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© 2017 Twilio Inc.
The Ways of the Software People
Jeff Lawson @jeffiel
(and the Ways of the Dodo)
© 2017 Twilio Inc.
Hi, I’m Jeff and I’m a software developer.
© 2017 Twilio Inc.
Build vs. Buy
© 2017 Twilio Inc.
It’s bad to build.
© 2017 Twilio Inc.
Agile Development
© 2017 Twilio Inc.
big projects aren’t predictable small milestones are predictable
problems change more rapidly than delivery
Agile Development
© 2017 Twilio Inc.
Build
ReleaseRevise
© 2017 Twilio Inc.
RFP
ContractDelivery
© 2017 Twilio Inc.
Buying vendor solutions is waterfall all over again!
© 2017 Twilio Inc.
Software People think differently.
We’re a software company.
Software People solve business problems with magnetic particles.
Who are Software People?It’s not a skill set, it’s a mindset.
see the world through
the lens of software
Not just developersProduct People
CEOs
Developers
Operations People
CFOs
Customer Service People
Sales
Marketing
say: “how can
software solve this business
problem?”
believe any business
problem can be solved once it’s in the
domain of software.
© 2017 Twilio Inc.
More and more of of the world’s problems are becoming addressable by Software People
© 2017 Twilio Inc.
World WorldSoftware
© 2017 Twilio Inc.
© 2017 Twilio Inc.
Text Input Text Output
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Audio Video
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Everything Else
Problems 10’s-20’s
Media Problems 90’s-00’s
Textual Problems 70’s-80’s
Numerical Problems 50’s-60’s
© 2017 Twilio Inc.
Sensors ActuatorsSoftware
© 2017 Twilio Inc.
Sensors Actuators
Sensors
Sensors
Sensors
Sensors
Sensors
Sensors
Actuators
Actuators
Actuators
Actuators
Actuators
Actuators
Software
© 2017 Twilio Inc.
3 Accelerometers Proximity Sensor
Light Sensor Moisture Sensor
Gyroscope GPS
2 Cameras 2 Microphones
2 Speakers
© 2017 Twilio Inc.
The software mindset is invading every market.
© 2017 Twilio Inc.
Not Software People Software People
© 2017 Twilio Inc.
Not Software People Software People
© 2017 Twilio Inc.Not Software People Software People
© 2017 Twilio Inc.
Not Software People Software People
© 2017 Twilio Inc.
Not Software People Software People
© 2017 Twilio Inc.
You might not be Software People when...
© 2017 Twilio Inc.
Minimal Telephone Hardware
© 2017 Twilio Inc.
Software People preserve agility, because agility is the ability to adapt.
“The only source of competitive advantage is the one that can survive
technology-fueled disruption: an obsession with customer experience.”
Harley Manning Forrester Research, author of Outside-In
Privileged & Confidential, Copyright 2015 Twilio Inc. 37
Differentiation is built, not bought.
© 2016 Twilio Inc.
© 2016 Twilio Inc.
© 2016 Twilio Inc.
Taavet HinrikusCEO & Co-Founder
Those that adapt most quickly will survive.
Natural Selection
Every industry will become a
software industry.
© 2017 Twilio Inc.
Build vs. BuyDie
© 2017 Twilio Inc.
© 2017 Twilio Inc.
The Ways of the Software People
Jeff Lawson @jeffiel
(and the Ways of the Dodo)