the virtual platform 5
TRANSCRIPT
1
2
OVERVIEW 3
INAUGURATION 4
THE VIRTUAL PLATFORM 5
INTERNATIONAL CONFERENCE 7
GIA HIGHLIGHTS 11
BEYOND BENGALURU 13
AWARDS & QUIZ 14
EXPO HIGHLIGHTS 16
POSTERS 18
VALEDICTORY 18
BTS 2020 HIGHLIGHTS 19
PROMOTIONAL EVENTS 20
CAMPAIGN CREATIVES 22
MEDIA PROMOTIONS 23
MEDIA COVERAGE 32
VENUE INFRASTRUCTURE & BRANDING 35
VIRTUAL PARTICIPATION REWARDS 41
ACKNOWLEDGEMENT 42
NOTES 43
CONTENTS
3
OVERVIEW
Department of Electronics, Information Technology, Biotechnology and Science & Technology,
Government of Karnataka organized 23rd edition of Bengaluru Tech Summit between 19th to 21st
November 2020. Bengaluru Tech Summit, is a unified platform for India's two pioneering events;
Bengaluru ITE.Biz and Bengaluru India Bio. Despite the challenges of pandemic, the world is facing, it
did not stop us. In fact, it made us believe that the future is advancing at a lightning speed transforming
the way we live, play, learn, work and do business. The role of technology is now even more significant
giving us new tools, new options and new ways to go further, faster than ever before as we enter a
radically different world.
That's why BTS 2020 transformed itself into a Virtual Tech Event with the theme 'NEXT IS NOW'. The
event witnessed world's best minds streaming their vision, leaders forecasting the future, technocrats
unravelling new products, start-ups presenting cutting edge ideas. The virtual event concluded on Nov
21st was kept open to all participants till December 24th to access all sessions and exhibition.
The Event Spectrum consisted of Multi-Track Conference, B2B Exhibition, Global Innovation Alliance,
India Innovation Alliance, Lab to Market, STPI IT Export Awards, Smart Bio Awards, Startup Zone, Rural
IT Quiz, Bio Quiz, Biotech Posters and B2B Partnering.
4
INAUGURATION A Hybrid inauguration was organized with a combination of Virtual platform and Physical even at Shangrila.
Other Dignitaries
• Shri Kris Gopalakrishnan, Chairman, Vision Group on Information Technology,
Government of Karnataka
• Dr. Kiran Mazumdar Shaw, Chairperson, Vision Group on Biotechnology,
Government of Karnataka
• Shri Prashanth Prakash, Chairman, Vision Group on Startups, Government of Karnataka
• Shri T.M. Vijay Bhaskar, IAS, Chief Secretary, Government of Karnataka
• Shri Rizwan Arshad, MLA, Shivajinagar Constituency, Bengaluru
• Dr. Omkar Rai, Director General – Software Technology Parks of India, New Delhi
• Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Hon’ble Chief Minister and Department
of Electronics, IT, Bt and S&T, Government of Karnataka
• Smt. Meena Nagaraj.C.N, IAS, Director, Dept. of Electronics, IT & Bt and Managing Director,
KITS, Government of Karnataka
5
THE VIRTUAL PLATFORM Landing page The Lobby
Plenary Hall Breakaway Hall
Expo Lobby Expo Stall
Session Home Page
6
VIRTUAL PLATFORM FEATURES
• Platform available in toggle mode (3D render and 2D informative view) based on device
bandwidth
• Platform had Landing Video upon login which displayed congregation of various technologies
and prowess of State of Karnataka
• Main Lobby had Walkthrough Guide for users to be able to navigate
• Lobby was fully loaded with all Navigation links for users to experience the platform
• Agenda could show all track-wise sessions for 3 days from where the attendees can join and view
the ongoing sessions
• Exhibition had pavilion-wise expo halls with auto rotation and 100% DIY (Do It Yourself) to create
customized booth without any lead time
• Dynamic booth selection out of category-wise library for different categories of exhibitors
• Poster enrolment and presentations with 100% DIY to upload posters without any lead time
• Provision for Meeting tables for video meetings between 04 participants
• Boardroom lounges for external breakout meetings and press rooms also available
• Interactive profile and chat function with business card dropping function
• Quiz contest with leader board for audience engagement
• Event resource library with documents and video
• Event helpdesk with integrated chat bot
• Real Time Analytics of participants across the Virtual Platform
• Videos are re-rendered with BTS branding and uploaded to the virtual platform for on-demand
access till 24th Dec.
