Jambey Clinkscales

HP Enterprise Services

The Value of “Cloud” in the

Business Technology Ecosystem

August 3 – 6, 2011

Chicago, IL

TOPICS

• Cloud Overview

• Public Cloud

• Private Cloud

• IT Delivery Models

• Cloud Strategy Exercise

• Business Outcome

230-Aug-11

The Cloud (r)evolution:

330-Aug-11

Technology over the internet

Existing apps

and

infrastructureContract-

based

consumption

Decoupling

services and

data

New connectionsInformation

relevance

Service providers Service consumers

Massively

scalable

applications

New capabilities

Flexible

consumption

New access

Solving problems that current

technology models can’t solve

X Quarter NBOD Meeting2007 National BDPA

Technology Conference4

Cloud computing defined: NIST

National Institute of Standards and Technology

• Cloud computing is a model for enabling convenient, on-

demand network access to a shared pool of configurable

computing resources (e.g., networks, servers, storage,

applications, and services) that can be rapidly provisioned

and released with minimal management effort or service

provider interaction.

Three service models: SaaS, PaaS, IaaS

Four deployment models:

public, private, hybrid, community

Cloud Services

Shared and Standardized

Dedicated

delivery

Infra

App

Data

Platform

Infra

App

Data

Platform

Infra

App

Platform

SaaS

User 1

User 2

Infra

IaaS

App

Data

Platform

App

Data

Platform

User 1

User 2

Infra

Platform

PaaS

App

Data

App

Data

User 1

User 2

Data Data

User 1

User 2

Infra

App

Data

Platform

SaaS

User 1

User 2

Shared

X Quarter NBOD Meeting2007 National BDPA

Technology Conference7

The Forecasting Nightmare

Wasted Money

Cost

Time

The Getting Started Tax

Large Capital Expenditures

Bad ThingsHappen

Forecasted Load

Traditional Infrastructure

Actual Load

Cloud Computing

830-Aug-11

9

WORKLOADS ARE SHIFTING TO CLOUD

Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 - Source: IDC, EB Strategy Analysis

PRIVATE CLOUD1

Server Capacity On Demand

IT Management

Business Apps (CRM, ERP)

TRADITIONAL IT

Tech. Computing Apps App Dev. & Test

Data Analysis and Mining

Custom Applications

Applications with sensitive data

Email

PUBLICCLOUD1

Collaborative Applications

Storage Capacity on Demand

IT Helpdesk

Data backup/archive services

Personal Productivity Apps

Website Creation & Management

Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment

Technology drives

better business outcomes

Business

Strategy

Technology

-enabled

Services

Business

Outcomes

30-Aug-1110

IT organizationinternal service provider

IT’s job: Source services that

result in the right business outcome

Cloud

Hosted,

managed,

outsourced

Internal

Business outcomes

Accelerate

growth

Lower costs

Mitigate

risk

Valu

e D

eliv

ere

d

Valu

e S

ourc

ed

Service

portfolio

30-Aug-1111

Technology-enabled services

Supply Chain

12

Business users

S

S

S

Business

outcome

IT organizationinternal service provider

Cloud

services

In-house services

Hosted

services

Enterprise-class

software

Dedicated and shared

infrastructureHosted / outsourced

service provider

Enterprise-class

software

Dedicated and shared

infrastructure

Cloud service provider

Massive scale-out

infrastructure

Global-class

software

30-Aug-11

Business outcomes from

technology-enabled services

Technology-enabled services

Global-class cloud services

Cloud-class Infrastructure Utility

Enterprise-class applications

Enterprise-class Infrastructure

Utility

Business

outcome

“X”

as a

service

“private cloud”

“public cloud”

1330-Aug-11

TOPICS

• Cloud Overview

• Public Cloud

• Private Cloud

• IT Delivery Models

• Cloud Strategy Exercise

• Business Outcome

1430-Aug-11

15

30 August 2011 HP Confidential

Scale-out service providers

The Amazon Network

1630-Aug-11

TOPICS

• Cloud Overview

• Public Cloud

• Private Cloud

• IT Delivery Models

• Cloud Strategy Exercise

• Business Outcome

1730-Aug-11

18

Private cloud computing is a style of

computing where scalable and elastic

IT-enabled capabilities are delivered as

a service to internal customers using

Internet technologies”

Source: Gartner, Inc. “Q&A:

