the year of the instagram strategy
DESCRIPTION
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.TRANSCRIPT
WEBINAR:
Year of the Instagram StrategyRob Reed, Founder of MomentFeedAugust 12, 2014
DELIVERED BY
Overview
Rob Reed,Founder of MomentFeed
Authenticity Matters• Why Facebook Likes Don’t Matter Anymore
• New Marketing Asset: The Digital Identity of your Physical Locations
• The Year of the Instagram Strategy - How Marketers Should Approach the Instagram Channel
• Optimizing for Search and Discovery in the Mobile Era
• Managing Social Media for Franchises - Maintaining Brand Integrity While Empowering Franchisees
• How Mobile is Revolutionizing Shopper Marketing
2
Instagram by the Numbers
4
Instagram by the Numbers
1.6BLikes Daily
5
20BPhotos Shared
60M Average
Photos Per Day
Instagram by the Numbers
6
The fastest growing of all
social media sites worldwide More than half
(57%) of Instagram users use the app on a daily basis (63% of Facebook) while 35% do so multiple times a day (40% for Facebook)
18x more consumer
engagement than Facebook
48x more consumer engagement than Twitter
The Fastest Growing Social Site
7
Tumblr
Quora
Google+
YouTube
myspace
-22.5 -11.25 0 11.25 22.5 33.75
Instagram Demographics
8
of US adult residents who live in urban areas use Instagram (compared to 11% in suburban and rural areas)
13% of Internet users use Instagram
50%
Android
50% Apple
51%
high schoolers
68%
Female
17%
The 3 Principles of Instagram Strategy
9
1Curate & Create
2Listen
3Respond
1. Curate
10
Ex: The Old Spaghetti Factory
11
5,482 people reached
(9.4% of their total fans)
4,298
1,181
Organic Viral
Ex: Disneyland
12
Create
13
14
Which Photo Got the Most Likes?
A B C
D E
15
Which Photo Got the Most Likes?
A
DB E
C
2.57K 2.57K 1.76K
1.5K 1.47K
16
Which Photo Got the Most Comments?
A B C
D E
17
Which Photo Got the Most Comments?
E
AB D
C
45 35 20
11 9
Listen
1. Monitor all brand, sub-brand, and campaign hashtags
2. Monitor Instagram comments for critical keywords
18
3. Respond
19
Like customer photos Respond to customers
Ex: JCPenney
20
Not Engaging Comes with Consequences
21
June July August Sep-tember
Oc-tober
No-vember
De-cember
Jan-uary
Feb-ruary
March0
3000
6000
9000
12000Instagram Engagements Instagram Actions
Instagram Business Value
22
CustomerEngagement
BrandAwareness
Sales
Instagram Local
23
Instagram Local
How to location-tag an Instagram photo or video
24
1 2 3
The Brand Selfie: Ex The Chive
25
The Brand Selfie: Ex 7-Eleven
26
The Brand Selfie
27
Building a Follower Base
28
Instagram Ads
29
Instagram Loyalty
30
Instagram Loyalty
31
Step 1#barneyscash
Step 2Bonus Points
Step 3Gift Card
The Do’s and Don’ts of Instagram
32
DoRepresent your
brand as authentically as
possible
-
Have a specific focus for your
Instagram strategy
-
Involve your customers in your Instagram strategy
Don’tPost over-
promotional and salesy photos
-
Make Instagram everything about
your brand
-
Make it a one way conversation
• Today consumers demand authentic, locally relevant messages from brands
• MomentFeed delivers on the promise of authentic marketing, at scale
• MomentFeed provides the most comprehensive and innovative set of tools for managing the Instagram channel at both the corporate and local level
MomentFeed
CommentscoffeebeanSearch Content
34
Comprehensive Monitoring
Monitoring of both hashtag and location tag photos
#
201
22
634
58
CommentscoffeebeanSearch Content
35
Cross-Platform Sharing
Share location-tagged Instagram photos to your local Facebook pages
Coffee Shoppe
CommentscoffeebeanSearch Content
36
Indexing of Instagram Comments
@coffegirl02 Glad you are enjoying
our new location!
37
Optimization and Moderation
DateLikesRecommended
CommentscoffeeshoppeSearch Content
38
Identification of Brand Influencers
DateLikesRecommended
CommentscoffeeshoppeSearch Content
#
634
58
39
MomentFeed Mobile App
For local managers to manage Instagram and to curate the best customer photos by re-
gramming
40
MomentFeed Platform
Questions?
41
• The explosion of mobile and how it has dramatically changed local search
• The importance of local search
• Optimizing the local search ecosystem (Google, Facebook, your website, etc.)
• How social influences search results
• Outdated mechanisms that are no longer viable
NEXT WEBINAR:
Optimizing for Search and Discovery in the Mobile Era
Tuesday, September 9 at 10AM PST
