the use of social media for sexual health promotion among first nations, inuit and metis youth
DESCRIPTION
Presented by Colleen Patterson, Senior Communications Officer, Building and Enhancing Capacity for Hepatitis C Prevention International Development Research Centre November 4, 2012TRANSCRIPT
National Aboriginal Health Organization
The Use of Social Media for Sexual Health Promotion among First Nations, Inuit and Métis youth
Colleen Patterson, Senior Communications Officer
Workshop:
Building and Enhancing Capacity for Hepatitis C Prevention
Venue: International Development Research Centre (IDRC)
150 Kent Street, Ottawa
November 4, 2010 2:40 p.m.
National Aboriginal Health Organization
MissionThe National Aboriginal Health
Organization advances and promotes the health and well-being of all First Nations,
Inuit and Métis through collaborative research, Indigenous Traditional
Knowledge, building capacity, and community led initiatives.
National Aboriginal Health Organization
First Nations, Inuit and Métis• First Nations, Inuit and Métis are recognized as
the three original peoples in Canada.• Each population is distinct from the others and
has a unique history.• Within Each group there is considerable
diversity.• First Nations, Inuit and Métis are a young and
growing population.
National Aboriginal Health Organization
Internet Access at the Community Level
• 88% of Aboriginal communities have access to internet (Band Office, Community Access Points, School and household levels)
• 49% Dial-up and 42% High Speed• 77% had some form of access at the household level.
4
National Aboriginal Health Organization
What is Social Media?
5
National Aboriginal Health Organization
What is Social Media?Simply put…
6
Social Media is people having conversations
online.
National Aboriginal Health Organization
Hmmmm.• Wikipedia has more than 4,000,000 articles• 200,000,000 blogs• Youtube has more than 100,000,000 videos• 400,000,000 active users on Facebook• Internet access growing in Canada• Twitter has about 6,000,000 unique visitors to it’s site
each month. 27.3 million tweets per day (Nov. 2009)
7
National Aboriginal Health Organization
8
National Aboriginal Health Organization
Blogs
9
National Aboriginal Health Organization
Twitter!
10
National Aboriginal Health Organization
Twitter hashtag for Hepatitis
National Aboriginal Health Organization
Twitter hashtag for HCV
National Aboriginal Health Organization
NAHO News - Youtube
13
National Aboriginal Health Organization
Background • In 2008 a steering committee formed
which included a number of First Nations, Inuit, and Métis youth stakeholders, representatives from NAHO, PHAC and Health Canada.
• Gaining interest in user-generated content.
National Aboriginal Health Organization
Purpose of Youth Messaging Initiative
The First Nations, Inuit and Métis Youth STBBI Messaging Initiative (Youth Messaging Initiative, YMI) aims to make effective use of relevant technologies and social media to reach and engage First Nations, Inuit and Métis youth in Canada for sexual health promotion and STBBI prevention.
National Aboriginal Health Organization
YMI History To DateAn environmental scan was conducted in spring
2009NAHO hosted a workshop with First Nations, Inuit
and Métis youth from across Canada to identify priorities and best ways to reach youth using social media.
Youth made recommendations for future initiatives.Pilot Projects were supported by PHAC and FNIHB
in 2010.
National Aboriginal Health Organization
Key Priorities Identified by First Nations, Inuit and Métis YouthThrough the NAHO workshop, three key messaging priorities were identified:
• Normalizing healthy sexuality.• Get tested (normalizing testing like any other
test, i.e. diabetes).• Awareness building in general and recognizing
needs of different audiences.
National Aboriginal Health Organization
A holistic understanding of sexual health
• First Nations, Inuit and Métis youth shared the issues that are related to STI’s, HIV and other bloodborne infections like Hep C that are in their own communities.
• Stigma, education, knowledge, poverty and support were key themes discussed by youth,
• These themes are inter-related and youth emphasized the importance of a holistic approach.
National Aboriginal Health Organization
19
National Aboriginal Health Organization
Inuit Sexual Health MessagingIlisaqsivik Society/NAHOFocus group of 5 youthMessage: access to
condoms and negotiating safer sex.
Youth scripted 3 scenes + 2 additional scenes
Plain/traditional language and messaging.
With Guidance youth can come up with great ideas.
National Aboriginal Health Organization
Findings: Lessons Learned• Engaging First Nations, Inuit and Métis youth as
partners from concept onwards has led to an informed approach to the development of STBBI messaging.
• The process yielded lessons learned on what worked and did not work well in creating social media products.
• A good balance of mentors and professionals supporting and working with youth to develop the projects.
National Aboriginal Health Organization
Findings: Lessons LearnedGood resources already exist, adaptation of
resources through consultation and involvement of youth can be effective.
Youth are interested, it’s not difficult to find them, but long-term involvement is the challenge.
Needs to be a coordinating piece to regularly engage and update youth on activities, resources, etc.
Males are gaining more interest in being role models in this area.
National Aboriginal Health Organization
Questions or Further DiscussionNAHO
220 Laurier Ave. W.Suite 1200
Ottawa, ON K1P 5Z9
Phone: (613) 237-9462Toll Free: 877-602-4445
Fax: (613) 237-1810E-mail: [email protected]
Web site: www.naho.ca