7
INTERNATIONAL CONFERENCE
BTS 2020 International Conference witnessed the virtual participation of 8507 Business Delegates
addressed by 357 Star-speakers in 93 Conference Sessions spanning over 4 tracks focusing on IT,
Biotechnology, GIA and Start-Ups. The Conference focused on the most disruptive technologies and
innovations across the globe. Some of the key focus areas of the summit were: Space Technologies,
Healthcare, Future of Work, Startup for Public Good, Electronics & Semi-Conductor, Reimagining Digital
Health, COVID-19, Pandemic Preparedness among others.
For the first time the International Advisory Group was also formed adding global perspectives to the
conference programme. The Conference Programme was curated with the able leadership of Vision
Group Chairs, International; Advisory Committee and IT & BT Conference Committees. Conference
was attended by Industry Captains, Policy Makers, R&D Heads, Academia Experts, Tech Entrepreneurs,
Unicorns, Investors etc.
KEYNOTE SPEAKERS
This year at BTS 2020 there was a good representation of global leader, Industry & Tech experts and
global thought leaders delivering Keynote address across Information Technology, Biotechnology,
Innovation & Health.
8
KEYNOTE SPEAKERS
9
PROGRAMME AT A GLANCE The conference was spread across 5 halls namely, Plenary, Knowledge Hub, Innovation Corner, One Health & Country Sessions (GIA). The sessions were grouped together to enable delegates to pick and choose their topic of interest and consume it conveniently.
The entire conference sessions was opened for VTU community and public free consumption on a independent platform.
10
PROGRAMME AT A GLANCE
11
GIA HIGHLIGHTS
1. Virtual remarks at the inaugural were provided by Mr. Scott Morrison, Hon’ble Prime Minister of Australia and Mr. Guy Parmelin, Vice President of Swiss Confederation.
2. The summit witnessed:
a. Senior government delegations from 25+ countries b. 16 GIA sessions by international partners - Australia, Bahrain, Canada, Denmark, Finland,
France, Germany, Israel, Japan, Lithuania, The Netherlands, Sweden, Switzerland, UK and Taiwan.
c. We had leading innovators, scientists and tech evangelists participating from all across the globe - despite varying time zones. For instance, in the One Health track, we had speakers from leading North American institutions such as MIT and Harvard.
3. The success of the Global Innovation Alliance program of the Department was also on full
display during the BTS this year. a. Minister led delegations including:
i. Ms. Karen Andrews, Minister for Industry, Science and Technology, Australia ii. Mr. Martin Pakula, Minister for Trade and Business Precincts, State of Victoria,
Australia iii. Prof. Andreas Pinkwart, Minister of Economic Affairs, Innovation, Digitalization and
Energy of the Federal State of North Rhine-Westphalia, Germany iv. Ms. Annika Saarikko, Minister of Science and Culture, Finland v. Lord Tariq Ahmad, Minister of State at Foreign, Commonwealth and Development
Office, UK vi. Ms. Saskia Bruines, Deputy Mayor, The City of The Hague, The Netherlands vii. Mr. John Whittingdale, Minister of State for Media and Data at the Department for
Digital, Culture, Media and Sport, UK viii. Mr. Stuart Ayres, Minister for Jobs, Investment, Tourism & Western Sydney, Australia ix. Daina Klepone Managing Director at Enterprise Lithuania
12
b. The Summit observed industry experts giving astute remarks on their idea of technology and
innovation and what the future of tech looks like. Some of the renowned speakers were: i. Mr. Avi Jorisch from Israel, Author of the famous book "Thou Shalt Innovate” ii. Mr. Dattatri Salagame, Managing Director, Robert Bosch Engineering and Business
Solutions India. iii. Mr. Manu Saale, Managing Director and CEO, Mercedes Research & Development
India iv. Mr. Pankaj Vyas, Managing Director and CEO, Siemens Technology India v. Mr. Jerome Tas, Chief Innovation & Strategy Officer of Phillips vi. Mr. Avi Blasberger, Director General of Israel Space Agency; vii. Mr. Peter Jurgen Betel, Managing Director, IKEA viii. Ms. Leanne Kemp, Chief Entrepreneur, Government of Queensland, Australia
4. During the Summit, the State of Karnataka has finalized Eight (8) MoUs and Intentions for
Collaboration with GIA partner institutions. It is great to see so many institutional level collaborations shaping up and we look forward to further strengthening our relationship with the GIA partner countries. These MoUs are time bound, deliverable focused and activity oriented and we will make sure that there is monitoring of the implementation of the MoUs to achieve the desired objectives:
