the wonders of mobile messaging
TRANSCRIPT
Why Use Our “Mobile Billboard” (MMS)*• It will improve your business, profits,
and morale.• 91% of all people on earth have a mobile phone.• The average person checks their smartphone 34 times
a day.• 4 out of 5 consumers use smartphones to shop.• 70% of mobile searches lead to online action within an
hour.• Over 90% of SMS messages are read within 3 minutes.• SMS messages have an open rate of 98%. • 70% of all mobile searches result in action within 1 hour.• 78% of retailers plan to invest in mobile this year.• It is free to the consumer.• It will improve your business, profits,
and morale.
*www.walkdigital.com/mobile-stats-to-blow-your-mind
Data Acquisition and Storage
• We start with the location of the consumers being targeted.• Location is based on Zip and Zip +4 in
order to maximize the delivery to the client’s market.
• Next, we extract only numbers assigned to mobile carriers.
• Third, we separate each number into the correct mobile carrier groups.• This process is vital. • Will be explained in upcoming slides.
• With the mobile carriers and numbers identified, and grouped we can move on to the next step in process.
Application of DemographicsBeing able to apply useful demographics to our target consumer lists is paramount to your success. Data filters available to our customers are the following :
•Age Range•Income Range•Credit Range•Home Owner / Renter•Number or Registered vehicles•Length of vehicle registration
As we grow, the desires of our clients will grow. We are striving daily to expand our demographic capabilities to deliver you the highest response rates possible.
Customized Mobile Websites
Building fully custom mobile sites allows us to put our customers message into the hands (literally) of their targeted consumer base.
•Hyperlinks to all social and online media avenues•Click to connect functionality
• Email• Phone• SMS Texting
•Service coupon and offers integration•Fully traceable analytics
• Google • Bit.Ly
•Optional Integrated Chat Messaging•Responsive to any and all Mobile Devices
Mobile Message DeliveryWe do not send peer to peer messages. Our messaging
agreements are direct with the mobile carriers.•Data is categorized and assigned to the correct carrier.•Our system sends a bulk email direct to the carriers messaging service.•The opt-in to receive messages is done on the carrier to consumer side.•The carrier determines the opt-in of each message.•Opt-In customers will receive their MMS message with 30 seconds of launch from our system.•Consumers have 3 options to opt out of future messages.•All messages are tailored for our clients and never shared.•Opt-Out consumers are instantly removed from database.•We are allowed up to 50k messages per day per customer.
PROTECT YOURSELF
• SMS Texting Laws are very strict.• Written consent (opt-in) is required to
send peer to peer SMS text messages.• As of October 16th 2013 subscribed
members must be re verified, by other means other then SMS text.
• Written consent must be obtained.• Consumers who opt-out must be
instantly removed and never messaged again.
• Can not have a direct purchase link in the message.
• Do Not Call list applies to all messaging including SMS.
http://www.kleinmoynihan.com/publication/new-tcpa-rules-effective-october-16-2013/
Example of Violation
Our Method• We are not a SMS text marketing company.• We do not send peer to peer SMS messages ever.• We bulk deliver mobile email messages by FTP Drop direct to the carriers via CSV File .
• ([email protected])• CSV files resemble a dealer inventory feed.
• Carrier determines the opt-in of each individual. • Carriers deliver messages via MMS messaging which is free to the consumer• opt-in is performed when the initial contract for service is purchased at the carrier location• Consumer is given multiple opportunities to opt-out.• We also provide the carriers with opt-out requests.• Data accuracy must exceed 98% in order to stay in compliance.
In short, we are a bulk messaging service in strict compliance with regulations that are set by not only the FCC but also in place with our agreements with all the major carriers.
We have to provide the highest level of data integrity to the carrier so we tolerate zero mistakes .
Summary• Shopping with smart phones is growing like crazy.• Anyone with a pulse reads cell phone messages really fast.• Mobile phones shoppers take action quickly and often. • Smart phone buyers are buying from you or your
competition.• Be smarter than your competition and adapt first.• You need a partner who does mobile marketing right.• Take action today for better results tomorrow.
Why Bigfoot Marketing?
Committed To Your Success
Highest Compliance Standards
No Long Term Contracts Area and Vertical Exclusivity All Programs Measureable Demographic Targeting Track Record of Success Free To Consumer
Mark Sullivan C# [email protected]
Next Steps
Mark Sullivan, Business Development Executive C# 302.766.2350
Realize with 98% immediate open rate at <30% cost of stamp MMS is game changerSchedule 15 minutes to identify your opportunities and challenges.Dream and plan goals to crush, problems to solve, and/or challenges to overcome.Create leads from our 512M+ database based on criteria you select or,Take your list to create leads by matching your data to our mobile #.Design and build “mobile billboard” to meet your campaign objective. Partner, Plan, Launch, Process, Measure, Assess, Repeat