The Value of a Good The Value of a Good Pigment Formula Pigment Formula and How to Get it.and How to Get it.

Larry FrankLarry Frank

Vice President Sales and Vice President Sales and MarketingMarketing

Where to Begin?Where to Begin?

Start From ScratchStart From Scratch

Understanding Pigment Understanding Pigment PropertiesProperties

Tinctorial - HueTinctorial - Hue - Brightness/Dullness- Brightness/Dullness - Opacity/Transparency- Opacity/Transparency - Strength- Strength Physical - DispersibilityPhysical - Dispersibility - Oil Absorption- Oil Absorption (flow and gloss)(flow and gloss) Chemical - Light Chemical - Light

Fastness/WeatherfastnessFastness/Weatherfastness - Solvent Fastness- Solvent Fastness - Heat Fastness- Heat Fastness - Chemical Resistance- Chemical Resistance

Questions to Consider in Determining Questions to Consider in Determining the “right” Pigment or Pigment the “right” Pigment or Pigment

Combination Combination

Drum Enamel Stds.Drum Enamel Stds.Vivid Red 105 (DE< 1.5)Vivid Red 105 (DE< 1.5)

1.1. DNA ORANGE 5 DNA ORANGE 5 17.0%17.0%

TOLUIDINE RED 3 (light) TOLUIDINE RED 3 (light) 44.0%44.0%

TITANIUM DIOXIDE TITANIUM DIOXIDE 36.0%36.0%

RED IRON OXIDE 3.0%RED IRON OXIDE 3.0%

2.2. NAPHTHOL RED 112 NAPHTHOL RED 112 20.0%20.0%

NAPHTHOL RED 170 (BS) NAPHTHOL RED 170 (BS) 20.0%20.0%

YELLOW IRON OXIDE 46.0%YELLOW IRON OXIDE 46.0% RED IRON OXIDE RED IRON OXIDE

14.0%14.0%

3.3. DNA ORANGE 5 24.0% DNA ORANGE 5 24.0% TOLUIDINE RED 3 (med.) 51.0%TOLUIDINE RED 3 (med.) 51.0% TITANIUM DIOXIDE 10.0%TITANIUM DIOXIDE 10.0% COPPERAS RED OXIDE 15.0%COPPERAS RED OXIDE 15.0%

4. 4. OPAQUE ORANGE 34 OPAQUE ORANGE 34 13.0%13.0%

NAPHTHOL RED 170 (BS) NAPHTHOL RED 170 (BS) 27.0%27.0%

YELLOW IRON OXIDE 32.0%YELLOW IRON OXIDE 32.0% RED IRON OXIDE RED IRON OXIDE

28.0%28.0%

Pigment Formulation Pigment Formulation Cost at List PricesCost at List Prices

$5.50$5.50

1.1. DNA ORANGE 5 17.0% DNA ORANGE 5 17.0% TOLUIDINE RED 3 (light) 44.0%TOLUIDINE RED 3 (light) 44.0% TITANIUM DIOXIDE 36.0%TITANIUM DIOXIDE 36.0% RED IRON OXIDE 3.0%RED IRON OXIDE 3.0%

$5.67$5.672.2. NAPHTHOL RED 112 20.0% NAPHTHOL RED 112 20.0% NAPHTHOL RED 170 (BS) 20.0%NAPHTHOL RED 170 (BS) 20.0% YELLOW IRON OXIDE 46.0%YELLOW IRON OXIDE 46.0% RED IRON OXIDE 14.0%RED IRON OXIDE 14.0%

$6.58$6.58

3.3. DNA ORANGE 5 24.0% DNA ORANGE 5 24.0% TOLUIDINE RED 3 (med.) 51.0%TOLUIDINE RED 3 (med.) 51.0% TITANIUM DIOXIDE 10.0%TITANIUM DIOXIDE 10.0% COPPERAS RED OXIDE 15.0%COPPERAS RED OXIDE 15.0%

$10.05$10.05 4.4. OPAQUE ORANGE 34OPAQUE ORANGE 34 13.0% 13.0% NAPHTHOL RED 170 (BS) 27.0%NAPHTHOL RED 170 (BS) 27.0% YELLOW IRON OXIDE 32.0%YELLOW IRON OXIDE 32.0% RED IRON OXIDE 28.0%RED IRON OXIDE 28.0%

vsvs

Formula 2 & 4 have best Formula 2 & 4 have best performance……performance……

$5.50$5.50

1.1. DNA ORANGE 5 17.0% DNA ORANGE 5 17.0% TOLUIDINE RED 3 (light) 44.0%TOLUIDINE RED 3 (light) 44.0% TITANIUM DIOXIDE 36.0%TITANIUM DIOXIDE 36.0% RED IRON OXIDE 3.0%RED IRON OXIDE 3.0%

$5.67$5.672.2. NAPHTHOL RED 112 20.0% NAPHTHOL RED 112 20.0% NAPHTHOL RED 170 (BS) 20.0%NAPHTHOL RED 170 (BS) 20.0% YELLOW IRON OXIDE 46.0%YELLOW IRON OXIDE 46.0% RED IRON OXIDE 14.0%RED IRON OXIDE 14.0%

$6.58$6.58

3.3. DNA ORANGE 5 24.0% DNA ORANGE 5 24.0% TOLUIDINE RED 3 (med.) 51.0%TOLUIDINE RED 3 (med.) 51.0% TITANIUM DIOXIDE 10.0%TITANIUM DIOXIDE 10.0% COPPERAS RED OXIDE 15.0%COPPERAS RED OXIDE 15.0%

$10.05$10.05 4.4. OPAQUE ORANGE 34OPAQUE ORANGE 34 13.0% 13.0% NAPHTHOL RED 170 (BS) 27.0%NAPHTHOL RED 170 (BS) 27.0% YELLOW IRON OXIDE 32.0%YELLOW IRON OXIDE 32.0% RED IRON OXIDE 28.0%RED IRON OXIDE 28.0%

Common Pigment selection Common Pigment selection mistakes to avoid while mistakes to avoid while

formulatingformulating

Is the Formula Production Is the Formula Production Friendly?Friendly?

Dispersion – do you have the Dispersion – do you have the capacity to achieve good consistent capacity to achieve good consistent pigment dispersion of the pigments pigment dispersion of the pigments in the formula?in the formula?

Consider dispersions for hard to Consider dispersions for hard to grind or small volume high price grind or small volume high price pigmentspigments

Consider dispersions for BlacksConsider dispersions for Blacks

Keys to SuccessKeys to Success Talk to your suppliers to best understand your Talk to your suppliers to best understand your

options and potential issuesoptions and potential issues

Important that the formulator, the buyer, and Important that the formulator, the buyer, and production communicate with each other. (price and production communicate with each other. (price and availability)availability)

There is one optimum pigment combination that There is one optimum pigment combination that provides the required performance at the lowest costprovides the required performance at the lowest cost

Selecting the right pigments for the application will Selecting the right pigments for the application will insure the best performance and value!insure the best performance and value!

THANK YOU!THANK YOU!