a. Karnataka Centre of Excellence for Data Sciences and AI and Business Finland b. Karnataka Centre of Excellence for Internet of Things and Swedish Innovation Arena,
Swedish Incubators and Science Parks - SISP Sweden c. Karnataka Centre of Excellence for Data Sciences and AI and British Deputy High
Commission in Bengaluru d. Semiconductor Fabless Accelerator Lab (SFAL) in Karnataka and Applied Materials, USA e. Karnataka and State of Indiana, USA for Electric Vehicles, Lifesciences, ICT and
education cooperation. f. KITS and Fairfax County in State of Virginia, USA for Aerospace & Defence and Biotech. g. Karnataka Centre of Excellence for Cybersecurity and Hague Security Delta,
The Netherlands h. KITS and Hague Business Agency on Global Innovation Alliance Market Access Program
BEYOND BENGALURU – One Day Virtual Event
13
BEYOND BENGALURU Beyond Bengaluru - One-day virtual event organized on Thursday 12th November brought together leaders from across Karnataka to deliberate on making the tier-II cities as the next Global Technology Hub. Beyond Bengaluru discussed issues such as Smart technologies for Smart cities, Internet of Things in Manufacturing and showcased established
companies as well as top start-ups from tier-II cities. Beyond Bengaluru initiative is aimed at giving a boost to the tier- II region to emerge as the next IT, Electronics and Biotech destination. Beyond Bengaluru One day programme was inaugurated by Hon'ble Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for Higher Education, Electronics, IT, Bt and S&T, Skill Development, Entrepreneurship & Livelihood Department, Government of Karnataka in the presence of other distinguished guests Shri Kris Gopalakrishnan, Chairman, Vision Group on IT, Government of Karnataka, Shri B.V. Naidu, Managing Partner, Startup Xseed Ventures, Bengaluru, Shri Shailendra Tyagi, Director, STPI Bengaluru, Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Chief Minister and Department of Electronics, IT, Bt and S&T, Government of Karnataka and Smt. Meena Nagaraj C.N, IAS, Director, Dept. of Electronics, IT & Bt and Managing Director, KITS, Govt. of Karnataka. This programme saw some prolific sessions like UNSTOPPABLE Exploring the Possibilities Beyond Bengaluru, UNCOVERING The Power of Small Town, Big Ideas, UNRAVELING The Potency of the Extended Enterprise and UNLEASHING The Power of Global Reset.
14
AWARDS & QUIZ ROGRAMME Prestigious awards of STPI presented to the IT Industry of Karnataka, based on their Export performance for the 2019-2020 financial year. For the selection of the Award, an Eminent Jury had been constituted
comprising of Members from Industry, Academia, Media and Government. Total 30 number of Awards were given to the winners.
SmartBio Awards - Second time with the sole purpose of recognizing Biotechnology Firms in 5 cetagories. These chosen organisations have shown dynamic leadership, stand-out contribution characterized by breakthrough innovation, top-class execution and fast paced-growth.
Individual Investors and Mentors who have made significant contribution supporting exiting technologies, nurturing innovative ideas and product development were recognized by conferring SmartBio Awards. For the selection of the Award winners, an Eminent Jury was constituted by ABLE comprising of Members from Industry, Academia, Media and Government.
The 21th edition of the Rural IT Quiz program was organized by Tata Consultancy Services witnessed a thrilling National Final. The National winners received a glittering trophy & TCS educational scholarship of Rs. 1,00,000/- and the Runners-up received Rs 50,000/-. All the finalists
also received an array of prizes, in addition to the TCS cash scholarship of Rs 10,000/- they had won at the State Finals.
SECTOR ORGANISATION
Startup of the Year Fibroheal Woundcare Pvt. Ltd.
Innovator of the Year Ibrum Technologies
Woman Entrepreneur of the Year Dr. Kavitha Iyer Rodrigeus (Zumutor Biologics)
Best Social Enterprise/ Institute JALODBUST
Best product against COVID-19 ShanMukha Innovations Pvt. Ltd.
15
The 12th Edition of the annual State Bio Quiz conducted by MM
Activ witnessed a keen contest amongst all the finalists. Preliminaries’ were conducted across Karnataka where-in 818 contestants participated. After an enthralling quiz competition, all the teams were rewarded with exciting cash prizes as mentioned below.
