receives and give you a report detailing how many clicks your ad received in a given time period.

reAl estAteThe “Real Estate” tab on the theunion.com offers great information to anyone looking to rent, buy or sell real estate in western Nevada County. Agent and lender profiles, open house maps, are just some of the valuable content available on the site.

JobsClick on the “Jobs” tab on theunion.com for your company’s best avenue for local and national visibility attraction to qualified employees. Aggressively packaged recruiting campaigns offer national exposure through premier job search Web sites, including monster.com.

e editionGet the paper without the paper. The Union eEdition is an exact duplicate of our print edition that is available online. It features all the ads and stories in the same format that you find on the printed page in an easy-to-use format.

GETTING IT To USAll ads must be submitted the day before the ad is to go live on our website via e-mail.

FILE SIzEAll ads must be 40k or smaller.

ACCEPTABLE FoRMATSFor static ads, we accept jpgs, .gifs or .pngs. We also

accept animated .gifs. For Flash ads, we require you submit a .swf and a static ad (.gif, .jpg or .png). In the Flash ad, include a clickTag button and use this action script on the button: on (release) { if (clickTag.substr(0,5) == “http:”) { getURL(clickTag, “_blank”); }}

Ads that do not comply to these parameters, will be rejected.

There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.

Web Ad submission PArAmeters

*Online Publishers Association Research (www.online-publishers.org)

All ad programs include the creation of one standard creative element per month. Additional standard creations are $50. Flash animated ad creative is $75

inteRnet ads

visitors trust online advertising

56% moreOutperforming local TV stations, portals and online yellow pages.more when displayed on local newspaper web sites,

did you knoW?aUdiencetheunion.comisthearea’sleadinglocalnewssite.Withmorethan270,000averagevisitsandmorethan1,000,000pageviewsmonthly,you’llhaveadifficulttimefindingmorelocalattentiononline.Reachmorepotentialcustomersontheunion.comthanallotherlocalmediasitescombined.Readersofonlinenewssitestendtobehigherincomeindividualswithmorepurchasingpower.

TaRGeTinGWedelivertheaudienceyouneedatthetimeyouneedit.Ourrobustadservercantargetyouradtocertaintypesofcontentonoursiteanddeliveryourmessageatatimethatmattersthemosttoyourbottomline.Weofferauniqueaudience,givingyouaccesstoreadersatworkandathomeduringyourbusinesshours.

VaLUeEveryadontheunion.comisonapagethatreadersinviteontotheircomputerscreens.Weofferourlocaladvertiserspremiumpositioningonthepageataveryaffordablerate.

TRUsTTheOnlinePublishersAssociationfindsthatlocalnewspapersitesleadthepackwhenitcomestotrustingonlineadvertising.Amajority(56%)respondedthattheyfindadvertisingtrustworthyonlocalnewspapersites.Tieyourmessagetoourreputation.Also,recentresearchbyGoogleshowsthistrustata42%to48%increaseifareaderisexposedtoyouradvertisingmessagebothinprintandonline.

peRFoRMance BoosTIfyouadvertiseinTheUnion,consideraddingtheunion.com.RecentresearchbyGoogleshowsthatadsseenbothontheWebandintheprintnewspaperarebetween47%and52%moreeffective.Everyoneknowsmultipleadvertisingmediumsareyourbestbet,butprintandonlinenewsarelikelytobeyourmosteffectivepairing.

FLexiBiLiTyFromadvertisingofproducts,brandingefforts,onlinecoupons,ourpowerfuladservercanhandleanyneed.Letourcreativeteamdevelopanonlineimageadforyou,orletushostavideoad.Ouradserverwillevenletyousendmultiplemessagestoouraudience,inarandomor

*

Search SponsorBuild brand awareness and receive a 100% impression guarantee with a search sponsorship presence

$500 per monthExclusive

Leaderboardsize: 728 x 90 pixels

Benefit from high impact ad position-ing and build positive brand awareness with theunion.com

Home Page: $310 per month20,000 impressions

Run of Site: $275 per month20,000 impressions

Medium-Rectanglesize: 300 x 250 pixels

The most familiar ad size for consum-ers, this space boasts premium posi-tioning near Headlines and Top Stories



Half Pagesize: 300 x 600 pixels

The newest and largest ad size, the half page offers larger dimensions to deliver stronger message visibility with lasting impact



events, MaRketing & pRinting seRvices

mArketing services

In today’s competitive media landscape, your message needs to stand out. The Union will make that happen. With more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the Western Nevada County market more than The Union. Allow The Union’s marketing experts to customize your marketing needs today.

■ Commercial Print

Quality counts. With our own printing plant on the premise and long-stand-ing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around. Ask about our booklets, weeklies, glossy covers, and more.

■ Design & Layout

From print advertisements and fliers to online banners. We house a fully-staffed creative services department of qualified and professional design-ers who will fully listen to what you want.

■ Direct Mail

Get your message directly to your audience, without the timetables created by other media. The Union will design, deliver and measure the effectiveness of your targeted message.

■ Lists

Let us do the hard work for you. From purchasing commercial data to accessing our robust in-house database, we can help you expand your customer database or help you capture customer data to build, maintain and market to your customer database.

