the wind of change

© 2010. IDA International. All rights reserved. Strictly Confidential.

The Wind of Change Social Media Landscape in Singapore

Sebastian Foo

Assistant Director, IDA International

[email protected]

mailto:[email protected]

© 2010. IDA International. All rights reserved. Strictly Confidential. 2

Table of Content

It Started with… 2

7th May and Social Media 3

What About… 4

The Context 1


5,076,700 3,658,400


2,478,720*

48.3%*

* Dated March 2011


Table of Content



What About… 4

The Context 1


Reflect…on the way Government Engagement with Citizen.

1998 : 1 Website

2000 : 1 Portal

2006 : 1 Portal+ Multi-touchpts

2010 : 1 Portal+ & Facebook

2015 : ?


These examples are all driven by Government agencies. What about those triggered by Citizens?


Table of Content



What About… 4

The Context 1


7th May 2011


Let’s revisit this…Zoom into Generation Y.


Facebook, Twitter & Youtube, the new battlegrounds?


Superstars emerged…


Prime Minister Lee goes on Facebook

4th May –

“Hi, I'm Lee Hsien Loong

Welcome to my webchat!

This is my first time doing

this so please don’t flame

me…

I'm a newbie :-)

I see many of you are

interested in how we can

engage youths more

Shall we start with this?”


60mins, 6,200 comments & 50 responses.


Citizens are participating… Snap Pictures, Film Videos, Write Comments Volunteering Join Petitions


Importance of Social Media

• Straits Times newspaper - 36.3% of people between the ages of 21 and 34 cited the Internet as their top source of local political news compared with 35.3% who preferred newspapers.

• According to local media, “Generation Y” citizens, or those born after 1975, make up 1 in 4 voters. And every party has been quick to take note.


Table of Content



What About… 4

The Context 1


201,840

4.66%


The Wind of Change is upon us.

How should we utilise it to

engage and understand our Citizens?

the wind of change

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