STATE PARTICIPANTS INSTITUTE RESULT Rajasthan Himanshu Maakar Swami Vivekanand Govt Model School Winner Madhya Pradesh Aman K. Anjana School For Excellence Nvm 2 Runner-Up Chhattisgarh Toman Sen Government Higher Secondary School Finalist Gujarat Paras Gathani Shri Mahavir Jain Charitra Kalayan Ratnashram Finalist Maharashtra Sakshi Hinduja Saraswati Vidya Mandir Finalist Karnataka Suhas Shenoy Poornaprajna Pu College Finalist
CASH PRIZE TEAM PARTICIPANTS INSTITUTE
1st Rs. 50,000 Manipal Ms. Bhadra Muralidharan Manipal School of Life Sciences
2nd Rs. 25,000 Bagalkot Mr. Amrut Bhat Basaveshwara Engineering College
3rd Rs. 10,000 Dharwad Ms. Vrasti Mallya SDM College of Dental Sciences
4th Rs. 5,000 Bangalore Urban Ms. Mrinal Goel PES University
5th Rs. 5,000 Bangalore Rural Ms. Simran Kristu Jayanti College
6th Rs. 5,000 Shimoga Ms. Supriya Hallur College of Agricultural Sciences
16
EXPO HIGHLIGHTS Bengaluru Tech Summit 2020 Exhibition showcased 248 organizations. The participation included large MNCs, Indian Corporates, R&D Labs, Govt Corporations & Departments, Academia, SMEs & Startups showcasing Innovations in emerging technologies across IT, Electronics, IoT, Healthcare, Medtech, Agritech, Fintech, Edutech, Mobility Sectors etc. Elevate 100 Winners and some of the Leading Brands at Exhibition include Biocon, Intel, Lockheed Martin, Amazon, Dassault Systems, ACT, VM Ware, Intuit, IIIT-B, IISc etc. Also, there were Pavilions from STPI, ELCIA, Lab to Market, States of India, Banking & GoK Dept. & CoE etc..
Global Innovation Alliance (GIS) Partner Expo included pavilions of Australia, Canada, USA, Bavaria, UK and NRW-Germany.
17
EXHIBITION GLIMPSES
18
POSTERS Brilliant Young Brigade was given an opportunity to present their new ideas which will have long lasting impact. 53 entries were received. A Poster Document consisting of all the Poster Abstracts was also published for the benefit of all the Delegates & Visitors. There were 5 special Posters were recognized with cash prizes Rs. 10,000/- each. Top 3 prize winners were:
VALEDICTORY
An Inspiring and Visionary Keynote Valedictory Address was
delivered by Dr. C.N. Ashwath Narayan, Hon’ble Deputy Chief
Minister and he announced dates for BTS 2021 between
November 18th & 20th. Valedictory function also included Mr.
Stuart Ayres, Minister for Jobs, Investment, Tourism and Western
Sydney, NSW, Ms. Annika Saarikko, Minister of Science and Culture, Finland, Mr. John Whittingdale
OBE, Minister of State (Department for Digital, Culture, Media and Sport), Ms. Judith Ravin, U.S. Consul
General, Chennai, Mr. Randhir Jaiswal, India Counsel General New York, Dr. E.V. Ramana Reddy, IAS,
ACS, Electronics, IT, Bt and S&T, and Mr. Prashanth Prakash, Chairman, Karnataka’s Vision Group on
Start-Up, Ms. Pushpalatha, GM, KITS, presented Vote of Thanks.
PRIZE PRESENTER & INSITTUTE TITLE OF PAPER 1st Rs. 10,000 Kranthi Raj K.
Carocure Discovery Solutions Pvt. Ltd. Discovery of novel drug candidate NCL16 against human non-small cell lung adenocarcinoma using AI and computational methods.
2nd Rs. 10,000 Umalatha Padmashree Institute of Management and Sciences
Purification and characterization of trypsin from the visceral waste of Labeorohita for Utilization in biotech industry
3rd Rs. 10,000 Vandana H.B. Ramaiah University of Applied Sciences
Development of microbial fuel cells (MFCs) for rural and urban waste management using food wastes
19
BTS 2020 HIGHLIGHTS BTS Inaugural was streamed on BTS virtual platform as well as some of the News channels
• BTS virtual platform
• BTS YouTube channel
• Doordarshan & other National Channels
• Regional Channels
• Your Story.