Printing services

The Union’s PressWorks offers competitive pricing for your printing needs. We can do single and double-sided fliers, as well as, multiple-page catalogs, newsletters and more. Call Gary Clelan for a price quote: (530) 477-4252

events

■ The Union’s 26th Annual Spring Home & Garden Show April 16 and 17, 2011, at The Nevada County Fairgrounds

■ Paint the Town Pink: A Women’s Expo Celebrating Breast Cancer Awareness and the Women of Nevada County October 27, 2011, at The Nevada County Fairgrounds

Terms & policiesGeneRal policyContract advertisers are guaranteed their rate for the term of the contract. Contract advertisers who fail to fulfill their contract agreements are subject to a rate adjust-ment charge based on actual expenditures plus penalty if necessary. Publisher re-serves the right to edit, reject or cancel any advertisement at any time. Contracts are not available for periods exceeding one year. Advertiser must be in compliance with the terms of the contract and have balances current to maintain the guaranteed rate.

a) Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

b) Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustment, refund or rerun.

c) Credit for errors will not be given after the first insertion on multiple insertions. Claims for adjustment must be made within seven days of publication.

teaR sheetsThe Union provides electronic tear sheets to quickly and conveniently deliver your newspaper tear sheets to you. There is not cost for the e-tears service; all you need is access to a computer with an internet connection. If you prefer to receive paper tear sheets, they are available for a $5 per copy fee, billed to your account the month following the publication.

desiGn seRvices

We will be happy to make one proof of each ad available, if requested, when your order is placed. Graphic design services are included in the price of your advertise-ment up to one hour per advertisement. Additional design services are available at $50 per hour.

photos

Photos submitted to The Union in any form then become property of The Union and therefore we can’t be held liable for loss or damage of photos. The Union’s current photo data base is subject to the limitations of electronic data storage and no war-ranty is made to keep photos on file.

Photography services for the first hour at no charge. Additional photography services will be billed at $50.00 per hour.

Real Estate photos submitted to The Union in any form then become property of The Union and therefore we will not be held liable for loss or damage of photos. The Union’s current photo database is subject to the limitations of electronic data storage and no warranty is made to keep real estate photos on file.

It is required by The Union that each photo being submitted must have the advertiser name, agent’s name, address of photo (street number and street name), and phone number of the agent.

It is required by The Union that if a photo is submitted to replace an existing photo in our system it must be indicated and must be submitted by ad copy deadline. If multiple views of photos exist The Union will not be responsible beyond publishing a photo with the correct address.

teRMs/pRoMpt-pay discountBetter than money in the bank! Payment is due and payable on the 10th of the month following the month in which transactions occur. The Union offers a 4% cash discount

if full payment is received by this date, provided no prior balances exist and credit is approved (excluding inserts). Until credit is approved, payment is due when ad or copy is placed. A service charge of 1.5% per month (18% per annum) will be added to accounts 30 days past due. This discount does not apply to commercial printing orders. Agency discounts do not apply to retail rates. All pricing quoted is net. The following do not qualify for prompt payment discount: National advertising, classified advertising, inserts, internet advertising, political advertising, community, nonprofit and donated rates, special auto and Business Builder rates, special publications, including but not limited to, Home & Garden Magazine, Visitor’s Guide & Chamber Directory, booth or vendor fees for special events, we-print & deliver and additional printing charges.

eRRoRs and oMissionsThe Publisher’s liability, if any, for errors shall not exceed the space occupied by the error. If the advertiser is provided with a proof and errors are not clearly marked by the advertiser for correction, the Publisher will have no responsibility. The Publisher will not be liable for any omission of an advertisement or portion of an advertisement ordered to be published. In no case will the Publisher be responsible for any general, special or consequential damages.

depth RequiReMents■ Our full page ROP depth is 21.5”

■ Advertisements measuring more than 19” high will be charged the full depth of the page.

■ Tabloid size is 5 retail columns by 11.25”

cancellationA 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

adveRtisinG deadlinesPUBLICATION DATE: DEADLINE:Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, 5 p.m. Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m. Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m. Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Monday, 5 p.m. Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday, 5 p.m. Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 5 p.m. Wheels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday, 5 p.m. Showcase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 4 p.m., 6 days prior Prospector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m., 6 days prior The Union’s Direct Sierra Saver . . . . . . . . . . . . . . .Thursday, 5 p.m., 6 days prior

position RequestsAlthough any page is not guaranteed, the newspaper will make every effort to meet requests. When a special page is a condition of the order an extra charge of 20% will be made. This placement is for page only, no position on a particular page can be guaranteed. The minimum guaranteed ad size is 30 column display inches. Clas-sified commercial advertisements will be grouped as closely as possible to desired classifications, subject to mechanical requirements. All page requests are on a first come, first served basis.

ad BRokeRinGBrokered advertising, which is solicited and sold by a third party rather than directly by The Union’s retail or classified advertising department, is not accepted.

advertising sales department(530) 477-4204 or (530) 477-4243

e-mail: [email protected]

the union464 sutton way, Grass valley, ca 95945

phone: (530) 273-9561 • Fax: (530) 273-1854www.theunion.com

the union rate card 2011 ncpc

Documents

union households

union newspaper

age of information overload

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median income

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