thematix - sti innsbruck– semantic marketing, schema.org, rdfa and microdata, json-ld, opengraph,...

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www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Thematix consultancy in semantic technology and business Markus Devich , December 2015

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Page 1: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

Thematixconsultancy in semantic technology

and business

Markus Devich , December 2015

Page 2: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Outline

• About Thematix• Team• Services• Tools

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Page 3: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

About Thematix

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• Incorporated 2011

• New York

• ~10 People

• Offers: Consulting, Training, Standards (Semantic Technology and Buisness)

• Founders of the Buisness Architecute Guild

– Promote best practices and expand knowledge base

• Partners

– financial services, travel, entertainment, aerospace and electronics industries, government agencies

– AETNA, American Museum of Natural History, Avis, Blue Slate Solutions, Hilton, Samsung, US Patent and Trademark Office, Viacom, Wells Fargo, Defense Advanced Research Projects Agency, Stanford Research Institute, Stanford Research Institute, Department of Homeland Security, OpenTravel Alliance, Jet Propulsion Laboratory

• Social Media

– None

Page 4: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Team

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Management:

– Elisa Kendall: 30 years expirience: enterprise-scale information management systems

– Robert Kost: founded: US Interactive (internet professional service firm), Realtime Enterprises (ground-breaking products for education, advertising and travel industries)

– Jim Rhyne: Former IBM CTO, consulting on mainframe targeted middleware

– Larry W. Smith: Founded + managed 5 buisnesses whith peek economic value over $1 billion

• Team:

– Jie Bao: PhD in Computer Science; Machine learning, data mining, semantic web, linked data, intelligent personal assistants, neural networks, text mining,...

– Li Ding: PhD in Computer Science; Developer of Swoogle (semantic web search engine), knowledge management, semantic search, intelligent systems, linked open government data,...

– James Odell: chair of OMG´s Analysis and Design Task Force for 13 years

– Christopher Regan: digital marketing and SEO skills

• Externs:

– Jim Hendler: US Air Force Science Advisor Board, American Association for Aritificial Intelligence, IEEE,..

– Deborah Mcguiness: leadership role in semantic research, OWL co-editor

Page 5: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Consulting

• Consults in the intersection of semantic technology and buisness– Use: Ontology, reasoners, triple stores, query engines,..

– For: Marketing, operations, finance, compliance, product development, buisness + information architecture

• Buisness Architecture• Ontology Development• Semantic Technology Implementation• Semantic Search Optimization (SSO)

– Schema.org

• Linked Brand Data– „Embedding your brand into the fabric of the internet.“

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Page 6: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Training

• Ontology– Basics, development, modeling standards, methodologies, conventions, best

practices and design patterns

• Applications and tools– Open source, proprietary applications and frameworks to develop semantic

technology initiative

• Semantic Search Optimization (SSO)– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good

Relations, Freebase, dbPedia and social marketing

• Buisness Architecture– value stream, information, capability, organization and strategy mapping

• Financial Industry Business Ontology (FIBO) Applications– Model operational and regulatory risk involved in financial instruments, such as

swaps, derivatives and equities

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Page 7: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Standards

• Object Management Group (OMG)– Modeling standards (UML, MDA,..)

– Thematix co-editor of the Ontology Definition Metamodel (ODM)

• Financial Industry Business Ontology (FIBO)– Data standardization in the Finance Industry

– Thematix is a major contributor

• Others partners:– Open Travel Alliance (specifications/standards for electronic information exchange

among all sectors of travel industry)

– Stanford Bio-Medical Informatics Research group (Protégé, ontology modeling tool), and other universities

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Page 8: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Tools (1)

• Ontology construction and testing– Protégé, Visual Ontology Modeler and RDF Gravity

• Extend SPARQL queries and SWRL rules– Eclipse IDE (Java)

• System and Software Design– MagicDrawUML

• Extract knowledge from unstructured text– Unstructured Information Management Architecture (“UIMA”)– By Apache, open source– https://uima.apache.org/

• Reasoners– Pellet: Java based DL(description logic) reasoner, open source + proprietary– FaCT++, C++ OWL DL reasoner– HermiT OWL reasoner

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Page 9: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Tools (2):

•Protègè– Open source Ontology editor by Stanford Bio-Medical Informatics Research group

– Built in reasoner: HermiT

– http://protege.stanford.edu/

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Page 10: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Tools (3):

• Visual Ontology Modeler (VOM)– Plugin for UML editor Magic Draw

– Import/export OWL formats (RDF/XML)

– http://www.nomagic.com/cameo-visual-ontology-modeler.html

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Page 11: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Tools (4):

• RDFaCE– RDFa Content Editor by University of Leipzig center for Agile Knowledge Engineering and

Semantic Web

– Paint the content with RDFa - „what you mean is what you get“

– Automate text annotating with Natural Language Processing APIs

– Demo: http://ali1k.com/rdface/

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Page 12: Thematix - STI Innsbruck– Semantic marketing, Schema.org, RDFa and Microdata, JSON-LD, OpenGraph, Good Relations, Freebase, dbPedia and social marketing • Buisness Architecture

www.sti-innsbruck.at

Tools (5):

• RDF Gravity– Visualize RDF/OWL graphs/ontologies

– Global + local filters, Full text search

– http://semweb.salzburgresearch.at/apps/rdf-gravity/

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www.sti-innsbruck.at

Tools (6):

• Stardog– RDF database (free+commercial version)

– „Stardog is the easiest, most powerful graph database:

search, query, reasoning, and constraints in a lightweight, pure Java system“

– http://stardog.com/

• D2RQ

– Access relational DBs as virtual read only RDF graphs

– Open source, supports: Oracle, MySQL, PostgreSQL, SQL server, HSQLDB, Interbase/Firebird

– Offered by: Digital Enterprise Research Institute (DERI) and Freie Universität of Berlin

– http://d2rq.org/

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www.sti-innsbruck.at

Conclusion

• Highly skilled people• Provide best expertise• Especially: Government + Financial Industries• Contribute to standards

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www.sti-innsbruck.at

Thank you!

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