The Many Aspects of Private Cloud Computing” by

Thomas J. Bittman, October 22, 2008

Private Cloud Computing

30-Aug-11

Dedicated

Shared

Off premisesService provider’s data center

Resources

dedicated

to each workload

Resources shared

across workloads

Resources shared

across workloads

Resources dedicated

to each workload

A private/internal cloud

75%

A private/internal cloud is predicated on a

shared delivery model for existing IT

workloads

1930-Aug-11

A private/internal cloud

Public business

services

Private business

services

Dedicated

Shared

Native cloud

Resources

dedicated

to each workload

Resources shared

across workloads

Resources shared

across workloads

Resources dedicated

to each workload

75%

“Private cloud”

Systems and software design

Essentially a shared delivery model for existing IT

workloads

2030-Aug-11

Private/internal cloud

21

IT organization

Service portfolio

Data services

Infrastructure service

Business services

App service

Blade provisioning service

Web site service Sales Forecasting service

Business people

Services Consumed

Services Delivered

Requires a service-centric delivery

and consumption model

30-Aug-11

TOPICS

• Cloud Overview

• Public Cloud

• Private Cloud

• IT Delivery Models

• Cloud Discovery Workshop

• Business Outcome

2230-Aug-11

Delivery models

23

Dedicatedresources

Sharedresources

A A A A A A

A A

AA

A A

AA

On premisesCustomer-owned data center

Off premisesService provider’s data center

Aapp

server

Sservice

Key

30-Aug-11

Dedicatedresources

Sharedresources

A A A A A A

A A

AA

A A

AA

On premisesCustomer-owned data center

Off premisesService provider’s data center

Most customers today want to move

towards to shared resources

often called “private” cloud

Aapp

server

Sservice

Key

2430-Aug-11

Others want to use a service provider

for their shared resources

Dedicatedresources

Sharedresources

A A A A A A

A A

AA

A

On premisesCustomer-owned data center

Off premisesService provider’s data center

A

AA

Aapp

server

Sservice

Key

2530-Aug-11

26

Dedicatedresources

Sharedresources

A A A A A A

A A

AA

A A

AA

SS

SS SS

SS

SSS

On premisesCustomer-owned data center

Off premisesService provider’s data center

Cloudservices

S

A

app

server

S

service

Key

30-Aug-11

$X/10

Global -class

CloudServices

Requires Application Changes

IT Transformation vs. cloud computing

Enterprise-class IT services

Cost continuum

$X $X/(2-3)

CHASM

DEDICATED

1:1 binding

workloads: machines

IT “islands”

VIRTUALIZED

VirtualizedInfrastructure:

