THE WRONG ROOFING MATERIALS

MAY BE COSTING YOU OPPORTUNITIES

COLD WEATHER: LOST WORKDAYS, CREW LAYOFFS & LESS REVENUE POLYMER MODIFIED

SHINGLES ARE YOUR SOLUTION

The right products can help you avoid lost opportunities.

NOT ALL SBS-MODIFIED SHINGLES ARE CREATED EQUAL CERTAINTEED NORTHGATE: THE POLYMER MODIFIED SHINGLE CONTRACTORS LOVE WITH THE HIGHEST IMPACT RESISTANT RATING IN THE INDUSTRY

INSURANCE COMPANIES: NARROWING SHINGLE OPTIONS TO REDUCE LOSSES WITH HAIL & WIND STORMS

NEW GENERATION OF HOMEOWNERS WANT MORE THAN JUST A PRODUCT

Potential revenue missed during this 3-month timeframe where temperatures are in the mid 30s:

Install 1 job a month over 3 months 3 jobs x 30 sq x $500 = $45,000

Install 1 job a week over 3 months 12 jobs x 30 sq x $500 = $180,000

Install 2 jobs a week over 3 months 24 jobs x 30 sq x $500 = $360,000

Polymer modified shingles have modifiers inside such as rubber which make them more flexible and resistant to hail and cold weather.

With constant research, insurance companies know that polymer modified shingles last longer and are more hail resistant than any other types of shingle.

Due to the better performance of polymer modified shingles, insurance companies are promoting these products either by offering special discounts on them, restricting the list of discounts to these products or even offering free upgrades to these shingles in some cases.

TEST at 0 (zero) Degrees Fahrenheit

Severe weather happens, so give your customers an added layer of protection with polymer modified shingles. Due to its superiority, contractors can upsell polymer-modified shingles in a Good-Better-Best scenario, helping improve profitability. Contractors love CertainTeed NorthGate:

“It scuffs less and handles better on hot days

than similar competitive products.”

“It feels like you are walking on a carpet. I wish

I could sell this shingle on every job.”

“I sell more of the ‘better’ product when I offer

NorthGate in my GBB because the homeowner

understands they are getting more value for

their dollar.”

Non-modified asphalt

shingle with cracking

The rubberized aspect of NorthGate together with its better

protection against hail is a great story to tell homeowners!

IMPROVEMENT OF SBS-MODIFIED VS. STANDARD ASPHALT SHINGLES

SBS-modified asphalt

shingle with no cracking

In 2016, there were 5,601 major hail storms according to NOAA’s Sever Storm Database.

Insurance companies don’t want to lose money and are getting smart to push for better products. Alternative shingles are on the priority list as research has been constantly done to evaluate better materials resistant to hail.

Looking for quality products, backed by data, research, and an educated contractor, Millennials are the largest living generation (and growing).

They value quality over all other factors, and prefer companies who are socially responsible, and have researchable, easy-to-understand statistics.

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40˚

30˚

20˚

10˚

0˚Nov Dec Jan

Examples of Average Low TemperatureNorthwest Ohio

Feb Mar APR

Deg

rees

in F

ahre

nhei

t

PHYSICAL PROPERTY IMPROVEMENT

Tear Strength 40%

Granule Adhesion 15%

Nail Pull Resistance 40%

Cold Flexibility Passes

NORTHGATE & CERTAINTEED HAVE THE NARRATIVE TODAY’S HOMEOWNERS ARE LOOKING FOR

Quality

Ranked #1 by professional roofing contractors throughout North America

Superior technology - “Heavier by Design” = Greater Durability

+

+

=Peace

of Mind

Warranty

Ranked #1 by professional roofing contractors throughout North America

Most comprehensive warranties in the industry

Trust

114-year brand backed by 353-year parent company (Saint-Gobain)

Sustainability: Offering high performing, affordable products that enhance user’s comfort and well-being while reducing overall environmental impacts

Socially Responsible & Community Involvement: Participates and collaborates with many organizations throughout the year, such as Homes for Our Troops, Youthbuild USA

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Don’t Lose Opportunities! Make More Money. Offer CertainTeed NorthGate to Your Customers

Contact your local CertainTeed Sales representative

or visit CertainTeed.com for additional information.

SINCE1904

© 03/19 CertainTeed Corporation, Printed in the USA, Code No. 20-20-3744

CertainTeed CorporationCEILINGS • DECKING • FENCE • GYPSUM • INSULATION • RAILING • ROOFING • SIDING • TRIM

20 Moores Road Malvern, PA 19355 Professional: 800-233-8990 Consumer: 800-782-8777 certainteed.com