the visual web: get started in video: easy tools and strategies
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The Visual Web: Get Started in Video: Easy Tools and StrategiesTRANSCRIPT
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THE VISUAL WEB
Get Started in Video: Easy Tools and Strategies
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Why Video
• Traffic (High Reach) +
• Relationships (Engaged Audience) =
• Compensation (Paid Opportunities)
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Session Overview
• Transitioning From Blogging to Vlogging
• Tips for Creating Successful Videos
• Ways to Work Your Magic on YouTube
• Google+ Hangouts on Air and Media Opportunities
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Francheska Medina
• MommyNaniBooboo.com
• @HeyFranHey
• youtube.com/user/heyfranhey
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Jenni Chiu
• MommyNaniBooboo.com
• @MommyNaniBooboo
• youtube.com/user/JenniChiuTube
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Laurie Luck
• smartdoguniversity.com
• @SmartDogU
• youtube.com/user/smartdoguniversity
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Jyl Johnson Pattee
• MomItForward.com
• @MomItForward
• youtube.com/user/MomItForward
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Session Overview
• Jenni: Transitioning From Blogging to Vlogging
• Laurie: Tips for Creating Successful Videos
• Fran: Ways to Work Your Magic on YouTube
• Jyl: Google+ Hangouts on Air and Media Opportunities
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Get Started in Video: Transitioning From Blogging to Vlogging
Jenni Chiu // MommyNaniBooboo.com // @MommyNaniBooboo
THE VISUAL WEB
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Blogger to Vlogger Tools You Already Have
• Webcam or smartphone
• Windows
• Your voice/personality
• Your blog posts
• Free editing software (iMovie/Movie Maker)
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Basic Tips for Engaging “Vlogs”
• If you don’t absolutely need your background, fill the screen with mostly
you.• When editing, keep transitions
between .3 and .5 seconds. Jump cuts also work!
• Keep camera slightly above eye level.
• Attention spans are short - 3 minutes is the sweet spot!
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Smile!
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Get Started in Video: Tips for Creating Successful Videos
Laurie Luck // Smart Dog University // @smartdogu
THE VISUAL WEB
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The Great Equalizer
• Play with the big brands.• Stand out from the crowd.• Rank higher in searches.• Your personality counts– show it!
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What Makes a Good Video?
• Length (3 – 7 minutes)• Lighting + Sound• Funny (or not)• Compelling• QUALITY INFORMATION
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No Fancy Equipment• Smartphone • Computer video editor
…OR…
• App for your smartphone or tablet
• Super easy, worth the time and $
• Digital camera set to Video mode
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Get Started in Video: Ways to Work Your Magic on
YouTube
Francheska Medina // Hey Fran Hey// @heyfranhey
THE VISUAL WEB
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Get Started in Video: Google+ Hangouts on Air and
Media Opportunities
Jyl Johnson Pattee // Mom It Forward // @momitforward
THE VISUAL WEB
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Google+ Hangouts on Air• Choose your format:
formal or informal. • Plan your G+ HOA
event and market it to your community.
• Moderate/host the hangout.
• Share your skills with brands for sponsored opportunities.
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Media Opportunities• Start local by pitching
stations in your area.• Promote your videos
on a press page on your website.
• Include media experience, however small, in your media kit.
• Share your abilities with your brand contacts!
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