improved utilization

SERVICECENTRIC

Agility: ability to

source services from

anywhere

AUTOMATED

Automation:lower mgmt

cost; eliminatehuman error

“Pooled” resources/shared infrastructure

IT TransformationApplication Agnostic

2730-Aug-11

Application Transformation to Cloud

AT2C Assessment

Application Modernization projectModernization

Assessment

Application Rationalization

Assessment

Application

TEW

App. Rat. Assessment +

AT2C Assessment

Global -class

CloudServices

29

ENSURE DEVELOPER AWARENESS & EDUCATION

ASSESS CORE & BACK END CODE

APP THREAT

ANALYSISFORTIFY

APP SECURITY CENTER

TIPPING POINT

CLOUD INFRASTRUCTURESECURITY SERVICES

HP SERVICESAssess, Design, Develop, Implement, Manage

REVIEW

HP Application Security –Secure Software Development Life Cycle

ARCSIGHT

ASSESS FRONT-END & API’S

PROTECT AGAINST KNOWN & ZERO DAY THREATS

MONITORING, REPORTING & COMPLIANCE

30

STRATEGIC ROLE OF IT CHANGING

BUILD on-premises

cloud services

CONSUMEoff-premises

services

securely

TRANSFORM legacy

infrastructure and

applications and

processes

MANAGE AND

SECURE across

legacy applications

and cloud assets

IT becomes the builder and broker of services

31

Reduces time for new projects and increases revenue opportunities

HYBRID DELIVERY INCREASES BUSINESS VALUE

TRADITIONAL

ResourceAllocation

ProcessingArchitecture

Design &Engineering

VendorSelection

ResourceDeployment& Turn-Up

Reduction in time and risk

Improved market

responsiveness and agility

PRIVATE AND PUBLIC CLOUD

ResAlloc

Platform-BasedDev

Processing

HYBRID DELIVERY

All

oc

Pro

ce

ss

ing

Platform-BasedDev

Platform-BasedDev

32

HP: COMPLETE SOLUTIONS FOR HYBRID DELIVERY

MANAGE AND SECURECloud and existing IT services

Flexible,

secure

enterprise

cloud services

Turnkey

private and

public clouds

with full cloud

service

automation

Consulting services to plan,

design, and implement cloud

Seamless heterogeneous management, security

and governance of services across traditional,

public, and private cloud

CONSUMEEnterprise cloud services

BUILDCloud Solutions for Private & Public Clouds

TRANSFORMInfrastructure and applications for the Cloud

Burst

33

START NOW

ENTERPRISE CLOUD

SERVICE - COMPUTECLOUDSYSTEM

CLOUD SERVICE

AUTOMATION

CLOUD DISCOVERY WORKSHOP

MANAGE AND SECURECloud and existing IT services

CONSUMEEnterprise

cloud

services

BUILDCloud

Solutions for

Private &

Public Clouds

TRANSFORMInfrastructure and applications for the Cloud

BurstBUILDING TURNKEY PRIVATE & PUBLIC CLOUDS

DELIVERING HP ENTERPRISE CLASS CLOUD SERVICES

MANAGING, SECURING AND GOVERNING TRADITIONAL, PUBLIC & PRIVATE CLOUD SERVICES

TRANSFORMING TO HYBRID DELIVERY WITH WORLD CLASS CONSULTING SERVICES

Decision Tree for Hybrid Delivery

Build

Client decision

Cloud

ES WorkPlace360 Services

Traditional Outsourcing

• ES App Transformation to Cloud• TS Cloud Discovery Workshop• TS Cloud Roadmap Services• TS Cloud Security Assessment Services

• HPSS Cloud Service Automation• HPSS Cloud Assure

ES HP Utility Services(Database Package)

ES HP Utility Services(ERP Package)

ES Web Hosting(through Aops)

ES CloudSystem Matrix Management Service

ES Virtual Development Environment(VDE) (future)

ES Enterprise Applications Sandbox QA (future)

Database

• ESSN CloudSystem• TS Cloudstart• ESSN Cloud Maps• TS Cloud Design Services

ES BPOS-D

ES HP Utility Services(Msg & Collaboration) ES Enterprise Cloud Services–

Compute

ES HP Utility Services Infrastructure

ES ITO

ES Apps

ES BPO

ES Industry

TOPICS

• Cloud Overview

• Public Cloud

• Private Cloud

• IT Delivery Models

• Cloud Strategy Exercise

• Business Outcome

3530-Aug-11

Cloud Services and Sourcing Strategy

36

Business

Application

Workload

• Public Cloud

• Private Cloud

• In-House

• Outsource

• Transform

• Build

• Consume

• Efficiency

• Stability

• Elasticity

• Savings

• Custom Applications

• Sensitive data

•

•

•

•

•

•

• Website: customer

• Email and OWA

• Personal Productivity

•

• Public Cloud

•

•

• Consume

•

•

• Savings

•

• IT Management

• Business (CRM, ERP)

•

•

•

•

•

•

• App Dev & Test

• Data Analysis/Mining

• Technical Computing

•

•

•

•

•

•

•

•

•

• IT Help Desk

• Collaboration Apps

• Data Back & Restore

•

•

•

•

•

•

•

•

•

TOPICS

• Cloud Overview

• Cloud Discovery Workshop

• IT Delivery Models

• Public Cloud

• Private Cloud

• Business Outcome

3730-Aug-11

Every service needs to

result in the right business outcome.

Technology-enabled services

Global-class cloud services

Cloud-class Infrastructure Utility

Enterprise-class applications

Enterprise-class Infrastructure

Utility

Business

outcome

“X”

as a

service

3830-Aug-11

Managing the hybrid enterprise

service ecosystem

3930-Aug-11

Valu

e S

ourc

ed Lines of

business

Business

functions

Enterprise

IT SBusiness

outcome

Cloud

Internal

Hosted,

managed,

outsourced

Takes new kind of leadership

Summary

Cloud Overview

• The Cloud services provide global class, highly scalable elastic services,

delivered and consumed over the internet through an as-needed, pay-per-

use business model.

IT Delivery Models

• Moving from dedicated delivery to technology-enabled,

elastic services portfolio with Public and Private sourced

Cloud services driving strategic business outcomes.

Cloud Strategy Exercise

• Cloud concepts and architecture, the transformation journey, the service

portfolio, financials and ROI, Converged infrastructure, security and

availability, Service management, governance and organization, and the

cloud roadmap.

Business Outcome

• Moving from IT management to service management. Every thing is a

service, and every service has to deliver business value.

40

Thank youJambey Clinkscales

HP Enterprise Services

Infrastructure Modernization Practice

Phone: 917.731-1236, cell

jambey.clinkscales@hp.com

For more on HP Cloud Computing services visit;

www.hp.com/go/cloud

Unleash the power of an Instant-On Enterprise.