Conference Participation Total registered business delegates : 8,507
Total attendees on the virtual platform : 19,381
Conference:
• Keynote Sessions : 12
• Sessions (4 tracks + On demand) : 93
• Speakers : 357
GIA Participation:
• 25 Countries
• 731 delegates
• 10 ministers level delegations
• 8 MoU’s / Intentions for collaborations announced
B2B Meetings : 312
Expo Participation: • 248 Expo participants/booths
• GIA Expo participants from Australia, Canada, USA, Bavaria, UK and NRW-Germany
• 146 Startups showcasing innovation in IT, Electronics, IoT, Healthcare, Medtech, Agritech, Fintech, Edutech, Mobility Sectors etc.
• Corporates & R&D – Biocon, Intel, Lockheed Martin, Amazon, Dassault Systems, ACT, VM Ware, Intuit, IIIT-B, IISc
• Lab to Market participants: NewSpace India Ltd. (ISRO Company), C-DAC, BIRAC, MSME CoE ( IISc), Indian Institute of Astrophysics, Raman Research Institute, National Atlas Thematic Mapping etc.
• Expo visitors (delegates) : 9,870
• Expo meetings/Interactions with booths :10,104
20
PROMOTIONAL EVENTS BTS 2020 CURTAIN RAISER - PRESS MEET NOV 4TH 2020 (HYBRID)
A Hybrid press meet was organized with a combination of Virtual platform and Physical even at Shangrila. It was addressed by Hon'ble Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for Higher Education, Electronics, IT, Bt and S&T, Skill Development, Entrepreneurship & Livelihood Department, Government of Karnataka; Shri Kris Gopalakrishnan, Chairman, Vision Group on IT, Government of Karnataka; Dr. Kiran Mazumdar Shaw, Chairperson, Vision Group on Bt, Government of Karnataka; Shri Prashanth Prakash, Chairman, Vision Group on Start-Ups, Government of Karnataka; Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Chief Minister and Department of Electronics, IT, Bt and S&T, Government of Karnataka. Mr. Jagdish Patankar, Ex. Chairman MM Activ presented event highlights. Smt. Meena Nagaraj C.N, IAS, Director, Dept. of Electronics, IT & Bt and Managing Director, KITS delivered vote of thanks. The event was covered by from print, electronic, online media both physically and virtually.
GIA - PRESS MEET NOV 9TH 2020 (HYBRID)
This meet was organized to promote International Partnerships at BTS 2020 and addressed by Hon'ble Dr. C.N. Ashwath Narayan, Deputy Chief Minister, Government of Karnataka; in the august presence of H.E. Mr. Barry O'Farrell, Australia's High Commissioner to India; Ms. Jette Bjerrum, Consul General of Denmark in Bengaluru; Dr. Marjorie Vanbaelinghem, Consul General of France in Bengaluru; Mr. Achim Burkart, Consul General of Germany in Bengaluru; Mr. Jonathan Zadka, Consul General of Israel to South India; Mr. Gert Heijkoop, Consul General of The Netherlands for Southern India; Dr. Fanny von Heland, Counsellor, Innovation and Science, Embassy of Sweden in India; Mr. Sebastien Hug, Consul General of Switzerland in Bengaluru, CEO of Swissnex India and Mr. Jeremy Pilmore-Bedford, UK Deputy High Commissioner in Bengaluru. Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Chief Minister and Department of Electronics, IT, Bt and S&T, Government of Karnataka and Smt. Meena Nagaraj C.N, IAS, Director, Dept. of Electronics, IT & Bt and Managing Director, KITS. The press meet was well attended by Media representatives from print, electronic, and online.
PROMOTIONAL EVENTS
21
KARNATAKA BIOECONOMY REPORT 2020 & E-BOOKLET & VIDEO CHRONICLING 20 YEARS OF IBAB PRESS MEET – NOV 20TH 2020 (HYBRID)
This Press Meet was organized to launch the Karnataka Bioeconomy Report 2020 at the hands of Hon'ble Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for Higher Education, Electronics, IT, Bt and S&T, Skill Development, Entrepreneurship & Livelihood Department, Government of Karnataka. Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Chief Minister and Department of Electronics, IT, Bt and S&T, Government of Karnataka explained the background and need for undertaking this study. Mr. N Suresh, COO, Association of Biotech Led Enterprises gave overview about methodology and highlights of Karnataka Bioeconomy Report 2020. Dignitaries also released e-Booklet: IBAB: Idea to Achievement. There was also launch of video on Bengaluru Helix Biotechnology Part & BT Ecosystem. Dr. Kiran Mazumdar Shaw, Chairperson, Vision Group on Bt, Government of Karnataka also joined the occasion and addressed the gathering through video conferencing.
