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MOBILE MEDIA CONSUMPTION: THE WORLD GOES MOBILE FERYAL HEMAMDA

MARKETING DIRECTOR, EMEA

Wave 2: October 2012

625B mobile consumers

18 offices world wide

+900 Employees

165 countries

Touching 40% of mobile Internet users globally, on average 200 times a month

North America

Latin America Africa

119 M

22 M 35 M

149 M 246 M 16 M

NORTH AMERICA EME

JPAC APAC

AFRICA LATIN AMERICA

Simplifying Mobile Advertising

Simplify Mobile Creative

The Leading HTML5 Ad Creation Platform

Simplify Mobile Analytics &

Research

Universal Analytics & Research Solutions

Simplify Mobile Reach

Largest Independent Mobile Ad Network

Mobile Advertising Timeline

First Mobile Banner Ad

Simple Rich Media Ads

Immersive Rich Media Experiences

2004 2011 2010 2000

1ST TEXT AD SMS

Tablet Ads Introduced

Touch & Gestures Introduced

Mobile Inline Video

2007 2012

The Future of Mobile

Advertising!

Technology Penetration

Years to reach 50 million market Audience

Source: Yext – Hello Generation Mobile

Mobile Media Consumption

Objectives: v  Understand mobile media

consumption and how it’s changing over time

v  Examine the relevance of

mobile to consumers around the world

v  Provide a holistic

overview of how mobile is evolving around the world as well as within specific markets

In the UK, mobile web time is “me”

time: it’s usually a personal

rather than a shared media experience

Mobile is Part of Daily Life

71% While watching

TV

64% Waiting for someone

67% Lying in bed

39% Commuting

32% Spending time with

family

36% Shopping

28% In the bathroom

28% social event

Source: InMobi Media Consumption MAR 2012 Sample size: n = 999

6.4 apps ACTIVELY USED IN LAST 30 DAYS

Of all the apps you currently have, how many have you actively used in the last 30 days?

8%

48%

26%

9% 9%

None 1 - 5 6 - 10 11 - 15 Over 15

Question not asked in US and UK, Base: Smartphone user 6 market average n=5,492 (Australia n=734; China n=1,530; Germany n=217; India n=1,535; Japan n=551; Korea n=924) Decision Fuel & InMobi

Device Day-Part

Source: InMobi/Mobext (UK) May 2012

Multi-Screen Time

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62% of mobile web users engage in mobile activities while watching TV

Base: Global Mobile Average n=9,869

The Impact of Mobile

WHAT we purchase hasn’t changed

HOW we shop is evolving…

Currently, gathering information takes precedence for mobile shoppers and helps to drive customers in store.

Mobile Shoppers gather information

Source: On Device Research, "Mobile in the Retail Store," Feb 2, 2012

0% 5% 10% 15% 20% 25% 30% 35% 40%

Buy items through mobile phone

Look up product specifications

Scan in barcodes to compare prices

Look for a mobile discount code/

Look at product reviews

Email or social networks

Compare prices

In-Store Mobile Shopping Activities of UK Mobile Internet Users, Jan 2012

(% of respondents)

69% of tablets owners make a purchase on their device across the average month

Source: InMobi/Mobext May 2012

Shopping and Devices

Source: InMobi/Mobext May 2012

Levi’s - Interacting with the Brand

Consumers can interact with the products and brands and how they are relevant to them as well as be driven to a specific call to action – making a purchase

Mobile is Continuously Evolving

Touchscreen & Sensors

4

Multimedia 3Data 2

Voice 1

Text news

Mobile Internet

Games & Movies

SMS ads Banner Ads

Rich media

Dynamic ads

Technology Content

Ads

Context

Integrated solutions

App & web Ecosystem

AUDIENCE Centric advertising

Create a Brand Experience

Ford B-Max

Creating an in-ad gaming experience (gameification) to drive user engagement and brand awareness

2012 IAC Awards Winner

2012 Digiday Awards Finalist

SHOWCASE ENTERTAINMENT: Sega Samurai Bloodshow

View product variants

View detailed product Info

Drive commerce

Social sharing

•  Content structured by device fingerprint

•  Retargeting of purchase funnel

•  Product discovery and purchase

INNOVATION:

Real-Time Dynamic Ads

INNOVATION:

SoLoMo

INNOVATION: Tweet-vertising

INNOVATION: Zombify Yourself

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Thank you.