The Social Decision Maker:

The Path to Digital Integration

• Decision Making is Always Core

• Decision Making Now Happens in the Conversation Layer

• Mapping the Conversation Layer = Your Social Strategy & Customer Understanding

• This Customer Understanding Advises all Channel Activation Including Social

Key Takeaways

OVERVIEW: KEY TAKEAWAYS

Takeaway 1: Decision Making is the CORE

TAKEAWAY 1 : DECISION MAKING

Evolution of Decision Making

TIMELINE : THE SOCIAL CONSUMER

Takeaway 2: Decisions are made in the “Conversation Layer”

TAKEAWAY 2 : CONVERSATION LAYER

Social People, Places, and Content: Where do you start?

NETWORKED PEOPLE PLACES & CONTENT

TAKEAWAY 1 : STATS DON”T LIE

TAKEAWAY 1 : STATS DON”T LIE

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Takeaway 3: MAP the Conversation Layer = Strategy

TAKEAWAY 3 : MAPPING THE CONVERSATION LAYER

400+ Communities of Interest & Opportunities are Identified

200 Communities of Interest based on Content & Audience Relevancy

Best for Scale, Relevance, Connectedness

100+ Communities Scored using Data Points that cover the Scoring Criteria

TAKEAWAY 3 : COI RESEARCH

TAKEAWAY 3 : COI RESEARCH

Scale, Relevance & Connectedness

Content Themes

Confidential 2/22/12

Content Themes That Resonate

TAKEAWAY 3 : COI RESEARCH

Content types which appeal to the target audience are created

The New Org Chart: The Conversation Layer Team

THE NEW ORG CHART: THE CONVERSION LAYER TEAM

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CHANNEL ACTIVATION: ADVISE ON ALL CHANNELS

Matt GoddardCEO, R2integrated

R2integrated- Digital Marketing & Technology [P] 410-299-2810Twitter: @R2iMatt

www.r2integrated.com

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