GIA MOU Press Meet- Nov 20th 2020 (Hybrid)
This Press Meet was organized to give brief information to media about various MoU’s that were signed by some of the GIA nations with GoK. Centre of Excellence for Data Science & AI- MoU1: With and Business Finland; MoU2: With UK Deputy High Commission, Bengaluru; Centre of Excellence for Internet of Things- MoU3: With Swedish Incubators and Science Parks- SISP; Semiconductor Fabless Accelerator Lab- MoU4: With Applied Materials; Announcements for Collaboration with USA- MoU5: Karnataka-Indiana Innovation Corridor; MoU6: Karnataka-Fairfax County Innovation Corridor; Announcements for collaboration with Netherlands; Centre of Excellence for Cybersecurity- MoU7: with Hague Security Delta; Karnataka Innovation and Technology Society- MoU8: with Hague Business Agency. All these new initiatives were taken in gracious presence of Hon’ble DCM Dr. C.N. Ashwath Narayan, Dr. E.V. Ramana Reddy, IAS, ACS and Smt. Meena Nagaraj C.N, IAS, MD KITS.
MODE OF ADVERTISEMENTS
22
CAMPAIGN CREATIVES
Inaugural Advt- English
Inaugural Advt- Hindi Inaugural Advt- Kannada
23
MEDIA PROMOTIONS
Print Media- Run-Up to BTS 2020 Print Media has always been a useful tool of communication for BTS. This year as the event was Virtual, Print Media played even more crucial role than ever. There was extensive campaign across Mainline, Business & Kannada Newspapers as run-up to the event. This magnificent campaign of 9020 sqcm ensured Reach & provided Impact that was required for the event of BTS stature. This Campaign had good mix of All India, South India and Karnataka focused advertisements that garnered good publicity for the event.
Leading newspapers used across the campaigns were:
MAINLINE, BUSINESS & KANNADA NEWSPAPER- RUN-UP TO BTS 2020 ADVTS
Sr. No Date Publication Advt Size in Sqcm
1 Thu, Oct 22nd Deccan Herald- Karnataka Edition 252 2 Fri, Oct 23rd Vijayvani- Karnataka Edition 252 3 Tue, Oct 27th Times of India- Karnataka Edition 500 4 Wed, Oct 28th Economic Times- All India Edition 500 5 Thu, Oct 29th Hindu Business Line- All India Edition 500 6 Sun, Nov 1st Times of India- Karnataka Edition 216 7 Mon, Nov 2nd Times of India- Karnataka Edition 800 8 Tue, Nov 3rd The Hindu- Karnataka Edition 400 9 Wed, Nov 4th Deccan Herald- Karnataka Edition 400 10 Thu, Nov 5th Times of India- Karnataka Edition 400 11 Fri, Nov 6th Economic Times- South Edition 400
12 Sat, Nov 7th Vijay Karnataka- Karnataka Edition 400 Udayvani- Karnataka Edition 400
13 Sun, Nov 8th The New Indian Express- Karnataka Edition 400 Samyukta Karnataka- Karnataka Edition 400
14 Mon, Nov 9th The Hindu- Karnataka Edition 400 15 Tue, Nov 10th Times of India- Karnataka Edition 400 16 Wed, Nov 11th Economic Times- South Edition 400
17 Sat, Nov 14th Prajavani- Karnataka Edition 400 Hosadigantha- Karnataka Edition 400
18 Sun, Nov 15th Vijayvani-Karnataka Edition 400 19 Mon, Nov 16th Times of India- Karnataka Edition 400
24
PRINT MEDIA - Inauguration Advertisements BTS 2020 Inauguration dignitaries had powerful personalities of various stature, overall conduct of the event was complete virtual, there were certain programmes which were openly available to large audience, hence there was a need of massive Inauguration advertisement schedule. Therefore, BTS 2020 had quite an exhaustive list for Inauguration Advertisements. First time, there was TOI All India and several Delhi editions release for Inauguration. Total 16,230 sqcm of advertisements were released on this day.
Newspapers used for Inauguration Advertisements were:
Inauguration Advertisements Released on Thursday, Nov 19th
Sr. No Publication Advt Size in Sqcm
1 Times of India- All Edition 823
2 Dainik Bhaskar- Delhi Edition 825
3 Dainik Jagran- Delhi Edition 825
4 Hindustan Times- Delhi Edition 830
5 Delhi Varte- Delhi Edition 800
6 Hindu- Karnataka Edition 825
7 Deccan Herald- Karnataka Edition 813
8 New Indian Express- Karnataka Edition 800
9 Business Standard- Karnataka Edition 800
10 Financial Express- Karnataka Edition 800
11 Vijay Karnataka- Karnataka Edition 823
12 Vijayvani- Karnataka Edition 823
13 Prajavani- Karnataka Edition 813
14 Kannada Prabha- Karnataka Edition 800
15 Vishwavani- Karnataka Edition 800
16 Hosadigantha- Karnataka Edition 800
17 Vartha Bharathi- Karnataka Edition 800
18 Udayvani- Karnataka Edition 830
19 Sanjevani- Karnataka Edition 800
20 Ee Sanje- Karnataka Edition 800
25
PRINT MEDIA - Advertorials First time, BTS 2020 had half page advertorials. These were total 7 releases and 3 of them were released as run-up to the event and 4 were released after the inauguration. These advertorials were aimed at showcasing various IT initiatives of Department of Electronics, IT, Bt and S&T, Government of Karnataka, apprising Beyond Bengaluru effort, Department’s contribution in Biotechnology as well as to promote Bengaluru Tech Summit 2020. Advertorials in Dainik Jagran & Dainik Bhaskar were done in Hindi while others were done in English. All these advertorials were accounted for 5762 sqcm.
Advertorials Schedule
Sr. No Released On Publication Size in Sqcm
1 Thu, Nov 12th Times of India- Karnataka Edition 823
2 Fri, Nov 13th Deccan Herald- Karnataka Edition 813
3 Wed, Nov 18th Times of India- Karnataka Edition 823
4 Sat, Nov 21st Times of India- Delhi Edition 823
5 Sun, Nov 22nd Hindustan Times- Delhi Edition 830
6 Mon, Nov 23rd Dainik Jagran- Delhi Edition 825
7 Tue, Nov 24th Dainik Bhaskar- Delhi Edition 825
Kannada Advertorials Schedule
Sr. No Publication (all Karnataka edition) Release Date
1 Vijay Karnataka Nov 20th Nov 21st & Nov 22nd 2 Vijayvani Nov 20th Nov 21st & Nov 22nd 3 Kannada Prabha Nov 20th Nov 21st & Nov 22nd 4 Hosadigandha Nov 20th Nov 21st & Nov 22nd 5 Udayvani Nov 20th & Nov 21st
TOI-Karnataka
DH-Karnataka TOI-Karnataka HT- Delhi
Dainik Bhaskar- Delhi
Dainik Jagran- Delhi
TOI- Delhi
26
TRADE MEDIA In order to reach out to the various stakeholders from IT & Bt fraternity, online advertisement campaign was done with some of the leading tech media portals. Print Advertisements were also done with BioSpectrum India & Asia. IT Trade Media: CXO TV.news, Channel Drive,India Tech Online, Telecom Drive, Small Enterprise India & Biotech Trade Media: BioMall, BioSpectrum Asia & India. OUTDOOR Outdoor campaign was done to create more awareness about the event. It included 40 BMTC Buses with back panel branding which ran across various depots in and around Bengaluru and 2 Mobile Vans which were put on a strategic route catering to IT, Biotech parks and some other important most attended places.
27
RADIO Radio Campaign played a crucial role in creating the buzz about the event. It was mainly targeted to popularize Expo Visits as well as Delegate Registrations. 2 Jingles were produced, both in English & Kannada and they were used across the campaign.
Leading Stations used were:
1. Big FM 92.7 (Kannada)
2. Radio City 91.1 FM (Kannada)
3. Fever 104 FM (Hindi)
Total of 8640 second ages FCT campaign was done between Nov 10th to Nov 21st across these stations TV CHANNELS
CNBC TV18- CNN NEWS 18
BTS 2020 curated Panel Discussion with Think Tank of State of Karnataka with the theme “Building the Next Wave of Innovative Disruption”. This was telecasted on CNBC TV 18 on Saturday Nov 7th and on CNN NEWS 18 on Sunday Nov 8th.
600 seconds each on both the channels were used to promote the promo of this Panel Discussion. And 2500 seconds each on both channels were used as FCT through 30secs TVC.
28
TIMES NOW & ET NOW Another Panel Discussion was curated for BTS 2020 with stalwarts from State of Karnataka with the theme “Next is Now”. This was telecasted on TIMES NOW on Saturday Nov 14th and on ET NOW on Sunday Nov 15th.
720 seconds on TIMES NOW & 900 seconds on ET NOW were used to promote the promo of this Panel Discussion. And 800 seconds on TIMES NOW & 900 seconds on ET NOW were used as FCT through 30secs TVC.
Kannada TV Channels BTS 2020 also witnessed campaign through some of the leading Kannada TV Channels to promote the event. Following channels were used for the campaign:
1. Public TV
2. Dighvijay TV
3. TV9
4. News First
5. Suvarna TV
6. BTV
7. Power TV
8. Raj TV
29
DIGITAL MEDIA There were several online portals used to carry out digital campaign of BTS 2020. This was mix of either banner advt. impressions or articles.
Sr. No Media Impressions/ Campaign Detail
1 TimesofIndia.com & Economictimes.com 1800000 impressions
2 Bloomberg Quint 600000 impressions
3 Swarajya 2000000 impressions
4 OneIndia 2200000 impressions
5 JustKannada.in 5day campaign
6 NFAPost Banner, Articles
30
SOCIAL MEDIA The event was well-promoted with social media platforms using Facebook, Twitter, LinkedIn & Instagram. The campaign saw daily informative posts, sector news, contests, and updates about event. PPC (Pay per Click) Campaign was widely executed on Facebook & Linkedin to reach out to the prospect participants.
Twitter Campaign
Pre-Decided Trends Activity
Pre-decided hashtag trending activity was carried on Twitter. On Nov 18th evening, #BTS2020SwagathaPMModi & on Nov 19th morning #PMModiAtBTS2020 were the hashtags that were used for setting the trend. Both these hashtags were top5 trending hashtags on these days.
5.5 Lakhs Inaugural
Facebook Live
1.33 CroresTotal Impressions across BTS Social Media Channels
Around 70 lakhs impressions across other Digital Media
50,997 Unique Clicks on BTS Social Media
Channels
Nov 18th evening Nov 19th morning
31
TWITTER INFLUENCER ACTIVITY India’s best-known technology & policy influencers and journalists tweeted about BTS 2020.
Hon’ble Deputy Chief Minister’s tweets got strong traction
32
MEDIA COVERAGE
33
MEDIA COVERAGE - VIRTUAL EVENT
34
MEDIA COVERAGE - VIRTUAL EVENT
35
VENUE INFRASTRUCTURE & BRANDING At Hotel Shangrila
36
DEPUTY CHIEF MINISTER OFFICE
37
BRANDING ADDITIONAL CHIEF SECRETARY OFFICE
38
MANAGING DIRECTOR OFFICE
PR & SOCIAL MEDIA CENTRE
PRESS MEET
39
VENUE INFRASTRUCTURE & BRANDING MC CONTROL
40
CONTROL ROOM & VALEDICTORY BRANDING
OTHER BRANDING
41
Virtual Participation Rewards Leaderboard Prizes
The objective of creating leaderboard was to ensure that the virtual participants explored and
consumed all the aspects of the event from updated thier profile to consuming contenet across,
conference, expo, meetings, exchange of business cards and participating in polls, quiz & feedback.
Each activity had a specific point and cumalitive points were registerd automatically by the system by
the end of third day. The final list was arrived at by isolating BTS stakeholders.
42
ACKNOWLEDGEMENT
First and foremost, we would like to acknowledge the guidance and leadership provided by
Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for IT, Bt & S&T, Dr. EV Ramana Reddy IAS,
Additional Chief Secretary, Dept of IT, Bt & ST and Smt. Meena Nagaraj IAS, Director, Dept of IT & Bt and
Managing Director of KITS. We would like to thank the officials of DCM’s office, KITS, KUIC & Dept
Secretariat.
We would also like to thank Vision group chairs & its members of 3 vision groups on IT BT & Startup,
International Advisory Committee Members, IT & BT Conference Committee Chairs & its members
Furthermore, we would also like to acknowledge support from the associations, media partners, sponsors
and exhibitors, vendors and speakers for their contribution and support.
…………………….
43
NOTES ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………………………………………
44